MediaMath Join Hands with DigiTrust to Enhance Consumers Digital Experience MediaMath announced it has joined non-profit industry consortium, DigiTrust. The …
Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges
Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of …
Journey by CAKE Selected as Marketing Intelligence Platform of Choice for Industry-Leading Brand
Cloud-based Enterprise Solution Delivers Multi-Touch Attribution Insights to Identify High-Performing Digital Marketing Channels for Optimizing Return on Advertising Spend Accelerize …
Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction
An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control …
Drift Adds $32M To Fuel The Shift To Conversation-Driven Marketing And Sales
World’s First And Only Conversation-Driven Marketing And Sales Platform Attracts New Investment From Sequoia Capital And Plans To Add 100+ …
Adbrain Integrates with Narrative I/O’s Data Commercialization Platform (DCP) to Extend the Global Reach of its Customer Identity Data
Data marketplace and platform company Narrative has partnered with Adbrain, a global provider of intelligent customer identity technology solutions, as a premier cross-device …
Trusona Brings The #NoPasswords Revolution To the Asia Pacific
Identity Authentication Trailblazer Hires Experienced Managing Director To Lead The Expansion Trusona, the leader in secure identity authentication, announced the …
Janrain Taps Industry Veteran Alan Elliot VP of Worldwide Sales and Alliances
Alan Elliot is an Industry Leader in Identity Management, Cybersecurity, and Network Infrastructure who would Lead Global Expansion for Janrain …
Evergage Named Best E-Commerce Solution at SIIA CODiE Awards
Real-Time Personalization Platform Company Honored for its Vision, Technology and Impact – Helping E-Commerce Companies Increase Customer Loyalty and Sales …
DialogTech Launches Dashboard Insights for OmniChannel Marketing Reports of Phone Call Analytics
Powerful Marketing Dashboard Incorporates Data from Google Analytics, AdWords, Bing, Facebook and Twitter for OmniChannel Insights DialogTech, the leading provider …
Data: Four Out of Five Millennials Purchased From Amazon in the Past Month
Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts, with 79 percent reporting …
zvelo Launches Beta of IoT Security Solution for Device Profiling and Anomaly Detection
zvelo IoT Security automatically recognizes any type of Internet-connected device introduced to a network and flags abnormal traffic Content categorization …
Microsoft Ventures Invests $10 Million in Trusona to Replace the Traditional Password
Financing Will Be Used to Accelerate Growth and International Expansion of Trusona’s No Passwords Identity Authentication Trusona, an identity authentication …
Janrain Launches Consent Lifecycle Management to Help Brands Get GDPR Ready
Janrain’s New Offering Enables Brands to Address Complex New Privacy Regulations when Collecting Customer Data Customer Identity and Access Management …
Distil Networks Acquires Are You A Human to Build and Provide Stronger ‘Bad Bot’ Defense
Investment expands brain trust of bot defense engineering talent, adds verified human dataset, and further positions Distil as the market …
“Trusona for Salesforce” Arrives with No Passwords Login
Most Secure Salesforce Login Solution Eliminates the Need for Passwords, Creates a Frictionless User Experience Trusona, the leader in secure …
Janrain Integrates Fraud Score into Customer Identity and Access Management
Fraud Score adds an early warning to brands on a potential theft as and when fraudsters access their digital properties …
RiskIQ Offers New Insights on Expanding Menace of NoTrove into Digital Advertising
The new report finds ad scammers like NoTrove profit from relentless web traffic. NoTrove actors participate in traffic-booster affiliate programs …
Cross-Device Verification Explained
Let’s try to agree on what is black and white… There is a lot of noise in the industry about …
The Weather Company and LiveRamp Partner to Allow Marketers to Leverage Weather Data
LiveRamp IdentityLink will use Weather’s event-based WEATHERfx data to create people-based audience data to be used by LiveRamp clients to …