Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco’s Audience Engagement Capabilities 3radical, developer of the Voco …
85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetise their Data and Drive Customer Experience
Global study reveals retailers are missing out on $200m in revenue through failing to improve their customer experience (CX) dunnhumby …
New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages …
33% of Future Disney+ Users Plan to Unsubscribe from Netflix
New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel …
CheckedUp Commits to Best-in-Class Media Measurement, Transparency
Helps create new audit standards in partnership with Point of Care Communication Council; signs multiyear agreement with measurement leader IQVIA …
Clear Channel Outdoor, Broadsign Partnership Expands Access to U.S. Programmatic Digital Out-of-Home Inventory
Ad Tech Integration Opens DOOH Programmatic Pipes More Broadly to Digital Buyers, Helps Brands Execute More Efficient and Measurable Omnichannel …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
Talon Partners with Data Provider X-Mode to Enhance Ada Capabilities
Talon is further enhancing the capabilities of proprietary data management platform, Ada, through a new partnership with X-Mode, one of …
The Rise of Longer Ad Formats in Television
Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by …
Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism
The Company Patents an Attribution Mechanism That Has a Unique Capability of Integrating with Retail/Telecom Networks Nucleus Vision, an IoT-based …
NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities
NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the …
Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with …
CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools
Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation …
New Survey Reveals UK Consumers Don’t Trust Social Messaging and Chatbot Platforms
63% of Britons Don’t Believe That the Big Messaging Platform Providers Respect Their Privacy Rights Open-Xchange, the open source communications …
APPIX Officially Launches Incredible Broadcast Technology That Creates Immersive Experiences And Audience Engagement At Concerts And Events
APPIX, a revolutionary new audience engagement and lighting effects tool, recently got the chance to prove their expertise at creating …
Aarki Announces Integrations With Major Audience Data Management Platforms
Aarki, a leading AI-enabled mobile marketing platform, has made it easy for mobile marketers to retarget and profitably reengage their …
SpotX and AMC Team Up For Spooktacular OTT Monetization Now Through Halloween
AMC’s FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at …
Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and …
Reach3 Insights expands Los Angeles office; Hires Diego Rodriguez as Senior Vice President, Media & Entertainment
Senior Bilingual Research Executive Joins the Reach3 Team to Expand Focus on Immersive, In-The-Moment Solutions Reach3 Insights announced the appointment …
Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders
Marketing Leaders Report They Struggle with Management, Relevancy and Measurement Fifty-eight percent of marketing leaders believe brand is a critical …