Retargeting Campaigns Increase The CTR By 74%, And ROI By 49% When Using Video
Treepodia announced the results of their research and analysis on their clients’ dynamic video retargeting campaigns.
The goal was to measure selected KPIs on regular retargeting campaigns and video retargeting campaigns over the course of one year. The results were based on millions of impressions. The percentages increased significantly when video was used.
The overall increase across industries was 74% in CTR, and the ROI increased by 49%.
More dramatic, jewelry & gifts saw an increase of 100% in ROI and CTR.
Home & kitchen saw a 39% increase in CTR and a 33% rise in ROI. The furniture industry saw a CTR increase of 86% and an ROI increase of 34%.
There was also a significant increase in YouTube pre-roll view rates when using dynamic video retargeting versus generic remarking pre-roll-an increase of 47%.
The results of Treepodia’s internal study, confirm the current and future video marketing trends, which includes investing more resources in video as Facebook is moving to mid-roll ads, and agencies are moving to shorter video banner ads.
What is Dynamic Video Retargeting?
Retargeting enables advertisers to use the same ad to retarget all customers who viewed their products. Dynamic retargeting presents users with the same products they have previously viewed. Dynamic video retargeting combines all of these options in the most engaging way through the power of video.