Corresponding white paper and webinar will help brands navigate the Google ecosystem Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new…
Read More...

Independent Audit Verifies MadHive’s Internal Controls and Processes MadHive, the full-stack OTT advertising solutions company, announced that it has completed its SOC 1, SOC 2, and…
Read More...

CANOPY Management introduced its successful Listing Optimization service to the public. The service was, until now, available only to CANOPY Partners, for who it quickly improved…
Read More...

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and…
Read More...

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights…
Read More...

TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world…
Read More...

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from GroundTruth, SpotX, Tinuiti, Centro, and…
Read More...

Encore Omnichannel Ad-Tech Brings CTVs Closer to Clickable With more people at home than ever, millions are watching more ads over connected television. The missing link: viewers…
Read More...

Acxiom Addressable Advertising is the first in a series of new marketing transformation solutions, in partnership with IPG agencies, designed to improve marketing intelligence and…
Read More...

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and…
Read More...

AdInMo appoints ex-deltaDNA co-founder Chris Wright as Chief Technology Officer AdInMo, the programmatic ad platform for video games, has secured a $500K investment round led by…
Read More...

Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead…
Read More...

Hixson brings extensive global experience from Zeta and Epsilon to the Baltimore headquartered marketing agency R2integrated announced that it has appointed Dan Hixson to head its…
Read More...

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day,…
Read More...

Kimberly Samon Joins as Chief People Officer and Anudit Vikram Assumes Key Role as Senior Vice President of Product MediaMath, the acclaimed independent advertising technology…
Read More...

Centro, a global provider of advertising technology, announced the release of new products and upgrades that help advertisers with automation and visualization for campaign reporting,…
Read More...

Admix, the non-intrusive advertising platform for developers of video games, VR and AR, announced that it has secured the appointment of Natasha Whitfield-Niven as VP Revenue. A…
Read More...

Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an…
Read More...

AdsDax continues its growth as it seeks to fix problems of the ad industry using blockchain and distributed ledger technologies AdsDax, an advertising platform powered by distributed…
Read More...

Xcite Advertising Unveils New Name as Part of an Extensive Rebranding Initiative Xcite Advertising, an automotive industry leader in the digital experience and marketing services…
Read More...