Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa Out There Media (OTM), a global leader in mobile advertising and data monetisation, has announced…
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Mobile advertising in Asia growing at fastest rate in the world, and set to continue Digital marketers from South Korea's InterAd provide expert comment Seoul-based digital…
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Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite,…
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Ogury partners with DoubleVerify to assist in the fight against ad fraud and its harmful impact on advertisers Ogury, the global leader in mobile advertising driven by user choice,…
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AdColony, the mobile performance marketplace, is pleased to announce the promotion of Camila Franklin, Tabitha Britt, and Jude O’Connor to the roles of Chief Operations Officer, Chief…
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More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. And in lieu of cable, 80% of U.S. viewers are now watching…
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Following recent allegations raised about the ad data collected by the Mintegral SDK, Mintegral has announced its SDK will officially become open-source. While Mintegral denies recent…
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mCanvas, the experiential storytelling ad platform for small screens, has created a rich-media mobile ad for Escor-Z to create awareness about its Vitamin C and Zinc effervescent…
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Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the…
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Outbrain, the world’s leading discovery and native advertising platform for the open web, announced the launch of a new ad product helping app marketers to tap into the full potential…
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Premium digital technology company PubMatic announced that mobile advertising grew significantly in the second quarter of 2020, despite the Covid-19 economic impact. According to…
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Winning entries will be made into real-life playable mobile ads with a potential reach of over a billion global users Vungle has partnered with Glug to launch 'Forward to Normal' – a…
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What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions…
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The first Bayer ad for aspirin in 1893 advertised the drug as “instant relief! You’ll feel better fast! Relax as your pain goes away!” For brands in the pharma industry, the same can be…
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Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the…
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App Annie, the leading mobile data and analytics company, announced the availability of App Annie Ascend. This will introduce the first mobile performance suite that provides both app…
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The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible.…
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Leading mobile interactive advertising platform Mintegral and its in-house creative studio Mindworks announced the launch of Playturbo. This playable ad creative platform allows…
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Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile…
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CTV Advertising Campaign Recognized in the Most Effective Retail or FMCG Campaign Category Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising,…
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