Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
What Makes Artificial Intelligence Marketing so Powerful?
Artificial Intelligence and Machine Learning form the core of many industries today, not barring marketing. AI helps bridge the gap …
Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology
Highspot’s Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations …
Adobe Magento BI Launches New Features
Adobe launched news features to its popular Magento Business Intelligence (MBI) on September 12. MBI is a Cloud-based Data Management and …
What Is AI Marketing and How It Impacts SaaS Cloud Industry?
AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
McKinsey Backs Element AI’s $151 Million Series B Funding
A three-year-old Canadian AI technology software maker has scooped $151 million (CAD 200 million) in Series B funding from investors …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
Splunk Decides to Buy AIOps Start-Up SignalFx for $1.05 Billion
AIOps and Log Management company- Splunk, has announced signing a definitive agreement to acquire SignalFx for $1.05 billion. SignalFx is …
VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security
Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With …
LinkedIn Announces New Centralized Hub for Actionable Marketing Insights
LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales …
Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem
Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the …
Is Customer-Centricity Still a Fantasy in Marketing and Sales?
How would you define a Customer Experience strategy for an ‘invisible’ customer? Despite all the data and analytics that marketers …
Personalized Mobile Messaging Platform Raises $40 Million Series B
Sequoia Led Series B Funding Round for Attentive, a Personalized Mobile Messaging Platform to Rapidly Scale Customer and Employee Growth, …
Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!
If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less …
5G Adoption Key to Succeeding with AI, IoT and Robotics
5G Adoption Will Drive Success with Emerging Tech, Says Globaldata. It Will Be a Catalyst in Driving the Adoption of …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Google Expands App Advertising Opportunities for Buy-Sell Players
Today, Google has announced 6 new app advertising features for its AdMob and App campaigns. These app advertising solutions would …
Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech
AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it’s an era of smart demand …