Social Media has become more than just a place to share updates and posts. Platforms like Twitter, Instagram and LinkedIn have turned into treasure boxes to track potential clients. Companies exploiting and utilizing this treasury know of…
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Audience insights is data collected from the people making use of social media or online media. Every business uses audience insights to improve marketing strategies. With audience insights, it becomes easy to find people on social media…
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With marketing evolving over the years to become less of a cost centre and more of an impact and ROI driven function that can directly influence sales results, today’s marketing leaders have to adapt use of their marketing automation and…
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The shift in online advertising and marketing trends today’s are shaped by how B2B consumers are becoming smarter in their product and choice approach; here’s what the best in B2B marketing and martech feel about these expanding changes:…
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Its no secret, video marketing can influence your growth and business ROI.  YouTube offers numerable opportunities to market a brand and establish a presence. It is effective, impactful and the reach is matchless. YouTube is popular…
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Micro segmentation is one of the leading techniques that create data zones in data centres and cloud computing conditions. This is done to isolate all the tasks at hand from each other to secure them separately. Micro segmentation helps you…
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With the advent of the Covid-19 pandemic and the rapid refocus on strengthening multichannel, digital marketing and digital sales efforts, companies and even audiences are now experiencing an online content crisis of sorts. This is why…
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Privacy is a critical issue, and there are varied opinions on the subject often depending upon the perspective it is viewed from. For every industry, maintaining a certain level of privacy is important and for MarTech-Kers, it is all the…
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Marketing operations is the total combined function of all processes, people and technology collectively working to drive the marketing for their business. Marketing operations consists of designing a marketing strategy and its…
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A deeper understanding of your target audience allows you to properly customize your marketing and sales messaging to convey what matters at the right time to your future customers. Audience segmentation allows marketers and sales teams…
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Online buyers today do over 70% of their own product and brand research via reviews, websites, social media and other channels before interacting with a brand directly, this puts the onus on marketers to add valuable content and insights to…
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In the past, marketing teams have spent time and resources pouring all their energies into product positioning and messaging in order to attract new customers. Nevertheless, while creating new sales is critical on one side, pushing existing…
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Mobile Marketing refers to any marketing strategy and campaign that is run through mobile devices. Mobile users receive advertisements on their mobile devices in the form of SMS, MMS, email, notifications, social media posts, applications,…
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Customer Experience Drives Customer Loyalty: Here are a few basic fundamentals to keep in mind Customer experience is a priority for most leading businesses, some of the most successful brands have been able to gain traction and market…
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For brand marketers to build long-term trust and customer loyalty, it is now integral for them to offer permission-based marketing and rewards to help create valuable engagement and interactions. Catch these latest martech highlights and…
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Conversion rate optimization, or CRO is no more a manual game because modern digital marketing norms are constantly devoting themselves to new CRO tools to boost their conversion game.  This makes sense too, as most of us are encouraged…
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Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“ — Russell Brunson, Co-Founder of ClickFunnels Affiliate Marketing – You are not hearing about this for…
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Your B2B website plays a crucial role in driving consistent demand, for this to happen, marketers have to engage with your readers and prospects with regularly updated information and value-add topics. This is where prospects and consumers…
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The ability to operationalize data insights remains a gap in marketing. How do some of the top marketing leaders ensure adequate training while putting in place better data practices to drive marketing goals? Catch the highlights of the…
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Thanks to the “Reduce, Reuse, recycle” campaigns of the 90s, most millennials know about the importance of sustainable efforts. Issues like climate change are a serious threat and there has never been a more important time to collectively…
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