Socialbakers, the leading social media marketing platform, announced that one of the most popular beauty brands in the world, Benefit Cosmetics, has been using the Socialbakers platform…
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Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade…
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This unique app provides access to data on over 90% of U.S. and Canadian shoppers Leading online data marketplace Datonics has launched Audience Insights, a new app designed for…
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Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently…
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3radical, the leader in audience engagement and earned data solutions, has appointed martech and data industry leader Rebecca Trivella (nee Liebling) as UK Sales Director and a member…
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Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore’s independent agency clients now use its local-television information as…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and Tru Optik, the identity resolution leader across streaming and connected media,…
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Red Bull, Anheuser-Busch, General Mills and Other Early Customers Recognized Numerator, a data and tech company serving the market research industry, has captured its one billionth…
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Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new long-term agreement to provide News Break, The Nation's #1 Local News…
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You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some…
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According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling…
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As states move in and out of COVID-19 restrictions, flexibility is more important than ever for TV advertisers — and so is a sharper state-level focus. Brands and agencies can no…
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3radical, the leader in audience engagement and earned data solutions, announces the expansion of its North American leadership team with the hiring of Josh Weiner as VP, Sales, North…
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Leadfeeder, a Finnish-based leader in B2B lead generation software that gathers buyer intent data, announced the launch of Web Visitors, a native feature within Pipedrive, the leading…
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Numerator, a data and tech company serving the market research space, has launched Promo Insights, a new solution that provides brands visibility into the impact of promotions on…
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In preparation for the cookieless future, Eyeota rolls out data diversity initiative Eyeota, the leading audience technology platform enabling the intelligent use of data, announced…
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Affinity Answers, the leader in social-powered audience insights and activation, announced it has rebranded its all-in-one, tune-in marketing solution, AudiencePlanner, to FanFinder360°…
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Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets…
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3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With…
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The research technology platform conducted one of the nation’s largest public opinion surveys of record The 2020 election cycle is pivotal to the nation’s progression. Now, more than…
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