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Audience Data

SpotX Expands Privacy-Compliant Audience Data Technology for CTV

PRNewswire Apr 16, 2021 0
Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting SpotX, the leading global video advertising…
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Customer Data Platforms

Customer Data Professionals Alliance (CDPa) Releases Customer-Centricity Maturity Assessment, A…

PRNewswire Apr 14, 2021 0
The Customer Data Professional Alliance (CDPa), the leading center of excellence for customer data professionals, today announced the release of the Customer-Centricity Maturity…
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Analytics

DMI Provides Infrastructure Behind COVID-19 Contact Center, Partners With Atento And NTT Data To…

PRNewswire Apr 14, 2021 0
DMI, a global digital transformation company, played a vital role in building the infrastructure for state of Maryland COVID-19 vaccination support center, which allows citizens…
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Audience Data

With Expanded Relationship, Experian And InfoSum Help Marketers Implement Effective Campaigns In A…

Business Wire Apr 13, 2021 0
The collaboration offers valuable audience insights and empowers marketers to deliver relevant messages in a privacy-compliant manner Experian, the global information services…
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audio advertising

Ipsos Acquires Intrasonics, Its Longstanding Partner And Authority In Audio Watermarking Technology

Globe Newswire Apr 13, 2021 0
Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase…
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Audience Data

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

PRNewswire Apr 8, 2021 0
New audience segments are now available for every brand marketer in Ampersand's AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV Ampersand,…
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Audience Data

MediaMath To Integrate Tru Optik Data Marketplace to Power Connected TV Advanced Audience Targeting

MTS Staff Writer Apr 8, 2021 0
Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting…
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Analytics

Datastrong Plays Important Role In Advancing Vaccines

Business Wire Apr 8, 2021 0
Datastrong, a Smartronix company and a leading provider in Data Science and Advanced Analytics solutions, has announced that it has partnered with a major pharmaceutical firm to provide…
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audio advertising

Audience-Savvy Advertisers Find Golden Opportunity In Podcasts

prweb Apr 5, 2021 0
Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and…
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TV Advertising

Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint

MTS Staff Writer Apr 1, 2021 0
The Exclusive Partnership Provides a Targeting Solution for Connected TV, Over-the-top, and Linear Audiences at Scale Samba TV, a global leader in omniscreen advertising and…
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Guest Authors

How To Make Connections In An Online World

Landan McBride Mar 30, 2021 0
“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys,…
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In App Marketing

Marketers Can Reach the ‘Holy Grail’ of Proven Payers in Similar Apps With Bango Audiences

Globe Newswire Mar 30, 2021 0
Bango, the global platform for data-driven commerce, announces the launch of the updated Bango Marketplace, giving app publishers and performance agencies a powerful way to target user…
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Audience Data

BDEX Partners with TiVo to Offer Advertisers Unprecedented Access to Scalable TV Audiences…

prweb Mar 24, 2021 0
BDEX announces relationship with TiVo to expand audience reach while protecting consumer privacy BDEX, the first and largest consumer data exchange in the United…
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Audience Data

Limpid Adds New Audiences With Pharoscode and Plexpeer Partnerships

prweb Mar 24, 2021 0
We are proud to announce that Limpid has partnered with Pharoscode and Plexpeer. We are continually looking for better ways to bridge the gap between your brand and your audience,…
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B2B Data

Openprise Announces Openprise App Factory: Industry-First Solution that Enables RevOps Teams to…

MTS Staff Writer Mar 23, 2021 0
Enables RevOps teams to unify data from multiple systems and deliver self-service apps to data consumers across the organization to support go-to-market initiatives Openprise, a leader…
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Interviews

MarTech Interview with Paul Azorin, Co-founder and Chief Brand Officer, BairesDev

Paroma Sen Mar 19, 2021 0
Paul Azorin, Co-founder and Chief Brand Officer, BairesDev joins us in the chat to share a few thoughts on the changing trends in B2B IT Services while taking us through BairesDev's…
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Brand Safety

Audience Store Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

MTS Staff Writer Mar 15, 2021 0
Audience Store, the programmatic technology activation company, has been awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal after demonstrating its…
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Privacy and Regulations

ZoomInfo Expands Privacy Team, Further Demonstrating Its Data Privacy, Compliance, and Security…

Business Wire Mar 10, 2021 0
Team’s Expertise in Technical, Legal, and Regulatory Privacy Strengthens the Company’s Commitment to Education, Transparency, and Upholding Consumers' Rights to Privacy…
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Audience Data

Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution…

prweb Mar 10, 2021 0
Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new…
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Audience Data

Data Axle Audience Segments Are Now Available in Tru Optik’s Data Marketplace

MTS Staff Writer Mar 9, 2021 0
Partnership integrates high quality business and consumer data to power audience-based targeting at scale Data Axle, the leading provider of data and real-time intelligence solutions,…
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