Gone are the days when you would get a physical survey form in your post from companies asking about their products and what you would like them to change or alter in it. Later, you would sometimes get a call from the company's marketing…
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BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and…
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This one-of-a-kind service enabling users to access ALL accommodation solutions at the best price, in a single search, is expanding its international reach across 50 countries, including the United States, Russia, Brazil, Australia, India …
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Madison Logic Recognized for Investment in Innovation and Culture to Accelerate Growth Madison Logic, a leading global Account Based Marketing (ABM) platform, announced that it has received a 2021 Great Place to Work Certification™. …
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New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
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 The Six-part “Athlete Marketing Essentials” Program Is Available Now FOS and Facebook have teamed up to launch Athlete Marketing Essentials: NIL Certification, a free, six-part online learning program. The course aims to equip…
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Offerpad, the tech-enabled Real Estate Solutions Center and a leading iBuyer, is empowering home buyers and sellers in Indianapolis, Indiana’s highly competitive real estate market with new, simpler ways to buy and sell homes. The company…
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As the first major tournament after the pandemic, EURO 2020 has attracted great excitement. As the Official Sponsor, Hisense appeared together with subsidiary brands. "If the sponsorship of EURO 2016 is the preliminary global presence, EURO…
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Disco Learning Media Inc (Disco), a subsidiary of ProBility Media Corp, an education company building the first full-service training and career advancement brand for the skilled trades, has confirmed continuation of existing contracts with…
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Every individual wants to level-up his or her lifestyle. Taking this term forward, modern marketers have coined ‘lifestyle marketing’ to spice up their transactional marketing. Before we try to understand this, let us  understand the term…
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Agility In Action Research shows agility is tied to the longevity of business success, with 80% of managers in Singapore agreeing that their company leadership fosters a culture promoting agility which allows quick adaptation to customer…
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Consumers around the globe are more likely to think that their country is suffering from climate change than causing it, according to research from the newly-released Mintel Sustainability Barometer. An average of 44% of consumers globally…
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Demandforce now offers added functionality to save the front office 10 hours per week with a faster way to search for a patient's insurance eligibility and benefits Demandforce announced the launch of Insurance Check, a new feature that…
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Connecting multichannel digital touchpoints can sometimes turn out to be a challenge even for the most seasoned marketers; Jill Canetta, Chief Data Officer at Experian Marketing Services shares some best practices in this chat: ______…
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New release provides code-free tools for marketers to produce and activate scores of ad variants across channels, formats and media platforms. Ad-Lib.io today announced the latest release of its next-generation creative management…
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Feed Media Group’s service provides enhanced licensed music content and economics Strengthens Beachbody’s position as innovative leader in at-home fitness The Beachbody Company Group, LLC (“Beachbody”), a leader in subscription health and…
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Anzu's technology will create the opportunity for hundreds of brands to have their content featured in Eden Falling's extensive game world. Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's…
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What really makes a marketing team successful? While most marketing leaders would agree that the foundation revolves around having a smart combination of optimized marketing strategies (with the ability to pivot overnight, based on market…
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OnSolve, a leading critical event management provider for enterprises, SMB organizations, and government entities, today announced a partnership with Base Operations, a risk intelligence company offering street-level threat assessment…
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The FleishmanHillard 2021 Authenticity Gap study released today examines the actions brands need to take to catch up to consumers' expectations. The study shows that nearly two thirds of consumers (64%) believe that for a company to be…
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