XUMO Taps Patrick Colletto To Lead Advertising And Sponsorships Business


Former Crackle Director of Sales to Lead Advertiser Partnerships at XUMO

XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced the executive appointment of Patrick Colletto as the company’s vice president of advertiser partnerships.

Patrick Colletto Xumo
Patrick Colletto

Colletto will be based in the company’s New York office and will oversee cross-device revenue opportunities and growth across smart TVs, mobile devices and set top boxes like Roku, as well as guide the strategy and execution of custom sponsorships at XUMO. In this role, Colletto will take the lead in developing a diverse, targeted and comprehensive suite of non-invasive, custom solutions meant to enhance the seamless, lean-back, streaming experience that XUMO’s audience has grown accustomed to.

“I’m excited to have joined XUMO at this stage in their growth and work across all departments to transform the advertising and sponsorship opportunities available on the platform,” said Colletto. “The interactivity, social functionality as well as audio and traditional programmatic ad support make XUMO an intriguing OTT play for advertisers looking to get in front of an extremely targeted, engaged audience.”

Formerly with the Turner Broadcasting team where he was tasked with driving ad sales revenue across Turner’s sports, entertainment and news properties, Colletto worked on leading brands such as CNN, Funny or Die, Bleacher Report as well as top sports leagues like the NBA, NASCAR, PGA Tour and NCAA (March Madness). Following his tenure at Turner, Colletto was selected as the Director of Sales for the East Coast/Canada at Sony Pictures, where he was responsible for ad sales revenue across Crackle (AVOD), PlayStation and PS Vue.

“Our OTT platform has grown exponentially since inception a little over a year ago in both programming and audience, and—with Patrick onboard—we’re looking forward to disrupting the OTT and TV industries by offering differentiated advertising and sponsorship opportunities that are proven to drive both brand lift as well as tune in rates on both OTT and traditional TV,” said Colin Petrie-Norris, CEO of XUMO.

Also read: “The biggest challenge will be how companies identify the demand units within their prioritized accounts”

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