Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. and Albertsons Media Collective, the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to…
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Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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New retail real estate data from HyperIn shows how shopping mall tenants are increasingly wooing customers with green ads. Finnish retail real estate tech company HyperIn’s latest mall retailer data shows that sustainability-related…
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PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named DeepIntent's Audience Marketplace as one of the most innovative products of 2022.…
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Gainsight announced that Zoom Video Communications, Inc. has selected Gainsight to help the organization with both high-touch and long-tail Customer Success capabilities they need to achieve scale, improve retention, and increase visibility…
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dope.security demonstrates maturity by meeting SOC 2 Type II security, availability, processing integrity, confidentiality, and privacy standards dope.security, the fly-direct Secure Web Gateway (SWG), today announced that it has…
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Data protection company Piiano officially launches a vault for sensitive customer data, the first among a suite of privacy tools for developers Piiano, a data protection company co-founded by celebrated security experts Gil Dabah, CEO…
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Linear Local, National & Global Ad-Occurrence Data, Combined with Second-by-Second CTV Ad Impressions, Establishes Scalable Source of Real-Time Converged TV Airings Innovid announced a partnership with Kinetiq to power second-by-second…
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The Data Science Leader Used Natural Language Processing Transformer Models to Summarize Lengthy Research Papers and Generate Custom Summaries Based on Audiences The applications of the tool are endless, as so much of an organization's…
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The third-party cookie is crumbling. Even as Google opts to delay the cookiepocolypse, one thing is certain — brands need to rethink how they connect with their audiences. Don’t let data depreciation fool you either! As Forrester…
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Data-Driven Performance Marketing Leader Attributes 325% Revenue Growth to Product Innovation for Identity-focused Solutions and Ongoing Data Collaborations Stirista, the leader in data-driven performance marketing…
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With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is…
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Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in…
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GoodFirms, a globally renowned research, ratings, and reviews platform, recently released its new research report, "Scenario Planning - Objectives, Benefits, and Methods of Application". It attempts to identify and analyze the objectives,…
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Dealer Alchemist, the digital advertising operating system for the dealer community, recently announced the Nyle Maxwell family of dealerships have eliminated unnecessary spending, gained transparency into advertising budgets, and increased…
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Scripps Networks is on pace to reach a $100 million run rate in CTV revenue next year, after launching additional streaming channels this fall The E.W. Scripps Company delivered $612 million in revenue and $145 million in segment profit…
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Certification confirms Airbyte meets global standards for confidentiality and integrity of customer data Airbyte, creators of the fastest-growing open-source data integration platform, announced that the company has earned the ISO/IEC…
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Meltwater, a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. As inflation and supply chain disruptions changed how the world eats, foodies Tweeted through…
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Descript announces a partnership with the LinkedIn Creator Accelerator Program to help emerging creators grow their audiences and learn to monetize their content Descript, the simple but powerful tool that makes editing video and…
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Future’s Intelligent Audience Data Platform, Aperture, Wins One Year After Launch AdExchanger has named Aperture, the intelligent audience data platform from digital publishing powerhouse Future Publishing, the Best Publisher First-Party…
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