Mediavine’s Grow.me First-Party Data Toolkit Integrates with ID5’s Universal ID

Mediavine Publishers are Among the Select Group Passing Probabilistic and Deterministic Data Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to partner with ID5, a leading identity solution for digital advertising. Mediavine's first-party data toolkit and audience engagement framework, Grow.me, is integrated with ID5's Universal ID, a privacy-compliant identity solution. Mediavine now has active integrations with LiveRamp's ATS, The Trade Desk's UID 2.0 and ID5's Universal ID.…

KickFire and RollWorks Partner to Provide Enhanced Account Identification and B2B First-Party Intent Data

B2B marketers now have access to more in-depth first-party intent data within the RollWorks ad platform. Today, KickFire announced their latest data partnership with RollWorks, a division of NextRoll, Inc., to deliver enhanced account identification and engagement measurement within the RollWorks Account-Based Platform. Marketing Technology News: Piktochart Launches Piktostory – The New Platform for Video Editing “RollWorks is excited to expand our data capabilities through our partnership with KickFire,”…

Copper River IT and Jumio Form Strategic Alliance to Deliver AI-Powered Identity Verification to Federal, State and Local Governments

Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, announced a partnership with Copper River IT, a leading provider of program-focused advanced network/systems engineering solutions and enterprise support services serving the public and education sectors. Together, they will deliver online identity verification services that help government agencies and the public sector optimize online conversions, deter fraud and meet KYC, AML and data privacy requirements within an intuitive…

Leigh Dow, Identiv VP Of Global Marketing, Honored With Top 25 Women Leaders In Cybersecurity Award

Dow recognized for her contributions as a leader and mentor in the security industry Identiv, a global leader in digital identification and security, today announced Leigh Dow, VP of Global Marketing, was honored by The Software Report with a 2021 Top 25 Women Leaders in Cybersecurity award. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Leigh Dow, Identiv VP of Global Marketing, recognized for contributions as a leader and mentor in the security…

Adoption of BIO-key’s PortalGuard® Identity-as-a-Service (IDaaS) Platform Accelerates as Customers Seek Cloud-Based Approach to…

BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced that Barstow Community College and Southeastern Illinois College selected the PortalGuard® IDaaS Platform, further demonstrating continued strong growth in customer adoption for the company’s cloud-based IAM solution. PortalGuard IDaaS provides enhanced IAM security while empowering workforces and institutions to access enterprise applications across any device and work or educational…

Biometrics Experts and New Study Highlight How Behavioral Biometrics Supports Strict Regulation and Offers Better Data Privacy Protections

BehavioSec, the industry pioneer and technology leader for behavioral biometrics and continuous authentication, announced new findings that organizations and consumers can feel more comfortable with wider use of behavioral biometrics to safeguard their online digital experiences and identities. Following a year of digital transformation on a societal level, the demand for better online user experience and a stronger level of digital identity protection has become essential. With a year when the world has seen a…

Ping YOUniverse Brings Together Identity Management Leaders And Security Professionals To Solve Real Business Challenges

Ping Identity, the Intelligent Identity solution for the enterprise, announced the first annual Ping YOUniverse (formerly IDENTIFY), an identity security event where security professionals come together to share real-world identity management stories and solutions for improved digital experiences. The event will empower current and prospective Ping Identity customers, security and IAM professionals, IT architects, CISOs and line-of-business owners with actionable examples of how to overcome hybrid IT challenges by leveraging…

Performanta Makes Key Acquisition Of Identity Experts To Bolster Microsoft IAM And Security Capabilities

Performanta acquires Identity Experts, a Microsoft Gold Security Partner and Identity & Access Management (IAM) specialist consultancy. Performanta, a fast-growing global provider of managed cyber security services to enterprise customers, has today announced the acquisition of Identity Experts, a Microsoft Gold Security Partner and Identity & Access Management (IAM) specialist consultancy. The move follows a significant investment round from Beech Tree Private Equity and will allow Performanta to extend important…

iProov Face Verification Selected by itsme® To Support Global Expansion

British company iProov has today announced that European digital identity leader, itsme®, has selected iProov’s Genuine Presence Assurance® technology to support its global expansion. Marketing Technology News: Phoenix Suns Team Up With BlueJeans By Verizon To Drive New Era Of Fan And Partner Engagement Launched in 2017 by qualified trust service provider, Belgian Mobile ID, itsme® is Belgium's digital identity app. It is currently used by more than 35% of the Belgian population and is relied on by more than 150…

Arengu Now Available on Auth0 Marketplace

Arengu, a low-code platform to build user flows on top of any API or identity provider, announced the availability of progressive profiling flows on the Auth0 Marketplace, a catalog of trusted technology integrations to extend the functionality of Auth0’s identity management platform. Arengu allows developers to build custom flows to easily collect new users’ information (e.g. accepting new terms, or completing profiles) when they authenticate through Auth0. Marketing Technology News: TigerGraph’s Graph + AI Summit…

Adobe Co-Founder Dr. Geschke Passes At 81

It is with profound sadness that Adobe shares the passing of the company’s beloved co-founder, Dr. Charles Geschke. Dr. Geschke passed away on Friday, surrounded by his family. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk “I could never have imagined having a better, more likable, or more capable business partner. Not having Chuck in our lives will leave a huge hole and those who knew him will all agree.” Dr. Geschke co-founded Adobe in 1982…

Intellicheck Announces Appointments of Senior Vice President Sales and Vice President Marketing

Intellicheck, Inc. , an industry leader in identification verification solutions, announced the appointment of Bruce Ackerman as the Company’s Senior Vice President of Sales and David Andrews as Vice President of Marketing. Intellicheck CEO Bryan Lewis said the appointments of Ackerman and Andrews reflect the company’s continued focus on growth and expansion into new market verticals to drive market share and revenue. “As critical business and consumer needs around identity theft and fraud persist and grow, we will…

Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

In environments that disallow third party cookies such as Firefox and Safari, eCPMs increased more than 30% when first party identifiers were utilized Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish…

Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

Merkle , a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to overcome critical roadblocks to digital tracking, targeting, and data use in their efforts to deliver more relevant experiences across channels and devices. This…

Enterprises Prioritize Customer Data Protection But Continue to Leave it Exposed, Reveals Entrust 2021 Global Encryption Trends Study

Enterprises see protecting customer personal information as the top reason to encrypt data, and yet report actually encrypting customer data at a far lower rate. This and other findings are highlighted in the Entrust 2021 Global Encryption Trends study, the sixteenth annual multinational survey by the Ponemon Institute reporting on the cybersecurity challenges organizations face today, and how and why organizations deploy encryption. For the second consecutive year, IT professionals rank protecting customer information as…

Beyond Identity Integration With Auth0 Enables Completely Passwordless Authentication

Beyond Identity Now Available on Auth0 Marketplace to Eliminate User Friction and Credential-Based Attacks Passwordless identity management provider Beyond Identity today announced its availability on Auth0 Marketplace, a catalog of trusted technology integrations, to extend the functionality of Auth0’s identity management platform. This integration enables developers and companies using Auth0 to provide passwordless authentication for their customers and workforces to protect against credential-based attacks while…

Thycotic and Centrify Merge to Become a Leading Cloud Privileged Identity Security Vendor

Thycotic, a leading provider of privileged access management (PAM) solutions for more than 12,500 organizations worldwide, and Centrify, a leading provider of modern privileged access management solutions to over half of the Fortune 100, today announced that the companies have completed their previously-announced merger to form a leading cloud identity security vendor. The combined company has now begun integrations and will operate under the temporary name ThycoticCentrify. PAM, one of the fastest-growing areas in…

Ping Identity Named To CRN’s 2021 Security 100 List

Ping Identity, the Intelligent Identity solution for the enterprise, announced it has been named to the annual Security 100 list by CRN®, a brand of The Channel Company. Within the Security 100 recognition, CRN named Ping Identity one of its “20 Coolest Identity Access Management and Data Protection Companies of 2021,” highlighting the company’s success in managing cybersecurity and authentication efforts for its customers. Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards…

Stirista Unveils Real Time OMNA Identity Graph Platform

Comprehensive Audience Intelligence Platform Delivers Strongest CTV Backbone in Industry; Allows Marketers to Enrich or Onboard CRM First-Party Data Giving brands and agencies the ability to elevate their data with consumer intelligence, Stirista today launched OMNA, the authoritative Identity Graph. Updated in real-time utilizing billions of transactions, Stirista’s Identity Graph platform enables marketers to have access to hundreds of identifiers across millions of online, offline, social, and household…

Infutor Data Quality Flies High In Truthset’s Independent Assessment

Ranked Among the Top Data Providers for Age, Infutor Leads the Pack in Identifying Elusive Young Adults and in Determining Relationship Status Consumer identity management expert Infutor today announced that its Total Consumer Insights, a robust third-party dataset with privacy-compliant behavioral and household attributes, scored among the top providers for age in a Q1 2021 Data Quality Truthscore Report of consumer data quality by Truthset. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…