Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s …
Tru Optik Launches Political Data Cloud for Connected TV and Streaming Audio Advertising
Enables Advanced Audience Targeting and Cross-Device Measurement for Political and Issue Campaigns The 2020 U.S. election cycle is expected to …
Experience Innovations with SIGN CHINA 2019 in Shanghai
Register before June 30 to upgrade as a VIP Buyer Known as the “Oscars” of Global Sign Industry, SIGN CHINA 2019 – …
Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront
Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales …
Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign executed …
Nativo Brings Breakthrough Attribution for Content to Travel Marketers
Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content …
Xactly Redefines ICM Industry with First Unified Sales Performance Management Platform to Accelerate Revenue Growth
Expanded Platform Takes Customers Beyond Commissions to a Holistic Solution, Leveraging Data and AI to Unleash Sales Force Potential Xactly, …
Oracle Moat to Measure Viewability for Samsung Ads
Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud …
Fox Corporation and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard
Project OAR announced that Fox Corporation has joined the ranks of America’s top media companies as a member of the addressable …
MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT Planning, Activation and Attribution For Local TV Broadcasters and Advertisers
Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the …
MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV
Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of …
Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million
Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company’s Round …
iHeartMedia Doubles Down on Radio Attribution with Agreement to Support Nielsen Media Impact and Continuous Diary Measurement
Nielsen Moves Ahead with Continuous Diary Measurement in Four Book Markets Nielsen announced that iHeartMedia, Inc., the number one audio …
TripleLift and KPEX Announce Partnership
World’s largest in-feed native ad exchange combines forces with New Zealand’s premium media consortium TripleLift, the world’s largest native advertising …
IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value
Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the …
Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?
Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that …
OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages
Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s …
Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny …
Connekt Rebrands as Connekt Technologies to Reflect Artificial Intelligence and Advanced TV Capabilities
Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and …
YouTube Cannes Lions Ad Leaderboard 2019
With Cannes Lions 2019 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the …