my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile …
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus will Adopt White Ops’ Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world’s leading independent …
The Changing State of Mobile Video Advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …
Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report
DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released …
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and …
Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution
NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and …
comScore Partners with PushSpring to Enhance and Expand Mobile Audience Segments
comScore Clients Can Now Activate Mobile Audiences Across 300 Million Unique Devices in the US comScore has announced a partnership …
Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies
S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last …
Don’t Go Chasing (Mobile Ad) Waterfalls for Mobile In-App Publishing
Header Bidding: Digital media’s favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop …
The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising
Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is …
UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution
UpSnap Has Engaged MarketStar to Augment the Existing Sales Organization UpSnap Inc., a leading provider of mobile and intent-based advertising …
engage:BDR Enters into New Programmatic Advertising Agreements with Two of Asia’s Largest Programmatic Advertising Companies
Continues the Rapid Expansion of Its Programmatic Advertising Business into the Fast-Growing Chinese and Indian Markets engage:BDR has announced that …
Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide
PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …
Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry
Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases …
Sabio Mobile Promotes Ashley Perkins to VP of East Coast Sales
Ashley Perkins Has Worked in the Mobile Industry for Nearly a Decade with a Strong Focus on Travel, CPG, Finance, …
S4M Drives Home $12 Million Series B Funding to Further Refine Marketing Attribution Models
S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech …
Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location Score Technology
Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based …
Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement
New “Maximum Impact Report” from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater …
Kochava Named LINE Ads Measurement Partner
Kochava Customers Can More Effectively Target and Measure Their LINE Ads Campaigns in the Japanese Market Kochava Inc, the industry …