Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising…
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AdColony, the in-app marketplace for brands, with a focus on gaming, announced its partnership with Mana Partners, the Singapore-based gaming & esports brand consultancy firm…
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With third-party cookies gone from the ad industry’s menu, what’s the next substantial solution? Easy. Contextual targeting. While we've seen a few industry experts call for tech…
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InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast. Key Ring launched during the first wave…
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Mindworks, a leading international creative studio, announced a new version of Playturbo, the self-service playable ad platform designed to help advertisers rapidly iterate playable ads…
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The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the…
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AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now…
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Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital advertising spend on digital banners,…
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Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on…
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More than a quarter of mobile game developers (26.7%) plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent…
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Sensory mobile advertising company, Adludio has partnered with Inskin Media who now exclusively represent Adludio products in Australia, enabling marketers to have direct access to…
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Vungle, a leading mobile ad and in-app monetization platform, today announced the appointment of Jeremy Bondy as CEO. Bondy, previously Vungle’s COO, succeeds Rick Tallman, who moves to…
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 Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to…
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Encouraging users to blow into the phone’s microphone to reveal the camera, the ad is engaging users with an innovative experience mCanvas, the experiential storytelling ad platform…
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Spend on mobile games across all app stores has grown so much that it is forcing brands to rethink personalized ad creatives. As the pandemic drags on, it’s no secret time spent on…
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Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network…
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Research from ad security provider GeoEdge has found that malicious content has become the fastest growing tactic for malicious advertising in 2020, accounting for 50% of all malicious…
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AdColony, the in-app marketplace for brands with a focus on gaming, announced that industry veteran Adrian Watkins as its Director of Marketing and Growth, APAC. In his new role,…
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Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa Out There Media (OTM), a global leader in mobile advertising and data monetisation, has announced…
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Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital…
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