Netflix - It all began with two software engineers who shared informal brainstorming sessions on their way to work. With the dominance of software technology and the internet on the rise, they noticed an opportunity for a new video…
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As the holiday season fast approaches and marketing and sales leaders look to closing the last quarter of the year with maximum ROI, it is also time to refocus efforts, plans and strategies for 2022. In the B2B marketplace, marketing…
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“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” Why is data security so important for my business? …
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Social media platforms like Facebook, Instagram, Twitter, YouTube, etc., are some of the most dynamic and happening places in the world. There are almost 4.48 billion social media users globally, which is half of the entire population.…
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A proper understanding of your end user or customer journey requires a complete breakdown of multichannel customer journey analytics. Customer journey analytics helps analyze customer behavior across different buying touchpoints and over a…
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Navigating changing marketing trends to ensure seamless experiences that not only help drive customer acquisition but also retention policies can be challenging in today’s crowded and highly competitive digital marketplace,  Catch more…
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Most of us know what direct mail is. But let us have a clear outline before we move ahead.  Direct mail consists of sales and marketing activities through direct mail campaigns of entitled goods and services by organizations, in short -…
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B2B (business-to-business) is a type of commerce that includes exchanging products, information, or services between two business entities instead of from the business to customer. According to Grand View Research, B2B e-commerce would…
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As the world embraces a more hybrid culture with a greater focus on enhancing digital buying journeys, marketers are faced with the challenge of not only driving more traffic to their brand website and other online channels (like social…
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AI will continue to play an integral part in defining the future of marketing, sales and other crucial business functions, innovative marketing leaders will lean on newer marketing channels like SMS to nurture opt-ins and build stronger…
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Customers love huge sweepstakes; No one can guarantee a response from consumers, but yes, a brand can always drive their marketing impact with the help of online contests.  An effective contest marketing strategy can not only drive…
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Messenger Marketing is one of the latest marketing strategies that use messaging platforms such as Facebook Messenger, WeChat, WhatsApp, Telegram, etc., for marketing purposes. Messenger Marketing can work wonders by generating leads,…
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Marketing technology has given marketers more precise and targeted avenues of reaching their audience with more impact.  For marketers to drive greater success with their targeted approach, they need to drive permission-based marketing…
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While email still remains a consistent channel for B2B marketers, other mediums like SMS and push notifications are gaining more traction; how are leading brands using new models to drive better online and offline experiences? Catch more…
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“Focusing on the customer makes a company more resilient.” – Jeff Bezos Customer experience is a topic on every brand marketer's mind. 2020 was a year of technology-inspired experiences, and we observed a dramatic adoption in this context.…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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Content marketing is a natural part of every marketing activity. In an online marketing environment or even a ‘’phygital’’ or hybrid one, what can differentiate a brand and drive further impact is content that converts, engages and stays in…
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Social Media has become more than just a place to share updates and posts. Platforms like Twitter, Instagram and LinkedIn have turned into treasure boxes to track potential clients. Companies exploiting and utilizing this treasury know of…
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Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
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With marketing evolving over the years to become less of a cost centre and more of an impact and ROI driven function that can directly influence sales results, today’s marketing leaders have to adapt use of their marketing automation and…
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