Sign up Now to Secure Opportunity to Win When BIG Opens in Beta Next Month; Top Three Most Active BIG …
SRAX Bolsters Blockchain Initiative, BIG Platform; Hires David James Stewart as VP of Business Development
Social Reality, Inc. announced the appointment of David James Stewart as vice president of business development to drive its blockchain identification graph technology …
comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape
New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad …
Criteo Joins the Shopify Plus Technology Partner Program, Enabling Merchants of All Sizes to Scale Their Businesses
Retailers to Drive Sales with Dynamic Retargeting Criteo S.A., the advertising platform for the open Internet, announced it has joined …
Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management …
Eyeota Expands ANZ Team with Two Appointments
Eyeota, the global leader in audience data, announces the appointment of two new staff as the company’s presence in the …
SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup
A Lie Detector on Steroids, SPARK Neuro’s Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution
Nielsen Media Impact Enables Advanced Audience Buying & Optimization in the 25 LPM DMAs Nielsen announced the launch of Local …
Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast Advertising
Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad …
Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers
Comcast’s Xfinity TV, DISH and Sling TV Now Offer Rapidly Growing SVOD service Outside TV’s online subscription video on demand …
TVB’s Steve Lanzano Says New Nielsen Report Confirms Dominance of Linear Television with Strong Growth in Time Spent
Americans’ Daily Time Spent Viewing Video Content on Traditional Television is 4x Greater Than OTT / Streaming TV and over …
Viafoura Launches New Audience Engagement Suite to Power Live Story Coverage and Real-Time Conversations for Media Companies
Viafoura, a leading provider of engagement cloud solutions specifically built for news publishers and media companies – announced the launch …
Rakuten Viber Drives Platform Innovation with Mixpanel’s User Analytics
The Messaging App, Rakuten Viber, Shifted Their Innovation Strategy from Being Product-Centric to User-Centric. as a Result, the Messaging Platform …
RhythmOne Guarantees Advanced TV Audience Delivery to Maximize Targeted Reach and Campaign Performance
Solution Leverages Comscore Cross-Platform Campaign Measurement to Enable Marketers to Pay Only for Impressions Delivered In-Demo RhythmOne plc , a …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet
Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
Survata Secures $14 Million Series B Funding
Survata, the top technology-powered advertising measurement and market research company, announced it has secured $14 million in Series B funding …
Alliance Data Announces CFO Succession Timeline
Alliance Data Systems Corporation , a leading global provider of data-driven marketing and loyalty solutions, announced that Charles Horn, its …