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    • MarTech Interview Series
      • MarTech Interview with Zack Dugow, Founder and CEO, Insticator
        MarTech Interview with Zack Dugow, Founder and CEO, Insticator
      • MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
        MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
    • Tech Bytes
      • TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
        TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
      • TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
        TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
    • Columnists
      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • Data-Driven and AI-Powered Marketing in 2019 and Beyond
        Data-Driven and AI-Powered Marketing in 2019 and Beyond
      • Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
        Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
      • Interactive Video: The Smartest Way Forward For Video Marketing
        Interactive Video: The Smartest Way Forward For Video Marketing
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
    • Staff Writers
      • Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
        Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
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Mobile Marketing

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, featuring Double Sync Speed, NFC Badge Scanning & 100% GDPR Compliance
Mobile Marketing

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning

Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay …

MTS Staff Writer18 hours agoFebruary 20, 2019 0 84
MWC 2019: Pradeo and Samsung Rethink Mobile Security With Their Joint Solution
Mobile Marketing

Pradeo and Samsung Partner to Fortify Mobile Security in Threat Defense Landscape

A year after launching “Pradeo Security for Samsung”, Pradeo and Samsung once again leverage the Mobile World Congress to put …

MTS Staff Writer3 days agoFebruary 18, 2019 1 187
Rivetz and PeerStream Demonstrate Secure Blockchain Applications
Mobile Marketing

Rivetz and PeerStream Demonstrate Secure Blockchain Applications at Mobile World Congress/4YFN

Companies to Display Their Blockchain Offerings at Premiere Mobile Event Rivetz, a leader in decentralized cybersecurity, announced it will be …

MTS Staff Writer3 days agoFebruary 18, 2019 5 187
Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent
In App Marketing, Mobile Marketing

Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent

The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating …

MTS Staff Writer7 days agoFebruary 14, 2019 0 163
The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers
Mobile Marketing

The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with …

MTS Staff WriterFebruary 13, 2019, 7:35 pmFebruary 13, 2019 2 423
AppsFlyer Appoints Brian Quinn as New US President & GM
Marketing Attribution, Mobile Marketing

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in …

MTS Staff WriterFebruary 7, 2019, 9:01 pmFebruary 7, 2019 3 337
London-Headquartered Ogury Reaches the $100 Million Revenue Milestone
Mobile Marketing

London-Headquartered Ogury Reaches the $100 Million Revenue Milestone

Ogury Has Also Raised $21 Million in a Series C from Existing Investors Ogury, a technology company specialised in mobile …

MTS Staff WriterFebruary 7, 2019, 6:39 pmFebruary 7, 2019 2 219
QVC Unveils New Brand Identity to Elevate Mobile and Social Shopping
Mobile Marketing

QVC Unveils New Brand Identity to Elevate Mobile and Social Shopping

New Visual Expression Reflects QVC’s Leadership as a Digital Destination for Inspired Shopping QVC unveiled a new visual identity and …

PRNewswireFebruary 7, 2019, 2:23 pmFebruary 7, 2019 1 179
CleverTap More Than Doubles Revenue, Realizes Significant Customer Growth Globally in 2018
Analytics, Mobile Marketing

CleverTap More Than Doubles Revenue, Realizes Significant Customer Growth Globally in 2018

Company to Accelerate Growth in 2019, with More Product Innovation, Expansion in Key Markets Mobile marketing and analytics platform CleverTap revealed …

PRNewswireFebruary 6, 2019, 6:27 pmFebruary 6, 2019 1 764
Study: Social Media Has the Least Influence on Retail Technology Purchases
Mobile Marketing, People-Based Marketing

Study: Social Media Has the Least Influence on Retail Technology Purchases

Research from CCgroup Reveals the Biggest Influences on Technology Vendor Selection by Major UK Retailers Insight driven Tech PR Agency, CCgroup, …

MTS Staff WriterFebruary 6, 2019, 4:11 pmFebruary 6, 2019 0 509
Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement
Mobile Marketing

Movember Leverages Marketing Tech Leader Swrve to Triple Mobile Customer Engagement

Intelligent Messaging, AI and Integration with Oracle Eloqua Delivers Connected Experiences Across Channels and Devices for Leading Global Organization Swrve, …

MTS Staff WriterFebruary 5, 2019, 8:30 pmFebruary 5, 2019 3 243
Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web
Mobile Marketing

Button Report: Holiday Analysis Reveals That Mobile Consumers Are Making 108 Percent More Purchases In-App Than On Mobile Web

Key Takeaways That Marketers Can Apply to Their 2019 Mobile Strategies Button, the leading mobile partnership platform, released the Button 2019 …

PRNewswireFebruary 4, 2019, 8:35 pmFebruary 4, 2019 3 407
Pulseway Extends Digital Marketing and Sales Capabilities for MSPs
Mobile Marketing

Pulseway Extends Digital Marketing and Sales Capabilities for MSPs with Launch of MSP Toolkit

Leading Provider of Remote Monitoring and Management Adds Toolkit for MSPs to Win New Business and Grow Existing Accounts Pulseway, …

PRNewswireFebruary 4, 2019, 3:53 pmFebruary 4, 2019 1 196
Mobile Marketing

How Amazon Logistics is Changing Markets and Potential Growth Scenarios

E-commerce retail now represents 9.8% of the total retail market in the US and has grown at a compound annual …

MTS Staff WriterFebruary 2, 2019, 4:29 pmFebruary 2, 2019 1 706
Propelics Partners with Travel and Transport to Increase Mobile App Adoption
Mobile Marketing

Propelics Partners with Travel and Transport to Increase Mobile App Adoption

Partnership Brings In-Depth Knowledge and Agile Process to Dramatically Improve Mobile App for iOS and Android Propelics, an Anexinet company, and a leader …

MTS Staff WriterFebruary 1, 2019, 9:16 pmFebruary 1, 2019 1 438
New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%
Analytics, Mobile Marketing

New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

Fashion Retailers Must Find a Way to Convince ‘Impatient’ Mobile Visitors to Make Purchases in 30% Less Time per Visit …

PRNewswireFebruary 1, 2019, 5:36 pmFebruary 1, 2019 2 409
Unbxd Launches Product Information Management Solution to Bring Products in Front of Shoppers Faster
Customer Experience Management, Mobile Marketing

Unbxd Launches Product Information Management Solution to Bring Products in Front of Shoppers Faster

Cloud-Based Pim Solution Uses AI and Automation to Solve Challenges in Managing Product Information and Accelerate Go-To-Market Process Unbxd, the …

MTS Staff WriterFebruary 1, 2019, 3:36 pmFebruary 1, 2019 2 238
Webpals Mobile Survey: Growing Trust in Finance Apps – 72% of Consumers Trust Syncing their Personal Finances on their Mobile Phones
Mobile Marketing

Webpals Mobile Survey: Growing Trust in Finance Apps – 72% of Consumers Trust Syncing their Personal Finances on their Mobile Phones

Mobile Finance Apps Continue to Grow in Strength – Over 70% of Respondents Used One in the Last Week Webpals …

MTS Staff WriterFebruary 1, 2019, 2:44 pmFebruary 1, 2019 2 268
Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report
Mobile Marketing

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics …

PRNewswireJanuary 30, 2019, 5:29 pmJanuary 30, 2019 0 362
API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls
Mobile Marketing, Technology

API Fortress Plug-In for Kong Allows Developers and QA Testers to Record and Mock Live API Calls

Expedite the Delivery of New Microservices While Maintaining Quality with API Mocking with Kong API Fortress has been a leader since …

MTS Staff WriterJanuary 30, 2019, 3:32 pmJanuary 30, 2019 0 197

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