Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build …
Viant Launches Next Generation TV Solution
Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising …
New Survey Reveals 84 Percent of Marketers Lack Insights into Purchase Behaviors Across eCommerce Marketplaces
Additionally, 73 Percent of Marketers Feel Amazon Has an Unfair Advantage Because They Do Not Share Full Path-To-Purchase Insights Jumpshot, …
TechBytes with Katie Hickey, Marketing Manager, Usabilla
Katie Hickey Marketing Manager, Usabilla The Customer is a king; the experiences, priceless. The ever-growing importance of customer data platforms …
Are Americans More Likely to Listen to Podcasts Than European Listeners?
Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts Podcasts …
AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams
Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data …
US Consumers Becoming More Open to Sharing Data: Acxiom Report
Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data …
Interview with Todd Owens, CEO, Azuqua
"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but …
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced …
Parse.ly Launches Currents, a New Way to Gauge the Attention of the Internet
Users of Currents Will Be Able to Uncover Attention Trends and Traffic Sources Parse.ly, the first internet attention platform, introduced …
New Study: Every Fifth Shopper Finds Online Shopping a Stressful Experience
New research from Clicktale highlights the emotional impact of shopping in-store and online A fifth of US consumers (21%) find that …
Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director
Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the …
DealSignal Releases A New Total Audience Measurement Module
New Total Audience Measurement (TAM) Module Helps Marketing and Sales Teams Improve Account-Based Marketing (ABM) Conversion Rates by Increasing Coverage …
How Online Social Behavior Correlates With Product Purchase and Consumption
Cubeyou CEO to Present Research Findings Of How Consumer Online Social Behavior Correlates With Product Purchase and Consumption at the …
Tealium Leads Industry with New User Interface To Help Companies Power a Comprehensive Customer Data Strategy
The New User Interface in Tealium’s Universal Data Hub Empowers Companies with the Most Comprehensive and Flexible Approach to Customer …
Fastbase Launches AdWords Click Identifier To Drive Digital Marketing ROI
More than 4 million AdWords’ customers can now access detailed information about the businesses that clicked through their AdWords’ campaigns. …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
MNI Targeted Media Inc. Ranks as #1 Ad Local Network for Fourth Consecutive Year
MNI Ad Network Reaches 94 Percent of Total Digital Population MNI Targeted Media Inc. (MNI), a targeted media strategy, planning, …
Study Reveals that Company and Third-Party Data Quality is Key to Improving Marketing Effectiveness
Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader …
Connected TV Emerges As Advertising’s Fastest-Growing Video Segment
SteelHouse Survey Finds 78% of Marketers Plan to Buy CTV Ads in Next 12 Months Marketers plan to dramatically increase …