Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult online reviews before purchasing a product A survey conducted by TELUS International, a…
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Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH)…
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Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced that CEO Kristo Ovaska is taking a leave of absence to focus on his health and well-being, effective immediately. Marketing…
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Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier Cross-Media Measurement Platform Upwave, the leading analytics platform for brand advertising, today unveiled…
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Social Media Advertising Platform advances its retail offerings across platforms Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced enhanced advertising automation…
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New Meta technology platform integration eases creation of interactive 3D product models in the feed to capture consumer attention VNTANA, the industry leader in 3D eCommerce technology, today announced a technology…
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“Be Dynamic just like life. Innovate, create, explore. Never become stagnant – Akin Olokun” Dynamic ads or dynamic creatives are becoming the name of the ad game today. They are innovative, life-like, and they make digital advertising…
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As social media attention grows, 70% of small businesses focus and invest in social media advertising this 2022, according to new survey findings from Visual Objects, a portfolio site that features case studies and client reviews of the top…
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StreamViral, a fast emerging disruptor in the OTT market for sports broadcasting, has partenered with Fofic as their reseller of choice for the Dutch market. StreamViral, an emerging OTT platform specializing in creating live broadcast…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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L2T provides dealers with a new option to capture leads directly on Facebook with VDPConnect for Lead Generation. This ad format allows users to easily interact with inventory-based ads on Facebook and automatically submit a lead form…
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New Partnership Enables Advertisers to Convert Social Posts into Programmatic Display Ads For Increased Engagement Simpli.fi, the advertising automation platform for agencies, brands, and media companies, announced a partnership with…
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It may sound paradoxical, but 2021 was a year of growth as well as pullback for advertising. The growth happened as many marketers raced to keep up with accelerating digital behaviors in Connected TV (CTV) and app-based media consumption.…
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Are SEO and social media practices related? The question is critical to digital success because online businesses are eager to stand out in today’s crowded market. You cannot ignore SEO and its benefits, the same holds true for social…
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51% of marketers say half or more of marketing budgets are dedicated to social media ads, with 43% already advertising on TikTok Smartly.io, the leading social advertising automation platform for creative and performance marketers, today…
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Leading Facebook partner makes acquisition to fuel cross-channel expansion to now include Google ecosystem Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the…
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Social HubAIO offers dealers the perfect 2022 strategy to generate first-party leads while reducing ad waste and eliminating the need for multiple vendors. CLIKdata, a division of Integrated Media Partners, LLC, announced that their…
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Indema (Interior Design Management) platform, the premier design business, and project management platform for interior designers, has launched its social media management integration feature. This latest feature allows users to enhance…
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Through a third-party online market research survey with 1,000 respondents, Perion highlights consumer sentiment around favoritism for a brand protecting their privacy and guaranteeing it in real-time Perion Network Ltd., a global…
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Aerospike’s real-time data platform helps Criteo scale its global media business and significantly reduce costs Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo, has selected…
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