The Complete Deduplication Survival Guide

The Complete Deduplication Survival Guide

Duplicate records can wreak havoc with your segmentation, attribution, lead routing, and lead scoring strategies. The deduplication process in applications like Salesforce and Marketo is simple in concept, but very complex in execution, especially when multiple systems are involved.

Download this whitepaper to learn:

  • People and process considerations
  • Best practices for determining surviving records
  • Key considerations before, during, and after a deduplication project

This also includes a pre-deduplication checklist so that you can be sure to get started right.