PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday …
ALC Announces Chudleigh as SVP
Steve Chudleigh to Lead ALC’s Data Strategy and Operations ALC, a recognized leader in the data and identity products and …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Viva Air Group Partners with Boxever to Take Its Customer Experience to the Next Level
Latin American Low-Cost Airline Chooses Boxever as Its Personalisation Partner Boxever, the market-leading personalisation platform, announces its partnership with Viva Air, …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
Okta Names Shellye Archambeau to Board of Directors
Okta, Inc., the leading independent provider of identity for the enterprise, announced the addition of Shellye Archambeau, former Chief Executive …
75% of People Say Paid Search Ads Make It Easier to Find Information
People Mostly Click on Google Text Ads That Directly Answer Their Search Query, but Branded Search Engine Marketing Ads Also …
Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing
Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint …
Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale
Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth …
Signal and Flashtalking Partner to Extend Industry-Leading Identity Solution to People-Based Ad Serving Platform
Signal, the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking, a global independent ad serving and ad management …
Infutor Acquires Ruf Strategic Solutions Accelerating Its Consumer Identity, Analytics and Intelligence Market Position
Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention …
Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities
Leader in Data Capture and Workflows Grows International Footprint and Customer Base Formstack, a software-as-a-service (SaaS) company with a mission …
AppOnboard Finalizes $30 Million in Funding This Year to Enable Every App and Game to Be On-Demand
AppOnboard, a mobile app demo and analytics platform for developers, announced it has now raised $30 Million in funding this …
cleverbridge Leverages OneTrust for GDPR Compliance and Global Privacy Program Management
OneTrust, the largest and most widely used dedicated privacy management technology platform with 1,700 customers, including 200 of the Global …
VNTANA & Mall of America Launch First-Ever Interactive Shopping Hologram Concierge
Industry-First Experience Provides Consumers a Personalized and Frictionless Mixed Reality Shopping Experience VNTANA, a leading mixed reality company, and Mall …
CallRail’s First-To-Market Cost-Per-Lead Solution Now Includes Multi-Channel Data
With This Enhancement, Marketers Now Have the Ability to Attribute Conversions from Multiple Interaction Types and Channels CallRail, the world’s …
Optanix Announces New Advanced Service Assurance Platform for Hybrid Environments
Optanix Delivers New “Full-Stack” Performance and Availability Monitoring Solution Targeted at Contact Center and Unified Communications Deployments Optanix, the leader …
Research Reveals Employees Switch Apps Over 1,100 Times a Day
Pega studies 5 million hours of desktop activity, finds “virtual swivel chair” effect can bring productivity to a standstill Pegasystems …
Yext Fall ’18 Product Release Now Available for General Access
Features Now Live in the Fall ’18 Release Include Yext’s Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration …
RedEye Selects SnapLogic for AI-Powered Customer Data Platform
Marketing Automation Firm Chooses SnapLogic Integration Platform to Support Key Marketing Systems for Renowned UK Brands SnapLogic, provider of the …