Figaro Media is launching three 100% mobile “story” formats with native technology platform ADYOULIKE to combine the quality of the …
TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web
TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that …
DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection
Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading …
The Future of Premium Programmatic: Scaling Zero-Party Data
Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with …
Botify Unveils New Identity, Logo, and Website
Botify, the leading enterprise SEO platform, announces its new brand platform, including a new visual identity represented in its redesigned …
Pinpoint Predictive Thinkalike Targeting – Beta Program
Pinpoint Predictive announced the launch of its Thinkalike® Targeting Beta Program, a service that enables Facebook advertisers to improve the …
Washington Huskies Adopt Strategus Programmatic Campaigns
With OTT Advertising, College Ticket Sales May Never be the Same After a year of successful market testing with men’s …
Engagement Labs Conducts The 2020 Sunday Big Game Sponsorship Study For Fortune 500 Brand
Engagement Labs Inc. announced that it has signed a contract to conduct a TotalSocial® 2020 Big Game Evaluation Study for …
SiriusXM’s Scott Greenstein Named UJA-Federation of New York’s Music Visionary of the Year
UJA-Federation of New York has named Scott Greenstein, President and Chief Content Officer of SiriusXM, as its Music Visionary of …
Blip and Cedric Bernard Join Forces to Form Adkom
Ex-Kinetic co-CEO Partners With Blip to Create a Next-Generation National OOH Network Cedric Bernard, ex co-CEO of Kinetic North America, …
MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez
Seasoned Finance & Media Executive Joins from Penguin Random House MediaMath, acclaimed independent advertising technology company for leading brands, announced …
Rise of Streaming and Death of the Cookie Top of Mind for Digital Media
New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in …
Talon Appoints Imran Elahi as Head of Digital
Talon Outdoor, the independent Out of Home media specialist, has announced that Imran Elahi has been appointed to the newly …
Introducing Markpoint DSP, a Point of Hassle-free Media Buying and Growth
Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, …
Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey
Portada’s Survey “What Brand Marketers Need From Martech in 2020”, Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, …
MDC Partners Appoints Wade Oosterman to Board of Directors
Vice Chair of Bell Canada Brings Added Sophisticated Financial, Operational and Brand Building Experience to the Board MDC Partners announced …
AdTech Roundup: Top Coolest Things in Advertising Technology
Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements DMI, SmartBrief, AcuityAds, …
Aislelabs and Dallas Mavericks Premiere Use Case and Testimonial Video
Aislelabs Inc., the Toronto-based technology company and leading provider of enterprise-grade guest Wi-Fi, location analytics, and Wi-Fi marketing platforms, is pleased …
Out of Home Advertising Association of America Launches Biweekly News Service
OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of …
DialogTech Only Call Tracking Provider with 100% In-House Solution for PCI DSS Compliance
Enables Businesses Adhering to PCI DSS to Leverage the Full Benefits of Call Tracking Without Compromising Their Customers’ Sensitive Data …