IRIS.TV Fuels Global Standardization for Video Personalization with Publishers


Appoints Nick Marr as VP of International Sales to Support Growth

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize revenue from their owned and operated digital properties by streaming custom programming to individual users across all devices, announced its global expansion to more than 20 countries and the appointment of Nick Marr as Vice President of International Sales.

IRIS.TV plans to augment its existing publisher roster which includes firms such as British Telecom, Northern & Shell, and TV Tokyo, with a number of customers, and is expected to launch this year in Switzerland, UK, France, Philippines, Malaysia, Japan, Singapore, India, Hong Kong, Qatar, Australia, New Zealand and Canada.

IRIS.TV ‘s video personalization engine takes into account individual user preferences including geography, device, behavioral segmentation, serving up the most customized video experience to audiences at the individual level. Using IRIS.TV’s Asset IQ™ and Adaptive Stream™ technology have resulted in an average video lift of 70 percent for publishers around the world.

“We see firsthand how Brightcove customers, enabling IRIS.TV’s video personalization technology, are experiencing dramatic growth in views per session,” said Mike Green, Vice President, Marketing and Business Development, Media at Brightcove. “These success stories started in the Americas but have grown common in every region where we partner with the IRIS.TV team. We are pleased to see their team growing globally and look forward to continuing our partnership.”

IRIS.TV is working with more than 100 clients and has grown its data network, added new patents and continues to experience more than a 700 percent increase in the number of video views moving through its video personalization engine. IRIS.TV brought on Marr to lead the global sales organization and the company’s international go-to-market programs. Reporting to Chief Revenue Officer and Co-Founder, Robert Bardunias, he will be based out of IRIS.TV’s London office.

“Nick’s strong track record in establishing international market opportunities for digital technology companies is invaluable to IRIS.TV at this important stage of our business,” said Bardunias. “In the past year alone, we have dramatically grown the number of publishers we are working with.  Some of our largest customers have seen annual revenue grow by an average of 2x, with several customers growing over 5x year-over-year.”

Marr is an industry veteran with over a decade of experience. Most recently, he led global go-to-market strategy, sales, and operations as the European Sales Director at MGID Europe and Ideal Media Inc. He is the founder of several real estate businesses and helped establish the concept of internet only real estate agencies in the UK. Marr became a key advisor to the British government that amended legislation to cater for new online models.

“IRIS.TV has quickly established itself with some of the most respected publishers, broadcasters, and marketers as the go-to platform for video personalization.  Joining one of the most respected teams in the industry with unmatched talent is an exciting next step for me. I look forward to building on the momentum and expanding the company’s video personalization platform and reputation for uncovering new revenue opportunities for publishers around the globe,” said Nick Marr.

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