Did you know that 90% of B2B buyers begin the buying journey by visiting a search engine first. Plus, an impressive 68% notice ads from the provider they eventually select, with 37% positively influenced. As such, it’s easy to be swayed by…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Gen Z ranks their online privacy as being less important to them than other generations Selligent Marketing Cloud, the omnichannel marketing and customer experience platform, releases a report on the attitude brands need to address to…
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New data regulations pose challenges on how businesses store, process, and manage data. From the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to the more recent Chinese Personal Information…
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For the second consecutive year, Oracle is positioned as a leader and is acknowledged for enabling financial institutions to effectively and efficiently achieve KYC/CDD compliance while delivering seamless customer experience Oracle has…
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If done well and backed by the proper plans, processes and especially marketing technologies, ABM (Account-based Marketing) can provide greater returns on marketing investments. While ABM has become commonplace in the B2B realm, there are…
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New Deterministic and Search-Intent Audience Targeting Offerings Anchored in Contextual Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising needs,…
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I’ve been fortunate to be involved in the creation of many customer journey maps during my career, and have learned some tricks along the way. Marketing Technology News: Namogoo Launches the “Customer Journey OS” to Empower Brands to…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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Personalisation has been at the top of email trends for years, and 2022 will be no different. We all want to connect to our audiences on an individual level, delivering an experience that’s relevant to them and their interactions with our…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Funds will allow founders to scale-up marketing and sales efforts for its innovative platform allowing businesses to access customer experience data. Measure Protocol, a UK scale-up that offers a new way to access consumer behavioural data…
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Check Point Research issues its Q1 Brand Phishing Report, highlighting the brands that hackers most often imitate to lure people into giving up their personal data Check Point Research (CPR), the Threat Intelligence arm of Check Point®…
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We are happy to announce that TopOn has moved out of closed beta and is now an official open beta bidding partner with Meta Audience Network! By making bidding with Meta Audience Network more widely available, the integration is now…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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MoEngage, an leading insights-led customer engagement platform, announced that Mamaearth, Asia's first brand with made-safe certified products that offer toxin-free & natural baby care, and personal care products, has selected MoEngage…
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Brands, Retail Buyers & Investors Can Now Utilize First-Party Customer Analytics to Identify Growth and Optimization Opportunities SnackMagic, the 100% customizable snack and swag service, announced the launch of CPGpulse, a…
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