The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding …
5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging …
Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
The forces have shifted to Alphabet as Sundar Pichai reaffirms his ‘wartime’ mantle that promised to make Google ‘safer, transparent, …
Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens …
Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC …
What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has …
ICYMI: 5 Key Takeaways from Marc Benioff’s Chat with Apple CEO Tim Cook
Here’s a quick snapshot of the tête-à-tête between Marc Benioff, Co-CEO of Salesforce and Tim Cook, CEO of Apple. It …
Dreamforce Update: Optimizely for Salesforce Data and Attribution Application Arrives
For a very long time, CMOs had to rely on disparate Marketing Attribution and Optimization techniques to understand how various …
Dreamforce Update: Salesforce Blockchain Helping Automobili Lamborghini Restore Trust in Heritage Cars
World’s Top Luxury Sports Car Maker Automobili Lamborghini Is Accelerating Trust and Authenticity with Salesforce Blockchain Within months of its …
CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.
Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce’s latest product …
David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker
Martech’s biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you …
LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data
Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will …
5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood
The world’s most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference – Dreamforce, between 19 …
CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.
Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO’s Marketing Technology stack. Today, …
Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025
Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we …
Deloitte Blockchain Platform ‘Eduscrypt’ Uses QEDIT’s Privacy-Enhancing Technology
QEDIT’s Privacy-Enhancing Technology To Be Leveraged in Deloitte Blockchain Platform – Eduscrypt; To Transform the Process for Storing, Validating, and …
Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers
Multi-technology provider and retain giant, Amazon has announced the Q3 2019 Sales figures. It stood at $70 billion, growing the …
Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX
Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of …
Slack’s Workflow Builder Makes Workplace Communication Efficient
The Newly Launched Tool Will Automate Multipe Routine Processes The workplace collaboration platform Slack has consistently been upgrading its capabilities …
Microsoft Taps Canadian Start-up Mover.io to Ease Cloud File Migration to Microsoft 365
Yesterday, tech giant Microsoft officially announced the acquisition of Mover.io. Mover is a Cloud-based file migration and storage platform. With …