In order for today’s businesses to not only function but be competitive, they must have an online presence and know how to best serve their customers. To do this, websites use cookies to access data on each visitor to the site. In response to this data collection and in the interest of transparency and privacy protection, regulations have been established in different countries and regions to ensure users know what information is being collected and why.

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This may seem simple enough but looks can be deceiving. There isn’t just one law to rule them all plus there can be hefty fines for non-compliance and even more regulations are expected in the coming years.

The right tools and the right time

“Staying current on the many user data and privacy regulations is something many companies don’t have the time nor resources to do. But if they want to keep big fines at bay, compliance is a must,” says Julius Gudmundsson, CEO CookieHub. He goes on to say, “It’s this space that CookieHub is filling for more than 15,000 websites in more than 70 countries. What we’re doing is giving companies the right tools and setting them up correctly so they don’t get fined.”

Keeping up to date on the ever-changing regulations and looming financial penalties is no small feat. The general idea behind these regulations is very similar but certainly not identical.

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Most business owners and everyday users of the internet have heard of regulations such as General Data Protection Regulation (GDPR), California Consumer Privacy Act of 2018 (CCPA) and Brazilian General Personal Data Protect Law (LGPD) but there are many other regulations website owners should keep in mind in order to maintain global compliance.

Cookie checking is key

GDPR is currently the most strict data protection law covering, among other things,
lawfulness, fairness and transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality, and accountability. And while being compliant with only GDPR with the addition of CCPA and LGPD may seem comprehensive, there are also more specific regulations for websites in Canada, France, Japan, Singapore, South Africa and Spain, just to name a few.

It’s these major and minor regulations, and the many more that are sure to crop up, that CookieHub is keeping an eye on to help their customers maintain compliance.

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