After technology investment and successful campaign pilots, industry leader Curate Mobile launches new standalone company that offers proprietary programmatic solutions The team at Curate Mobile is proud to announce the official launch …
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Recently, Google announced its decision to stop supporting cookies on its Google Chrome browser. Naturally, the marketing world was shaken by this announcement, since many of us rely on cookies for valuable data and insights about our…
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Campaigns deliver 70 to 120 times better response rates than industry average benchmarks Out There Media (OTM), a global leader in mobile advertising and data monetization, today announced that it has successfully launched its proprietary…
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We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
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Aarki, a leading AI-enabled mobile marketing platform, announced that for the second year in a row, it has been added to AdExchanger's 2021 Programmatic Power Players list, the digital marketing industry's first searchable guide to the best…
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In 2020 programmatic advertising continued to reign supreme, with real-time bidding (RTB) media purchases making up over 80% of media buying in the US. In 2020, global programmatic ad spend reached an estimated 129 billion US dollars, and…
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Tom Cheli, CEO at Frequence discusses changing trends in the media seller and typical B2B relationship in this chat with MarTech Series: _____ Welcome to this martech chat Tom, tell us more about Frequence? How has the platform…
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Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app…
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tvScientific, a Connected TV (CTV) buying and attribution platform, announced the appointment of its new Chief Revenue Officer, Shannon Jessup, former Global Chief Revenue Officer for Tapjoy, a leader in mobile performance advertising…
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MobileFuse, one of the largest U.S. in-app advertising and DOOH platforms, announced a strategic partnership with Near, the largest global source of data intelligence on people and places. As part of the partnership…
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LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, announced the results of a global consumer survey that assessed how mobile gaming activity is…
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VEGANZONE, the social media platform aiming to be an indispensable "super app" for those who adopt a vegan - vegetarian lifestyle, received its first investment with valuation of 3 million dollars. With the investment from the Focus Global…
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RoboAds develops a new generation of advertising robots by combining digital signage, robotics and AI under one platform. RoboSignage is RoboAds' first commercial robot specifically designed for indoor advertising and virtual…
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If you’re not planning the right ad journeys by analysing the most appropriate ad metrics and customer touchpoints, your campaign is not optimized enough! Jason Wulfsohn, Co-Founder and COO of AUDIENCEX weighs in: _________ Welcome…
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For the first time ever, a lot of people are excited to engage with ads, surveys, emails, and marketing content. Launched in late April, Granularity is a marketing technology platform that is changing how many consumers view marketing,…
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Ad Giants launches a new online, full-service agency to help small businesses reap the benefits. With over 35 million small businesses in America, marketing has consistently been a challenge for many budget sensitive companies to pull off…
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The Out of Home Advertising Association of America (OAAA), released a comprehensive guide for capturing mobile advertising IDs to effectively evaluate which consumers are exposed to digital out of home (DOOH) media. The "OAAA DOOH…
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Biggie Billboards is embracing new technologies and innovative ideas to help people promote their business, honor an organization or cause, or simply express themselves in a unique and powerful way. Biggie Billboards has created the…
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Strong Preliminary Results and Outlook for Both Digital Turbine and AdColony Reflect Continuing Business Momentum Expanded Credit Facility to Help Fund Acquisitions and Provide Additional Support for Future Growth Initiatives Digital…
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The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. With disruptor D2C brands such as Warby Parker, Dollar Shave Club,…
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