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People-Based Marketing

Top Food Delivery Apps in the US and Canada

MTS Staff Writer Jan 26, 2021 0
Online food delivery services have changed significantly in the last decade. It has changed the way we eat, entertain, and the way restaurants conduct business. A large portion of this…
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People-Based Marketing

Adelphic Accelerates Platform Innovation

MTS Staff Writer Jan 11, 2021 0
Improved QPS Efficiency, Advanced Machine Learning and Enhanced User Interface Address Evolving Needs of Programmatic Media Buyers Viant, a people-based advertising software company,…
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People-Based Marketing

LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory

MTS Staff Writer Jan 6, 2021 0
Company promotes Jon Beck, Kerel Cooper, and Abby Hamilton to Chief Revenue Officer, Chief Marketing Officer and Chief People Officer respectively LiveIntent, the people-based…
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People-Based Marketing

Adelphic Partners with Killi Ltd., First DSP to Integrate Fair-Trade Audience Taxonomy That…

MTS Staff Writer Dec 9, 2020 0
Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences Adelphic, a Viant people-based DSP for omnichannel advertising, announced its integration with Killi…
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People-Based Marketing

MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail

Sudipto Ghosh Nov 16, 2020 0
"Today, technology has enabled new ways of collecting data.  Not only can retailers tap into how consumers are behaving by demographics, but retailers can now tap into the…
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People-Based Marketing

Vision Completes Acquisition of DX Marketing

MTS Staff Writer Oct 26, 2020 0
H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio company, Vision Integrated…
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People-Based Marketing

Influ2 Raises Millions in Seed Funding

Globe Newswire Sep 25, 2020 2
 Influ2, the first person-based advertising platform, announced its initial round of seed funding of $3.4 million, which is the largest round of seed funding secured in the history of…
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Native & Programmatic Advertising

OpenX Hires Veteran Ad-Tech Executive Mark Liao as Chief Financial Officer

PRNewswire Sep 10, 2020 0
Liao brings more than 20 years of digital media experience to OpenX OpenX announced that the company has appointed Mark Liao as Chief Financial Officer, leading the company's…
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People-Based Marketing

Merkle Launches Localized Media Solution in Conjunction with Media Storm

MTS Staff Writer Aug 20, 2020 3
Hyper-local solution aids brands in creating personalized end-to-end experiences for consumers Merkle, a leading technology-enabled, data-driven performance marketing agency, has…
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People-Based Marketing

TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal

Globe Newswire Aug 17, 2020 16
As today’s digitally-savvy consumers expect more relevant and tailored marketing experiences, TransUnion is joining forces with Signal, a Chicago-based technology company, to expand its…
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People-Based Marketing

Viant Helps Feeding America Raise Critical Donations During COVID-19

MTS Staff Writer Aug 4, 2020 0
Pro-bono advertising campaign increases site visits by more than 60%, exceeding benchmarks Viant, a people-based technology company, announced the results from its Feeding America…
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People-Based Marketing

How Consumer Behavior and Attitudes Are Reshaping Life During and After COVID-19 Pandemic

MTS Staff Writer Jul 20, 2020 0
The COVID-19 pandemic abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly four months into the pandemic in the U.S., we…
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People-Based Marketing

Amid Unprecedented Change, a Path Forward for CMOs During COVID-19

John Nash Jun 30, 2020 1
Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is…
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Native & Programmatic Advertising

LiveIntent Integrates With Rubicon Project To Improve Audience Resolution and Addressability for…

PRNewswire Jun 11, 2020 7
LiveIntent, the people-based marketing platform powered by the email address, and Rubicon Project, the largest independent sell-side advertising platform, today announced an integration…
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People-Based Marketing

Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through Data,…

MTS Staff Writer Jun 3, 2020 2
Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new…
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People-Based Marketing

Merkle RMG Appoints Phil Yamamoto as President

MTS Staff Writer Jun 1, 2020 35
Yamamoto’s Hire Follows Former President Bill Sayre’s Promotion to CEO, Merkle RMG Merkle, a leading technology-enabled, data-driven performance marketing agency has appointed Phil…
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People-Based Marketing

OpenX Reports Growth and New Milestones Across Demand-Side Business

PRNewswire May 22, 2020 0
Successful SPO reviews and new products highlight significant growth with brands and agencies OpenX reported recent milestones from the company's business unit dedicated to building…
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People-Based Marketing

Alana CityStyleBot is the Stimulus to Save the High Street Post COVID-19

PRNewswire May 15, 2020 0
Alana 'CityStyleBot' is giving high street and independent fashion retailers an alternative virtual shop front to serve customers post COVID-19. Launched in February 2020, Cork Start Up…
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People-Based Marketing

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

PRNewswire Apr 15, 2020 0
New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today…
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People-Based Marketing

New Report From OpenX and The Harris Poll Highlights Reasons for Brand Marketers to Shift Spend…

PRNewswire Mar 11, 2020 0
Consumers spend more time on the open web, trust what they see and read more, and find the advertising more effective and impactful as compared to Facebook, Instagram, YouTube and…
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