Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading …
Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue
Customized Offering Improves Retailers’ Personalized Experiences for Shoppers Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of …
MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts
Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve …
Rocket Fiber Powers The Henry Ford Detroit Pistons Performance Center As Official Internet And Network Services Partner
The Detroit Pistons and Rocket Fiber announced a partnership in which the Detroit-based technology company will serve as the official …
Courageous and Do Not Disturb Selected by Caesars Palace For New Social Campaign
Leading San Diego Marketing Companies Launch Second Iteration of #LikeACaesar If you’re into Minotaurs, levitation, white horses and drones, you’re …
Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data
Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. …
LVMH Deploys Its Open Innovation Program DARE for the First Time in Tokyo, to Invent the Retail Experience of Tomorrow
From November 12th to 15th, the LVMH Group organized, for the first time in Japan, its DARE event (Disrupt, Act, …
What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
In an era where e-commerce and retail brands are competing against each other to gain consumer attention, Louis Vuitton has …
Survey: 52% Of Workers Will Shop Online While On The Job This Holiday Season; 44% Admit Productivity Takes A Hit
Phoenix, San Diego and Austin have the largest numbers of workers who said online shopping hinders productivity The internet makes …
LiveRamp Taps OpenX as Authenticated Traffic Solution (ATS) Exchange Partner
Integration will help publishers prepare for a cookieless ecosystem OpenX announced the integration with LiveRamp and its IdentityLink and Authenticated …
Zebra Study: 75 Percent of Millennials Abandon In-Store Purchases; Led by Out-Of-Stocks
Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the …
Adolescent Content and Getty Images Collaborate to Modernize the Depiction of Young People in Stock Imagery
Getty Images, a world leader in visual communications, and Adolescent Content, a media company representing Gen Z and millennial creatives, …
Digital Media Solutions Acquires Insurtech Company UE.co
Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies Digital Media Solutions® (DMS), the largest single entry …
LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million
The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing …
Digital Media Solutions Acquires Insurtech Company UE.co Creates DMS Insurance To Support Digital Performance Marketing Needs Of Insurance Companies
Digital Media Solutions® (DMS), the largest single entry point for scalable and reliable people-based marketing solutions, announced its acquisition of …
Blis Releases 2019 Retail State of the Nation Highlighting American Shopper Behaviors
Blis’ Real World Intelligence Offers Insight on How the American Shopper Behaviors are Evolving and How Brands Can Compete in …
Mobikon Raises US$ 12.5 Million Series B Round led by Binny Bansal
A Company which started as a customer engagement platform for the restaurants, is now transforming into a 360 degree Data …
MWWPR Launches “Z-Suite” – GenZ-Driven Research and Insight Tool
In Partnership with American University, MWWPR Will Create Deeper Insight into the Mind of The GenZ Consumers; Program Aims to …
Autotrader Tips Off Its 16th Season of NBA Partnership
Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be …
Lotame Launches “Cartographer” New ID Solution to Power People-Based Marketing Campaigns
Lotame has announced the launch of Lotame Cartographer, a new people-based ID solution at the Lotame Ignite Americas Conference in New …