Consent Manager’s Fair Choice Marks the Beginning of a New Era Where Mobile Users Are in Full Control of Their …
New PubMatic Research Finds Mobile In-App Monetization Spurred by Video and Header Bidding, Though Challenges Remain
Company Releases Q4 2018 QMI Report, Highlighting Key Trends in Mobile Advertising Growth PubMatic, the publisher-focused sell-side platform (SSP) for …
Trimble Announces Trimble Exchange, an E-Commerce Platform for Pre-Owned Trimble Products
Purchase Used, Refurbished and Legacy Trimble Construction Products Online from a Trusted Local Source Trimble announced Trimble Exchange, an e-commerce …
Largest Mobile Lockscreen Platform Buzzvil Partners with Japan’s JR-East
World’s first and largest mobile lockscreen media platform provider Buzzvil, a member company of Born2Global Centre, has partnered with East Japan …
Tapjoy Appoints Jeff Drobick Chief Executive Officer
Former Chief Product Officer Takes over as CEO While Steve Wadsworth Transitions to Chairman of the Board Tapjoy, the Maximum …
Starting September, Advertisers Will No Longer Be Able to Allocate Budgets for Ad Sets on Facebook Business
Facebook Business Is Launching the Campaign Budget Optimizer, Withdrawing Advertisers’ Rights to Manual Budget Allocation for Ad Sets Facebook Business …
Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
The Q4 Report Shows Improved Scoring Among the Metrics That Confirm the Legitimacy of Campaign Data, Suggesting That Media Partners …
Valassis Acquires GET1FREE, Inc., Continues Growth in Local Solutions
New Acquisition Bolsters West Coast Direct Mail Presence Valassis, a leader in activating consumers through intelligent media delivery, announced that …
Spotify Reviews Its Ad Platform and Tells Us What’s Next
Following Its Success with Huge Brands, Spotify Launched Its Ad Platform for Small and Medium Businesses in September 2017. Spotify …
OneTrust Releases New Privacy Tools for Mobile and Teams Up with Adobe for Data Privacy Day
To Celebrate Data Privacy Day 2019, Companies Can Get a “Privacy Health Check” of Their Mobile Apps and Integrate Onetrust …
Badvertising: How Big Agencies Are Screwing Big Companies Out of Big Money, And How to Stop It
A New Book Reveals the Truth in the Digital Marketing World The founders of marketing agency, Metric Digital, have released …
Amazon’s Customer Acquisition Metrics — Pros and Cons
Brief Insights for Marketers to Assess Pros and Cons of the Newly Launched Amazon Customer Acquisition Metrics Recently, Amazon launched …
Adsmovil Launches ‘Adsmovil Personas’ Audience Data Platform for the US Hispanic Market with More Than 25 Million Profiles
Hispanic Mobile Media Company Offers Decoupled and Deterministic Data on Hispanic Profiles Adsmovil, the leading mobile advertising company targeting US …
Dosh Declares War on Wasted Advertising Spend with $40 Million Series B Financing
Dosh, the fastest growing fintech app, announced it has closed a $40 million Series B financing round, including $20 million in equity and $20 million in …
TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements
With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of …
In-Game Advertising Matures to Become Viable Alternative to In-App Purchases, Finds deltaDNA Study
Higher Demand for Ad Network Transparency and Campaign Data Sees Developers Remaining Loyal to Those Networks That Deliver After years …
Mediavine Launches Setting to Further Optimize Ads for Mobile PageSpeed
New setting has been created in response to changes in Google PageSpeed Insights This week, Mediavine launched a new setting …
MomentFeed Ranked as One of the Fastest Growing Companies in North America on Deloitte’s 2018 Technology Fast 500
Attributes Exceptional Revenue Growth to Helping Multi-Location Brands Create a Mobile Experience that Turns Mobile Consumers into Local Customers MomentFeed, …
WPP Merges JWT’s Legacy With a More Future-Ready and Data-Driven Wunderman
Founded in 1864, JWT, Which Is Now a Part of the WPP Group, Was a Pioneer in Airing Commercials on …
RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics
aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data …