Zoho’s Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools …
Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management …
Intercom Unveils New Code-Free Custom Chatbot Design for End-To-End Sales Acceleration
Intercom’s Custom Bots Brings Messengers, Workflow Apps, and Bot Technology Together for the First Time for New Levels of Automation and …
Eight Psychological Pricing Techniques to Test on Your E-Commerce Store
Psychological Pricing Is a Strategy Which Is Based on the Idea That Prices of Certain Products Create a Greater Psychological …
Nine Ways to Make Videos That Achieve Sales Closures
Audiences Are Shifting to Absorbing Content Through Video. This Shift Implies That Marketing Teams Need to Expand Their Content Marketing …
Five Ways to Create Great B2B Content
Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in …
Instagram Adds Time-Spent Dashboard to Tell Screen Zombies, “You Are All Caught Up!” and How
Time-Policing Is Live on Instagram; Focuses on Screen Zombies Who Spend Too Much Time on The Apps and Are Susceptible …
Ten Ways to Transform Your Employees into Social Ambassadors
Understanding Employee Advocacy to Tap into Brand Awareness and Social Engagement In a report published by the Content Marketing Institute, …
Leveraging the Power of Social Media to Garner More Customer Reviews
The Importance of Online Reviews for Businesses Can Mean a Surge in Brand Awareness and an Overall Increase in Profit …
Design Systems Will Build the Future of Customer Experience
Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers …
Google Marketing Platform Gets a New Enriching Destination for Content and Analytics
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its …
Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event
Google Cloud Next ’18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their …
Productivity Hack: HubSpot’s OOO Email Generator is Out of this World
Working with martech giants has taught me one thing – never miss responding to your email; it could be your …
Twitter Acquits Itself of Shadow Ban Antics
Twitter Clarified on This Week’s Issues and Has Officially Acknowledged the Technical Issues Leading Users to Believe It Was Deploying …
How Often Do You Oil Your Social Media Strategy?
What Stops Modern Marketing Teams from Oiling their Social Media Strategy Regularly Compared to Their Marketing Automation and Email Marketing …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
How Can Event Data Help Enterprises Build Customers?
Globally, business models are shifting towards delivering a positive customer experience across all touchpoints. A satisfied customer is a critical …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
Ten Content Marketing Ideas to Grow Your E-Commerce Brand
Mastering the Art of Content Strategy Is Naturally Going to Play an Integral Role for Marketers in 2018. MarTech Series …