Shetty will oversee Pixalate's Ad Fraud Platform and continue acting as one of the industry's foremost thought leaders on ad fraud and brand safety in Connected TV (CTV) advertising Pixalate, the market-leading fraud protection, privacy,…
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New Study Commissioned by TextNow Finds Purpose-Driven Content and Meaningful Connections are Key Drivers TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service supported by mobile advertising, unveils new…
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Acquisition is expected to strengthen ironSource’s platform offering for app developers, and is intended to further expand its customer base in games and apps beyond games ironSource a leading business platform…
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Nativex, a leading mobile-first advertising platform dedicated to driving ROI, today announced it will be providing new and existing clients with up to $10,000 in TikTok ad credits as part of its collaboration with TikTok For Business.…
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Adsmovil, a leading minority-owned and certified mobile advertising and digital media pioneer, today announced it has tapped Maria Twena to become its first ever Chief Marketing Officer. An award-winning marketer with deep expertise in…
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Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced it has named Allison Lefrak Senior Vice President of Public Policy, Ads Privacy and…
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Global technology company, Brand Metrics - which works with publishers to demonstrate the effectiveness of digital advertising - has announced a new hire in the US. Following a period of significant growth, Taylor Sturtevant has been…
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Consumer expectations for video entertainment are undergoing an immense evolution. While the pandemic has certainly played a role in driving up consumer expectations, the rapid proliferation -- and deep penetration -- of Smart and Connected…
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Airbridge, a universal attribution platform for web and mobile, today announced the launch of Airbridge Incrementality to help brands measure the incremental effectiveness of their advertising campaigns, and with this offering, becomes the…
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ACTV8me, the full funnel ad monetization, consumer engagement, and media attribution platform, announced appointees to its expanded Board of Directors. Randy Lowry serves as ACTV8me Executive Chairman; David Schreff, CEO, Brian Shuster,…
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Binns will lead Pixalate's global customer success teams as the company expands across North America, EMEA, and APAC Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and…
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Ogury, a global technology leader in mobile brand advertising, is happy to announce the appointment of Blandine Kouyaté as chief people officer. In her role, Blandine will be responsible for bringing the voice of Ogury’s people to the table…
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First-of-its-Kind Single-Source, Cross-Platform Measurement of TV and Digital Video Will Solve Frequency and Wear-Out Challenges TVision, the TV measurement company, and Gemius, an international research and technology company providing…
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Publishers see eCPMs of up to $1,500 and monetization rates per daily user of up to $0.33 with the Tapjoy Offerwall Tapjoy, a mobile advertising and app monetization company, shows rewarded ads have rebounded from the recent sweeping tech…
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AdAdapted Direct puts the power of AdAdapted’s shopper-verified audience and patented technology in the hands of marketers, empowering them to compete and grow by getting products on shopping lists and into the carts of consumers…
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Over 813,000 apps with over 9 billion downloads, 86%+ of which targeted children aged 12 and under, were removed from the Google Play and Apple App Stores in the first half of 2021. Pixalate, the market-leading fraud protection, privacy,…
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global…
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Expansion supports continued growth of digital advertising in Southern Europe and PubMatic’s commitment to providing local market expertise across the globe PubMatic, a sell-side platform that delivers superior outcomes for digital…
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A Study covering billions of ad bids reveals how e-commerce marketers can adapt to the rising price of CPA advertising E-commerce marketers need to adopt new strategies to navigate the rising mobile advertising costs caused by Apple’s…
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Send ads & promotions to thousands of consenting cellphones at your business/event - or at others Easy Mobile Advertising of Detroit has created the nation's 1st-ever Cellphone Advertising Network, where local small businesses can send…
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