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Native & Programmatic Advertising

The Rise of Sticker Marketing in a Growing Millennial Market

PRNewswire Apr 15, 2021 0
There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is…
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Native & Programmatic Advertising

Stingray Business to Produce and Broadcast Free Advertising Content to Promote Local Products in…

Globe Newswire Apr 15, 2021 0
Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its…
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Native & Programmatic Advertising

Social Analysis & Disinformation Detection Platform Cyabra Announces New Agency Partnership…

Globe Newswire Apr 15, 2021 0
Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency…
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Native & Programmatic Advertising

AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions

PRNewswire Apr 15, 2021 0
- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions, and can…
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Native & Programmatic Advertising

Viant Appoints Karen Castillo-Paff as Vice President of Communications

Business Wire Apr 15, 2021 0
Viant Technology Inc., a leading people-based advertising software company, announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of…
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Native & Programmatic Advertising

Version2 Achieves Anniversary Milestone As Innovative Ad Tech Disruptor

PRNewswire Apr 15, 2021 0
Version2, an industry leader in programmatic advertising and technologies, celebrates its milestone first anniversary. The company launched during the onset of the COVID-19 global…
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B2B Commerce

IntentData.io Announces Solution for Customer Ad Match Targeting

prweb Apr 15, 2021 0
IntentData.io, Inc. announces a third-party intent data capability to help B2B marketers run efficient paid ad campaigns even as Google ends 3rd party cookie targeting. Contact level…
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Native & Programmatic Advertising

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Globe Newswire Apr 15, 2021 0
Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented…
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Video Advertising

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and…

Business Wire Apr 15, 2021 0
New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for…
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Social Media Marketing

Smarty Social Media Receives The Startup Weekly’s 2021 Marketing & Advertising Companies…

PRNewswire Apr 15, 2021 0
Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising…
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Marketing intelligence

Quad Expands Partnership With Package InSight To Help Brands Better Understand The Impact Of Design…

Business Wire Apr 15, 2021 0
Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is…
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Native & Programmatic Advertising

Smartly.io Welcomes Ryanne Laredo as Chief Customer Officer

Business Wire Apr 14, 2021 0
Smartly.io, the leading social advertising automation platform for creative and performance marketers,  announced the addition of Ryanne Laredo as its first Chief Customer Officer.…
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Advertising Trends

Taboola Drives Advertising Success For More Than 100 Women-owned Businesses As Part Of #RecommendHER…

PRNewswire Apr 14, 2021 0
Company Offered $500,000 In Free Advertising To Women-owned Business As Part of International Women's Day and Women's History Month Taboola, a global leader in powering recommendations…
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TV Advertising

MediaMath Bolsters Leadership Team With Appointment Of Industry Veterans Ingrid Hackett As General…

PRNewswire Apr 14, 2021 0
MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the…
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Brand Safety

Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and…

Business Wire Apr 14, 2021 0
Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity…
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Brand Safety

New IAS Study Shows Shift to YouTube CTV Viewing, Focus on Brand Safety and Suitability

PRNewswire Apr 14, 2021 0
Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on…
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Email Marketing

Terminus Delivers Unique Data Set to Fuel Go-to-Market Teams in a Post-Cookie World

Business Wire Apr 14, 2021 0
Terminus, the leading go-to-market platform, introduces its unique data set in response to Google’s phase out of third-party cookies at the end of 2021. The combination of Terminus Chat…
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Native & Programmatic Advertising

Comscore Signs New Logo Deal With Atlas Obscura for Syndicated Digital Measurement

PRNewswire Apr 14, 2021 0
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden…
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Privacy and Regulations

Wyng Launches Two Industry Firsts: Privacy-First Personalization Platform and a Zero-Party Data API

PRNewswire Apr 14, 2021 0
Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the…
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Video

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively…

Globe Newswire Apr 14, 2021 0
Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and…
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