In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely…
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How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to…
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Call centers are the backbone of any business. In these torrid times, every call center is under intense pressure due to the COVID-19 pandemic. AI Voice Responders have come to the…
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HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to…
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Salesforce has tapped Arundhati Bhattacharya as its new CEO to lead operations in India. Arundhati will join Salesforce India as its new India Chairman and CEO. A retired banker…
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As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a…
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Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns.…
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Net Promoter Score, or NPS, measures customer experience and predicts business growth. A core metric to measure customer experience management programs, it has transformed the ways of…
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Sales and Marketing - two departments always in conflict about demarcating their specific roles and responsibilities. Being an Inbound Marketer and a Specialist in Content Marketing, I…
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With CRM as the foundation, the HubSpot software is a pool of various digital tools for Marketing, Sales, and Service that improves all facets of your business. With HubSpot, you'll…
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Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half…
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It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say…
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The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has…
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Nowadays, Twitter has become a powerful place for people to share their thoughts and opinions. With more than 321 million monthly active users, it has become a major customer-targeting…
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As women around the world prepare for this year’s International Women’s Day on March 8, the campaign theme #EachforEqual, envisioning Female Empowerment in gender-equal future based on…
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Dun and Bradstreet has pointed out major global risks for businesses. These risks include the economic impact of the ongoing Coronavirus, which is taking its toll across continents. 
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DocuSign is paying $188 million in cash to take next 'bold steps' in digitally transforming the current Contract Automation realm. The world's leading Agreement Cloud maker is acquiring…
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Keep this Infographic handy as a ready reckoner to the #ZendeskRelate 2020. Zendesk's annual user conference #ZendeskRelate 2020, will kick-off on 3 March. The three-day event will…
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On 26 February, Spotify celebrated its first anniversary in India. The global media streaming platform was launched last year on 26 February. It took the company more than a decade to…
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Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world's biggest CRM-maker for Marketing, Sales and Commerce has announced big updates…
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