605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved …
Ampersand Launches New Audience-Based TV Advertising Solution
Ampersand’s New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and …
Quadrant Partners With LiveRamp To Expand ANZ Audience Data
Driving a Shared Mission of Providing Advertisers and Marketers With Actionable Real-World Insights Aligned to Digital Signals Quadrant.io, the leading …
AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth
Industry Veteran Brian Ko joins company as Chief Commercial Officer AUDIENCEX, the largest independent trading desk built for performance marketers, …
Cox Business to Deliver the Ultimate Connected Fan Experience at Allegiant Stadium
Raiders fans can expect best-in-class connectivity in the 2020 opening season Cox Business announced it will provide Allegiant Stadium, future …
Genesys Survey Reveals the “Hold” Music That Transcends Borders
Around the globe, Classical music is top choice to soothe customer support frustrations Team Kate or Team Meghan, vinegar or …
Appcast Named Exclusive U.S. Partner by The Network
U.S. employers gain simplified access to more than 60 global job boards in 138 countries Appcast, the leading technology provider …
MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts
Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business MarketCast announced the appointment of Steve …
Kringle Industries Partners With Cision To Spread Holiday Cheer
The latest case study from Cision unwraps how Kringle Industries improved belief in Santa Claus, replacing the outdated Clausometer with …
Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials
Box Office Essentials and International Box Office Essentials subscribers will be able to access Gower Street’s proprietary film comparison data …
Bizzabo Study: Almost Two-Thirds of Professional Event Speakers Are Male
Global analysis finds the UK to be least diverse Bizzabo, the world’s leading event success platform, released its annual Gender …
The Phantom of the Opera Elevates its Audience Experience with the First Voice Skill for Broadway
Broadway’s Longest-Running Musical, the Phantom of the Opera, Partners with Broadw.Ai to Create a Seamless, Unique Guest Experience, in Collaboration …
Audigent Releases SmartPMP Product, Delivering Critical New Tool to Media Buyers Worldwide
Will Enable Packaging of Exclusive Audience Data and Premium Publisher Inventory, with a New Level of Supply-Path Optimization Next-gen data …
Smart Devices Try To Avoid A Festive Failure
56% planning to purchase a device over the Christmas Period, despite 69% confirming their device doesn’t always understand them There’s …
Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store
Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience Resulticks, …
Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses
Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology …
3radical Extends the Power of Voco With New Content Hosting Interface
Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco’s Audience Engagement Capabilities 3radical, developer of the Voco …
85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetise their Data and Drive Customer Experience
Global study reveals retailers are missing out on $200m in revenue through failing to improve their customer experience (CX) dunnhumby …
New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails
Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages …
33% of Future Disney+ Users Plan to Unsubscribe from Netflix
New report finds a high level of anticipation for Disney+ in the US, with thousands of consumers planning to cancel …