Push notifications are something everyone who has ever used a mobile app is familiar with. Web push notifications function in the same way. The only difference being that they are pushed from the mobile web or desktop web. The notifications…
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Artificial Intelligence can help you improve your social media strategy and social media presence by:  Helping you understand what makes for better social media processes Streamlining your activities, and…
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While the term content curation is usually familiar for most marketers, not every marketer prioritizes content curation as an important part of their overall content marketing or content development strategy.  The truth is, content…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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With Augmented Reality taking over marketing strategies worldwide, it seems that this digital integration with the physical world is going to change how we understand or accept digitalization. The marketing sector has been increasingly…
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We are consuming apps by the dozen, we open more mobile applications than doors today. According to a survey, apps are capturing consumer attention most of the time. As per eMarketer, we spend 26% of our time on online media, and 88% of our…
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Gone are the days when you would get a physical survey form in your post from companies asking about their products and what you would like them to change or alter in it. Later, you would sometimes get a call from the company's marketing…
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There are limitless ways for marketers of today to plan their content marketing strategies. Despite the growing number of channels, methods and even technologies available to drive content marketing efforts, content marketing by itself is…
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Today’s B2B marketers need to be more technologically inclined to be able to run, plan and effectively measure multiple online campaigns; what are some of the best martech solutions and martech tips that can help? Catch more from this…
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“Personalization isn’t just about sending an email that has your customer’s name in the subject line. Personalization is about understanding and delivering to a customer’s specific challenges, knowing their past purchases, engaging at the…
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A big part of every marketer’s job revolves around ensuring a healthy lead pipeline while finding new tactics that can help sales teams convert more deals from those leads. B2B lead generation is a crucial activity for any marketing and…
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Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey.  What helps meet consumer interest online while ensuring data security and…
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Every individual wants to level-up his or her lifestyle. Taking this term forward, modern marketers have coined ‘lifestyle marketing’ to spice up their transactional marketing. Before we try to understand this, let us  understand the term…
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PPC campaigns are the need of the hour. Let’s say you invest considerably in your PPC campaigns, but at the same time, have you thought about optimizing those campaigns and making the most of your marketing investments? Some PPC…
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What path should marketers take to build better experience-driven digital journeys? Here are a few best practices that can help take you through the fast lane to better customer engagement.  Some of the world’s fastest growing start-ups,…
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The accelerated need and pace of digital transformation today has led to more consolidation of the customer journey across digital channels. How are brands trying to keep up while breaking through the noise?  Catch more from this martech…
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2021 has been quite a year with MarTech and one thing is clear – the market is only set to grow. Research from Gartner, conducted right before the pandemic in 2020 revealed that marketing technology continued to be one of the largest…
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Search Engine Optimization (SEO) tools are especially important for any online business looking to improve conversion rates. By helping improve the ranking on the leading SERPs, SEO tools enable enterprises to establish a robust online…
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The COVID-19 pandemic pushed several industries to adapt faster to a digital-first process. The pandemic not only led to changes in how teams function, it also led to key shifts in consumer behavior and the average customer journey. How…
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According to experts, the shift to a digital landscape can create a more fragmented marketing setup because marketers have to still find ways to seamlessly blend the offline and online experience specific to each type of consumer. What…
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