Logiq, Inc., a leading provider of digital consumer acquisition solutions, has appointed Christopher Andrews as chief operating officer, succeeding John MacNeil who has been appointed SVP of mergers and acquisitions. Andrews brings to…
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The cloud-native OTT company will also be making its first appearance at CES this coming January Quickplay, a cloud-native OTT platform provider focused on the Tier 1 market of operators and distributors, today announced its monumental…
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SaaS and SaaS Gross Margins continue to grow as company continues new direction down-market to achieve faster sales cycles and accelerate new customer acquisition BlueRush Inc., a leading personalized video Software as a Service ("SaaS")…
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When it comes to digital marketing ROI, brands frequently miscalculate. It’s the age-old problem of focusing on the wrong metric, and it can make it difficult to know exactly which digital marketing tactics are working better than others.…
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Every marketer has been facing the death of the cookie in the past few years -- and the saga will continue into 2023. But that is just one of four key issues marketers will need to hit head-on in 2023. Marketing Technology News: MarTech…
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Vi Labs, the market-leading Enterprise-AI for digital health, has acquired member acquisition analytics, site selection, and marketing BI company, Motus Consumer Insights. The acquisition brings the industry leading platforms for customer…
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Last week's Google Ad manager outage only begins to reiterate a modern-day marketing fundamental for B2B marketers: having too much dependency on one channel or marketing/ad plan will never be enough in a multi-channel ecosystem. Catch more…
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Free Instagram Benchmarking Service for Retailers Now Available Two years after the launch of Instagram Shop, only 16 of the 26 initial retail brands are still using Instagram for checkout. Five are redirecting shoppers to their main brand…
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Worldpay merchants can now provide segmented discounts and offers to valuable consumer communities like students, teachers, and the military to drive immediate sales SheerID, the global leader in identity marketing, has joined forces…
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Yet, while 90% of survey respondents indicate optimism for 2023, only 10% of marketers have the resources they need to be successful next year Account-based marketing platform RollWorks, a division of NextRoll, today announced new research…
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FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new…
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With the technology sector on track to exceed $5.3 trillion by the end of 2022, competition is fierce, causing innovation cycles to occur at an increasingly rapid pace and creating a feeding frenzy among tech players to out-acquire and…
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Creatio has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio Creatio, a global vendor of one platform to automate workflows and CRM with no-code…
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Seasoned tech executives bring passion to current business momentum Contentful, the leading composable content platform for digital-first business, announced that it has strengthened its executive team with the additions of Jason Holmes as…
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Increased Integrations Will Enable Clients and Customers to Provide More In-Depth Services and Improve Customer Experience SmartBug Media — a leading Intelligent Inbound marketing agency that assists B2B businesses, B2C organizations and…
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New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales SimplicityDX, the edge experience company, announced new research showing that escalating customer…
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More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences Typeform, a conversational interaction platform, has announced a new app…
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Users who visit your website or social media account become part of your online traffic. Therefore, segmenting the kind and amount of traffic that a website receives can determine the company's stance in terms of online presence and…
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Next5 Founder Bryan Ware to Join LookingGlass as Chief Executive Officer LookingGlass Cyber Solutions, the leader in actionable threat intelligence, will acquire Next5, a business intelligence and strategic advisory firm focused on…
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Global Partnership Leverages Digital Turbine's One-Stop Platform for App Distribution, Audience Development and In-App Monetization  Digital Turbine, Inc. and AccuWeather, the proven leader in weather forecast accuracy, today announced a…
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