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Adobe Appoints Judith Hammerman as Head of Audience Manager, Americas
Programmatic Advertising Veteran from Time Inc., Judith Hammerman Joins Adobe as Head of Audience Manager for the Americas Data Management …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Goodway Group Appoints Jay Friedman as President
Current President and Third-Generation Family Owner David Wolk to Assume New Role as CEO Goodway Group, the digital partner advertisers …
PubMatic Announces Tech Veteran Thomas Chow As New General Counsel
AdTech Legal Veteran from Snap Inc. To Further Support PubMatic’s Success PubMatic , the publisher-focused sell-side platform (SSP) for an …
Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers
Comcast’s Xfinity TV, DISH and Sling TV Now Offer Rapidly Growing SVOD service Outside TV’s online subscription video on demand …
Matrix Solutions Expands Customer Footprint to Latin America
Honduras-Based Grupo OPSA Deploys Matrix Solutions’ Monarch Media Ad Sales Platform Matrix Solutions, the only global ad sales platform built …
Bloomberg Unveils ad.apt, a New Display Ad Format
With ad.apt Bloomberg has Simplified Advertising as it Requires very Basic Assets from Advertisers Bloomberg Media Group recently launched ad.apt, …
SteelHouse Announces Industry First – Verified Visits Attribution
Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad …
Outbrain Appoints Vice President For US Marketing
B2B Marketing Strategist Erin Mccallion Joins the World’s Leading Native Advertising Platform Outbrain, the world’s leading native advertising platform, announced …
VideoAmp Strengthens Engineering Team, Names Josh Nisenson as New SVP of Engineering
In His New Role at Videoamp, Josh Nisenson Will Oversee the Company’s Engineering Teams VideoAmp, the software and data solutions …
Adrealm Foundation to Hold First Press Conference
Adtech Leader Going Global with Blockchain, New DApp, and Vision of the Future For Brian Xie and his team, the Ritz Carlton …
TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s …
Ontology and Adrealm Partner for Blockchain-Powered Adtech Ecosystem
Ontology, a next-generation public blockchain project and decentralized trust cooperation platform, has formally announced their strategic cooperation with Adrealm, an …
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
The ADVERTISING Club of New York Enlists Top Industry Talent as New Board Directors
Club Honors Standout Talent with 2018 President’s Award and Rising Star Accolade The ADVERTISING Club of New York, the industry’s …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Taoping Alliance Receives $17.6 Million Ad Distribution Order from Ju’an Home
Taoping, Inc., a leading provider of internet-based ad distribution and ad display terminal sharing systems in China, announced that Taoping …
Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement
New Partnership Will Drive Brand Messaging from OOH Locations to Mobile Devices, Delivering Meaningful and Measurable ROI Branded Cities (BC), …