In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Jon Miller, CMO at Demandbase shares a few thoughts on what it takes to optimize core B2B marketing processes while taking us through some of Demandbase's newest innovations in this quick catch-up: _________ Welcome to this 2022…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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The new scoring methodology empowers B2B marketing and sales teams with timely insights into buying intent surges for optimal account selection and prioritization     Jabmo, a provider of Account-Based Marketing (ABM) solutions to the…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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Heylol integrating coin system to give credits to content creators. The creators of HeyTech Inc. are pleased to announce the release of Heylol, a brand-new and highly anticipated in-app coin reward system. On a mission to influence…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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New research from #paid shows growing impact of Creators on purchasing choices ahead of International Creator Day New research from #paid, a creator marketing platform that connects brands with content creators, indicates that…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today's self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:…
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In today's time, for modern companies wanting to retain consumers, boost lifetime value, and build unforgettable brand awareness, responsible marketing is becoming increasingly important; it is a crucial aspect. What is Responsible…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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Within the marketing and digital ad industry, amateurs and pros face similar kind of challenges. Amidst the constant chaos it is important to find the right way to reach niche audiences with the right messaging at the right time to turn…
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As a multi-location business, you likely understand the importance of reputation management. Your business's online reputation can significantly impact potential customers and can make or break your sales. For instance, more than half of…
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Video as a marketing medium has skyrocketed in popularity over the past few years. Entire companies and industries have been built on the popularity and effectiveness of a video’s ability to communicate with consumers, prospective…
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Leading webinar platform welcomes a GM tasked with finding new market opportunities and growing the company’s ongoing, happy customer base. Banzai, a giant in the Engagement Marketing arena, has hired a new General Manager for their…
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