Singular announces SKAN Advanced Analytics to restore mobile marketers' ability to run high-performance, predictable, and privacy-safe user acquisition campaigns on iOS. Since Apple launched iOS 14.5 with SKAdNetwork for ad results…
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As more people lend their ears to audio content across a variety of platforms, consumer brands are increasingly focusing on sound, making audio logos a mainstay of their marketing strategies. Audio is fertile ground for connecting with…
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Company Expands Capabilities in the Market to Help Advertisers Navigate Omniscreen Advertising Challenges Amidst Shifting Landscape of Linear Ad Saturation Samba TV, the global leader in omniscreen advertising and analytics, announced the…
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Certification Nation Day is a National Celebration of Outstanding Workplaces Mediavine, the largest exclusive full-service ad management firm in the U.S., is proud to celebrate Certification Nation Day on May 17th along with the community…
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Marketplace allows publishers to maximize the value of premium inventory and buyers to access premium programmatic deals at unprecedented scale FatTail, an enterprise technology company with a decades-long track record of powering…
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New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at…
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PadSquad, a digital media company that develops high-impact advertising experiences, launched ColorSay,  a voice-enabled rich media ad format that allows consumers to interact based on the words they say. ColorSay moves beyond touch and…
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Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic Advertising Platform Providing State Legislative District Targeting Basis Technologies, a leading provider of cloud-based workflow automation and…
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Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has been peer-recognized as a Customers’ Choice in the April 2022 Gartner Peer Insights ‘Voice of the Customer’: Ad Tech report. This is the second…
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The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, released a survey in partnership with Comscore, Inc., a trusted partner for planning, transacting,…
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First-of-its-kind solution integrates IRIS-enabled insights with Viant Household ID, creating new levels of actionable, targetable consumer broadcast and on-demand data Viant Technology Inc., a leading people-based advertising software…
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Integral Ad Science  a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers…
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Reactivating Gaming Audiences Through CTV Demonstrates Larger Organic Growth Possibilities Behind Company’s M&A and Innovation Strategies Verve Group, a global consumer-first advertising suite, announced that it has unlocked previously…
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CMO Dalton Dorné and CSO Obele Brown-West recognized for innovative problem-solving, trailblazing leadership, and influential contributions to the advertising and media industry  Tinuiti – the largest independent performance marketing firm…
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Marriott debuts the hospitality industry's first global omnichannel media network, enabling advertisers to deliver curated experiences to millions of travelers Marriott International, Inc., today announced the launch of the Marriott…
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Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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First annual Podcaster Insights Survey reveals 91% of podcasters say growth is top challenge, with discovery, analytics atop pro podcasters’ wishlist CoHost announced the launch of its podcasting analytics and growth platform, which…
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Liquid Outdoor Media, a leading full-service outdoor advertising company based in New York, has appointed DoohClick as its OOH ad management partner. Marketing Technology News: BairesDev Wins Four American Business Awards in the 2022…
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Real-Time Access to Out-of-Home Media Ad Space Drives Growth Among First-Time Billboard Advertisers on BillboardsIn.com | In response to rapid usage growth among small businesses and SMB marketers, DOmedia is making it easier for…
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Mobiquity Technologies, Inc.(the “Company”), a leading provider of next-generation advertising technology, announced, it has been selected by KNEEDLESS as its data and programmatic advertising provider. Mobiquity Technologies will promote…
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