Crypto Hypers has launched a set of creative solutions to help crypto and blockchain-based projects solve their marketing and fundraising problems. The primary mission of Crypto Hypers is to help upcoming crypto projects improve their…
Read More...

Barry to relocate to New York to lead PubMatic’s audience data business PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced it has appointed Regional Director, Australia and New Zealand,…
Read More...

As Misinformation and Disinformation Become a Greater Concern among Viewers, New Service Will Allow Advertisers to Identify Responsibly Reported Programming across Both Digital and Linear, Protecting Brand Safety While Supporting…
Read More...

Quantcast, a global advertising technology company, today announced Scott Kelliher as its vice president of North American sales. Kelliher will draw on his experience and deep industry knowledge to lead the continued rapid growth of the…
Read More...

IAB Brings Together the Advertising Ecosystem at its In-Person Annual Leadership Meeting (ALM), the IAB PlayFronts, IAB NewFronts, and IAB Podcast Upfront Interactive Advertising Bureau (IAB), the digital media and marketing trade…
Read More...

Major auto manufacturer leverages Polk Audiences segments within Comscore's Predictive Audiences to exceed KPI's Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that in…
Read More...

Driven by the rise of connected TV, FAST is growing quickly in the U.S. and across the globe, according to Amagi Global FAST report analyzing 1200 channels Fee Ad Supported Streaming TV (FAST) is no longer a U.S.-centric phenomenon,…
Read More...

Contextual Capabilities Drive Increases in Click Through Rates up to 120% and Improve Cost Per Click by up to 36% Integral Ad Science(ISA), a global leader in digital media quality, today announced the expansion of its Context Control…
Read More...

Media Buyers Can Now Access the Growing Digital Audio Space in India Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange…
Read More...

The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
Read More...

Adzymic, the adtech company that provides AI-driven creative personalization and innovation, has announced the launch of their Smart Survey solution. The new survey-based display ad format allows marketers to capture customer insights or…
Read More...

Invibes Advertising, an advanced technology company specialising in digital advertising, has announced its end of year objectives for 2021 and growth ambitions by 2024. Marketing Technology News: MarTech Interview with Josh Francia,…
Read More...

Prisma Campaigns has recently joined Texas Trust Credit Union as a key marketing solution for its future. Marketing Technology News: MarTech Interview with Umberto Milletti, CEO and Founder, InsideView (a Demandbase company)…
Read More...

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Streaming Metrics Global Ranker as well as its regional US, LATAM, and EMEA Streaming Rankers for October 2021.…
Read More...

The Valkyrie Campaign is One of Several High-Profile Launches LUDWIG+, a brand transformation and business acceleration company, recently launched a multi-faceted branding campaign for Valkyrie, a fast-growing digital asset management…
Read More...

Patented Technology and Award-Winning Service to Become the Latest In-Dashboard Application Across Vehicles Featuring Android Automotive LiveOne, a global platform for livestream and on-demand audio, video and podcast/vodcast content in…
Read More...

The new feature helps publishers maximize the value of premium video Xandr, AT&T’s advanced advertising company, today announced the release of a new feature on its platform, described as content metadata for video. The…
Read More...

First-of-its-kind retail media partnership between personalized advertising leader and luxury spirits marketplace promises improved advertising performance, thanks to shopper data enhancements. Aki Technologies, the leader…
Read More...

Identity Integration Strengthens Deterministic Data in the Private Marketplace Mediavine, the largest exclusive firm in the U.S., announced today that its first-party data toolkit, Grow, has integrated with Yahoo ConnectID. By leveraging…
Read More...

With 30+ years of customer-centric sales and marketing expertise, Jeanne Hopkins returns to Boston tech to promote the first media market network for out-of-home (OOH) advertising OneScreen.ai, a SaaS-enabled B2B market…
Read More...