More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to …
Study Finds Enterprises Rapidly Shifting to Hybrid, Multi-Cloud Business Model
A recent global survey of 300 enterprises has found out that most plan to move their existing applications to Multi-Cloud …
The Role of AI in Shaping the Future of Video Conferencing
According to Scott Brinker’s MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of “Social …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
The 3 A.I. Scenarios: Artificial Intelligence, Augmented Intelligence, and Intelligent Automation
Digital transformation by harnessing AI and Intelligent Automation is the most obvious path to sustain businesses to prepare for future …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …
Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’
Facebook’s vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal
Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed …
Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion
Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech …
Mobile App Users Expect Better App Search and Recommendation Experience
A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are …
Google Webmaster Update: Focus on Your Mobile Version of the Website
It’s Official from Google Webmaster: All Website Search Rankings on Google will Now Run on Mobile-First Indexing Building from its …
Salesforce Breaks the MarTech Ceiling; Dashes Ahead with New Blockchain CRM
Salesforce plunged into the deep ocean of Blockchain technology for its Marketing Technology platform. The MarTech leader announced* the launch …
Salesforce Empowers Developer Community with Open Sourced Lightning Web Components
Same Day Salesforce Announced the Launch of Salesforce Blockchain CRM, the Company Also Announced Open Sourced Lightning Web Components. This …
Google Tag Manager Announce ‘Custom Templates’ for Coding-Free Marketing and Analytics
Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 – It’s …
GDPR Roundtable Part II: Fortify Your GDPR Strategy with Better Compliance and Optimization
This is the Part Two of the GDPR Roundtable Continuing from our GDPR ROUNDTABLE yesterday, here’s a minute-by-minute detail of …
GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration
This is Part One of the GDPR Roundtable Today, it’s GDPR’s first anniversary. In one year of its flourish, we …
Consumers aren’t as Inspired as Marketers About GDPR Principles and Data Privacy Laws
GDPR One Year On: Latest Survey Shows Consumer Awareness around Data Use is Very Low about GDPR Principles Marketing teams …
Does Gen Z Marketing Hold Key to Brand Loyalty?
Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report …