Segmenting dirty data is difficult, lead scoring is dicey at best, and reliable attribution is out of reach.

How can you fix this? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share best practices on managing your data in SFDC, Marketo, Eloqua, Pardot, and more.

We'll show you how to:

  • De-duplicate records
  • Standardize key fields
  • Improve segmentation
  • Build lead-to-account matching
  • Improve lead and account scoring
  • Enrich key fields with Third party data

We'll cover the business processes and logic you need to clean up your data, and discuss real-life case studies.