Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video …
Cheetah Digital Named A Leader in Loyalty Technology Report
Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent …
Accenture Interactive Further Bolsters its Creative Capabilities by Acquiring Brand Communications Agency Shackleton
Accenture has acquired Spanish brand communications agency Shackleton. Headquartered in Madrid with offices in Barcelona and Santiago, Chile, Shackleton will …
Videa Releases New Research Connecting Adaptability to Staying Relevant in TV
Executives Also Cite Growing Impact of Automated Buying and Selling Processes Videa, an online marketplace for automated television advertising, released …
Simpli.fi Maintains Momentum in OTT/CTV Advertising Landscape with High-Quality Inventory
Growth of Simpli.fi’s Programmatic OTT/CTV Business is Driven by Company’s Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, …
Edge Computing Is a Key Trend for Mobile Internet
Operators to Uncover More Than $1 Billion in New Latency-Sensitive Revenue by 2025 Edge Computing is a key trend for …
Merkle Releases Amazon Advertising Flywheel Strategy Guide
Annual Playbook Examines the Impact of Amazon Advertising on Vendors and Sellers Merkle, a leading technology-enabled, data-driven performance marketing agency, …
Appointment of CEO, RhythmOne Trading Update and Commencement of Share Buyback Programme
Taptica International Ltd, a global leader in advertising technologies for brand advertising and performance-based mobile marketing, is pleased to announce …
Tinder Welcomes Ravi Mehta as Chief Product Officer
Tinder, the world’s most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief …
TiVo Launches CubiTV for Android TV
New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo …
Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification
TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation Smaato, the leading global real-time advertising …
When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat
80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from …
DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it’s Fraud Lab has identified a video …
AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising
Performance Index Edition VIII Offers Most In-Depth Look to Date on Mobile and App Marketing Landscape AppsFlyer, the leading mobile …
Yieldmo Welcomes Sergei Izrailev and David Moore to Power New Active Engagement Audience and Analytics Capabilities
Yieldmo, the leader in engagement-powered mobile advertising, is proud and excited to welcome two new members to the team. Sergei …
MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising
TEGNA’s Premion Leveraging MadHive’s Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known …
ironSource Launches A/B Testing Tool for Ad Monetization
The Industry-First Tool Empowers Developers to A/B Test Monetization Strategies Directly Through the ironSource Platform Leading mobile monetization and marketing …
zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic
YouAppi’s Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform …
KORTX Announces Multiple Promotions and New Hires Amid Continued Growth
Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. …
Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires
Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic …