MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal
Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed …
Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion
Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Google Webmaster Update: Focus on Your Mobile Version of the Website
It’s Official from Google Webmaster: All Website Search Rankings on Google will Now Run on Mobile-First Indexing Building from its …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
Salesforce Empowers Developer Community with Open Sourced Lightning Web Components
Same Day Salesforce Announced the Launch of Salesforce Blockchain CRM, the Company Also Announced Open Sourced Lightning Web Components. This …
Google Tag Manager Announce ‘Custom Templates’ for Coding-Free Marketing and Analytics
Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 – It’s …
GDPR Roundtable Part II: Fortify Your GDPR Strategy with Better Compliance and Optimization
This is the Part Two of the GDPR Roundtable Continuing from our GDPR ROUNDTABLE yesterday, here’s a minute-by-minute detail of …
GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration
This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …
Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws
GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles Marketing teams …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …
People.ai Scoops $60 Million Series C Funding; Announces AI-based Revenue Intelligence Tool
People.ai Has Announced a New AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at …
What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?
While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform
Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to …
Everything You Want to Know About Microsoft Advertising
Few days back, Bing Ads was officially rebranded as Microsoft Advertising. This rebranding marks a new evolution in the advertising …
Introducing Pardot Business Units: Powering Personalized Enterprise B2B Marketing at Scale
Today at Sirius Decisions Summit, Salesforce announced Pardot Business Units to segment audiences at a finer level and boost B2B …
7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019
Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon …
Online Journey Hijacking: How Your Users Are Impacted by Unauthorized Ads
Is Safari Safer than Chrome? New Data Report Reveals Insights on Online Journey Hijacking and its Effects on E-commerce Findings …