Business Wire

The Boston-based company has been steadily adding high-caliber talent from some of the region’s fastest-growing technology companies in the last year EngageSmart, the leading provider of vertical-specific SaaS solutions that simplify consumer engagement and ecommerce, has been steadily adding high-caliber talent from the region’s fastest-growing technology companies over the last year. New hires across the organization are all proven leaders in rapid-growth technology companies. Marketing Technology News: Realeyes…

Tricor Group, Asia's leading business expansion specialist providing integrated business, corporate, investor, human resources and payroll, corporate trust and debt services and strategic business advisory, has been awarded a 2021 Business Eminence Award by Dun & Bradstreet (D&B) for its business in Singapore. The D&B Singapore Business Eminence Award honors industry achievers both locally and abroad for outstanding performance and business excellence. The primary focus of the award is on enterprise growth and…

Insurity, a leading provider of cloud-based software for insurance carriers, brokers and MGAs announced that it has selected Larsen & Toubro Infotech as a strategic partner and system integrator (SI) for its new Data Warehousing & Analytics Suite, built on and powered by Snowflake. LTI will be the primary implementation partner for property and casualty (P&C) insurers who want to deploy the Snowflake-based suite. LTI brings decades of experience in working with leading P&C insurers globally. LTI has a…

Piktochart, the all-in-one visual storytelling solution for businesses, announced the launch of Piktostory. The new video editing platform, working independently of Piktochart, enables users to turn long-form videos into bite-sized clips ready to be shared on social media channels. The launch comes five months after the BETA version of the platform was released, which included the possibility to: Upload video files from a local computer, Zoom or Google Drive Edit subtitles Turn the uploaded videos into…

This Collaboration Empowers Marketers to Target Customers by Predicting Buying Intent Tinyclues, a CRM Marketing Technology Company announced that it will offer its solution that enables marketers to target customers by predicting buying intent through Google Cloud technology. The solution combines the scalability and agility of BigQuery with the deep learning capabilities of Tinyclues that scores each customer in a CRM database based on propensity to buy a specific product or offering. This approach empowers CRM…

NetApp , a global cloud-led, data-centric software company, announced plans to move its global headquarters to new San Jose, Calif. offices that are more optimized for its future hybrid work model and employee needs. The move from the company’s current campus location to state-of-the-art offices in the Santana Row section of San Jose is part of the company’s ongoing transformation, accelerated by the pandemic, and its future of work strategy to thrive in the next normal. The new office amenities will be designed to…

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The announcement reflects a fundamental shift in the importance of digital engagement since the start of the coronavirus pandemic. Marketing…

Persado’s 2021 State of AI and Creativity Survey highlights the growing importance of technology to generate and deliver more predictive, personalized creative that can be directly attributed to business outcomes Persado, the leading AI content generation and decisioning platform that unlocks the value of the right words at every customer interaction, today announced the results of a first-of-its kind survey: 2021 State of AI and Creativity. More than 400 chief marketing officers and senior marketing leaders…

Point B Inc., a consulting company that puts humans at the center of change, announced an ambitious commitment to become carbon negative by 2030. The commitment establishes targets to significantly reduce emissions and remove and offset more carbon than the firm emits directly or from its electricity consumption. Additionally, Point B is actively determining how they will extend this commitment to remove historical indirect emissions. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced…

Vendita is proud to announce it is once again participating in the PGA’s Valspar Championship on May 1st in Palm Harbor, FL. Vendita, a premier Database automation solutions and Oracle licensing and compliance provider is continuing their tradition of helping the local Tampa Bay community through their support of the Copperhead Charity Inc. by way of the Valspar Championship. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team “The Valspar Championship is a premier…

Customers can design, schedule, and post content to Instagram Business accounts, plus seven other social platforms in one subscription Canva, the visual communications platform, announced today that Canva Pro customers are now able to design, schedule in advance, and post content on Instagram, all from the product’s built-in Content Planner. Available for Instagram Business accounts, the integration brings social media content creation and management tools together under one subscription. Marketing Technology News: …

Atos and RingCentral, Inc, a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions, announced the launch of Unify Video by RingCentral in Europe. A standalone video with team messaging product, Unify Video is designed to enhance online meetings and enable people to work smarter and communicate and collaborate from anywhere. The new solution is a powerful entrant into the enterprise video collaboration market, which has seen rapid growth through the course…

Viant Technology Inc., a leading people-based advertising software company, announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of Communications. Castillo-Paff will oversee Viant’s corporate communications strategy and execution, media relations, executive visibility, industry analyst relations, as well as support financial communications. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users “We’re excited…

Intellicheck, Inc. , an industry leader in identification verification solutions, announced the appointment of Bruce Ackerman as the Company’s Senior Vice President of Sales and David Andrews as Vice President of Marketing. Intellicheck CEO Bryan Lewis said the appointments of Ackerman and Andrews reflect the company’s continued focus on growth and expansion into new market verticals to drive market share and revenue. “As critical business and consumer needs around identity theft and fraud persist and grow, we will…

Senior technology executive to join the identity leader’s global field operations team Okta, Inc. (NASDAQ:OKTA), the leading independent identity provider, welcomes Steve Dodenhoff as SVP of Worldwide Partners and Alliances, reporting to Chief Revenue Officer Steve Rowland within Okta’s Worldwide Field Operations. Dodenhoff will be responsible for Okta’s go-to-market strategy, operations, and sales revenue across the global partner ecosystem. Marketing Technology News: SegMark Solutions Releases…

As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation,…

Today, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and FORMULA 1 (F1) (NASDAQ: FWONA, FWONK) are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. The new additions mean a total of 18 AWS-powered stats will be available to fans by the end of the season. F1 Insights powered by AWS are real-time racing statistics, displayed as on-screen graphics, that transform the fan experience before, during, and after each race by providing the data and analysis…

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with…

8x8, Inc., a leading integrated cloud communications platform, today announced the appointment of Walt Weisner as Chief Customer Officer, effective today, reporting to CEO Dave Sipes. Weisner is a seasoned customer care leader in the SaaS industry, who will be responsible for the end-to-end experience for 8x8 customers globally, overseeing professional services, implementation, and customer support and enablement. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing…