Staff Writers Archives — MarTechSeries

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big

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Abhinandan Ghosh1 day agoApril 20, 2018 0 53

Customer Experience Management, Staff Writers

How to Nail Your Customer Loyalty Program

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today,

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Abhinandan Ghosh2 days agoApril 20, 2018 0 94

Customer Experience Management, Staff Writers

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

Marketo Has Named The Pedowitz Group (TPG) a Revvie Finalist for 2018 Partner of the Year Award; Joint TPG/Marketo Client,

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Sudipto Ghosh2 days agoApril 19, 2018 0 58

The Power of Event Automation for Better Connectivity in the Business

B2B Commerce, Marketing Attribution, Staff Writers

The Power of Event Automation for Better Connectivity in Business

Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business

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Sudipto Ghosh3 days agoApril 19, 2018 0 112

Analytics, Brand Safety, Staff Writers

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically

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Sudipto Ghosh3 days agoApril 18, 2018 0 279

Content Marketing, Staff Writers

Serving it Hot: Pro Tips to Make Marketing on LinkedIn Easy

Spice up Your Marketing on LinkedIn Based on the Tips Offered by LinkedIn’s Own Teams and Their Experiences Just over

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Sudipto Ghosh5 days agoApril 16, 2018 0 315

Staff Writers

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital

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MTS Staff WriterApril 14, 2018, 7:00 amApril 13, 2018 0 240

Staff Writers

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

The trade group, Culture Marketing Council (CMC): The Voice of Hispanic Marketing conducted a study which reveals groundbreaking results on

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MTS Staff WriterApril 13, 2018, 10:23 pmApril 13, 2018 0 151

Analytics, Staff Writers

Tips on Selecting the Right Martech Tools to Prove Sustainable ROI

Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated

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Sudipto GhoshApril 12, 2018, 9:00 pmApril 12, 2018 0 129

Marketing Attribution, Staff Writers

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C

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Abhinandan GhoshApril 10, 2018, 9:45 pmApril 16, 2018 0 269

Social Media Advertising, Staff Writers

Back to Basics: How to Stop the Scroll for Social Media Advertising

Social Media Advertising That Brings a Mix of Entertainment and Education with Discounts, Resonates with the Audience Ineffective social media advertising

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Sudipto GhoshApril 10, 2018, 8:00 pmApril 9, 2018 0 174

Marketing Clouds, Staff Writers

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their

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Sudipto GhoshApril 10, 2018, 7:45 pmApril 10, 2018 0 482

Customer Experience Management, Marketing Clouds, Staff Writers

Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at

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Sudipto GhoshApril 10, 2018, 7:35 pmApril 10, 2018 0 174

Analytics, Native & Programmatic Advertising, Staff Writers

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands

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Sudipto GhoshApril 9, 2018, 4:36 pmApril 9, 2018 0 146

Content Marketing, Social Media Marketing, Staff Writers

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues

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Abhinandan GhoshApril 6, 2018, 9:00 pmApril 16, 2018 0 522

AI/ML, Behavioral Marketing, Staff Writers

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI

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Abhinandan GhoshApril 5, 2018, 8:52 pmApril 16, 2018 0 281

Social Media Marketing, Staff Writers

The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief

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Abhinandan GhoshApril 4, 2018, 8:00 pmApril 16, 2018 0 582

TwentyThree Unveils In-Depth Analytics and Distribution Support for LinkedIn Video

Staff Writers, Video Marketing

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to

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Sudipto GhoshApril 4, 2018, 6:31 pmApril 4, 2018 0 312

Sales Enablement, Staff Writers

Accelerate Sales Within Your Team with New Reply Team Edition Functionality

Reply Team Edition Allows Sales Reps to Effectively Collaborate on Prospects, Email Campaigns, Manage Workload and Permissions Between Team Members, and

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Sudipto GhoshApril 3, 2018, 7:30 pmApril 2, 2018 0 119

Staff Writers

DocuSign IPO: Stronghold of SaaS in the US Tech Market Continues

Businesses are moving towards cloud-native as-a-Service models and the IPOs of software unicorns in 2018 are a testimony to this

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Abhinandan GhoshMarch 30, 2018, 7:18 pmApril 16, 2018 0 302

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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