Mobile Advertising & App Advertising

Tapjoy Study Says, The More Ads an App User Completes, the Higher Their Engagement

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New “Maximum Impact Report” from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater

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Sudipto Ghosh4 days agoApril 17, 2018 0 92

Kochava Named LINE Ads Measurement Partner

Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry

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PRNewswireApril 12, 2018, 6:45 pmApril 12, 2018 0 53

Mobile Advertising, Video Advertising

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video

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PRNewswireApril 10, 2018, 9:15 pmApril 10, 2018 0 69

Apps for Business, Mobile Advertising

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB

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MTS Staff WriterApril 10, 2018, 8:20 pmApril 10, 2018 0 89

Mobile Advertising

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

TabMo’s New ‘Branding to Store’ in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement Leading

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Sudipto GhoshApril 3, 2018, 4:59 pmApril 3, 2018 0 284

Mobile Advertising

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success

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Sudipto GhoshMarch 30, 2018, 6:30 pmMarch 29, 2018 0 78

AI/ML, In App Marketing, Mobile Advertising

UPLTV Expands Mobile Ad Mediation Business Globally with New Team

UPLTV Expands Its Team with the Addition of Carl Cai, Wayne Li, and Veronica Lim. UPLTV, an AI-driven ad mediation

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MTS Staff WriterMarch 26, 2018, 10:59 pmMarch 26, 2018 0 89

Mobile Advertising, Native & Programmatic Advertising

DWA Names Krish Sailam as VP of Programmatic, North America

Former Cadreon VP, Krish Sailam, Joins DWA to Head up NAM Programmatic Efforts DWA, a Merkle company, has announced that

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Sudipto GhoshMarch 26, 2018, 10:29 pmMarch 26, 2018 0 299

Mobile Advertising, Mobile Marketing

Verve Study: Mobile Creative Powered by Location Drives 2X Consumer Engagement

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When

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Sudipto GhoshMarch 26, 2018, 5:15 pmMarch 26, 2018 0 161

Mobile Advertising, Native & Programmatic Advertising

Connatix Unveils Stories for Publishers for Better Web-Mobile Presence

Stories for Publishers” Brings Social Media Type Interactivity to the Mobile Web Experience Connatix, the most advanced video syndication and

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Sudipto GhoshMarch 22, 2018, 10:05 pmMarch 22, 2018 0 122

In App Marketing, Mobile Advertising

UPLTV Releases Latest Monthly Global Mobile Game Advertising Monetization Data Report

UPLTV’s Report Was Based out of 30 Million Ad Impressions Combined from IoS and Android Devices. UPLTV, focused on mobile

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PRNewswireMarch 21, 2018, 3:50 pmMarch 21, 2018 0 137

Apps for Business, Mobile Advertising

Plotaverse Makes Facebook’s Top 10 Apps List

Plotaverse Sped Past Advertising Giants to Secure a Spot on Facebook’s Top 10 App List within a Year. Plotaverse became

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PRNewswireMarch 16, 2018, 7:43 pmMarch 16, 2018 0 90

Mobile Advertising

InMobi Partners with GeoEdge to Regulate Ad Quality Standards and Improve User Experience

Partnership Protects Users from Ad Quality Threats and Arms Publishers with Powerful Machine Learning Solutions to Wage War Against Malicious

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MTS Staff WriterMarch 16, 2018, 7:00 pmMarch 16, 2018 0 126

Mobile Advertising, Native & Programmatic Advertising, Video Advertising

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time

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PRNewswireMarch 16, 2018, 6:42 pmMarch 16, 2018 0 89

Mobile Advertising, Mobile Marketing, Staff Writers

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in

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Sudipto GhoshMarch 14, 2018, 11:09 pmMarch 14, 2018 0 390

Mobile, Mobile Advertising, Video, Video Advertising

AdSpruce Places the User at the Forefront of the Adtech Revolution

AdSpruce Has Revealed an Updated Line-Up of Ad Spots That Offer a Faster, Focused and Friendlier Ad Experience, Which Falls

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prwebMarch 14, 2018, 9:34 pmMarch 14, 2018 0 250

Guest Authors, In App Marketing, Mobile, Mobile Advertising

The Two Mobile Trends That Cannot Be Denied

In 2018, Mobile is the new reality. It’s not a trend. It’s not a channel. It’s too big to

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Gareth NoonanMarch 13, 2018, 9:00 pmMarch 13, 2018 0 1197

Mobile Advertising

Mobile Performance Marketing Platform Yeahmobi Joined the IAB Tech Lab

Mobile performance marketing platform Yeahmobi has announced that the company has officially joined the Interactive Advertising Bureau (IAB)’s Tech Lab,

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PRNewswireMarch 7, 2018, 7:53 pmMarch 7, 2018 0 273

Mobile Advertising

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts,

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MTS Staff WriterMarch 5, 2018, 10:26 pmMarch 5, 2018 0 665

Mobile Advertising, Native & Programmatic Advertising

DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)

DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG “Certified Against Fraud” Seal

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PRNewswireMarch 5, 2018, 8:33 pmMarch 5, 2018 0 404

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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