APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating …
Aarki Announces Integrations With Major Audience Data Management Platforms
Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their …
SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween
AMC’s FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at …
Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and …
Reach3 Insights expands Los Angeles office; Hires Diego Rodriguez as Senior Vice President, Media & Entertainment
Senior Bilingual Research Executive Joins the Reach3 Team to Expand Focus on Immersive, In-The-Moment Solutions Reach3 Insights announced the appointment …
Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders
Marketing Leaders Report They Struggle with Management, Relevancy and Measurement Fifty-eight percent of marketing leaders believe brand is a critical …
Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack
Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data …
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem
Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention …
Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Agreement incorporates both local and national advanced audience television audience data Comscore, a trusted partner for planning, transacting, and evaluating …
68% have Visited up to 10 Countries: Agoda.com Study
US ranks 4th out of 11 countries for people who have never been abroad with 29% never having left the …
New Survey from OpenX and The Harris Poll Finds Consumer Optimism About Economy Will Fuel Increased Spend This Holiday Season; Digital to Overtake In-Store in Total Share of Wallet for First Time
Millennial shopping surge to help spur five percent total increase in holiday spend OpenX released its annual holiday report in …
MGS Canada 19 Grows Audience, Breaks New Ground
Mobile Growth Summit’s Toronto Event Growing by Leaps and Bounds After a Successful Event Featuring Keynote Speaker George Alafoginis, Global …
Introducing Lotame PDX, The Industry’s Most Transparent, Flexible & Trusted Private Data Exchange
Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party …
Team Velocity Announces New Partnership with Audi North America
Team Velocity’s Extensive Suite of Premium Digital Advertising Services Are Now Co-Op Eligible Through the Audi Partner Program Team Velocity …
ALM Announces New Data-driven Audience First Marketing Platform
Joann Kropp, Former VP of Global Data Strategy and Data Solutions at Informa, Joins ALM’s Marketing Services Team to Drive …
SurveyMonkey Audience Now Has Expanded Support Capabilities to Help Customers Act on Deep Market Insights at Speed
SurveyMonkey, a leading global survey software company, announced that SurveyMonkey Audience, the company’s “do it yourself” market research solution, launched …
RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms
RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …
Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium
Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
Broadcasters Present the eSports Industry New Opportunities for Growth
The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly …