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Advertising Trends

Metadata.io Now Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers Metadata.io, the first demand generation platform for B2B Marketers,today announced that LinkedIn Conversation Ads is an available ad format in their platform. Marketing Technology News: Asana Unveils New Offerings to Reduce Distractions and Improve Focus, Adds Innovative Video… As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their…

Instacart Announces New $1 Million Advertising Initiative To Support Black-Owned Brands On The Instacart Marketplace

Instacart, the leading online grocery platform in North America, today announced a new advertising initiative, committing up to $1 million to amplify Black-owned consumer packaged goods (CPG) brands within the Instacart marketplace. This marks Instacart's first program designed to support emerging Black-owned brands directly within the Instacart marketplace by leveraging the company's robust advertising products and services. Today, Instacart Ads offers self-service and managed ad services for more than 2,500 CPG brands of…

AdPredictive Announces Appointment of Mainardo de Nardis to Board

Former OMD Worldwide CEO brings 30+ years of experience working with global brands AdPredictive, the market-leading customer intelligence software platform, announced today it has appointed to its Board of Directors Mainardo de Nardis, the former global CEO of OMD Worldwide (OMC), Aegis Media (Dentsu) and MEC (WPP). Marketing Technology News:MarTech Interview with Julie Réali, Director of Programmatic Partnerships at Dailymotion In this role, de Nardis, a globally recognized expert in marketing, advertising and media,…

Quad Appoints Former Ad Age President & Publisher Josh Golden to Chief Marketing Officer Position

Golden to accelerate Quad’s competitive position as a worldwide marketing solutions partner to the world’s biggest brands Quad/Graphics Inc. (NYSE: QUAD), has announced the appointment of Josh Golden as Chief Marketing Officer effective July 5, 2021. Golden most recently served as president and publisher of the advertising and marketing trade magazine Ad Age. Marketing Technology News: MarTech Interview with Anthony Smith, CEO at Insightly  “I believe Quad uniquely offers a world-class…

AcuityAds Announces Pricing of US$50 Million Initial Public Offering in the United States and Public Offering in Canada

AcuityAds Holdings Inc., today announced the pricing of its previously-announced marketed public offering of common shares in the United States and Canada. The underwriters have agreed to purchase, at a price of US$10.15 per share, an aggregate of 4,926,109 common shares (the "Common Shares") from the Company for aggregate gross proceeds of US$50,000,006. The Common Shares of the Company are expected to begin trading on The Nasdaq Capital Market ("Nasdaq") under the symbol "ATY" on June 10, 2021, and will continue to…

Tremor International Names Emily Barfuss as Chief Marketing Officer

New CMO will advance the growth of the company’s global footprint through the continued expansion of its Tremor Video and Unruly brands Tremor International, a global leader in advertising technologies, today announced the appointment of Emily Barfuss as Chief Marketing Officer. In this role, Barfuss will spearhead the development and execution of the global marketing strategy across Tremor International, including its core Tremor Video and Unruly business groups. Barfuss will report to Ofer Druker, CEO of Tremor…

AcuityAds Announces Initial Public Offering in the United States and Public Offering in Canada

AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, today announced the launch of a marketed public offering of AcuityAds' common shares in the United States and Canada, representing AcuityAds' initial public offering in the United States. Marketing Technology News: MarTech Interview with Ramon Kania, Chief Technology Officer at Mitto In connection with the initial public offering in…

Azerion and Anzu Partner to Make Blended In-Game Advertising Programmatically Available to Advertisers Globally

Anzu.io, the world’s most advanced in-game advertising platform, announces a new partnership with Azerion, a leading pan-European digital gaming and monetisation platform that offers casual and social games and videos, as well as digital marketing services for both publishers and advertisers. Azerion will now offer Anzu’s market-leading blended in-game advertising solution across the world through its proprietary programmatic platform; Improve Digital, generating more than 1.6 trillion transactions per month. Marketing…

MarTech Interview with Julie Réali, Director of Programmatic Partnerships at Dailymotion

There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______ Welcome to this martech chat Julie, tell us more about Dailymotion and its growth journey over the last few years and especially newest innovations! Dailymotion has built its own ad tech stack and since then has been recording significant growth over the last few years, which is exciting. Our…

Integral Ad Science Files Registration Statement for Proposed Initial Public Offering

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) for a proposed initial public offering of its common stock. The number of shares of common stock to be offered and the price range for the proposed offering have not yet been determined. Integral Ad Science intends to list its common stock on the Nasdaq Stock Market under the ticker symbol "IAS". Marketing Technology News: Loop…

RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping the MarTech Landscape in a Cookieless Future

By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced a collaboration with Oracle Moat Measurement, enabling the company to provide precise ad measurement and transparency across the company’s video and display advertising solutions. Oracle Moat’s…

AdImpact Taps Nielsen and Deluxe Veteran, Dwight Green as Chief Business Officer

Green Brings 20+ Years of Leadership Experience to Advertising Intelligence Company AdImpact, a leading competitive ad intelligence SaaS company, has announced that Dwight Green has been appointed as the company’s new Chief Business Officer. In this new role, he will help guide the company’s executive leadership team through strategy, innovation and go-to-market execution. Marketing Technology News:The Future of Digital Audio Advertising is a Dialogue Green brings over 20 years of experience building out ventures and…

Protected by Flashtalking and Viant Partner to Support Major Brand OTT Advertisers

With a shared commitment to verification and invalid traffic protections for advanced TV, partners forge turnkey client solutions at scale Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, today announced that Protected by Flashtalking and Viant Technology Inc., a leading people-based advertising software company are collaborating to support clients worldwide, providing industry-leading protections against current and developing CTV ad fraud threats.…

Questex’s Fierce Pharma Celebrates the Frontline Innovators and Influential Leaders In Pharma Marketing And Advertising, Announces The 2021…

Join Questex’s Fierce Pharma on September 29, 2021 as the life science industry honors the most compelling, influential and innovative pharma companies and their agencies at the Fierce Pharma Marketing Awards. The awards program celebrates the innovators and leaders that are making a difference and meeting the global health challenges of today and tomorrow. The live awards program takes place during the Digital Pharma East Conference at the Philadelphia Convention Center September 28-30, 2021 and will include a gala…

Aniview’s Video-ad Solution Doubles Jagran New Media’s Advertising Revenues

Aniview’s platform grants India’s top digital media company full transparency in its video ads and bolsters user experience Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, partners with Jagran New Media, the digital arm of India's flagship media group Jagran Prakashan Limited. With Aniview’s video ad player solution, Jagran New Media eyes a twofold surge in its advertising revenues, while also gaining full control over its ad operations. Marketing Technology News:…

FatTail Launches Premium Supply Platform to Connect Publishers and Programmatic Buyers to the $275 Billion “Direct Advertising Market”

New Marketplace Offers Programmatic Access to Exclusive, Guaranteed Inventory from Leading Publishers and Media Companies FatTail, an enterprise technology company powering premium advertising supply for the world’s leading publishers, today announced the launch of AdBook Premium Supply Platform (AdBookPSP), an innovative offering designed to power a new independent marketplace for deal-based programmatic transactions. The addition of AdBookPSP to FatTail’s portfolio makes AdBook+ the only unified direct and programmatic…

Magnite Announces Executive Leadership Team Following SpotX Acquisition

Appoints New Technology and Sales Leaders Effective July 1; Strengthens Ability To Serve Clients Across All Formats, Including CTV Magnite, the largest independent sell-side advertising platform, today announced changes to its executive leadership team, effective July 1. These are the company’s first major steps towards integrating its recent acquisition of CTV leader SpotX, and will strengthen its ability to serve clients across all formats, including CTV. SpotX’s former Chief Technology Officer, J. Allen Dove, will serve…

The Shifting Advertising Landscape

The Role of Intent in a Post-Cookie World The modern ecosystem for digital advertising is based on performance. In contrast to brand advertising - the awareness-lifting exercise we see in Super Bowl commercials - performance advertising endeavors to reach customers who specifically are in the process of considering a purchase. For example, a TV advertisement for a car plants the seed for the audience to consider that car for their next purchase - whenever that might be. A performance advertisement would be one that zeroes…

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-proof Targeting Categories

Solution brings together brands’ historical performance and intelligence, helping buyers migrate to an informed, always-on, cookie-free data strategy Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual Onboarding, helping advertisers, data companies, and publishers turn their first-party audience data into contextual signals. Advertisers have spent years investing in their first-party understanding of their customers.…

Eye Square Launches “Ad-to-Store”, Mapping Advertising Exposure to Purchasing Decisions

The new solution evaluates the direct effect of advertising in real-time purchasing environments Eye Square, a leading market research agency specializing in the human digital experience and innovative in-context ad testing solutions, today announced the launch of its Ad-to-Store offering, a new measurement product for connecting advertising currency to purchasing behavior. The new solution generates behavioral insights from every stage of the buying process, providing an easy-to-use tool for advertisers to better…