Accomplished industry leaders form ad revenue management software company to better manage and transact audience data in the first-party identity era. AI platform tools and data solutions aim to realign and strengthen the sell-side's…
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Traditional media, still popular with older demographics, is failing to attract a younger audience and will need to transition to more modern platforms if it is to survive. Streaming and gaming services becoming more popular. Consumer…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. Marketing Technology News: Rockbird Media Unveils Digital…
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Company also announces new CEO Keith Zubchevich to lead evolution of Conviva’s technology platform to become a media measurement solution for publisher partners Conviva, the continuous measurement platform for streaming media, today…
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The market challenge remains for brands to continue to better understand and serve their customers, when and where they are along the customer journey. Today, few brands are built to effectively engage with consumers on the consumer’s…
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LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to…
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“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.” Why is data security so important for my business? …
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OpenAudience, the OpenX data and identity solution, enables Merkury clients to reach audience segments across premium omnichannel supply with speed, scale, and precision OpenX, a leading global omnichannel exchange, today announced it has…
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Black Rifle Coffee Company has partnered with Buxton, a consumer intelligence firm in Fort Worth, to use data backed insights from the Buxton Platform in its growth strategy. Black Rifle Coffee Company will utilize this information to…
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Evorra led by an experienced team of ad and data tech professionals, has accepted pre-seed investment from strategic industry investors including Area Tech Holdings, a syndicate of leading ad and data tech investors across the Middle East,…
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Most of us know what direct mail is. But let us have a clear outline before we move ahead.  Direct mail consists of sales and marketing activities through direct mail campaigns of entitled goods and services by organizations, in short -…
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Carbon, the first-of-its-kind revenue management platform, has announced a new strategic alliance with Xandr, AT&T’s advanced advertising company, to leverage Xandr Curate for improved audience deliverability and monetisation. Carbon…
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3radical, a consented consumer data acquisition and audience engagement solutions provider, today announces its partnership with Silverbullet's (LSE: SBDS.L) 4D Context Outcomes Engine, focused on driving digital transformation and outcomes…
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ZoomInfo Expanded European Company and Contact Data by 78% and 81%, Respectively, in the Past 12 Months ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, announced the availability of the ZoomInfo Data…
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As part of Digiseg is goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie and ID free audiences in Japan and South Korea. Marketing Technology News: MarTech Interview with Damien Mahoney,…
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AudioEye, Inc., the industry-leading digital accessibility platform, today unveiled the AudioEye A11iance, a community-based initiative that brings people with disabilities to the forefront of the product development and quality assurance…
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Global Audience View addresses blind spots in understanding digital-first audiences to enable more effective audience segmentation, media planning and buying Helixa, a data-driven audience intelligence platform, and GWI…
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The release marks the industry's first and only healthcare-specific data marketplace with ready-to-activate and custom audience segments DeepIntent, the leading independent healthcare marketing technology company built purposefully to…
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Klaviyo, a leading customer data and marketing automation platform, today released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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