Combining Technology with Video Creates Sales & Marketing Champions

By harnessing relevant data, AI and machine learning, companies can ensure that personalization and automation are applied to achieve greater efficiencies, finds Frost & Sullivan

The marketing solution glut during the lockdown made it challenging for businesses to break through the clutter. DataAI and automation have become must-have tools for marketers and companies to efficiently reach their target audience and form deeper, more personal connections. Video is emerging as a vital tool for creating unique and rich sales and customer experiences in the absence of face-to-face interactions. Videos have demonstrated their value in increasing response, engagement and close rates when used throughout the sales cycle.

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