Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the …
Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences
Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Centro, a global provider of advertising technology, …
iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement
Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio …
Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities
Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and …
Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends
TV Advertising is no longer what it used to be a few years ago. Today, it’s a dynamic ecosystem bubbling …
TEGNA to Acquire Dispatch Broadcast Group’s Leading, Top Ranked Stations in Indianapolis, IN and Columbus, OH
TEGNA Inc. announced it has entered into a definitive agreement with the Dispatch Broadcast Group to acquire, for $535 million …
Nexstar Digital Introduces TViQ Audience Solution
Giving Advertisers the Power to Leverage Station Data to Reach Digital Audiences At Scale Nexstar Digital, a wholly-owned subsidiary of …
Introducing Xandr Invest
New Global Omnichannel Buying Platform with Exclusive Access to Audience Insights and Premium Content Xandr, AT&T’s advanced advertising & analytics …
TiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook
Dave Shull Brings Significant Operational and Industry Experience to Implement Previously Announced Strategic Direction Raghu Rau To Assume Role of …
NestReady Study Finds Lenders Not Using Audience Data, Cross-Channel Marketing Platforms as Much as They Could
NestReady, a technology firm that develops platforms to put lenders at the center of the homebuying process, released its 2019 …
OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product
Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud …
Lee Named Participant in Google News Initiative Data Lab
Lee Enterprises, Incorporated, a trusted local news provider and leading platform for advertising in 50 markets, announced that the St. …
Dynamic Signal Announces Brand Equity Builder
Suite of New Content Sharing, Publishing and Reporting Tools Designed to Help Employee Advocates Drive Brand Equity Dynamic Signal, the …
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight …
WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology
Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company …
Roku Introduces New Analytics and Planning Tools for OTT Advertisers
ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool …
TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and Advertising Industries to Viewers
TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, …
H Code and Radio Mitre SA Announce Exclusive Partnership to Reach US Hispanic Market
H Code, the undisputed leader in digital advertising for the US Hispanic market, signed an exclusive deal with Radio Mitre …
Phunware Announces New Data and Knowledge Graph Products
New Maas Platform Capabilities Allow Customers to Create Unique Audiences for Real-Time Targeting and 1:1 Interactions Globally Phunware, Inc., a …
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the integration of its …