Interview with Robert Seo, Founder and CEO, Buzzvil
"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that …
Mobile Attribution Myth Busting: Mobile App to Site Tracking
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a …
Winclap Announces Partnership with Tapjoy
Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution …
Airpush Announces Acquisition of General Mobile Corporation (GMobi)
Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It’s Expanding Global Network Airpush, the mobile advertising leader …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …
SRAX Agrees to Sell SRAXmd for Up to $52.5 Million
Social Reality, Inc., a digital marketing and consumer data management and distribution technology platform company, announced that it signed an …
Interview with Tom Pallack, CEO, SITO Mobile
"Location is a critical part of the customer journey and mobile platforms are the catalyst for bringing those insights to …
TabMo and zeotap Partnership Delivers ‘Precision Advertising’ for Mobile
Verified Deterministic Mobile Data and Easy Creative Process Enables Advertisers and Agencies to Meet Campaign Objectives TabMo, the first mobile …
comScore Launches Enhanced Custom Reporting to Advance Mobile Capabilities
New comScore Enhancements for Mobile Capabilities Provide Deeper Mobile Insights and Broader Competitive Intelligence for Marketers comScore, a trusted partner …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
ironSource Launches In-Ad Data Platform
New Dashboard in Beta with Top Partners; Gives Advertisers Previously Inaccessible Insight into In-Ad Performance and Creative-Level Reporting Leading mobile …
AdTiming Reveals How to Deliver Better UX and Ad Revenue with Innovation, Localization and Refined Operation
AdTiming Reveals Three Ways to Achieve the Balance of User Experience and Ad Revenue: Innovation, Localization and Refine Operation The …
Wavemaker Goes Beyond the Click with AdSpruce’s HTML5 Ad Studio
Wavemaker Bangalore and Adspruce’s Partnership Goes from Strength to Strength Building Unique Campaigns with Engaging Formats, Like HTML5 Ad Studio, …
Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced …
Adsonica and Advangelists Announce Mobile Audio Ads
Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based …
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem
The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem …
T3 Wins Seven Awards For Technological Innovations And Brand Campaigns
Two National Gold ADDY Awards plus a People’s Choice Award, three Internet Advertising Competition Awards, and a Communicator Award help …
PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction
PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, …
MomentFeed Re-Imagines Scalable Local Social Advertising to Lead the Industry
The Enhanced Product Now Empowers Multi-Location Brands to Drive Awareness and In-Store Sales by Publishing Truly Local Paid Social Media …