Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy …
Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships
Becomes Liaison to Firms Leveraging MRI’s Top-Quality Consumer Data for Fusions, Modeling, Targeting, and Campaign Optimization With its gold-standard consumer …
SRAX Launches BIGtoken, the Platform for Consumers to Own, Verify and Sell Their Data
Claim Your Data by Downloading the BIGtoken Mobile App, Available in the Apple App Store and Google Play; Up to …
LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization
Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based …
Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting
API Connections to Facebook, Amazon, Appnexus and Neustar Enhance Advertisers’ Ability to Optimize Performance Across Platforms and Devices Advertising technology …
GateHouse Media Renews Local TV Ratings Agreement With Nielsen
Ad Agency Returns to Nielsen After Year Hiatus GateHouse Media, a boutique advertising agency headquartered in Columbus, Ohio, has renewed its …
Adobe Audience Manager Adds Data Explorer to Build Powerful Insights on CX
Adobe Audience Manager Launches Data Explorer Today, Adobe has unveiled Data Explorer to better understand audience groups. Data Explorer is …
dataxu Announces TotalTV for Advertisers, Spanning Linear, Connected and Addressable TV
Industry-First Unified Planner and Sorenson Media Partnership for Programmatic Linear Execution Enables Advertisers to Get the Most Efficient TV Reach …
MRI Launches Visual Analytic Tool Delivering Instant Access to Targeting Insights
On-Demand Graphical Reports Reveal Consumers’ Habits, Motivations, and Needs With so much data at their disposal, marketers and ad planners …
Long Lines and Frozen Checkout Pages: Brits Reveal Their Biggest ‘Shopping Stressors’
Long queues in store and freezing checkout pages are the UK’s biggest contributors to shopping stress. That’s according to new …
ADARA Appoints Curtis Nishijima as EMEA Managing Director
ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created …
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors …
180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data
PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth …
comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era
Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, …
Emotional vs Distress Purchases – Tapping into Customer Response
Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the …
USA Today Network Announces Launch of LOCALiQ – a Next-Generation Local Marketing Partner for Businesses
LOCALiQ Brings Together USA TODAY NETWORK’s Breadth of Insights, Data Intelligence, and Marketing Solutions to Help Businesses Succeed in Reaching …
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One …
Six Ways You Should Be Using Market Intelligence
Apply Insight, Not Hindsight, to Boost B2B Marketing Success With buyer data at an all-time high, it’s ironic that many …
Fastbase Becomes #1 Business Analytics Software, Analyzing an Incredible 1.33 Billion Website Visitors Weekly
Fastbase, the prominent web analytics leader, has surpassed Hubspot and Clearbit in the number of website visitors being analyzed. In …
Parrot Analytics Partners with Guinness World Records to Quantify TV Shows
Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show …