RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …
Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium
Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
Broadcasters Present the eSports Industry New Opportunities for Growth
The eSports industry has captivated hundreds of millions of viewers worldwide through large tournaments in dazzling arenas. Predominantly, viewers mainly …
Lotame Unveils Industry’s Most Connected TV Offering: Lotame TV
Company continues its unstacked push, launching TV + digital product suite designed to help marketers connect TV viewership audiences for …
Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities
Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a …
Gurucul Behavior Based Network Traffic Analysis Detects Unknown Threats
Network Traffic Analysis Solution Identifies Compromised Devices Using ML/AI on Contextual NetFlow and Packet Inspection Data Gurucul, a leader in …
Nielsen And Quotient Technology Enter Strategic Partnership To Create New Industry Omni-Channel Data Set
New Agreement Delivers the Next Frontier of Seamless Measurement and Activation for Data-Driven Marketing Nielsen announced it has entered into …
Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat
Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad …
Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media
Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its …
NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution
NinthDecimal, the leading omni-channel marketing platform, announced that it has joined Roku Measurement Partner Program as an offline attribution measurement …
Entgroup: Original Music Becomes A New Driving Force of Chinese Music Market, Online Video Platforms Shape New Music Appreciation Habits Among the Audience
Entgroup, China’s leading entertainment industry consulting firm, recently released a report titled “White Paper on the 2019 Chinese Original Music …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model
CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just …
Comscore Announces Malaysian Launch of Video Metrix Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops
Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of Distributed Content Comscore, Inc. announced …
SRAX Enhances Luxury Data Sets to Captivate The $200 Billion US Luxury Goods Market
SRAX Lux Joins SRAX Verticals Targeting Specific Audiences Social Reality, Inc., a digital marketing and consumer data management technology company, …
Kochava Expands In APAC Region
Appoints regional directors in Japan and South Korea Kochava Inc., the global provider of real-time data solutions and marketing intelligence, …
Custora Announces Partnership with Criteo
Custora – a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany …
New Competitive Report by BIA Advisory Services Shows Similarities and Differences Among Leading Call Tracking Platforms
Phonexa Stands Apart as an “All-In-One” Solution with Functionality for Call Tracking, Lead Distribution, and Email Marketing A new competitive …
Connected TV is Transforming the Digital Advertising Ecosystem: ExtremLatest Video Benchmarks Report Shows 49% of Video Ad Impressions Going to CTV
Impact of CTV’s surging popularity includes highest-ever completion rate and longer ad length With impressions increasing nearly 60 percent year …