Key players in mobility advertising have joined together for the first time ever to create a standard taxonomy and naming structure for a well-established media format. With this announcement, vehicle wraps fall in line with other transit…
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The programmatic specialist appoints Fern Potter and Simon Reed into key senior positions as its steep growth trajectory continues multilocal, the supply-side experts, has announced the appointment of two new senior members of staff as…
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Digital advertising has come a long way since AT&T purchased the first online banner ad in 1994. Pay-per-click (PPC) ads have since emerged to become firm favourites of brand marketers and mobile advertising exploded courtesy of the…
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Report provides detailed rankings for ad sellers across Roku and Amazon Fire TV app stores - including breakdowns by region and device - and highlights Magnite, Comcast's FreeWheel, Xandr as top ad platforms based on CTV open programmatic…
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New Pixalate study finds nearly 100% YoY increase in programmatic ad traffic coming from "sideloaded" apps on Amazon Fire TV devices, which are apps not found in the official Amazon Fire TV app store. Pixalate, the market-leading fraud…
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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q3 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index…
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Pixalate's Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories. Hulu, SlingTV, DIRECTV among leaders in October 2022. Pixalate, the…
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Survey finds 63% of respondents optimistic for the year ahead and 88% planning to increase their ad spend, with ongoing changes to targeting and attribution seen as the most significant industry challenge Liftoff, the leading growth…
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Adello brings AI advertisements to mobile. #Smileforme format allows recognizing faces, emotions, age and gender to offer advanced ad personalization. As a Swiss-American mobile advertising pioneer, Adello constantly presents new and…
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97% of delisted CTV apps for Q3 were from the Roku store (1,636), while Amazon Fire TV delisted 3% (49). Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile…
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Brands are planning to increase their Connected TV advertising budget by 44% in 2023 in order to tap into growing consumer adoption AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer…
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Kargo Delivers Differentiated Ad Opportunities at Scale for UK Publishers Kargo announced that the company has reestablished a presence in the UK to provide local support to the company’s growing list of European customers and publisher…
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Research, in partnership with MediaScience, also reveals that the lean-back TV environment cultivates 1.3x greater purchase intent compared to short-form, small-screen digital mobile Comcast Advertising released a new report titled “TV…
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New monthly index - launching with August 2022 rankings - helps ad tech industry navigate compliance with the Children's Online Privacy Protection Act (COPPA). 12.8% of open programmatic ad spend goes to likely child-directed apps,…
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Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion LoopMe, a leading brand-focused mobile advertising platform, announced that Mainardo de Nardis, former CEO of OMD Worldwide,…
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Dave Ramsay will direct Adludio’s strategy, product roll-out and the transformation of its global offering, while Ian Liddicoat will lead on company’s technology, analytics and insights capabilities Adludio, the global advertising platform…
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Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews Mediaocean, the mission-critical platform for omnichannel advertising, today announced the company was named a…
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SplitMetrics, an Apple Search Ads Partner, has been named a High Performer in G2 Grid Reports. The honors go to SplitMetrics Acquire, an intelligent data-driven platform for Apple Search Ads optimization and automation at scale, that got…
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Following Successful Release of Mobivity’s Connected Rewards Technology, Mobile Ad and Gaming Executive Kim Carlson Joins Mobivity to Accelerate Market Adoption Mobivity Holdings Corp., a global provider of personalized reward solutions…
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MobileVoice study demonstrates efficacy of in-app ads and diversified app monetization to help app-based businesses to scale revenue and growth ironSource, a leading business platform for the App Economy, presents its MobileVoice reports:…
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