This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media …
Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated …
Nimble CRM Launches Today Page for Office 365 and G Suite
Customer Visualization Tool Helps Small Businesses Make Better Decisions, Work More Effectively Using Contextual Relationship Insights Nimble, a leading social …
Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing
New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
Bigtincan Acquires Zunos to Empower Sales Enablement Platform with Better Automation
Acquisition to Bring New Micro-Learning, Coaching, Rapid Authoring and Learner Engagement to Bigtincan’s Sales Enablement Platform Together with Household Name …
How Deep is the Permeation of Artificial Intelligence?
AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial …
Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View
The international ‘Festival of Creativity’ and ‘Thermopylae’ for global advertisers, Cannes Lions, is just a few days away. In keeping …
The Role of AI in FIFA World Cup 2018
The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at …
Uberflip Boosts Engagement for ABM with New Suite of Functionality
Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience …
Influencer Marketing Software Soon to Be a Part of Every CMO’s Stack
CEO of Leading Influencer Marketing Company Predicts that Every B2C CMO Will Start Implementing a Full-Fetched, End-To-End-Solution Soon Last month, …
Scandinavian Airlines Brings on Neustar to Measure Marketing’s Impact on Key Business Drivers
Leading European Airline Selects Unified Measurement and Analytics Solution for Data-Driven Marketing Mix Insights Neustar, Inc., has announced that Scandinavian …
VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry
VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH …
Do Brands Use Email and Marketing Automation Effectively?
Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
Zendesk Enterprise Workflow and Collaboration Tools to Help Enterprises Deliver Better Customer Experience at Scale
New Zendesk Enterprise Workflow and Collaboration Part of Support Enterprise Enhancements to Improve Agility and Responsiveness As part of its …
Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018
When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds …
Convince Mozilla About Risks of AI and Drive Home with $225,000
The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves …
Brainshark Unveils New AI-Powered Engine to Elevate Sales Coaching and Readiness
Machine Analysis Processes Sales Rep Videos – Generating Automated Insights on Sellers’ Ability to Stay On-Message, Emotions Exhibited and More …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …