Social media is not only crucial for marketing and sales today, it is important to use it to understand key metrics that help uncover more about your brand traction online. Looking for…
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Content has always been the king, and it holds true even today! More than 85% of today's brands use content marketing, but less than half of them do content marketing the right way.…
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What really makes a marketing team successful? While most marketing leaders would agree that the foundation revolves around having a smart combination of optimized marketing strategies…
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Did you miss the key martech highlights from the last action-packed week of June? With Drift announcing new expansion plans, ZoomInfo announcing a new acquisition and RingLead’s new…
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The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has…
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A Marketing Technology Stack is a set of digital tools used by digital marketers to effectively perform marketing activities across various digital platforms. Analytical tools are a set…
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Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews,…
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Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better…
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Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a…
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Customer Experience (CX)  - Lets Define CX first. Customer Experience (CX) is an intangible concept, but we can sum it up as the experiences that people have during their entire…
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Meg Riat, Human Resources Director, Leaseweb USA chats about Leaseweb USA’s repeat-recognition as Virginia’s Best Places to Work while sharing a few tips on what it takes to drive…
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Marketers today use a range of marketing technologies, apps and online tools to optimize their marketing processes. From automating mundane and repetitive tasks to scaling marketing…
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Email is one of the most effective channels for content marketing for both B2B marketers and B2C marketers alike. Many enterprises have reported considerable growth after the…
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A marketing cloud provides ease and convenience to marketers; it integrates analytics, audience management, social media management, customer profiling and targeting to track and…
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When it comes to planning a strategic marketing process for a certain goal, marketers can opt to have several marketing processes and marketing models in place. In fact, for large…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan…
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With an increase in customers' expectations from any business, there is a need to look towards those CMS tools that are more scalable, flexible and can adapt to the customer's…
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Content plays a crucial role in the success of your business! A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to…
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Identifying loopholes and finding the best-fit email cadence for your audience, based on their content consumption behavior can give you better email marketing ROI. Besides ensuring…
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