Small and Medium Businesses Turn to Automation, Digitization and Security to Emerge Stronger From Pandemic, Says New Xerox Survey

64 percent of SMBs optimistic about post-pandemic success One year after the pandemic hit many small and medium-sized businesses hard, a new global survey shows 80 percent of these companies consider the ability to automate tasks and processes key to surviving the COVID-19 pandemic. 85 percent were more reliant than ever before on communication technologies, remote IT support, and security hardware and software. Marketing Technology News: MarTech Interview with Vanessa Otero, Founder and CEO at Ad Fontes…

Chetna Mahajan Joins ZoomInfo as Chief Information Officer

Seasoned Executive to Lead Company’s Information Technology Strategy for Digital Transformation and Operational Excellence ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced that Chetna Mahajan has joined as Chief Information Officer. Marketing Technology News: Wipro Limited Appoints Tulsi Naidu to Its Board “ZoomInfo is at the forefront of accelerating digital innovation, creating seamless customer experiences, and building impactful products” With nearly two decades…

Cohesity Backup as a Service Adds Microsoft 365 Support at a Time When Many Organizations Struggle To Successfully Recover Microsoft 365…

New BaaS Capabilities Also Include Protection for Amazon EC2 Virtual Instances and Compute Infrastructure, and PaaS Amazon RDS Cloud Databases At a time when more organizations are adopting Microsoft 365 than ever before, Cohesity today announced new protection capabilities -- via its DataProtect delivered as a Service offering -- for Microsoft Exchange Online, OneDrive, SharePoint Online, and Teams. This Backup as a Service (BaaS) offering provides data protection and retention that goes well beyond the…

NielsenIQ Acquires Product Attribute Powerhouse Label Insight

For Americans, finding products that meet their health and wellness needs is unnecessarily challenging; NielsenIQ acquires Label Insight to change that NielsenIQ has acquired Label Insight, the industry’s most trusted source of product attribute data and the largest product metadata platform globally. Marketing Technology News: MarTech Interview with Vladimir Pintea, Head of Open Banking Gateway at Salt Edge “Retailers and manufacturers are in dire need of powerful analytics and there is no…

Sourcepoint Makes Series of Senior Appointments as It Continues Rapid Growth

The data privacy software company of record appoints four senior leaders in the UK and US as it continues on its aggressive growth trajectory Sourcepoint, the data privacy software company for the digital marketing ecosystem, today announces the appointment of Jason Canney to Chief Technology Officer, Julie Rubash to Chief Privacy Counsel, and Jared Hand to Managing Director, North America. Nial Ferguson has also been promoted to Managing Director of UK and Ireland. This series of new hires and promotions follows the…

ISG Forms Partnership with Re:infer to Help Enterprises Derive Value from Conversational Data

Powered by AI, clients can analyze conversations to improve collaboration, efficiency, agility and customer service ISG Automation, the pure-play intelligent automation business of Information Services Group (ISG), a leading global technology research and advisory firm, said today it is partnering with Re:infer, a London-based provider of an AI platform solution that helps clients derive business value from analyzing both external and internal conversations. Marketing Technology News: MarTech Interview…

SecurID Cultivates Organizational Resilience, Empowers Modern Enterprises to Thrive in Digital Era

SecurID helps businesses develop resilience, advance zero trust security, accelerate cloud journeys, and deploy a range of modern authentication capabilities SecurID experts share market-leading insights at RSA Conference 2021 Debuts SecurID Interactive Experience, which allows users to choose tailored authentication methods, build access policies and configure rule sets SecurID, the trusted identity platform, announced today at RSA Conference 2021 that it will debut the key capabilities that modern…

Acxiom Launches Suite of Real-Time Marketing Solutions

Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Real-Time Solutions, a suite of solutions to unlock data and power better in-the-moment experiences between brands and people. Marketing Technology News: MarTech Interview with Katrina Klier, Chief Marketing Officer at…

Divibank Raises $3.6M to Help Entrepreneurs in Latin America Grow their Businesses, Announces Plan to Provide Marketing Analytics Software…

Round led by Better Tomorrow Ventures (BTV) with participation from existing investor MAYA Capital, new investors Village Global, Clocktower Ventures, and others Divibank, the financing platform where LatAm businesses have access to growth capital via revenue-share financing, announced on May 12, 2021, it closed a $3.6M round of Seed funding led by Better Tomorrow Ventures (BTV) alongside other investors including MAYA Capital, Village Global, Clocktower Ventures, Magma Partners, Gilgamesh Ventures,…

Wipro Limited Appoints Tulsi Naidu to Its Board

Wipro Limited , a leading global information technology, consulting and business process services company, announced the appointment of Ms. Tulsi Naidu, a widely respected business leader, to its Board of Directors for five years effective July 1, 2021, subject to the approval of shareholders. Tulsi Naidu will serve as an Independent Director on the Board and bring a wealth of experience to Wipro, having spent 25 years in the global financial services sector. Marketing Technology News: VIZIO and Verizon Media Announce…

Immuta Recognized as a Best Workplace in 2021 by Inc. Magazine

Immuta, the leading provider of cloud data access control, announced it has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. The list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture -- whether teams are operating in person or remotely. Immuta’s award-winning company culture is fueled by an emphasis on innovation and growth. Over the past fiscal year Immuta grew bookings by 115 percent and more than…

Conga Named a Leader in the 2021 Gartner Magic Quadrant for Contract Lifecycle Management

Conga recognized for its ability to execute and completeness of vision Conga, the global leader in commercial operations transformation, today announced it has been recognized and positioned by Gartner as a Leader in the “Magic Quadrant for Contract Life Cycle Management (CLM).” Conga was one of 15 vendors evaluated in the second-ever CLM Magic Quadrant report. Marketing Technology News: Critical Event Management (CEM) Leader Everbridge Completes Acquisition of xMatters to Accelerate… “We believe, this…

CitrusAd Launches Retail Media Technology on Petco.com

CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs. Marketing Technology News: MarTech…

Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify…

With the comprehensive integration between Calix Marketing Cloud and industry-leading email marketing platform Mailchimp, Calix launches the first of many integrations with major “MarTech” platforms to help marketers automate the creation and execution of targeted campaigns that eliminate churn and grow revenue Calix, Inc., today launched the seamless integration of leading email marketing platform Mailchimp with Calix Marketing Cloud. This is the first step in a journey to enable broadband service providers…

autoRetouch Expands A.I. Bulk Image Editing to All Ecommerce Products, Announces Shopify App Availability

One year after its launch, autoRetouch - the AI-powered image editing platform - announces its commercial editing technology has now expanded to include all retail products including consumer electronics, furniture, shoes and other consumer goods. The platform is also now available as a plug-in via Shopify’s App Store for all merchants using the platform to host their ecommerce stores. This follows autoRetouch’s recent win as Most Promising Startup at the international Cloud Awards. Marketing Technology News: Avatier…

CommScope Deploys Video Advertising Solutions Across a4’s Video Footprint

CommScope announced that a4, the advanced advertising arm of Altice USA, has deployed its Video Advertising Solutions to deliver geographic and addressable advertising across a4’s video footprint, including both QAM-based and IP video services. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “By leveraging the CommScope MDC Manifest Manipulation capabilities, we are able to enhance our subscribers’ experience and increase the value of our ad inventory.…

ON24 Recognizes Innovative Companies Advancing Digital Engagement in B2B

ON24 announced the winners of its first annual ON24X Awards, recognizing companies at the forefront of executing the best digital-first strategies to engage customers. Leading brands are using the ON24 Digital Experience Platform to engage audiences with compelling digital experiences, generate first-person data and insights, and drive measurable business results. “Winners of the ON24X Awards are setting a new standard for creating digital experiences in their respective industries,” said Steve Daheb, CMO at ON24. “As…

MediaKind Announces Two Senior Appointments to Elevate Business Strategy in DTC and Advertising Space

MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having…

Stream Attains SOC 2 & ISO 27001 Compliance, Ensuring Secure In-App Chat & Messaging

Stream, the creator of enterprise-grade activity feed and chat APIs, announces the successful completion of its System and Organization Controls 2 (SOC 2 Type II) and International Organization for Standardization (ISO) 27001 audits, achieving compliance with the organizations’ thorough security standards. The certifications showcase Stream’s dedication to providing a highly secure in-app chat solution to enterprise customers, in addition to the company’s existing HIPAA and General Data Protection Regulation (GDPR)…

Vivantio Launches FLEXBridge for Superior Customer Service Integrations

Vivantio, a leading provider of customer service optimization software and solutions, is launching FLEXBridge, a new integrations platform that facilitates connections between Vivantio’s Unified Service Platform and other line-of-business applications. FLEXBridge allows information from applications commonly used in enterprise service management, customer service management and IT to be made available safely and securely within Vivantio’s Service Management tool. Marketing Technology News: KX Partners With Microsoft…