The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech …
MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1
Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. …
Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal
Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal …
CCPA Insights Series Part 1: Understand the Value of First-Party Data
The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as …
Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022
Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is …
What MarTech Leaders Think about ABM in the Age of AI
ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter …
New Acquisition Deal Puts Headless Commerce in Driver’s Seat for 2020
In the latest Headless Commerce Update, Elastic Path has Acquired Moltin; The Deal is Expected to Create the Only Commerce …
75 Inspiring Martech Leaders Who Are Prepared for 2020
The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding …
Sony Interactive Entertainment Names Veronica Rogers Head of Global Business Operations
Veronica Rogers Joins the Newly Formed Leadership Role at Sony Interactive Entertainment to Boost Global Sales, Strategy, and Operations in …
It’s ‘Merry-Go-Round’ for Mastercard Sonic with the First-Ever Music Single
Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution …
Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap
Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA). We are …
AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?
As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the …
Best Christmas and New Year Mobile Apps of 2019
Holidays are here, and whether you are at home, at work or shopping at your favorite retail outlet, there are …
Governance and Stability are the Keys to Sustaining AI and ML Projects
As part of our Predictions Series, Saif Ahmed of Kinetica DB shared his insights on future developments in the …
Measuring CCPA Preparedness of Big Data Companies: Facts and Insights
By now, you must have heard about the countless experiences of global Big Data companies and their battle with the …
Where Do Marketing Teams Fail with Customer Experience Efforts?
A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, …
Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses
Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising …
Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company
AdTech industry doesn’t spare any chance to throw up unique updates. Today, two major ad tech companies announced a key …
Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024
“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. …
5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging …