DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video …
Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine’s Day Promotions – Omnisend Research
According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine’s Day Compared …
Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement Challenges
UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over …
Synacor’s Zimbra X Platform is Now Powered by Oracle Cloud and Available in the Oracle Cloud Marketplace
Zimbra’s Email and Collaboration Platform Available to Oracle Cloud Customers to Help Increase Subscriber Engagement, Retention and Loyalty Synacor Inc., …
Agari Now Available on the FedRAMP Marketplace
Agari Leads Federal Adoption of DMARC & BOD 18-01 Compliance Agari, the next-generation Secure Email Cloud that restores trust to …
Splunk Welcomes Carrie Palin as Chief Marketing Officer
Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from …
Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation
Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and …
MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing to Clients for Free
MoxiWorks, a leading real estate technology company, has just announced that they’ve expanded their email marketing functionalities for free for …
Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds
Posts Longer Than 1,000 Words Significantly Outperform Shorter Articles, According to Analysis of 900 Million Blog Posts Long-form content results …
Sitecore Unveils Sitecore KickStart to Unlock Enterprise-Class Digital Experience Capabilities for Lower Midmarket Companies
Program Delivers Sitecore as a Service to Launch Websites in as Little as 30 Days, Starting at $100k per Year, …
Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth
Rebranding of Former Arvato CRM Solutions, Phone Group, Ecco Outsourcing and Pioneers Outsourcing into Majorel Thomas Mackenbrock, Chief Executive Officer …
Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms
Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by …
Wistia Launches Channels, a Video-On-Demand Experience for Businesses
Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free …
Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018
Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that …
Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning
Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay …
Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining
IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and …
XCentium Launches Flex Accelerator for Sitecore – A SaaS Solution for Mid-Market Companies
Flex Accelerator for Sitecore Is a Full Service Cloud Offering Built in Partnership with Sitecore XCentium announced the launch and …
CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies
The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the …
Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America
Mobiquity Technologies, Inc., a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network …
Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform
New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or …