New hyper-targeted marketing push looks to redefine “lunchtime” Carl Buddig and Company (Buddig), along with their newly appointed agency of …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
Oracle Data Cloud and Reddit Collaborate to Build Brand Safety Solution for Dynamic User-Generated Content
First-of-its-kind Integration Will Use Oracle’s Contextual Intelligence to Help Advertisers Avoid Unsafe User-Generated Content Oracle Data Cloud announced a first-of-its-kind …
Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM
MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered …
Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and Gen Z
New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and …
NGDATA Enables Marketers to Design and Deliver Data-Driven, Individualised Campaigns in Minutes, Not Weeks
Intelligent Engagement Platform unlocks the power of personalisation for every marketer – no data science degree needed NGDATA announces a …
Salesforce Research: State of Connected Customer Redefines Customer Experiences
Salesforce, the global leader in CRM, released the third edition of its State of the Connected Customer report capturing insights …
Phrasee Launches Dashboard to Give Marketers Real-Time Revenue Review of Global Email Campaigns
Phrasee, the global leader in marketing language optimization, has launched a new dashboard to give marketers real-time insights into how …
Comscore Vice Chairman, Bill Livek to Participate in Measurement Panel on FreeWheel Main Stage During Cannes Lions 66th International Festival of Creativity
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that Comscore Vice Chairman, Bill Livek will …
Blis Expands Into the Netherlands With First Hire
Lucas Noordhoorn, former Benelux MD of Adello to head up sales Blis, the global leader in real-world intelligence, announces the …
Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis
Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology …
Databricks Accelerates APJ Expansion Following $250 Million Funding Round
Unified Analytics pioneer opens Australia, Japan, India offices Databricks, the leader in unified analytics, founded by the original creators of …
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising
Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to …
Akamai Introduces the Edge Cloud Solution, Designed to Scale, Secure and Simplify IoT Connected Device and In-Application Messaging
IoT Edge Connect, the newest product in the Edge Cloud solution line, enables real-time messaging and reliability to millions of …
Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands
Recent Survey Shows Broad Support for Data Privacy Legislation as Consumers Remain Leery of Brands Requesting Too Much Information Jebbit, …
Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider
Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer …
Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance
Key Finding: 90% Of Consumers Will Leave A Site If It Does Not Load Quickly Yottaa, Inc., the leading Cloud …
InsightSquared Unveils New Revenue Intelligence Solutions to Drive Predictable Company Growth at Ramp 2019
InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success InsightSquared, …
Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for Sales
Xactly Releases Major Enhancements to Optimize Sales Resource Planning Product Seasonality, Ramp, and Quotas Xactly, the leading innovator of cloud-based …
New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands
Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other …