People-Based Marketing Archives

V12 Data Expands Email Append Database by 23%

Using a Name and Postal Address, V12 Data Can Locate and Append a Matching Email Address V12 Data, a leading

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PRNewswire3 days agoMay 21, 2018 0 98

People-Based Marketing

BounceX Appoints Yiftah Frechter as New Chief Technology Officer

Yiftah is a Former Undertone and Sizmek Executive Brings 20 Years of Engineering, Product Management and Leadership Experience to the

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Sudipto Ghosh7 days agoMay 18, 2018 0 148

CRM, Native & Programmatic Advertising, People-Based Marketing

ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for

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MTS Staff WriterMay 17, 2018, 1:29 pmMay 17, 2018 0 118

Customer Data Platforms, People-Based Marketing, Privacy and Regulations

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE released

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MTS Staff WriterMay 15, 2018, 9:20 pmMay 15, 2018 0 317

People-Based Marketing, Video Advertising

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with

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Sudipto GhoshMay 9, 2018, 10:53 pmMay 9, 2018 0 213

BounceX Raises $37M in Growth Round to Fuel People-Based Marketing Cloud

Marketing Clouds, People-Based Marketing

BounceX Raises $37 Million in Growth Round to Fuel People-Based Marketing Cloud

BounceX Secures Series B Round Led by Battery Ventures to Help Marketers Unlock the First New Scalable Revenue Channel in

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MTS Staff WriterMay 4, 2018, 12:35 amMay 4, 2018 0 708

Behavioral Marketing, Content Marketing, People-Based Marketing

Yroo Embarks On Next Stage Of Growth With Key Additions To Executive Team

Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world’s most powerful meta-search shopping platform, announced the

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MTS Staff WriterApril 6, 2018, 8:15 pmApril 6, 2018 0 160

Audience Data, People-Based Marketing

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider

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Sudipto GhoshMarch 27, 2018, 10:53 pmMarch 31, 2018 0 318

Behavioral Marketing, People-Based Marketing, Staff Writers

Viant’s ‘Power of the People’ Unleashes Dominance of People-Based Marketing in the US

People-Based Marketing Is Key to US Ad Industry. In a Recent Report, Viant Tracked How People-Based Marketing Is Making a

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Sudipto GhoshMarch 22, 2018, 9:30 pmMarch 28, 2018 0 310

Behavioral Marketing, People-Based Marketing

Amperity Expands Customer Data Functionality for Multiple Customer Views

Global Consumer Brands Such as GAP, Alaska Airlines, Wynn Las Vegas, and TGI Fridays Select Amperity as Their Customer Data

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Sudipto GhoshMarch 21, 2018, 5:35 pmMarch 21, 2018 0 318

Behavioral Marketing, People-Based Marketing

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced

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Sudipto GhoshMarch 15, 2018, 11:27 pmMarch 15, 2018 0 634

Analytics, People-Based Marketing, Video

Simmons Research Launches Simmons Activate, A Programmatic Activation Solution

Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting Simmons Research, the leading source of essential consumer

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MTS Staff WriterMarch 8, 2018, 8:34 pmMarch 8, 2018 0 594

Native & Programmatic Advertising, People-Based Marketing, Staff Writers

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World’s Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based

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Sudipto GhoshMarch 6, 2018, 8:30 pmMarch 6, 2018 0 1109

Customer Identity Management, People-Based Marketing

Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections

New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces

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Sudipto GhoshMarch 5, 2018, 9:18 pmMarch 5, 2018 0 533

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement Against Digital Segments

Native & Programmatic Advertising, People-Based Marketing

iSpot.tv & LiveRamp Partner To Launch TV Ad Impression Measurement For Digital Segments

iSpot.Tv’s Glass-Level TV Advertising Analytics Provide Advertisers with Impression, Attention & Conversion Analytics Against Their Digital Segments Through LiveRamp’s IdentityLink

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Sudipto GhoshFebruary 28, 2018, 8:36 pmFebruary 27, 2018 0 1098

Content Discovery, Guest Authors, People-Based Marketing

Forget Click-Through Rates, Focus on Emotional Engagement

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that

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Shanna HeaneyFebruary 13, 2018, 5:30 pmFebruary 13, 2018 0 2492

AI/ML, B2B Data, People-Based Marketing, Staff Writers

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up