Online food delivery services have changed significantly in the last decade. It has changed the way we eat, entertain, and the way restaurants conduct business. A large portion of this…
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Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers Viant, a people-based advertising software company,…
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Company promotes Jon Beck, Kerel Cooper, and Abby Hamilton to Chief Revenue Officer, Chief Marketing Officer and Chief People Officer respectively LiveIntent, the people-based…
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Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi…
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"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the…
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H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio company, Vision Integrated…
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 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of…
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Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's…
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Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has…
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As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its…
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Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America…
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The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we…
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Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is…
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LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, today announced an integration…
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Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new…
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Yamamoto’s Hire Follows Former President Bill Sayre’s Promotion to CEO, Merkle RMG Merkle, a leading technology-enabled, data-driven performance marketing agency has appointed Phil…
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Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building…
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Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up…
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New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today…
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Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and…
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