Interview with Olivia Bias, VP Marketing, Goodway Group
"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at …
CafeMedia Turns Focus To AdThrive, Commits To Mission Of Empowering Digital Publishers
CafeMedia Receives Investment to Drive Growth of Ad Monetization Platform CafeMedia divested its legacy owned and operated sites, concentrating its efforts …
Native Advertising and the Rebirth of Creativity
Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. …
Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers
Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated …
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave …
Extreme Reach’s Source Creative Acquires shots, a Global Platform for Curated Advertising Creative and Industry News
Deal Adds Significant Value to Source Creative’s Archival Video Ad Resource, Bringing 10,000+ Commercials, an Extensive Database of Advertising’s Top …
Mediaocean And IBM Partner To Integrate Blockchain Across The Media Ecosystem
Advertising Blockchain Program to Strengthen Accountability Throughout the Digital Advertising Ecosystem Mediaocean, the foundational software provider of the advertising world, …
Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action
inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads Straight from Cannes Lions …
Advertising ID Consortium Announces DigiTrust as a Third-Party Domain
To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for …
BrandZ Data Reveals Link Between Disruption, Creativity and Great Advertising
New Research by Kantar MillwardBrown Using BrandZ Data Shows How Creativity, Disruption and Great Advertising Combined Boost Brand Value by as much as 265% New research by Kantar Millward Brown reveals for the first time the true impact that disruption and creativity …
Nielsen Catalina Solutions Introduces Targeting Playbook for CPG Brands
Brand Growth Consortium Completes Research Project Aimed at Understanding How to Target Advertising for Better Returns Nielsen Catalina Solutions (NCS), …
P&G Advances Systemic Change for Gender Equality in Advertising at 2018 Cannes Lions Festival of Creativity
P&G Launches Strategic Partnerships With Media And Entertainment Powerhouses, Queen Latifah And Katie Couric The Procter & Gamble Company advanced its commitment …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Codewise’s Dr. Paweł Rzeszuciński Joins the European AI Alliance, Launched by the European Commission
After Joining the European AI Alliance, As Per the Rules, Dr. Paweł Rzeszuciński Will Act Independently and in Public Interest Codewise, …
Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech
For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced …
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System
CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the …
IAB Tech Lab Releases VAST 4.1 for Public Comment
Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, …
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus will Adopt White Ops’ Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world’s leading independent …
Brand Safety Remains Top Advertising Concern as Incidents Rise 25 Percent: DoubleVerify Report
DoubleVerify Reports Latest Global Trends in Digital Media Quality DoubleVerify, the leading independent provider of digital media measurement software, released …