Company Launches Syndicate Online Marketplace to Provide Further Transparency in Second Party Transactions Lotame, a real-time data solutions company that …
Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration
Cloud-Based Marketing Data Solution Enables Centralized Data Storage and Unifies Audience Insights Merkle, a leading technology-enabled, data-driven performance marketing agency, …
Singular Announces Global-First Cross-Device, Cross-Platform ROI Analytics
Marketing Intelligence Platform Releases the First Ever Cross-Device and Cross-Platform Measurement of Marketing Return on Investment Singular, the Marketing Intelligence …
DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target
New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers …
Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal
Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader …
Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language
Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the …
NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement
Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, …
LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform
LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest …
Amazon to Acquire eero to Help Customers Better Connect Smart Home Devices
Amazon Announced That It Has Signed an Agreement to Acquire eero, a Company That Offers Products and Services for High-Performing, …
Hivewyre Now Offering Access to Placed Attribution
Hivewyre is now offering its clients the option of having their e-commerce campaigns measured in new and exciting ways: Placed …
Shayna Sharpe and AJ Vaughan Join Futuri Media’s TopLine Team
Respected Industry Veterans Take Their Talents to Radio’s Leading Sales Intelligence Platform Futuri Media, a global leader in audience engagement …
IRI Finds Consumer Confidence Making Big Impact on E-Commerce Growth
IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of …
goPuff Tallies up How Football Fans Spent Their Time Watching The Big Game
Digital Retailer Reveals Post-Game Day Wrap-Up Insight into Fans’ Purchasing Power, Which Ads Scored Big and the Eyebrow-Raising Essentials Needed …
Americans Attracted To Entertainment On Social Issues, But Frustrated By Opportunities To Take Action: Survey
Veteran Hollywood Insiders Ric Robertson, Jonathan Taylor Announce New Offering With Advocacy Agency Tiller, LLC to Help Entertainment Companies Maximize …
V12 Launches Intent Data Solution Based on Browsing Behavior
V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced …
iClick Interactive Extends Its Business Intelligence Solutions with Smart Government Initiative
Data Solutions to Attract More Companies to the Hefei National High-Tech Industry Development Zone in Smart City Push iClick Interactive …
Former Burson-Marsteller and Blue State Digital Executive Thomas Gensemer Joins BlueLabs Analytics as CEO
“Gensemer Returns to the Intersection of Business and Politics with New Role” BlueLabs Analytics, Inc., a leading provider of data …
For the First Time Ever, Publishers Have Real-time Visibility Into All Video Ad Delivery and Viewing Experience Issues with Conviva Ad Insights
With Groundbreaking Real-Time Analytics, Streaming TV Providers and Digital Publishers Can Resolve Video Ad Delivery Issues Faster to Maximize Revenues …
TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform
Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to …
Piano Raises $22 Million Series B round Led by Updata Partners
Piano, the leading content monetization and audience intelligence technology company, announces it raised a $22 Million Series B funding round, led by …