Billups Names Marketing Veteran Nick Wootten as SVP of Marketing, Plus Managing and Regional Director Hires in Austin, LA, Chicago, …
Avocet Integrates With 180byTwo, Strengthening Audience Targeting Across the Americas
Avocet Integrates with 180byTwo 180byTwo data is now directly available in Avocet, the programmatic media-buying platform, to enable media buyers …
HG Data Audience Extends Technographics to Facebook, Adobe, Twitter, and Salesforce Digital Marketing Platforms
HG Data Partnership with LiveRamp Enables B2B Advertisers to Use HG Data Audience Segments to Precisely Target Digital Ad Campaigns …
DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join …
Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix
Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, …
Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions
Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online …
Teads and Adform Join Forces to Guarantee Premium Programmatic Outstream
Teads, The Global Media Platform, announces its official partnership with Adform, one of the world’s leading independent advertising technology platforms. …
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced …
DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer
Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with …
transcosmos Wins “Japan Advertising Cloud Agency of the Year” Award at the Adobe Symposium 2018
transcosmos inc. is proud to announce that the company received the “Japan Advertising Cloud Agency of the Year” award in the …
Advangelists and Mobiquity Technologies Close Merger, Immediately Launch Audience Analysis Product for Programmatic Marketers
Merger of Two Companies Rapidly Generates a First-Of-Its-Kind Real-Time Audience Analysis and Ad Targeting Product Advangelists, LLC completed the merger …
MightyHive Announces Agreement to Merge with S4 Capital
On December 4, 2018, MightyHive announced its agreement to merge with S4 Capital, with an anticipated closing date as soon as …
Tappx appoints David Lahoz Martin as Lead Product Strategist
Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed Spanish advertising industry veteran …
Adelphic Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP
Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution …
Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising
The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of …
Permission Data Announces Name Change and Rebrand to ‘AdQuire Media’
Leading Solutions Provider in the Digital Customer Acquisition Space Proudly Announces Formal Corporate Name Change and Rebrand to ‘AdQuire Media …
inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally
The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis …
Horizon Media Adopts Nielsen Digital Content Ratings
Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and …
IDOOH Enters Africa Through Partnership with Abercairn Digital to Bring In-Taxi Entertainment to Nigeria
IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with …
Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising
Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for …