Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Ogury, the global technology leader in mobile advertising anchored in privacy protection, today announced the acquisition of Motionly, a SaaS solution that designs, deploys and measures interactive rich media animations in-app and in-web.…
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Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability…
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Hi Phil, welcome to MarTech Interview Series. Could you please tell us how you arrived at GumGum? I actually started my career in a big accounting firm in Chicago. I quickly realized the culture wasn’t for me. I was a closeted, gay man,…
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Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and…
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The company "offers a feature-rich solution for organizations not willing to pay a premium for ABM capabilities" RollWorks, a division of NextRoll, today announced continued momentum as the account-based marketing (ABM) platform…
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AIKON’s ORE ID will be integrated into the entire FUFU Ecosystem, allowing its users to seamlessly create, play and share interactive quizzes and earn NFTs. AIKON, the leading provider in blockchain identity solutions, announced their…
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Brands Can Now Buy on Guaranteed Attention Across Kargo’s Highly Differentiated Suite of Ad Formats and Placements Kargo announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the…
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Anura is one of only eight companies in the world certified in fraud detection Anura, the experts in digital advertising fraud detection, today announced it has received a Certified Against Fraud seal from the Trustworthy Accountability…
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A key challenge for the effective use of DSPs is lack of in-depth analytics knowledge among marketers. Start.io's Maia platform, built on AI and NLP, addresses a key challenge for effectively using DSPs in light of the lack of in-depth…
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Mobvista subsidiary, Mintegral, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media…
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New Link In Bio App Enables Item-Based Gifting And Donations Koji, the world's most powerful Link in Bio platform and the leading app store for social media, today announced the launch of Gift Me, a new app that lets fans and followers…
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DR-ONETM is DigitalReef's software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. DigitalReef, a leading global mobile advertising, and marketing…
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Company ranks as a top growth partner in the North America market Motive Interactive, a leading data-driven performance marketing company, was ranked #2 for growth on the AppsFlyer's Performance Index 14th edition, ranking the top media…
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Company announces plans to double engineering headcount over the next 12-18 months PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced it intends to make…
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Apple’s privacy changes continue to disrupt both app marketers and mobile media companies, with 25% of total budgets shifting from iOS to Android in 2021 AppsFlyer today released the 14th edition of its Performance Index, ranking the top…
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Fluent, Inc. , a leading data-driven performance marketing company, announced the expansion of the company’s mobile app business. Since 2010, Fluent has established itself as a trusted partner for top mobile brands, recognized as best in…
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Leading performance marketing company leverages mobile expertise and new app studio to increase value to consumers by driving brand discovery Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, today announced…
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New market research shows that parents are the most likely group to play multiple times a day and make in-app purchases The latest Modern Mobile Gamer® report from Tapjoy (www.tapjoy.com), a leading mobile advertising and app monetization…
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New support for Meta Business Suite for Facebook and Instagram speeds rapid content creation and delivery for marketers and SMBs WeVideo has unveiled two new integrations with Meta Business Suite for Facebook and Instagram, empowering…
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