Audience Data Archives — MarTechSeries

Audience Data, Content, Content Discovery, Content Marketing, Video, Video Marketing

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA’s Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United

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PRNewswire1 day agoApril 20, 2018 0 29

Analytics, Audience Data, Sales Intelligence

Ipsos Announces The Release Of Ipsos Affluent Digital Audiences

Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent

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PRNewswire2 days agoApril 19, 2018 0 44

Analytics, Audience Data, Marketing Automation, Video Advertising

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading

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MTS Staff Writer3 days agoApril 19, 2018 0 38

Audience Data, In App Marketing

TheoremReach Rewarded Surveys: A New App Monetization Strategy

TheoremReach’ Introduces a New App Monetization Strategy in the Market, Where Only 1% out of 3.5 Million Apps See Financial

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PRNewswire3 days agoApril 18, 2018 0 46

Analytics, Audience Data, Social Media Platforms

Pulsar Launches “Google Trends” For Social Media

Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence

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PRNewswire3 days agoApril 18, 2018 0 92

Audience Data

Music Audience Exchange Unveils MAX Artist Matching Engine™

Three Year Data Project Maps 1.8 Million Artists to Psychographic and Behavioral Attributes of their Audiences Last week, Music Audience

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Sudipto Ghosh3 days agoApril 18, 2018 0 177

AI/ML, Analytics, Audience Data, Content, Customer Experience Management

Citrix Personalizes The Customer Journey With Evergage

Citrix to Use Evergage’s Real-Time Personalization to Educate, Guide and Inform Individual Prospects and Customers with Relevant Content Evergage, the real-time

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PRNewswire3 days agoApril 18, 2018 0 79

Audience Data, Privacy and Regulations

Commerce Signals Launches Tracking Service for First-Party Data

The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data

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PRNewswire4 days agoApril 17, 2018 0 56

Analytics, Audience Data, Customer Experience Management

Totango Releases The Spark Platform For Customer Success With Goal-Oriented Executive Console

New Data-Driven Solution Spark, to Get Faster Results Totango, the leader in customer success solutions for the enterprise, released Spark

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MTS Staff Writer4 days agoApril 17, 2018 0 56

Audience Data

Affinio Unveils New Integrated Audience Analysis Solution in Collaboration With Microsoft

Affinio’s Audience Clustering and Visualization Technology Empower Consumer Insights and Strategy Teams to Make Customer-Centric Decisions Across the Organization Affinio has

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Sudipto Ghosh5 days agoApril 16, 2018 0 71

Audience Data, Customer Identity Management

Esri Partners with Alibaba Cloud for Location Intelligence Technology

New Partnership Agreement Allows Esri’s Excellence in GIS to Include Alibaba Cloud’s Cloud Computing Expertise Esri, a leading mapping data

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Sudipto GhoshApril 12, 2018, 4:38 pmApril 12, 2018 0 72

Audience Data, Sales & Marketing

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its

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MTS Staff WriterApril 12, 2018, 4:00 pmApril 12, 2018 0 53

Audience Data, Native & Programmatic Advertising, Sales Intelligence

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee’s Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in

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Sudipto GhoshApril 12, 2018, 3:39 pmApril 12, 2018 0 131

Analytics, Audience Data

Nielsen Launches Nielsen Grabix – Next-Generation Viewership Analytics Platform Covering Top 56 US TV Markets

Nielsen Ratings Combined with Real-Time Smart TV Data Provides More Granular Viewership Intelligence for Local TV Stations, National Networks, and

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MTS Staff WriterApril 6, 2018, 6:40 pmApril 6, 2018 0 66

Apps for Business, Audience Data

123FormBuilder Launches Its Mobile App And Offline Forms

Mobile App Has Cross-OS Functionality That Allows Users to Upload Files and Photos or Submits Forms Even Without Network Coverage

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Abhinandan GhoshApril 5, 2018, 9:15 pmApril 16, 2018 0 150

Audience Data, B2B Commerce

SmarterTravel Launches Innovative Travel Partnership Program With Performance Horizon

SmarterTravel’s SmarterAd Program Reflects the Growing Range of Partner Models Bringing More Monetization Opportunities to the Online Travel Industry Performance

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PRNewswireApril 5, 2018, 5:40 pmApril 5, 2018 0 58

Audience Data, DaaS

LiveRamp’s David Yaffe Joins Jornaya Board of Directors

Jornaya, the fast-growing consumer journey insights platform, announced the appointment of David Yaffe to the Company’s Board of Directors. Yaffe, the Chief