Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your…
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Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to…
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No marketer can avoid analyzing marketing metrics. With today's martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper…
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New martech acquisitions and marketing techniques are not only changing the marketing and martech game today, it’s redefining the future of customer facing tactics in an online world.…
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Marketing technology, an amalgamation of marketing and technology, is used to assist marketing teams and it is also used to optimize offline marketing plans. Marketing technology has…
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ESOPs - Employee stock ownership plans are offered by some employers to their employees as compensation, majorly in the form of rewards or incentives. This compensation is different…
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For marketers who are looking for new marketing plans to double their marketing ROI in 2021, podcasts can prove to be a great answer. It is not uncommon for technology companies and…
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Kevin Cornish, CEO and founder at Moth+Flame discusses a few trending uses of virtual reality in learning and development across the tech market and how this is set to deeply impact the…
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First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This…
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Sarah Deane, Founder at EMQ (Energy Management Quotient) talks about the importance and need to drive human excellence with more than physical health in this interesting weekend chat:…
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Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use…
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Advertising technology can best be described as an umbrella of software tools and services that fuel the process of advertising for a company. The advertising technology platforms…
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Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing…
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Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and…
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Contract lifecycle management, or CLM, refers to the management of all the processes involved in the initiation, drafting, renewing, and execution of a contract or any contractual…
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The blend of marketing and technology, where there are tools to achieve marketing objectives and goals, is known as Marketing Technology. In simple terms, any individual who is dealing…
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In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led…
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When there is a knowledge-gap between marketing members, it can affect the optimization of marketing technologies and processes. How are some of the leaders in marketing overcoming some…
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As good as 88% of the B2B marketers believe in using content marketing as an integrated part of their digital marketing strategy. Are you a part of the 88% clan or the rest of the…
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Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major…
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