Video Creation Company Ramps Up Virtual Post Production to Help Leading Brands and Agencies Scale for Social
VidMob, the world’s leading video creation network and platform, announced that it has secured $7.5 million in a Series A round of financing. In addition to the ongoing participation of many of VidMob’s original seed investors, participants in the Series A round include Manifest Investment Partners, Interlock Partners, Stampede Ventures, Acadia Woods Partners, and Macanta Investments. VidMob has now raised over $13 million in total since its inception in 2015.
VidMob aims to help companies, agencies and brands improve video production efforts by marrying a curated community of professional video creators with a sophisticated workflow platform designed to make human creativity scalable.
“As the web continues its transition from a static medium to one dominated by video, many advertisers are struggling with the difficulty of scaling video creative without sacrificing quality or overspending. VidMob serves as a virtual post production house for agencies, social networks, marketers, digital publishers, and e-commerce platforms that need increasing amounts of video as the global communications mix migrates from text and still imagery to video,” said Alex Collmer, Founder and CEO, VidMob.
The new funds will be allocated to grow headcount across VidMob’s four offices in Los Angeles, New York, Chicago, and Massachusetts; expand technology capacity and tools; and continue agency and brand partnership momentum.
The Series A financing caps off an exceptional 12 months for VidMob whose revenue has grown more than tenfold in that time period. Earlier this year, VidMob was awarded official marketing partner badges by Facebook and Snap, and recently won innovation awards from Instagram and Twitter for its creative solutions for brands and agencies.
“As the web becomes a video network, every company in the world will need to think and behave differently. Visual storytelling will be the way we connect emotionally to brands, and VidMob’s novel approach, using technology to empower human creativity – not subvert it – makes scaled high-quality video creative a realistic possibility for advertisers of all sizes,” said VidMob investor Greg Silverman, founder and CEO of Stampede Ventures and former president of production, Warner Bros.
VidMob is the leading video creation platform with a network of professional creatives worldwide who produce the full spectrum of video content for the world’s brands and advertisers. As the Web transitions to a video-driven medium, marketers and publishers need to increase the volume and enhance the quality of their video communications. VidMob enables clients to collaborate with expert creatives to efficiently develop a suite of video assets optimized for every digital channel.