New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels Emplifi, the leading unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media…
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Consumers are increasingly wary about the information they share on social platforms and how their data is being used Consumers have low levels of trust for social media advertising, but will pay more to purchase from a trusted brand, a…
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Brands and agencies are now able to holistically compare advertising performance across all channels under measurement, including YouTube Dynata, the world's largest first-party data platform for insights, activation and measurement,…
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Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like…
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For this generation, authenticity and variety matter most Smartly.io, the leading social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in…
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In readying for the future of digital advertising, Jamboretz will oversee commercial operation for the company Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced the appointment…
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Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?…
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New Capabilities Enable Advertisers to Consolidate Execution, Optimizations, and Reporting of Digital Media Buys via a Single Partner Simpli.fi, the Advertising Automation Platform, announced an expansion of its industry-leading digital…
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Powered by Purlin, a New Valley Ventures PropTech Investment, AdPro Enhances Agents' Ability to Promote Listings, Target Buyers, Grow Reach and Boost Lead Gen Douglas Elliman Realty, one of the largest independent residential real estate…
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Global survey shows nearly three-quarters (74%) of respondents are influenced by social media ads and 88% agree that they consult online reviews before purchasing a product A survey conducted by TELUS International, a…
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Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH)…
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Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced that CEO Kristo Ovaska is taking a leave of absence to focus on his health and well-being, effective immediately. Marketing…
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Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier Cross-Media Measurement Platform Upwave, the leading analytics platform for brand advertising, today unveiled…
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Social Media Advertising Platform advances its retail offerings across platforms Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced enhanced advertising automation…
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New Meta technology platform integration eases creation of interactive 3D product models in the feed to capture consumer attention VNTANA, the industry leader in 3D eCommerce technology, today announced a technology…
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“Be Dynamic just like life. Innovate, create, explore. Never become stagnant – Akin Olokun” Dynamic ads or dynamic creatives are becoming the name of the ad game today. They are innovative, life-like, and they make digital advertising…
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As social media attention grows, 70% of small businesses focus and invest in social media advertising this 2022, according to new survey findings from Visual Objects, a portfolio site that features case studies and client reviews of the top…
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StreamViral, a fast emerging disruptor in the OTT market for sports broadcasting, has partenered with Fofic as their reseller of choice for the Dutch market. StreamViral, an emerging OTT platform specializing in creating live broadcast…
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Marketers have long been at the bleeding edge of technology. From creating company web pages in the dot coms, to reaching customers with Salesforce and Marketo, and shifting ad spend from print to digital and social advertising—we’ve seen…
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L2T provides dealers with a new option to capture leads directly on Facebook with VDPConnect for Lead Generation. This ad format allows users to easily interact with inventory-based ads on Facebook and automatically submit a lead form…
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