With ad creative optimization subject to user biases, like preferences for bold headlines, images, and colors, etc., Zoomd-owned Albert AI technology enables true creative optimization driven by real-time creative performance across…
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Want to grow your target audience manifold? Use TikTok marketing and ads... TikTok has taken the marketing industry by storm as global brands like Amazon and Taco Bell are creatively advertising their products there. These advertisements…
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Study Reveals Center Read, Full-Motion Billboards  5.8x More Effective Than Static OOH With DOOH advertising projected to reach $58B by 2031, WOW Media, a full-motion digital billboard network in Los Angeles, partnered with …
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Strategy, diversification, competition, inventory, and the economy all may have helped bring aggregate prices down Skai, an omnichannel platform for performance marketing, published its Q4 2022 Digital Marketing Quarterly Trends…
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DISQO's Culture, Leadership, and Benefits Recognized as its CX Intelligence Platform Increasingly Fuels Growth for More Brands Customer experience (CX) intelligence platform DISQO was named among Ad Age's Best Places to Work 2023, coming…
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Announces Work With Publicis And Dentsu, Advisors Actor Adrian Grenier, Activist Chelsea Miller And Ex-Lyft Exec Mike Masserman ValuesCo, a Web3 startup powering community-driven rewards ecosystems for good, has closed a $2.7 Million …
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Preciso opens up the programmatic market to SME ecommerce vendors with thefull launch of its plug-and-play targeted ad service Bid-smart DSP Preciso announces the full-scale launch of its integration with multinational ecommerce platform…
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CedCommerce, a leading multichannel eCommerce enabler, today announced the launch of Social Ads for Buy with Prime, which helps merchants to drive targeted traffic on their eCommerce website by creating Buy with Prime badged Facebook…
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PureCars, the leading provider of digital marketing technology and services for automotive dealers, announced today the official launch of streaming audio advertising services through Spotify. As part of this strategic collaboration,…
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National World, a leading UK media company, announced the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater…
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VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention,…
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AdTheorent Holding Company, Inc., a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, announced that…
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Data collection is crucial for digital businesses. And gradually, its importance is growing. We started with second and third-party data. Today, we have first-party data, which is deemed to be the most accurate. First-party data will be…
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Now, brands can leverage DV’s independent measurement to verify the quality of their media campaigns on Twitter’s Home Timeline DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced…
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With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter Integral Ad Science, a global leader in digital media quality, and Twitter, Inc. announced the launch of…
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Ecommerce Brands Optimized More than $5 Billion in Ad Spend Through the Measured Incrementality Platform in 2022 In a year plagued by ongoing uncertainty and the threat of a global recession, ecommerce brands around the world…
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Leading Global Creator Commerce Company Challenges Traditional Marketing Industry Capabilities With Historic Appointment Today, leading global creator commerce company Whalar, announced the appointment of Ashley Rudder as the industry's…
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SplitMetrics products achieved the titles of a High Performer and a Leader in a ranking by G2, the world's leading software peer-to-peer review platform. The newest G2 Grid Winter 2023 report marks a second consecutive quarter that the…
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Largest digital in-store media network adds digital sanitizer wipe dispensers to their Entrance product line, growing the total network to over 19,000 displays. Grocery TV announced its acquisition of Mediaworks Advertising…
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PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report into the thriving European commerce media landscape. The study, “The Evolution of Commerce Media…
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