180byTwo, the leader in B2B Audience Solutions announced the launch of eCHO, the industries first true cross channel location based …
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of …
OneTrust Scales Customer Base More Than 400% to over 2,000, Doubles Headcount to 600 Employees and Is Awarded 16 Patents in 2018
Global Growth Fueled by New Regulations and Consumer Demands for Privacy Protection OneTrust, the largest and most widely used dedicated …
PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform
PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of …
PowerReviews Announces Industry’s First Product-Specific Insights Solution for Reviews & Consumer Feedback
Company’s New Intelligence Engine Fuels Analytics Solutions and Reveals Emerging Opportunities for Brands Based on Their Consumer Reviews PowerReviews, a …
Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth
Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google …
TIBCO Announces Enhanced Mashery API Management Solution with Cloud-Native Design
API Platform with Cloud-Native Deployment Offers Market-leading Capabilities, Enhanced DevOps Agility, and Security TIBCO Software Inc., a global leader in …
Invoca Achieves 115% YoY Growth Fueled By Enterprise Customers in Telecommunications, Financial Services, and Healthcare
Fortune 500 Brands Select Invoca to Drive Revenue from Connecting Digital Marketing and Inbound Phone Calls Invoca, an AI-powered call …
DoubleVerify Acquires Digital Video Technology Company, Zentrick
DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video …
Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018
Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that …
Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining
IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and …
CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies
The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the …
AppsFlyer’s People-Based Attribution Provides New Insights Connecting the Consumer Journey Across Mobile and Beyond
People-Based Innovations Introduce New Cross-Device, Cross-Channel Intelligence and Dashboards to Measure and Connect Data Across Web, Apps and More AppsFlyer, …
Velrada Establishes Partnership with Profisee to Provide Data Management Solutions to Leading Organizations in Australia
Profisee, a leading data management software company, announced a new relationship with Velrada, an Australian 2018 Microsoft Global Partner of the …
Alight Analytics Launches Industry-Leading Cross-Channel Attribution Solution
ChannelMix Keys, the Latest Addition to Alight’s ChannelMix Platform, Helps Marketers Produce True Cross-Channel Attribution Alight Analytics, the industry leader …
QueBIT Recognized as the 2019 Top North American AI Business Partner
QueBIT Receives IBM’s 2019 Top North American AI Business Partner Award, Presented at IBM’s Think 2019 Conference Held at Moscone …
Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital Avatars
Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in …
Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration
Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Merkle, a leading technology-enabled, data-driven performance marketing agency, …
Profisee Releases Profisee Platform Version 7.1.1
Profisee, a leading data management software company, announced, the general availability of the latest version of the Profisee Platform (v7.1.1). With the …
Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics
Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence …