Business Experimentation: The Engine of Innovation

Making the Case for Continuous Iteration

Why do some companies constantly come out with exciting innovations while others fail? Professor Stefan Thomke, an authority on the management of innovation, argues that an organization's ability to innovate depends on constantly experimenting with new products, digital experiences, and business models.

Attend this webinar to learn:

  • What innovation is and the challenges companies typically face
  • Why digital experimentation is key to unlocking innovation
  • Examples and advice from an expert who has studied experimentation for 25 years


Stefan Thomke
William Barclay Harding Professor
of Business Administration
Harvard Business School
Ashish Chopra
Director, Product Marketing