TikTok, online social sharing platform that is known to entertain over a billion people worldwide has announced a new feature that allows creators to be rewarded because of  their creativity and passion that goes into making TikTok the…
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Study tapping advertising platform of over 1 billion devices details how to tailor ad creative across mobile gaming audiences Full-screen video ads that are 37 seconds long, combined with video end cards, are the top-performing mobile ad…
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Regulatory and customer evolutions are impacting how the adtech market is shaping up; Sagi Gordon, CEO and Co-founder, SelectMedia shares a few thoughts in this chat with MarTech Series: ______ Welcome to this MarTech Series chat Sagi.…
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Hepsiburada launches "Managed Partner Ads" to support 10,000 SMEs on its platform, a joint performance advertising platform in partnership with Facebook Hepsiburada, a leading Turkish e-commerce platform, announces a joint performance…
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Online outages like the one Facebook recently experienced are increasingly common. Levi Matkins, CEO at LifeStreet provides his insights into how advertisers should diversify their advertising platforms to reduce the impact of outages…
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There are 116 million monthly podcast listeners as of March 2021, brands and agency investment teams can now tap into that audience with VuePlanner’s curated podcast categories. VuePlanner®, a contextual, data-driven YouTube campaign…
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Emplifi’s Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers’ lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video,…
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United States audio media advertising & marketing spending, consumer audio usage, and consumer audio spending are all on pace for record growth in 2021, amplified by new tech, changing consumer behaviors and shifting ad budgets,…
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Delivers much-needed transparency for advertisers across their social media buying Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression…
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The industry is going through another Y2K moment with Google’s announcement of phasing out third-party cookies by 2023. It has led to big questions, and uncertainty for marketers as third-party Cookie-Less are essential in online…
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BT today launched a new digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online. BT's Digital Marketing Hub gives…
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Meet The People, a new global advertising group, strikes a three-year deal with Adomni that centers around creative strategy and execution for brands to extend their digital and social media advertising to digital out-of-home…
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Focused on artist acquisition and genre diversity, mobile technology and marketing company Friendable recently began testing campaigns on Facebook and other networks for their Fan Pass platform. These digital advertising and social media…
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Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with …
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The integration of global digital advertising company Inskin Media will improve Azerion’s technology stack and boost its advertising capabilities Azerion, the fast-growing digital entertainment and media platform, today announces the…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
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The Year that Changed the Creator Economy! Something happened during the pandemic, when we were all sitting home looking for ways to keep ourselves busy. TikTok took off, and it now arguably “owns” the creator economy. The platform didn’t…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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Adelphic Integration of Vast Predictive Audiences for Targeting Precision and Scale Viant Technology Inc., a leading people-based advertising software company, and Wiland, a leader in spend-based audiences for digital advertising…
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The Acquisition Broadens Kargo’s Suite of Products for Retailers and CPG Customers; Expanding Across the Open Web, Facebook, Instagram, Pinterest, TikTok and Snapchat Kargo, the leader in digital high impact advertising, today announced…
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