Online advertisements are becoming increasingly hyper-targeted with the rise of social media. Social media platforms such as Facebook, Twitter, Youtube …
Sabre and Cheetah Digital Join Forces to Drive Powerful, Next-Generation Customer Loyalty Programs for Airlines
Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost …
Criteo Direct Bidder Support Announced for Accelerated Mobile Pages
An Industry Milestone for Header Bidding Criteo S.A., the advertising platform for the open Internet, announced that its leading header …
Admetrics Launches Marketing AI Assistant Newton to Advise Marketers on Growth Opportunities
Admetrics, a marketing intelligence company that supports advertisers with data science solutions to gain actionable insights into their marketing data, …
Adform Makes Bid for Industry Consolidation With Launch of Trusted Partner Program
Global Independent Advertising Technology Platform Announces an “off the Shelf” Solution for New and Existing Clients Adform, one of the world’s …
Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million
Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company’s Round …
Mobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness Attribution
Mobiquity Technologies Inc., a leading technology provider in next generation programmatic advertising released AdTribute as an additional measurement feature of …
Major Marketers Up 6% on a Two-Year CAGR Basis
SMI Releases Market Actuals Through April 2019 and Updated Media Forecasts Through 2023 (Two-Year Comparison Shown to Avoid Year Ago …
CloudSense and Ad-Juster Work Together to Maximize End-to-End Ad Campaign Efficiency and Profitability
By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a …
SAPO Adopts AppNexus’ Full-Stack Technology
Leading Portuguese media company will rely on AppNexus technology to accelerate its digital transformation AppNexus, a Xandr company and a …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline
The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an …
NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business
The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part …
Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats
Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership …
AdColony Selects Pixalate as Fraud Prevention Partner
Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after …
Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media
Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice …
SRAX Receives $1 Million Investment to Launch BIGtoken Asia, Increasing Access to Over 1 Billion Internet Users to Own and Earn from their Data
Social Reality, Inc., a digital marketing and consumer data management technology company, announces plans to launch BIGtoken across Asia, increasing …
Malicious and Disruptive Ads Account for 1 in Every 100 Impressions According to New Confiant Research
Confiant, the Leader and Innovator in Advertising Security, Released Its Demand Quality Report for q1 2019. the Report Benchmarks Demand …
Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native Mobile Solution for Hotels
Gimmonix Technologies, the Israel– and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer …
New Data: Facebook and Google Trounce Amazon for D2C Brand Ad Spend
“The State of D2C Marketing 2019” from Yotpo Offers Extensive Ecommerce and Marketing Benchmarks as Reported by Direct-To-Consumer Brands As …