Viuly Aims To Change The Multi-Billion Dollar Market Of Online Video Through Blockchain-Based Decentralization.
Multimedia development company Viuly announced the world’s first blockchain-based decentralized video sharing platform. Founded by a team with established credentials in corporate management, blockchain business development, marketing, promotional strategy, and more, and backed by a seasoned fintech advisory: Viuly is on a mission to revolutionize the online video industry. To realise this vision, Viuly will launch a crowdsale, kicking off with a pre-ICO on Oct. 1, 2017.
Today’s Global Video Sharing Industry
Each day, people worldwide watch hundreds of millions of videos shared on major hosting platforms such as Vimeo and YouTube. YouTube alone has more than 1 billion users – that’s a third of all people online.
It is a consumer-oriented industry that continues to grow, with video now accounting for two-thirds of all Internet traffic according to Cisco*. Research firm Forrester estimated that one minute of good video is worth $1.8 million in terms of marketing pull.
Advertising revenue for online video runs into hundreds of billions of dollars. Centralized video sharing platforms keep the lions share, taking from 50% to 60% of ad revenue. Simply put, authors earn a paltry sum for creating videos, while users get nothing.
Viuly’s Solution: Blockchain Based Decentralized Video Sharing
Viuly believes that it is time for a blockchain based, decentralized video sharing economy that rewards all participants. Through Viuly’s platform, authors are paid up to 65% of ad revenue and users are rewarded with 25%.
Viuly is the first video platform in the world to pay users to watch free videos.
Viuly’s blockchain based video sharing platform is fully decentralized and has no single point of failure. The platform is built on the IPFS protocol, which allows storing files in a distributed network without a shared control center. Anyone in the world can use the extra space on their hard disk to store videos uploaded to Viuly and be rewarded VIU tokens for this.
There are up to four possible income streams available for video uploaders. Content creators can publish free videos and receive VIU donations, earn 65% from the ad revenues, sell their premium content on a per-view basis, or make their video channel subscription-based, where subscribers pay VIU tokens to access the author’s videos. Up to 90% can be earned from pay-per-view, subscriptions, and donations.
With Viuly’s accurate, transparent and blockchain auditable viewer statistics, advertisers reduce fraud viewing. This translates to a more efficient marketing campaign.
Viuly users enjoy the freedoms of decentralization – zero censorship, zero content restriction, zero video blocking. If content is flagged as a potential violation of common standards by the community, an alert is sent to moderators, who are randomly selected from among users with the highest ratings on the platform. If a violation is confirmed, the video is deleted and the user rating is downgraded.
Introducing The Viuly (VIU) Token and Crowdsale
VIU tokens are the tool for transferring value between advertisers, content creators, users, and people supporting the network. It is an ERC20 token issued on the Ethereum protocol to enable full transparency of payments, anonymity and decentralization necessary for Viuly’s platform.
VIU’s prospects will be associated with the growth of Viuly’s user base, which will directly influence the turnover and demand for VIU tokens. A marketplace for goods and services on the platform will give intrinsic value to the tokens, as only VIU tokens will be used. As no new VIU tokens will ever be created, a persistent demand for a limited resource should result in a growing value.