Customer Analytics Software Provider Uses Ai Technology to Drive Revenue and Lifetime Value for Today’s Top Retailers Today, Custora, the leading …
Marketing Vetaran and Brand-Builder Sarah Hofstetter to Join comScore as President
Sarah Hofstetter Has Advised Marketing Executives From Coca-Cola, Mondelēz International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard Today, comScore announced that Sarah Hofstetter, former CEO …
Study: Holiday Marketing Emails Generate, on Average, Higher Conversions Than Business-As-Usual Emails
Themed Campaigns That Reference Specific Holidays See Lower Open Rates, but Generate More Conversions Than BAU Messages Holiday emails sent …
Estimote’s Futuristic Beacon Enables Marketers to Undertake Location-Based Marketing
After Launching Their First Beacon in 2013, Estimote Announced the Arrival of Their Highly Evolved Product, ‘the Estimote LTE Powered …
TruSignal, Inc. Launches Third-Party Seed Data Network to Increase Access to TruSignal’s Bid Price Optimizer
TruSignal’s Third-Party Seed Data Network Features Industry-Leading Data Providers and Helps Advertisers Optimize Impression-Level Bidding with Custom, People-Based, Data-Driven Solutions …
V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing
V12 Data, a leading provider of people-based marketing solutions, announced the launch of AudienceLink, a powerful custom audience solution for distribution …
Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio
The country’s 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school …
Volpi Capital Invests in CycloMedia Technology
Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia’s Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and …
LeanData and Sales Hacker Unveil Inaugural Survey: The State of Revenue Operations
Approximately 1,000 Sales and Marketing Executives View Revenue as a Shared Responsibility for Predictable Go-To-Market Execution LeanData, the leader in …
LiveRamp Partners with Inscape to Add Smart TV Data into Omnichannel Identity Platform
The Partnership Would Improve Marketing Campaigns, Advertising Creative and More Accurately Target, Optimize and Segment Specific and Relevant Interactions Based …
All You Need to Know About People-Based Marketing
People-Based Marketing Can Help Brands by Targeting the Customer and His Needs, Instead Of Relying on Devices, Thereby Delivering a …
Mastering Customer Experience in the Era of the Empowered Consumer
Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given …
TrueCommerce Announces Integration with Shopify eCommerce Platform
Shopify Merchants Get a Unified Platform for Integrating Commerce Channels with Backend Business Systems TrueCommerce, a global provider of trading …
Advangelists Launches “LIFE” – True Measurements for the Life of an Ad
Advangelists, a premier automation based mobile marketing platform unveils LIFE (Lifetime In Full Effect) a class leading enhancement to its tech …
SITO Launches the SITO Channel Alliance
Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End …
Amazon Business Now Serves More Than One Million Business Customers in the US
Amazon Business Now Offers Business-Only Pricing on Millions of Products and Access to More Than 85,000 Business Sellers Amazon Business …
Interpublic Group to Acquire Acxiom Marketing Solutions
Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging …
Inuvo’s Artificial Intelligence Technology, IntentKey, Increases Intent to Visit Destinations By as Much as 81%
Inuvo Was Able to Leverage the Intentkey for Streetsense on Behalf of a Historic Coastal Region’s Tourism Program Inuvo Inc., …
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …
Advertising ID Consortium Announces DigiTrust as a Third-Party Domain
To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …