In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Email has an ability many channels don't: creating valuable, personal touches—at scale.” – David Newman Email marketing is not a thing of the past, it might have received a lot of resentment in the market over the years, but it is still…
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Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers. Some inclusive advertising tries to shatter preconceptions, while…
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If done well and backed by the proper plans, processes and especially marketing technologies, ABM (Account-based Marketing) can provide greater returns on marketing investments. While ABM has become commonplace in the B2B realm, there are…
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What should B2B marketers be doing to source better data and optimize the type of insights they gauge from it? Grab more tips and best practices from this weekly highlight: _________ MarTech Quote-of-the-Week! One of…
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Michael Lift very well quoted, “The play button is the most compelling call to action on the web”. The quote is strengthening itself every day with  how on-demand video streaming has shadowed the whole world right from entertainment to…
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Blockchain technology and NFTs are promising technologies, several major businesses have already begun to use them and proved that they can produce actual engagement. B2B Marketers are constantly looking for new methods and technologies…
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From RollWork's new chat integration to Movable Ink's latest funding, there's a lot to catch up on through this week's martech highlights! _______ MarTech Quote-of-the-Week! Martech is evolving quickly to harness key insights that are…
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Contextual marketing is another tactic or approach in digital marketing. It analyses the behavior of the targeted users, the conditions and effects of marketing strategies, and arrives at ways to make more relevant and well-placed,…
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Conversational AI is one of the latest developments of Artificial Intelligence (AI). It uses AI capabilities to produce solutions that will offer human-like interactions between humans and machines. Conversational AI can recognize human…
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What will The Future of Twitter Look Like with this new ownership? Tesla's Elon Musk officially bought Twitter for $44B; the announcement on Monday, April-25th ended weeks of market speculation that started around the time Musk bought…
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What are some of the digital marketing and advertising best practices that can help brands engage deeply with their audience? Catch more tips, insights and recommendations on tools that can help from this weekly martech highlight: _______…
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Ideally, each of the elements under the gambit of marketing including content marketing should be tied up with your long-term company goals. Which means, instead of hopping from one blog to another, it helps to think of ways to align your…
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SMS marketing, or as some say Short Message Service marketing, is one of the most popular marketing techniques. This strategy makes use of text messages to help business enterprises communicate with their customers. Businesses advertise…
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A well-thought out Landing Page can play an important role in driving conversions. Every online customer and prospect today has too many options to measure from when it comes to evaluating any kind of service or product. Attention-grabbing…
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As the B2B marketing industry gets back to a new work week after the Easter weekend, it will be exciting to see what new innovations and trends crop up! Until then, here's a snippet into the latest highlights from the past week: ________…
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In today's time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important; it is a crucial aspect. What is Responsible…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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Marketers today need to focus on getting the right data into the right martech and salestech systems to drive optimized business value. Catch these latest weekly highlights where experts share some of their proven best practices across…
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