Next5 Founder Bryan Ware to Join LookingGlass as Chief Executive Officer LookingGlass Cyber Solutions, the leader in actionable threat intelligence, will acquire Next5, a business intelligence and strategic advisory firm focused on…
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Global Partnership Leverages Digital Turbine's One-Stop Platform for App Distribution, Audience Development and In-App Monetization  Digital Turbine, Inc. and AccuWeather, the proven leader in weather forecast accuracy, today announced a…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Acquisition strengthens Gupshup’s AI-powered conversational solutions for Ecommerce, Retail and Consumer Goods industries Gupshup, a global leader in conversational engagement, announced today the acquisition of AskSid, a leading…
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Motorola Solutions today announced it has acquired Calipsa, Inc., a technology leader in cloud-native advanced video analytics based in London, U.K. Calipsa’s scalable platform enables businesses to optimize security with AI-powered…
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Vonage Communications APIs enhance and build improved customer experiences Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, is enabling China-based…
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Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven Nielsen (NYSE: NLSN) released…
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Dan Levin, President, COO and co-founder at ViralGains chats about a few top trends in adtech and the overall digital ad marketplace: ________ Welcome to this MarTech Series chat Dan, tell us about ViralGains and what inspired the…
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Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Given this vast potential, brands’ success…
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Survey also reveals demand for branded calling, as 82% of US subscribers want more caller information presented before they answer the phone Consumer frustration with robocalls remains high; TNS estimates Americans received…
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Clyde unites product protection, registration and issue resolution to help brands and retailers drive lifetime value and strengthen brand loyalty Clyde, an ownership enrichment company, today announced the launch of its Ownership…
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Acquisition Brings Advanced, AI powered Omnichannel Conversational Engagement Solutions to BFSI Organizations Gupshup, a global leader in conversational engagement, announced today the acquisition of Active.Ai, the leading…
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Mastercard has completed its acquisition of Dynamic Yield from McDonald’s. Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that…
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Company accelerates growth strategy with tech-enabled citizen engagement solutions, ~$19 billion total addressable market TTEC Holdings, Inc., one of the largest global customer experience (CX) technology and services innovators for…
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Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
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As a multi-location business, you likely understand the importance of reputation management. Your business's online reputation can significantly impact potential customers and can make or break your sales. For instance, more than half of…
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NTT DATA, a digital business and IT services leader, today announced it has acquired Vectorform, a digital transformation and innovation company based in Detroit. Vectorform further builds NTT DATA’s commitment to expanding its global…
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Harvard University associate professor and author Sarah Elizabeth Lewis, AWS CMO Rachel Thornton will share leadership lessons to help B2B marketing, sales, and product leaders drive growth and innovation Forrester (Nasdaq: FORR) today…
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Combination accelerates HP’s growth strategy and creates leading portfolio of hybrid work solutions HP Inc. today announced a definitive agreement to acquire Poly (NYSE: POLY), a leading global provider of workplace collaboration…
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Acquisition adds over 500 managed websites to the Freestar portfolio and bolsters direct sales offering Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its…
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