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      • MarTech Interview with Zack Dugow, Founder and CEO, Insticator
        MarTech Interview with Zack Dugow, Founder and CEO, Insticator
      • MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
        MarTech Interview with Siamak Haschemi, CEO, Ingenious Technologies
      • MarTech Interview with Deborah Conrad, CMO, Grand Rounds
        MarTech Interview with Deborah Conrad, CMO, Grand Rounds
      • MarTech Interview with Eric Mayhew, President, Fluency
      • Lisa-Agona
        MarTech Interview with Lisa Agona, CMO, Ensono
    • Tech Bytes
      • TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
        TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
      • TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
        TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
      • TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
        TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd
      • Prediction Series 2019: Interview with Jeffrey Don, CPO & Co-Founder, Choozle
        TechBytes with Jeffrey Finch, CPO and Co-Founder, Choozle
      • TechBytes with Ashish Dhamdere, Vice President, Marketing, Skilljar
        TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar
    • Fireside Chats
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
      • Fireside Chat with Matthew Biboud-Lubeck
        Fireside Chat with Matthew Biboud-Lubeck
      • Lynda Clarizio
        Fireside Chat with Lynda Clarizio
      • Mike Cotoia
        Fireside Chat with Mike Cotoia
      • Bill Swanson
        Fireside Chat with Bill Swanson
  • Insights
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      • The Evolution of the Chatbot Experience
        The Evolution of the Chatbot Experience
      • 6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
        6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
      • How to Create a Winning Marketing Operations Playbook in 3 Steps
        How to Create a Winning Marketing Operations Playbook in 3 Steps
      • How Brands Can Leverage Influencers With Instagram Polls
        How Brands Can Leverage Influencers With Instagram Polls
      • How to Select the Right Chat Tool for your Business
        How to Select the Right Chat Tool for Your Business
    • Guest Authors
      • Data-Driven and AI-Powered Marketing in 2019 and Beyond
        Data-Driven and AI-Powered Marketing in 2019 and Beyond
      • Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
        Does Your Business Emphasize the “Art” or “Science” of GDPR Consent?
      • Interactive Video: The Smartest Way Forward For Video Marketing
        Interactive Video: The Smartest Way Forward For Video Marketing
      • Kenna Hilburn Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Liveclicker logoNot that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an extremely cost-effective channel, but marketing teams that continue to use it in this way are missing a real opportunity to connect with consumers and engage them in a meaningful way. (Worse, they could get left behind.) Today, thanks to many innovations related to real-time personalization and other advanced experiences, email is often the secret ingredient in the most successful marketing campaigns. Why is this? When used to its full potential, email connects with consumers on a one-to-one basis. In doing so, it delivers a much better experience, one that is capable of converting prospects, generating higher sales, improving customer retention, or achieving just about any other marketing goal. Read More: AI Must Support Customer Experience Outcomes, Not Just Processes Focusing on Customer Experience Is the Winning Recipe As you consider these benefits, think of your own approach. To stay with our culinary metaphor, are you a master chef, taking full advantage of all that today’s advanced email experiences have to offer? Or are you still in the “send-one-message-to-many” phase, essentially throwing spaghetti at the wall to see what sticks? If you don’t yet consider yourself to be an email master chef, this article will provide three important tips to help you create the best customer experience possible. It will also describe how creating helpful, highly personalized, customer-focused email is now the winning recipe in successful marketing campaigns. Yet there’s something more. We’ll show how improving the customer experience can help you increase customer satisfaction and loyalty, generate impressive new results, and achieve the fastest ROI possible. Read More: Why is Delivering Online Customer Experience Actually Harder to Measure than Anticipated Do Today’s Marketers Have the Key Ingredients? Before we get started, we need to take stock of our kitchen to see if we have the right tools and ingredients to succeed. It turns out that we all do, but we tend to overlook the most important ones. For proof, a joint study recently conducted by Liveclicker and Holistic Email Marketing shows that while many brands are making progress toward the goal of delivering the best customer experience possible, many still have a long way to go. This research report, “Customer Experience Email Marketing: Getting Ahead of the Consumer,” surveyed 82 different retail and travel brands to see how well they delivered on three pillars of a great customer experience: helpful content, personalization, and customer-focused messaging. According to Holistic Email Marketing, these three attributes are essential to improve Customer Experience (CX) Email Marketing, a concept that focuses on the customer’s success—not sending salesy, one-size-fits-all email campaigns. Read More: How AI Can Be Used To Shape Your Customer Experience The Three Pillars for an Improved Customer Experience What can marketers do to improve in each of these three pillars and create a better customer experience? Let’s take a closer look at each one and highlight specific best practices you can follow to achieve better results: Helpful Content: Emails are obviously short messages, so many marketing teams feel the pressure to sell, sell, sell! Yet in doing so, they may miss the opportunity to connect with their recipients and stand apart as a partner invested in the customer’s success. Worse, these marketers may risk alienating consumers and lose them forever. Many marketing teams today are flipping the script by delivering content that helps recipients succeed with their own objectives. Examples of this include industry research, tips, tricks, and best practices, ROI tools, buying guides, and more. These marketing teams have discovered that email content that helps the customer goes a long way to help them accomplish their goals, too. Personalized Content: Many marketers think of personalization as the end product, or the use of data to introduce personally relevant information in an email blast or a triggered email. But true personalization is so much more than just merging the customer’s first name into a subject line or a greeting. Instead, it’s about using preference data in segmentation, behavioral data in email messages, or those contextual elements that can make a message more helpful or customer-centric. Contextual personalization is a fast-growing technology that takes marketers on the journey from mass broadcast emails to true one-to-one messaging. For example, using moment-of-open technology, real-time personalization tools can show changing weather conditions, deliver in-message polls or videos, update product images or offers, provide in-email shipment tracking, and so many other examples. All of this creates new experiences that delight recipients and help marketers stand apart from the competition. Customer-centric Marketing: On one hand, this element should be the easiest to achieve because it seems to rely on copy tone and overall approach. But it’s actually one of the most difficult because it forces marketers to change their habits. Specifically, they need to do a better job demonstrating how their products benefit customers — not just how various features work. Many marketers default to an approach where they attempt to sell a product based on its features, such as what it does, how it works, or what makes it different. This information may be valuable in a different context, but as an email message, it will fall flat with consumers who want to know how this product can help them overcome a specific problem. Become an Email Marketing Master Chef Focusing on the three pillars of Customer Experience Email Marketing will help you begin the process of becoming an Email Marketing Master Chef. Specifically, improving in areas such as helpful content, personalization, and customer-centric messages will keep you from throwing pasta at the wall to see what sticks and help you create new recipes for your next great main course. Read More: Harnessing the Power of Small Data to Build a Better Customer Experience
        Identifying the Key Ingredients for Optimizing Customer Experience
      • How you Should be Using Chatbots in your Business
        How you Should be Using Chatbots in your Business
    • Staff Writers
      • Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
        Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString
      • The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
        The MarTech Fitness Drill 2019: How Much Do You Sweat With Your Marketing Technology
      • Hello Valentine! The Marketer is Watching You
        Hello Valentine! The Marketer is Watching You
      • Digital Marketing Statistics Towards the End of 2018
        Digital Marketing Statistics Towards the End of 2018
      • Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
        Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research
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News

DoubleVerify Acquires Digital Video Technology Company, Zentrick
Analytics, Video

DoubleVerify Acquires Digital Video Technology Company, Zentrick

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it has acquired Zentrick, a digital video …

MTS Staff Writer11 hours agoFebruary 20, 2019 0 67
Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine's Day Promotions - Omnisend Research
Marketing Automation

Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine’s Day Promotions – Omnisend Research

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine’s Day Compared …

PRNewswire12 hours agoFebruary 20, 2019 0 57
Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement Challenges
Influencer Marketing

Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement Challenges

UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over …

MTS Staff Writer12 hours agoFebruary 20, 2019 0 62
Synacor’s Zimbra X Platform is Now Powered by Oracle Cloud and Available in the Oracle Cloud Marketplace
Email Marketing, Marketing Clouds

Synacor’s Zimbra X Platform is Now Powered by Oracle Cloud and Available in the Oracle Cloud Marketplace

Zimbra’s Email and Collaboration Platform Available to Oracle Cloud Customers to Help Increase Subscriber Engagement, Retention and Loyalty Synacor Inc., …

PRNewswire13 hours agoFebruary 20, 2019 0 72
Agari Now Available on the FedRAMP Marketplace
Email Marketing

Agari Now Available on the FedRAMP Marketplace

Agari Leads Federal Adoption of DMARC & BOD 18-01 Compliance Agari, the next-generation Secure Email Cloud that restores trust to …

MTS Staff Writer14 hours agoFebruary 20, 2019 0 67
Splunk Welcomes Carrie Palin as Chief Marketing Officer
Sales & Marketing

Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from …

MTS Staff Writer14 hours agoFebruary 20, 2019 0 77
Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation
AI/ML, Brand Safety

Oracle Exposes “DrainerBot” Mobile Ad Fraud Operation

Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and …

MTS Staff Writer14 hours agoFebruary 20, 2019 0 86
MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing
CRM, Email Marketing

MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing to Clients for Free

MoxiWorks, a leading real estate technology company, has just announced that they’ve expanded their email marketing functionalities for free for …

PRNewswire15 hours agoFebruary 20, 2019 0 81
Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds
Social Media Monitoring

Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds

Posts Longer Than 1,000 Words Significantly Outperform Shorter Articles, According to Analysis of 900 Million Blog Posts Long-form content results …

PRNewswire15 hours agoFebruary 20, 2019 0 67
Sitecore Unveils Sitecore KickStart to Unlock Enterprise-Class Digital Experience Capabilities for Lower Midmarket Companies
Customer Experience Management

Sitecore Unveils Sitecore KickStart to Unlock Enterprise-Class Digital Experience Capabilities for Lower Midmarket Companies

Program Delivers Sitecore as a Service to Launch Websites in as Little as 30 Days, Starting at $100k per Year, …

MTS Staff Writer16 hours agoFebruary 20, 2019 0 72
Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth
CRM

Bertelsmann and Saham’s Customer Experience Business, “Majorel”, Launched; Bold Statement of Intent on Future Growth

Rebranding of Former Arvato CRM Solutions, Phone Group, Ecco Outsourcing and Pioneers Outsourcing into Majorel Thomas Mackenbrock, Chief Executive Officer …

MTS Staff Writer16 hours agoFebruary 20, 2019 0 74
Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms
Customer Experience Management

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by …

MTS Staff Writer17 hours agoFebruary 20, 2019 0 78
Wistia Launches Channels, a Video-On-Demand Experience for Businesses
Video Platforms

Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free …

MTS Staff Writer17 hours agoFebruary 20, 2019 0 75
Lotame Sees 460% Growth in Second-Party Data Adoption Globally
Audience Data

Lotame Sees 460% Growth in Second-Party Data Adoption Globally in 2018

Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that …

MTS Staff Writer18 hours agoFebruary 20, 2019 0 104
Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, featuring Double Sync Speed, NFC Badge Scanning & 100% GDPR Compliance
Mobile Marketing

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning

Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay …

MTS Staff Writer18 hours agoFebruary 20, 2019 0 84
Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining
Analytics

Absolutdata Integrates IBM Watson for Scalable Business Impact through Enhanced Insight Mining

IBM Watson Discovery Portfolio on Absolutdata’s NAVIK AI Platform Enables Enterprise Analytics and Data Mining at Scale Across Sales and …

MTS Staff Writer18 hours agoFebruary 20, 2019 0 85
XCentium Launches Flex Accelerator for Sitecore - A SaaS Solution for Mid-Market Companies
Customer Experience Management

XCentium Launches Flex Accelerator for Sitecore – A SaaS Solution for Mid-Market Companies

Flex Accelerator for Sitecore Is a Full Service Cloud Offering Built in Partnership with Sitecore XCentium announced the launch and …

PRNewswire18 hours agoFebruary 20, 2019 0 94
CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies
Analytics

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the …

MTS Staff Writer18 hours agoFebruary 20, 2019 0 83
Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America
Native & Programmatic Advertising

Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America

Mobiquity Technologies, Inc., a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network …

PRNewswire1 day agoFebruary 19, 2019 0 163
Movable Ink Adds AR Solution to Its Visual Experience Platform
Augmented Reality

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or …

PRNewswire1 day agoFebruary 19, 2019 0 133

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