New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader …
Tremor Video DSP Appoints Tal Mor as Chief Technology Officer
Tremor Video DSP, the leading programmatic video platform, announced the appointment of Tal Mor as the company’s new chief technology …
Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion
Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new …
Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio
Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad …
Tappx Appoints Fernando Saiz as CMO
Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as …
WeQ Announces New Managing Director to Focus on Mobile Advertising Product Innovation
Sven Lubek, a Seasoned Mobile Expert and Serial Entrepreneur Who Founded 25 Companies, Including the Leading German DMP Adex, Joins …
Buzzvil Charts Rising Interest in Mobile Lockscreen Advertising
US Marketers Discovering Lockscreen Campaigns that Avoid Ad Clutter and Deliver Fivefold Increases in Consumer Engagement Mobile lockscreen advertising is …
DO Global Showcases New, Intelligent DSP at DMEXCO 2018
DU Ad Platform – the mobile ad platform from internet company DO Global – officially introduced its intelligent demand side platform (DSP) …
Google Announces New Capabilities for Advertisers to Test AMP Performance
The Announcement Is a Part of Google’s Initiative to Help Brands Better Assess Ad Performance Google is progressively changing its …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences
Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms …
Mobile Internet Giant Cheetah Mobile Secures Publishing Rights for Ministry of Games’ Trade Town
Ministry of Games, a mobile developer based in Helsinki, has signed a deal with Chinese mobile internet giant Cheetah Mobile to …
AppLovin Agrees to Acquire In-App Header Bidding Solution MAX
MAX Chairman and Mobile Veteran Jim Payne, Who Co-Founded MoPub and Led It Through Its Acquisition by Twitter, Becomes Strategic …
DMEXCO Update: S4M Expands Advertising Horizon with First SaaS Platform for Drive-To-Store Campaigns
S4M To Showcase the First Saas Platform for Drive-To-Store Advertising Campaigns at DMEXCO S4M is all set to enthrall the …
Interview with Robert Seo, CEO US, Buzzvil
"CMOs are seeing a record number of users opting-in for lockscreen content, and marketing strategies in turn are including that …
Mobile Attribution Myth Busting: Mobile App to Site Tracking
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a …
Winclap Announces Partnership with Tapjoy
Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution …
Airpush Announces Acquisition of General Mobile Corporation (GMobi)
Leader in Mobile Ad Tech Adds OEM Mobile Services Powerhouse to It’s Expanding Global Network Airpush, the mobile advertising leader …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
Swrve 3.0 Can Win You More Moments of Multi-Channel Engagement
Swrve 3.0 Is a Powerful Microtargeting Tool Integrating with Multi-Channel Campaign Workflows to Extend Reach Across Mobile, Web, Email and Streaming …