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Advertising Trends

Lumenad Launches Advertising Intelligence Software For Digital Marketers

Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity. Marketing Technology News: Elastic…

MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General Counsel, Ashish Shukla As Chief…

MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the company continues on its journey toward delivering the most responsive and accountable advertising technology for brands and agencies to buy addressable media. MediaMath welcomes Ingrid Hackett as General Counsel, Ashish Shukla as Chief Technology Officer and Laurent Cordier as Chief Partnerships Officer. Marketing Technology News: InMobi…

Programmatic Advertising Company MOLOCO Releases New Report on Post Covid-19 Gains in Various App Categories

A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. These and other insights are included in MOLOCO’s newly announced “Mobile Life After Lockdown” report, which analyzes data from the open programmatic advertising ecosystem to…

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

A Quick Read on a Few Top AI Powered Ad Tech Platforms

Artificial Intelligence is engulfing marketing and advertising at every level, right from automatic ad creation, ad buying to audience targeting. Not to mention that most of the major ad platforms are powered by AI, and these platforms are capable of creating impactful advertisements without a lot of human involvement anymore. Artificial Intelligence has already disrupted marketing and advertising. It is normal to wonder  - what 2021 bring for AdTech? This makeshift from conventional to online has been a blessing to…

Material Acquires Global Design Agency Aruliden

Addition of industrial and brand design firm bolsters Material's commitment to help clients drive innovations from strategy to scale Material, an integrated marketing services company that builds brands from the insight out, today announced the acquisition of Aruliden, an award-winning global design agency that specializes in building purposeful brands from product to launch. Aruliden's world-class creative capabilities furthers Material's approach to acquisitions; bringing in deep pools of expertise that complement…

SmartBug Media® Ranked 15th On Comparably’s List Of Best Marketing Teams

Leading Intelligent Inbound® Marketing Agency Also Recognized on Best Company Outlook for 2021 List SmartBug Media® — a leading Intelligent Inbound® marketing agency — has earned a top spot on Comparably's "Best Marketing Teams'' list and a spot on its "Best Company Outlook" list for 2021 in the small to mid-size companies category. Notably, SmartBug® ranked No. 15 on the "Best Marketing Teams'' list, joining some of the world's largest companies and most recognizable names such as Peloton, Adobe, HubSpot, Microsoft,…

Cardlytics To Acquire Bridg To Accelerate Transformational Growth

Marketers Will Gain Unprecedented Ability to Understand and Reach Consumers with Bridg SKU Data and Cardlytics’ Advertising Platform Cardlytics announced today its intent to acquire Bridg, a customer data platform that empowers marketers to better understand and reach customers using SKU-level insights. Once the integration is complete, this addition will pair Cardlytics’ advertising platform, which has an audience of more than 163 million monthly active users, with Bridg’s enhanced SKU-level insights and ability to engage…

Jun Group Launches Self-Service Advertising Platform for SMBs

Jun Group, a mobile advertising platform that delivers connected TV, audio, full-screen video and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for small and midsize businesses called Business+. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Business+ makes it easy for companies to access the most impactful online advertising inventory through a simple and intuitive user interface.…

Amdocs Selected By Fastweb For The Modernization Of Its Operations Support Systems

Amdocs to provide open, network inventory solutions to empower Fastweb to simplify its network systems and provide innovative new services to its customers at speed Amdocs , a leading provider of software and services to communications and media companies, today announced that it has been selected by Fastweb, a major Italian telecommunications operator, to modernize its mission-critical inventory systems, as part of its ongoing initiative to transform its IT systems into a flexible and 5G-ready platform to grow and…

MarTech Series Interview With Matt Schmitt, Digital Media Executive And Strategist, Reflect Systems Inc

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

DoubleVerify Taps Doug Campbell As New Chief Strategy Officer

Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO…

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Adverty Enters Into Exclusive Partnership With Dutch Hyper-Casual Publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty's seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio produces mobile pixel art games with a pop culture twist. Lucky Kat is the creator of cult hits such as Nom Cat, Sky…

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies…

Advertising Platform AUDIENCEX Experiences 78% YoY Revenue Increase in Q1 2021

Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021, positioning the company for a year of continued expansion. As the economy shows signs of recovery, AUDIENCEX aims to deploy a robust strategy around team growth, product development and ongoing M&A following their recent acquisition of Bigbuzz Marketing Group. First-quarter numbers…

Naviga Acquires RSG Media To Expand The Capabilities Of Its Innovative Content Engagement Platform

The addition of RSG Media adds content rights management, audience growth and advertising revenue optimization to Naviga’s digital solution set and further diversifies its global media portfolio Naviga Inc., a leading provider of software and services powering media-rich industries, today announced it has acquired RSG Media, a New York City headquartered media-tech supplier whose customers include industry-leading TV networks, studios, distributors, VOD & OTT services and brand licensors located in 170+ countries.…

AlphaGraphics Reveals Brand Refresh And New Website

Global leader in print and marketing solutions unveils refreshed branding and website to reflect evolution and growth AlphaGraphics, a leading franchisor of printing and marketing solutions, has recently undergone a full brand refresh. The company, which just celebrated its 50th anniversary in 2020, has made several changes to reflect the brand's overall growth as a company. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer "Fifty years ago, we started…

VIA Introduces New Creative Identity And Drops “Agency” From Name

Formerly known as “The VIA Agency,” the 28-year-old full-service agency has a new look and name The advertising agency previously known as The VIA Agency will now be called simply VIA, CEO Leeann Leahy announced today, as part of a new creative identity and rebranding. This new visual identity, developed under Chief Creative Officer Bobby Hershfield, will span everything, including a new logo, colors, typeface, and a completely redesigned website. Marketing Technology News: Marketing Technology Highlights Of The Week:…

PeopleScout’s UK-Based Talent Advisory Team, TMP Holdings Limited (“TMP”), Wins the Employee Engagement Award at the 2021…

Recognition awarded for the company's work with King's College Hospital NHS Foundation PeopleScout won the highly competitive Employee Engagement award at the 2021 RAD Awards for its work with King's College Hospital NHS Foundation Trust. The judges described the campaign as "topical, timely, brave and rewarding." The judges added that "everything was aligned for this project, and it's a very well-deserved winner." Marketing Technology News: SuiteCentric Ranks No. 62 on Inc. Magazine’s List of California’s…