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Audience Data

Logica Research Finds a Paradox in Money Management During COVID-19

MTS Staff Writer Jan 16, 2021 0
The newest discovery that the Logica Future of Money Study uncovers is a paradox in money management during COVID-19. Below you’ll find some of the statistics revealed: Savings…
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Audience Data

Eyeota Appoints Rob Armstrong as Vice President of Product

Globe Newswire Jan 11, 2021 0
Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced that Rob Armstrong has been appointed as Vice President of Product.…
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Audience Data

TechBytes with Peo Persson, Co-founder and CPO of DanAds

Sudipto Ghosh Jan 8, 2021 0
Hi Peo, please tell us how you managed to stay on top of your Martech and Adtech business in 2020? For everyone in the business, it was a year of survival rather than a year of…
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Audience Data

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

MTS Staff Writer Jan 6, 2021 0
The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel…
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Audience Data

TV Azteca and Vault AI Launch Audience Insights in Mexico

PRNewswire Dec 29, 2020 0
TV Azteca, one of the two largest producers of Spanish-language television programming in the world, announced that it is launching together with Vault AI, "Real Unscripted", a consumer…
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TV Advertising

Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge…

MTS Staff Writer Dec 17, 2020 0
Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that…
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Audience Data

National Buyers, Take a Page Out of the Local Buyer’s Playbook

Ryan Horn Dec 17, 2020 0
A lot can be learned from local buyer's advertising playbook. Local advertisers understand the power of advertising to zip codes, neighborhoods, and indeed households that are within a…
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Audience Data

Americans Rallying to Support Small Businesses This Holiday Season

MTS Staff Writer Dec 17, 2020 0
Data reveals 84% of consumers mindful of the businesses they support; 46% more likely to shop at small businesses American consumers are rallying to support small businesses this…
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Audience Data

State of Digital Happiness: Only 15% of Consumers Are Happy Shopping Online

MTS Staff Writer Dec 15, 2020 0
Global research among 4,000 consumers reveals the state of digital happiness around the world, warning brands that customer “satisfaction” is no longer good enough Despite customer…
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Audience Data

Lucid Appoints New Chief of Staff

MTS Staff Writer Dec 11, 2020 0
Company Elects Stephanie Comardelle to Act as Trusted Liaison to CEO Patrick Comer Lucid, the leading programmatic research technology company, announced the appointment of Stephanie…
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Analytics

Yext Releases Consumer Search Trend Predictions for the Biggest Digital Season Yet

PRNewswire Dec 8, 2020 0
Yext, Inc., the Search Experience Cloud company, released its predictions for consumer search behavior during the holiday season to help businesses prepare for the end of an…
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Data Management Platforms

Identity Data Fuels a Consumer-Centric View in a Post-Cookie World

David Dowhan Nov 30, 2020 0
When it comes to getting data that helps us better understand and reach our customers, we’re overdue for an industry course correction. The clock is winding down on cookies, but a path…
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Audience Data

Intuiface-Sightcorp Partnership Brings No Code Audience Analytics to Digital Signage

prweb Nov 30, 2020 0
Intuiface and Sightcorp have integrated their respective solutions to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital…
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Audience Data

Consumers Turn to Digital Gift Cards Ahead of 2020 Holiday Season

MTS Staff Writer Nov 27, 2020 0
Fiserv survey shows digital gift cards have become the pandemic gift of choice for many consumers According to the October 2020 Gift Card Gauge released by Fiserv, Inc., 65% of U.S.…
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Audience Data

80% Of Marketers Report Shift to Virtual Events Drives Greater Audience Reach

MTS Staff Writer Nov 18, 2020 1
Event marketers agree (97%) -- going forward, the most rewarding events will have a virtual component Bizzabo, the world's leading Event Success Platform, released its Evolution of…
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Audience Data

Eyeota Expands Equifax Digital Audiences into Argentina

Globe Newswire Nov 17, 2020 0
Eyeota Strengthens Partnership with Equifax to Extend Advertisers’ Global Reach Eyeota, the leading audience technology platform enabling the intelligent use of data, announced it will…
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Audience Data

TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement

PRNewswire Nov 17, 2020 0
TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle…
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Audience Data

Toluna Appoints Bruce Haymes Non-Executive Chairman of the Board

MTS Staff Writer Nov 11, 2020 0
Appointment Caps a Year of Growth and Technology Success Toluna, the leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced it has…
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E-Commerce and Mobile Commerce

Amazon Prime Day Shapes 2020 Holiday Shopping

PRNewswire Nov 9, 2020 0
1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime…
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audio advertising

Horizon Media Announces Innovative Audio Data Integration With iHeartMedia

Globe Newswire Nov 5, 2020 0
Horizon Media, a leader in delivering data-driven business outcomes for some of the most innovative and ambitious brands, announced a data partnership with iHeartMedia, the No. 1 audio…
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