Seems like, everyone in the universe is talking about the Metaverse... Metaverse is a next-level virtual reality delivering embodied internet and digital experiences to businesses and consumers worldwide. For Metaverse it is said,…
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B2B marketers and advertisers today have a range of online ad streams and ad channels from which to choose from. And newer channels are constantly adding to the mix, making it more crucial for marketers and advertisers to not only dive…
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A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers A/B testing means creating two…
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People can grow bored gazing at screens, over time, many users have developed a sense of digital fatigue. This is why many brands still choose out-of-home advertising, owing to consumer dissatisfaction with digital media and improved…
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A robust video marketing strategy can enable better marketing output and drive faster ROI. Seeing how consumer trends and content consumption habits are rapidly evolving, brands that sport a strong video marketing process can actually…
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Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR and marketing automation has transformed digital marketing processes for good. As far as content marketing is…
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The purchasing and selling of digital advertisements using automated systems that link publishers with potential advertisers is - programmatic advertising. A modern marketer's profession has become more dependent on programmatic…
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From Seedtag's latest funding to RollWork's newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: ________ MarTech Quote-of-the-Week! Brand is still important and can’t be neglected.…
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Over the past few years, people have been using text to search online. The trend has shifted to voice search recently, and for the better... It is more natural for all of us to talk than to click or type, and so, staying on top of voice…
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Bots are software that are exploited to run repetitive and automated tasks on the Internet. These crawlers operate at astronomically high speed and accomplish the assigned tasks with impressive efficiency and accuracy. Bots are of different…
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Improved marketing performance management processes can allow marketers to optimize future spends and budgets while also ensuring better martech choices and investments. One of the key fundamental shifts in marketing over the years has…
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MarTech Quote-of-the-Week! I believe that many B2B companies often suffer from a lack of understanding and/or appreciation of really smart positioning and branding — that’s why it’s important for startups and established companies alike to…
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Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like…
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One of the most influential and used apps for audio streaming is Spotify. It was started in 2006 but has achieved influential success in these recent years. It has over 406 million active listeners, and over 180 million are active…
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B2B buyers in the SaaS market today are spoilt for choice and some would agree that they have far too many tech solutions to choose from. Moreover, the fact that most buyers prefer spending majority of their buying journey doing their own…
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In a multi-channel marketing world, proper attribution and measurement models are key to driving true business ROI and market impact, catch more from this latest MarTech weekly highlight: ________ MarTech Quote-of-the-Week! The…
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Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
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A Breakdown into QR Codes, their uses in Marketing and how leading brands use QR Codes to boost Marketing efforts QR codes or Quick Response codes are a technology / tool created in 1994 by Toyota subsidiary 'Denso Wave,' which still holds…
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The Americans with Disabilities Act (ADA) helps prohibit discrimination against people with disabilities. This includes multiple areas like employment, accommodation, transportation and a host of other services and programs. When it comes…
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Can improved martech investments lead to higher marketing revenue? And are DAM platforms all they promise to be? Catch more in this latest martech weekly highlight: ________ MarTech Quote-of-the-Week! The more you can fully articulate…
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