Meltwater Acquires Business Information Company Owler for $24.5 Million in a Combination of Cash and Equity

Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire crowd-sourcing company Owler, a Silicon Valley innovator in the $30 billion market for business information. Since its inception in 2011, Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Owler community consists of 5 million active business professionals who contribute up-to-date business…

iCoreConnect Launches iCoreCloud Software-as-a-Service Product to its Platform

iCoreConnect, Inc.  a cloud-based, Software-as-a-Service (SaaS) platform for healthcare business workflow, announced the expansion of its SaaS enterprise solutions with the launch of iCoreCloud. iCoreCloud is an automated secure backup for both business and highly sensitive patient data in the cloud. iCoreCloud marks the company’s 14th product launched to increase productivity and profitability in healthcare and other high-compliance industries. Marketing Technology News: OneTrust is “Leading the Market Outright” and…

Sykes Enterprises, Incorporated to be Acquired by Sitel Group in All-Cash Transaction

Sykes Enterprises, Incorporated, a leading full life cycle provider of global customer experience management services, multichannel demand generation and digital transformation, and Sitel Group®, a leading global provider of customer experience (CX) products and solutions, announced they have entered into a definitive merger agreement in which Sitel Group, through a wholly owned subsidiary, will acquire all of SYKES’ outstanding shares of common stock at a purchase price of $54 per share in a transaction valued at…

Decentralization Now Reaches Classified Ads, dClass to Make it Happen

dClass’s vision is to enable privacy-driven ecommerce across the world. They aim to bring decentralization to classified ads. They’re building the foundation of the future’s way of doing business. With dClass, you can buy or sell goods and services across the world and can communicate freely without censorship or fear. The overall impact of classified ads in terms of business across its users is more than $300b+. They aim to become one of the top classified websites in terms of traffic across the globe. Marketing…

Planet Home Lending Humanizes Marketing and Customer Engagement with Total Expert

Planet Home Lending, a national mortgage lender and servicer, announced implementation of Total Expert’s purpose-built CRM and customer engagement platform to increase loan officer productivity, transform marketing and engagement efforts, and improve customer experiences. Planet Home Lending will use the Total Experience Platform to access a single, 360-degree view of customer profiles, anticipate the financial needs of each customer, and engage them with the right message, at the right time. Marketing Technology News:…

Rackspace Technology Announces Webinar: Putting the Customer at the Center of Digital Transformation

Rackspace Technology , a leading end-to-end multicloud technology solutions company, will hold a Solve Strategy Series webinar: Putting the Customer at the Center of Digital Transformation on June 29 at 10:00 am CT. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds The upcoming webinar will provide participants the information to make changes to the way their organization needs to operate to remain relevant and competitive while emerging technologies are shifting customer…

Marketing Leader Linda Bernier Helps Healthcare, Technology Companies Gain a Quick Grasp on Their Markets

In joining Chief Outsiders, celebrated Chief Marketing Officer Linda Bernier has signaled her readiness to help early stage, mid-market and PE-backed companies quickly and strategically take advantage of the opportunities that abound in the post-COVID marketplace. Chief Outsiders is one of America’s top collectives of fractional executives, meaning a company can hire Bernier and other experienced CMOs for temporary or right-sized engagements, without the resources or time commitment needed to make a permanent hire. An…

Rik Willard, Noted Advocate of Internet Privacy, Security and Digital Ethics, Joins Bubblr Advisory Board

Bubblr Inc., an ethical technology company focused on the development and commercialization of mobile-first technologies, today announced that it has appointed Rik Willard to the Bubblr Advisory Board, effective immediately. Marketing Technology News: MarTech Interview with Clay Walton-House, Managing Director of Integrated Customer Loyalty Solutions… Steven Saunders, Chief Executive Officer of Bubblr, commented, “We’re excited to welcome Rik Willard to Bubblr’s Advisory Board, joining the other prestigious members as we…

VidMob Launches Brand Governance for Marketers to Improve Consistency of Brand and Performance of Ad Creative

Intelligent Creative Platform Enables Teams to Measure, Score and Multiply Creative Impact Across Every Region and Digital Touchpoint VidMob, the leading platform for Intelligent Creative, today announced Brand Governance, a new capability designed for digital marketers to gain visibility and control over their brand creative at scale. The solution combines AI-powered creative auditing technology, creative scoring and media performance analytics to help marketers understand how visual elements in ads influence business…

TigerGraph Announces Center of Innovation in San Diego, Launches R&D and Recruitment Efforts in Fast-Growing Tech and Data Science…

Graph Leader Plans to Tap Local UC San Diego Engineering Talent and Hire 100+ Engineers to Accelerate Product Development TigerGraph, provider of the leading graph analytics platform, today announced plans to open a research and development-focused center of innovation in San Diego and recruit from the area’s extensive technology talent pool. The company aims to hire 100+ area engineers to work on TigerGraph’s core product platform components. TigerGraph will partner with UC San Diego’s Halıcıoğlu Data Science Institute…

Synchronoss Announces CFO Transition Plan

Synchronoss Technologies, Inc., a global leader and innovator of cloud, messaging and digital products and platforms, announced a CFO transition plan with current Chief Financial Officer (CFO) David Clark stepping down from his role on August 9, 2021, to pursue other personal and career interests. Clark’s transition is unrelated to the Company’s financial reporting and business performance, and the Company is reaffirming 2021 guidance previously provided on May 10, 2021, in parallel with today’s announcement. Clark was…

WOM Protocol Launches NFT Marketplace for TikTokers and Music Artists to Collaborate and Monetize

WOM Protocol Pte. Ltd., a social commerce solution that enables brands to leverage word-of-mouth recommendations, announced today the launch of YAAAS, a brand new Non-Fungible Token (NFT) marketplace that connects social influencers and music artists with each other, as well as their communities, through the sale of experiences, collaborations and real-life meet and greets. Marketing Technology News: IWCO Direct Announces Historic Strategic Investment To celebrate the launch of YAAAS, WOM hosted an exclusive…

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs…

BrandMuscle, the industry leader in integrated local and channel marketing, announced a collaboration with Briggs & Stratton’s Turf and Consumer Products Group, which consists of residential and commercial outdoor products under the Ferris®, Simplicity®, and Snapper® brands. The team will leverage BrandMuscle’s Intelligent Marketing Platform to streamline, optimize, and scale local marketing execution for its dealer channel. Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds…

Sprout Social Announces Appointment of Thomas Stanley to Board of Directors

Sprout Social, Inc. , an industry-leading provider of cloud-based social media management software, announced that Thomas Stanley, Chief Revenue Officer at Tanium, will be joining their board of directors, effective June 16, 2021. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities “Thomas has been an exceptional leader in the technology industry for more than two decades and we’re excited for him to bring his deep sales, go-to-market strategy and partnership experience to…

Momentive Promotes Justin Coulombe to Chief Financial Officer

Momentive, an agile experience management company (formerly SurveyMonkey), announced the promotion of Justin Coulombe to the role of chief financial officer (CFO), effective June 28, 2021. An experienced Software-as-a-Service (SaaS) finance leader, Coulombe joined the company in 2019 and most recently served as senior vice president of finance. Marketing Technology News: Venus Media Group’s Latest Event Explores Health and Wellness Marketing Strategies To Connect… “After an extensive search process that included a diverse…

MNI Targeted Media Expands Cover Wrap Ad Format to Support B2B Advertising

Enables B2B marketers to engage professionals through media at home MNI Targeted Media (MNI), a division of the Meredith Corporation and its targeted media strategy, planning and buying company, today announced its Cover Wrap magazine ad format is now available to business-to-business (B2B) marketers as an extension of its targeted Cover Wrap advertising offerings. The Cover Wrap ad format for print can be extended as a digital offering and as an alternative way for brands to connect with target audiences in a cookie-less…

Adlib Achieves SOC 2 Type I Certification for Its Content Intelligence Cloud Platform

Adlib, the leader in Content Intelligence Cloud solutions, today announced that it has completed the SOC 2 Type I Service Organization Control (SOC 2) audit for its Content Intelligence platform in accordance with the attestation standards established by the American Institute of Certified Public Accountants (AICPA). The certification demonstrates Adlib’s ability to implement critical security policies and prove compliance over an extended period to protect its customers and partners data. Marketing Technology News: Commbox…

Eagle Health Awarded Contract to Support the Contract Resource Management Division of the Defense Health Agency

Eagle Health, LLC, a subsidiary of Cape Fox Corporation, has been awarded a contract with the Contract Resource Management (CRM) division of the Defense Health Agency (DHA) to provide budgeting, accounting, reporting, systems accounting, and improper payment evaluation support services.  Eagle Health will be providing services to DHA-Aurora CRM division charged with centrally funding Private Sector Care (PSC), controlling financial records and payments to the two Regional Managed Care Support Contractors (MCSCs), and TRICARE…

InsideView Integrates Buyer Intent Data from Bombora to Give Sellers and Marketers a Head Start on Closing Deals

Customers Can Now Access Intent Data Alongside the Best B2B Firmographic and Demographic Data in One Platform to Easily and Precisely Target Ideal Prospects Who are “In Market”  InsideView, a Demandbase company, announced today that it is integrating industry-leading intent data from Bombora into the InsideView B2B data and intelligence platform. Bombora’s Company Surge® intent data allows sellers and marketers to focus on buyers who are “in market,” i.e., showing signs of significantly elevated online research related to…

Prevail Bank Partners with Total Expert to Deliver Personalized Customer Engagement at Scale

Total Expert, the customer experience platform purpose-built for modern financial institutions, announced a partnership with Prevail Bank, a Wisconsin-based federally chartered savings bank. Prevail Bank will leverage Total Expert’s Total Experience Platform to execute its strategic, omnichannel strategy to drive customer engagement and ultimately grow relationships. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising For more than 85…