Partnership enables brands to better leverage first-party data across CTV Merkle, a leading data-driven customer experience management (CXM) company, has announced its new partnership with TransUnion (NYSE: TRU). Through the partnership,…
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The 12th annual awards honored excellence in digital marketing, including Jabmo’s omnichannel account-based marketing solution Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences…
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Businesses Related to Leisure, Hospitality and Beauty Help Drive Growth in New Businesses Yelp Inc., the company that connects people with great local businesses, today released third quarter 2021 data for the Yelp Economic Average (YEA)…
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Social media platforms like Facebook, Instagram, Twitter, YouTube, etc., are some of the most dynamic and happening places in the world. There are almost 4.48 billion social media users globally, which is half of the entire population.…
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Influ2 platform's precise targeting helps One Door reach key buying groups, boosting its marketing performance and influence on revenue pipeline by 70% Influ2, a Person-Based Advertising platform, announced that it helped the leading…
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Marketing technology has given marketers more precise and targeted avenues of reaching their audience with more impact.  For marketers to drive greater success with their targeted approach, they need to drive permission-based marketing…
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Women Around the World to Be Recognized During Virtual Event Rachel LaFollette, Chief Customer Officer for Madwire, has been named the winner of a silver Stevie® Award in the Executive of the Year category in the 18th annual Stevie Awards…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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Frequence, a leader in advertising sales automation and workflow software, is proud to be Certified™ by Great Place to Work®. The prestigious award is based entirely on what current employees say about their experience working at Frequence.…
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A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group (and many others) has shown ->…
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WELA announces 2021 as the year of the Female Rising. Over 40% of all U.S. businesses are women-owned, and by 2025 the Census Bureau projects it will rise to 55%. Did social media influence this market? 2020 created women to work from…
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The company’s cookieless ID continues to scale as advertisers seek to balance addressability & consumer trust; NCSolutions, IRI, mParticle and more sign on Yahoo is growing its sustainable and people-first identity footprint through…
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Fourteen leaders from across WPP have been named in the HERoes Women Role Model Lists 2021 for their work in championing women in business and creating a more gender diverse workplace. Celebrating executives, future leaders and senior…
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Partnership allows buyers and publishers to integrate and test a cookie-less authentication solution LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership…
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Everise announces plans to launch a Digital Innovation Hub in Singapore and add 700 jobs in Malaysia, Japan, and Singapore by the end of the year Everise, a US-based global customer experience company, announces plans to open a Digital CX…
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Influ2 will share how its Account-Based Marketing campaign achieved 500% ROI at the pandemic’s onset Influ2, a Person-Based Marketing platform that allows B2B marketers to reach key decision-makers within their target accounts, announced…
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The combination of consumer data from in-location digital screens, mobile devices, and location services creates an unparalleled offering that gives brands a street-level value of consumer spending nationally Epicenter Experience™ …
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Charitable Partners Awarded Backpacks Filled with Essential Supplies As educators and families continue to contend with pandemic uncertainties, Viant Technology Inc., a leading people-based advertising software company, announced…
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Adds Accomplished C-Suite Executive with Boardroom Experience Viant Technology Inc., a leading people-based advertising software company, announced the appointment of Lisa Harrington as Chief Legal Officer and Corporate…
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The marketing technology trailblazer has experienced explosive growth and is on pace for its best year ever MessageGears, the customer marketing software company, has been named to the 2021 Inc. 5000 list, which was revealed.…
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