Tech Decision-Makers Grow Reliance On Digital Content To Fill In-Person Event Void

2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2021 Customer Engagement research, which provides insight into the content types IT decision-makers (ITDMs) rely on and tips for vendor engagement as technology’s role in business stability and growth continues to increase due to the pandemic. Without opportunities to learn and network in-person, it was not…

GoodData Launches Cloud-Native Platform As First Step In New Data As A Service Category

The free-to-deploy, real-time Community Edition sets the foundation for GoodData’s leadership in DaaS category. GoodData, a leading global analytics company, today launched their new cloud-native analytics platform offering, GoodData.CloudNative (GoodData.CN). The platform represents step one in the definition and implementation of the new Data as a Service (DaaS) category and ecosystem. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk The analytics…

TAOP Launches Taoping G Cloud Data Center

Taoping Inc. , a provider of Internet-based smart display screens, and a new-media ecosystem that enables targeted advertising and online retail, announced the launch of a “Taoping G Cloud Data Center” in Dong-guan City, a neighboring city of Shenzhen. The Company plans to deploy a total of 3,000 of general-purpose servers suitable for Ethereum and cloud desktops in the data center in 2021, with a total hashrate of 1,450,000 MH/s. The first batch of 300 general-purpose servers has been deployed and started operations.…

Quadient Recognized as Technology Leader in CCM and Customer Journey Mapping by Global Research Firm

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today it is the only customer communications management (CCM) solutions provider that has been recognized as a leader in both CCM and customer journey mapping in two separate SPARK Matrix™ research reports recently published by Quadrant Knowledge Solutions, a global research and consulting firm. Additionally, Quadient is the only technology company to appear in both reports,…

Loop Insights Completes Acquisition of Passcreator – A Growing German Based Mobile Marketing Technology Company

Further to the Company's press release dated March 29, 2021, Loop Insights Inc., a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space, is pleased to announce the receipt of TSXV approval and completion, on April 14, 2021, of the acquisition of mediahelden GmbH d/b/a/ Passcreator by Loop. Due to rounding, the number of common shares of Loop issued as consideration was revised to 1,301,425, all…

Save the Date: Act-On Software Announces Growth ‘21 Virtual Conference Featuring Renowned MarTech Influencers

Thousands of marketers set to attend Growth ‘21 to participate in more than 20 strategy sessions and workshops, including a customer-exclusive training track Act-On Software, the leading growth marketing automation platform, today announced Growth ‘21, a free, virtual conference designed to meet the overwhelming demand for growth-oriented marketing practices in 2021 and beyond. Growth ‘21 will run from May 25-26, and will bring together thousands of marketers of all skill sets to demonstrate key tactical and strategic…

CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test

CloudCommerce, Inc. (CLWD), a leading provider of digital advertising solutions, announced that an accessories maker for the Jeep Wrangler experienced a 143% increase in conversions and its highest click-through rate ever by leveraging SWARM, the Company’s AI-driven solution. Marketing Technology News: InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi… Andrew Van Noy, CloudCommerce CEO reported, “SWARM tested 90 ad variations leveraging a mix of images, headline and body copy.…

Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

The Premium Spirts and Wine Company Utilizes BrandMuscle’s Intelligent Local Marketing Platform to Strengthen Its Thriving Distribution Business BrandMuscle, the industry leader in integrated local and channel marketing, announced that it has partnered with Davos Brands, a New York-based importer and marketer of luxury spirits, wine, and sake. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Tapping into BrandMuscle’s vast network of distributor relationships and…

AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas

Revenue, Team Expansion and Product Innovation in Q1 Set Pace for Record Year AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, was named one of the fastest-growing companies in the Americas by The Financial Times. AUDIENCEX has rapidly expanded its practice of helping middle-market businesses deliver greater impact from their marketing dollars, with resulting revenue growth of 78% YoY in the first quarter of 2021. Company projections for the remainder of the year indicate demand…

Kentico Kontent’s Brand-new User Interface Streamlines Enterprise Content Operations

Kentico Kontent, one of the recognized leaders in the Headless CMS market, announces the launch of their new user interface and other improvements that empower both global and regional teams in enterprise organizations to effectively manage their content. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… The Kentico Kontent team has released their new, streamlined user interface. These improvements create an intuitive authoring environment that frees…

Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in METRO’s establishments

Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its establishments for free. Starting , several banners, including Metro, Super C, Adonis, Jean Coutu and Brunet, will broadcast four times every hour 20-second free advertising spots developed with Aliments du Québec and Le Panier Bleu to put Québec goods in the spotlight. The initiative aims to help consumers identify Québec products and encourage…

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership with TBWA-Brazil

Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency Lew'Lara\TBWA based in Brazil. Lew'Lara\TBWA’s integration of Cyabra into its offerings will be exclusive to the Brazilian market and available to their brands immediately. Cyabra’s agency offering provides advertising, marketing, and communication firms with its unique social analytics data to allow brand leadership teams to identify, analyze,…

Verizon Media Partners With Kellogg Company, Snap And Spotify To Address The Global Mental Health Crisis

Introducing Mind Together, a coalition to destigmatize mental health at work What you need to know: Kellogg Company, Snap and Spotify are founding members committing to education, awareness and learning programs for the workforce Mind Together aims to standardize corporate mental health, creating systemic change Global mental health advocacy group Made of Millions will serve as non-profit advisory partner to the coalition Verizon Media, a leader in innovation, content and commerce, announced Mind Together, a…

Alluxio Improves Interface Support to Accelerate and Simplify Onboarding of Even More Data Driven Applications

Now available, Alluxio 2.5 focuses on POSIX and S3 interface access to improve performance and compatibility with popular interfaces for analytics and Machine Learning data pipelines Alluxio, the developer of open source cloud data orchestration software, today announced the immediate availability of version 2.5 of its Data Orchestration Platform featuring access via POSIX and S3 interfaces enabling data platform teams to accelerate data pipelines for both business intelligence and model training using frameworks such as…

Social Technologies Announces Launch Of The Social.Network, A Decentralized Platform Designed To Transform The Future Of Social Media

Social.Network, a decentralized alternative to traditional social media that gives its users ownership of their identity and digital assets, to launch first phase of its protocol on April 22nd Social Technologies announced today the key generation event for the social.network will go live on April 22nd (World Earth Day), to begin the first phase of its decentralized social networking protocol launch. The protocol aims to solve dilemmas currently faced by for-profit social media companies, and their billions of users. The…

Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

In environments that disallow third party cookies such as Firefox and Safari, eCPMs increased more than 30% when first party identifiers were utilized Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish…

RainFocus’ Attendee Experience Evolves To Push Virtual And Hybrid Innovation Forward

RainFocus, the leading event management and marketing platform,  today announced the release of several upgraded features to enhance the attendee experience. In addition to an immersive attendee interface, RainFocus has recently added a new Media Suite for live, simulive, and on-demand video content and enhanced its event gamification to maximize attendee value and engagement. Marketing Technology News: TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from… “When planning for how…

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed…

Sailthru Announces New Machine Learning Features for Improved Lifecycle Optimization

Marketers Have Access to New Automated Personalization Features, Richer Reporting and Enhanced Trigger Capabilities  Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced newly released features for its automation tool, Lifecycle Optimizer, to help marketers engage their customers with individualized messaging across channels. Marketers can easily build more relevant, personalized journeys with enhanced post-purchase automation and…

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising

New suite infers audiences independent of cookies or mobile app IDs Verizon Media today announced the launch of its Next-Gen Solutions suite, a first-to-market offering for advertisers and publishers independent of cookies or mobile app IDs for audience creation, buying or measurement. Built for the identity-less era, this suite of solutions delivers relevant ad experiences while strengthening consumer trust. Marketing Technology News: Acorio Announces Three New Vice Presidents to Join Leadership Team As the ad…