Steve Chudleigh to Lead ALC’s Data Strategy and Operations ALC, a recognized leader in the data and identity products and …
Yext Fall ’18 Product Release Now Available for General Access
Features Now Live in the Fall ’18 Release Include Yext’s Integration with Snapchat, Intelligent Review Response, and Yext Analytics Integration …
SiteZeus® Strengthens Platform with Social Psychographic Data Pioneer Spatial.ai
SiteZeus® announced a new data partnership with Spatial.ai that uses the power of machine learning to unlock a treasure trove of Geosocial data …
Vector Sells Triton Digital to E.W. Scripps for $150 Million
Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced closing of the sale …
Bombora Expands Its Platform and Includes Historical Data to Provide Further Insights on B2B Buyers
The Company’s Flagship Product Surge Will Now Extend Its Data Insights to Provide Historical Data of Up to 18 Months …
Adobe’s Audience Manager Gets New Features to Deliver Tailor-Made Experiences
Adobe Is Ramping up Their Customer Data Platform by Adding Two Critical Features to Help Brands Refine Targeting Practices Adobe …
Claritas Advances Media Analytics with Barometric’s Acquisition
Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and …
PushSpring Expands Audience Marketplace With 20 New Data Providers
Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced …
STUDY: Nearly 80% of Publishers & Marketers Would Outsource Data Strategy & Execution
New Lotame Study Finds That 30% Say ‘We Need Help Executing Tactics’ While Almost One-Quarter ‘Don’t Know How to Optimize …
Eyeota Appoints Chris Emme as Managing Director, Americas
Industry Veteran to Drive Company’s Strategic Client Engagement & Overall Business Growth across the Americas Eyeota, the leading audience technology …
Blacklist from RiskIQ Reveals Hundreds of Potentially Malicious Black Friday Apps
Study of Web Properties of Top-10 Brands Finds More Than 6,500 Mobile Apps Are Blacklisted, Magecart on the Rise RiskIQ, …
Nearly Two-Thirds of Businesses Say They Actively Implement Feedback From Mobile App Reviews
User Reviews Are Essential to Creating a Desirable Mobile App, and Companies Use a Variety of Channels to Gather These …
PeerLogix and FourthWall Media Partner to Unify Linear and Streaming TV Audiences
Linear and Over-The-Top (OTT) Television Measurement Innovators Combine Viewership Data Pools on over 25MM Households to Power Unique Analysis and …
Comscore Announces AMC Networks as New Campaign Ratings Beta Partner
Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a …
Comscore Announces A+E Networks to Join Comscore Campaign Ratings Beta Program
A+E Networks Will Gain Initial Access to Comscore’s Unduplicated Video Campaign Measurement Across Linear TV, OTT, Desktop and Mobile Comscore, …
Mid-market Migration; 76% of Shoppers Turn to Luxury Brands for Christmas Gifts
Budget Brits Are Using Discount Days like Black Friday to Find Value Outside of the Mid-Market but All Is Not …
Digital Marketing Agencies and SEO Providers Boost Business and Lead Generation with New Software Powered by Fastbase
Competition for Online Advertisers and SEO Agencies GrowsGoogle, the most popular search engine in the world, has about 94% of …
SurveyMonkey Reveals New Research to Help Businesses Understand Consumer Perceptions on Trust
Human Relationships Win When it Comes to Building Trust & Influencing Purchase Decisions SurveyMonkey, a leading global survey software company, …
Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity
Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized …
Comscore Brings its Digital Audience Measurement to Include Snapchat Discover
The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for …