Billy Loizou

The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. One key consequence of privacy regulations sweeping the globe — coupled with progressively data-conscious…
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In the past decade, first-party data has exploded. Marketers now have more first-party customer data than ever before, and it's spread across more systems than ever before too. And expectations to deliver highly personalised experiences…
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This is the era of privacy. The modern consumer expects truly personalised experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this complemented by heightened privacy, tighter…
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