With More Than 100,000 Users In Over 100 Countries, Viewedit By Vidyard Is Transforming The Way Business Professionals Communicate With Personal Video Messages
Vidyard, the leading provider of video solutions for business, announced that it has surpassed 100,000 users of its ViewedIt video messaging app across more than 100 countries. Enabling business professionals to easily record, share and track personal video messages, ViewedIt by Vidyard is now powering a wide range of video-based communications for marketing, sales, support, product, business operations, education and R&D professionals as well as business owners and executives. The growing adoption of personal video messaging in business comes as the global trends in the creation and consumption of video content reaches an all-time high.
“Video now represents 73% of all internet traffic and has emerged as the most impactful way to communicate in both our personal and business lives,” says Michael Litt, CEO and co-founder of Vidyard. “Video is much more engaging than text-based communications, and it inspires immediate action. We built ViewedIt to put the power of video into the hands of everyone across the business, and I couldn’t be more excited to see how the community is embracing personal video messaging as a better way to communicate and share their ideas.”
ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. Users can track who’s watched their videos and how long they tuned in, giving them unique insight into how their content is being consumed. Originally built to help sales professionals stand out and connect with customers in a more personal way, the expanding community has found countless new ways to use video messages to communicate, educate and share ideas.
Emails with personal video messages generate higher engagement and response rates than those with long-form text, with the most dramatic impact surfacing with sales professionals. Multiple businesses have reported a 300%-500% increase in response rates to outbound sales messages when using personal videos.
“Personal video messages have had a huge impact on our ability to connect with potential clients and generate new sales opportunities,” said Tonni Bennett, VP of Sales at Terminus, a leading provider of Account-Based Marketing solutions. “Our sales team is now using ViewedIt to cut through the noise, connect with prospects on a personal level and revive big deals that have gone quiet. Video works because it gives you the opportunity to tell a more impactful story, and to develop trust and empathy with your audience.”
Innovative B2B companies such as CentiMark, Hootsuite, HubSpot, League, Shopify, PostBeyond, Terminus, and Vision Critical are embracing personal video as a way to stand out and boost the performance of their sales and go-to-market teams. Taylor Mihail of Vision Critical, the 100,000th user of ViewedIt by Vidyard, noted, “Video has dramatically accelerated my ability to connect with new sales prospects because unlike emails and phone calls, it stands out and truly humanizes my conversation.”