New Study by SheerID and CommerceNext reveals how consumers want retailers to respond in emotionally and financially challenging economic environment SheerID and CommerceNext announced…
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The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings…
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Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.…
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Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of…
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The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel…
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TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, "Real Unscripted", a consumer…
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Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that…
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A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a…
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Data reveals 84% of consumers mindful of the businesses they support; 46% more likely to shop at small businesses American consumers are rallying to support small businesses this…
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Global research among 4,000 consumers reveals the state of digital happiness around the world, warning brands that customer “satisfaction” is no longer good enough Despite customer…
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Company Elects Stephanie Comardelle to Act as Trusted Liaison to CEO Patrick Comer Lucid, the leading programmatic research technology company, announced the appointment of Stephanie…
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Yext, Inc., the Search Experience Cloud company, released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an…
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When it comes to getting data that helps us better understand and reach our customers, we’re overdue for an industry course correction. The clock is winding down on cookies, but a path…
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Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital…
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Fiserv survey shows digital gift cards have become the pandemic gift of choice for many consumers According to the October 2020 Gift Card Gauge released by Fiserv, Inc., 65% of U.S.…
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Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of…
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Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will…
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TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle…
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Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has…
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1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime…
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