Influencer Marketing Should Be Part of Performance Partnership Marketing
Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Ogury expands its creative studio with Motionly acquisition
Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web.…
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Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with…
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability…
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MarTech Interview with Phil Schraeder, CEO at GumGum
Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum?
I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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Adverty Appoints Jonas Söderqvist As CEO As Brands Wakes Up To The Power Of In-Game Advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth.
Jonas will consolidate the team around a refreshed vision and…
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Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms
The company "offers a feature-rich solution for organizations not willing to pay a premium for ABM capabilities"
RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform…
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AIKON Announces Strategic ORE ID Partnership with FUFU to Provide Digital Marketing at Scale
AIKON’s ORE ID will be integrated into the entire FUFU Ecosystem, allowing its users to seamlessly create, play and share interactive quizzes and earn NFTs.
AIKON, the leading provider in blockchain identity solutions, announced their…
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Kargo Adds Attention Advertising With Acquisition of Parsec
Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements
Kargo announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the…
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Anura Earns TAG Certified Against Fraud Seal for Third Straight Year
Anura is one of only eight companies in the world certified in fraud detection
Anura, the experts in digital advertising fraud detection, today announced it has received a Certified Against Fraud seal from the Trustworthy Accountability…
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Marketers Face Several Challenges in the Mobile Advertising Ecosystem, and AI is the Solution
A key challenge for the effective use of DSPs is lack of in-depth analytics knowledge among marketers. Start.io's Maia platform, built on AI and NLP, addresses a key challenge for effectively using DSPs in light of the lack of in-depth…
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Mobvista Subsidiary Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
Mobvista subsidiary, Mintegral, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV.
The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media…
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Creator Economy Platform Koji Announces “Gift Me” App
New Link In Bio App Enables Item-Based Gifting And Donations
Koji, the world's most powerful Link in Bio platform and the leading app store for social media, today announced the launch of Gift Me, a new app that lets fans and followers…
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DigitalReef Introduces Comprehensive Mobile Advertising and Marketing Platform
DR-ONETM is DigitalReef's software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers.
DigitalReef, a leading global mobile advertising, and marketing…
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Motive Interactive Recognized as Mobile Advertising Leader in 2022 AppsFlyer Performance Index
Company ranks as a top growth partner in the North America market
Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer's Performance Index 14th edition, ranking the top media…
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PubMatic reinvests robust 2021 profits in engineering and infrastructure capabilities in Pune
Company announces plans to double engineering headcount over the next 12-18 months
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced it intends to make…
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Meta Takes Top Spot in SKAdNetwork Ranking in AppsFyler’s Latest Performance Index
Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021
AppsFlyer today released the 14th edition of its Performance Index, ranking the top…
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Fluent Expands Growth Opportunities for Brand Partners with Mobile App Studio
Fluent, Inc. , a leading data-driven performance marketing company, announced the expansion of the company’s mobile app business. Since 2010, Fluent has established itself as a trusted partner for top mobile brands, recognized as best in…
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Fluent Expands Growth Opportunities for Brand Partners with Mobile App Studio
Leading performance marketing company leverages mobile expertise and new app studio to increase value to consumers by driving brand discovery
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, today announced…
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Mobile Gamers Prefer Ad-Supported Games Over Pay-to-Play, New Study: Tapjoy’s Modern Mobile Gamer®…
New market research shows that parents are the most likely group to play multiple times a day and make in-app purchases
The latest Modern Mobile Gamer® report from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization…
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WeVideo Augments Professional Toolkit with New Facebook & Instagram Business Integrations
New support for Meta Business Suite for Facebook and Instagram speeds rapid content creation and delivery for marketers and SMBs
WeVideo has unveiled two new integrations with Meta Business Suite for Facebook and Instagram, empowering…
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