Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform to Market With Industry-Leading Partners Streaming television service Philo revealed a roster of …
AdGreetz Launches First, Fully-Automated & Integrated Marketing Platform, AdChef
AdChef Is the World’s First Platform to Produce and Deploy Millions of Unique Personalized Creative Ads to the Most Popular …
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising
Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area …
Beeswax Announces “Bid Models” to Power Programmatic In-Housing
Latest Product Signals Next Step in Making “Bring Your Own Algorithm” a Reality for Programmatic Media Buyers of All Sizes …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral …
QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities
QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak …
OpenText Invests and Drives Growth in Asia Pacific Region
OpenText Enterprise World Asia Opens in Singapore OpenText, a global leader in Enterprise Information Management (EIM), announced the opening of …
605 Expands Executive Team with Strategic Additions to C-Suite and Product Management
Fox Networks alum Noah Levine tapped as Chief Revenue Officer; Caroline Horner named SVP of Product Management 605, an independent …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Stingray Selects Triton Digital for Digital Audio Monetization
Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology …
Ad-Supported OTT Video Network Dooya TV Picks dotstudioPRO’s SAAS Distribution Platform
Emerging Broadband Video Packager Dooya Media Group, Inc. Chooses Dotstudiopro as Its Preferred Solution to Manage and Distribute Dooya TV’s …
605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV
605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship …
SpotX and clypd Bridge Audiences between National Linear TV and OTT
Discovery and Fox Corporation Among the First Partners to Deploy New Data-Driven Cross-Platform Advertising Solution SpotX, the leading global video …
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to …
Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands
New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV …
DISH Media Appoints Dave Antonelli to Direct Sling TV Advertising Strategy and Sales
DISH Media announced that Dave Antonelli has been selected to lead advertising strategy and revenue for Sling TV. “Dave will …
BrightLine And SpotX Make Buying Enhanced TV Ads At Scale Easy
SpotX Enables One-Stop Solution for Programmatically Buying Brightline Enhanced AD Units Across Array of Premium Media Owners SpotX, the leading …
Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain
UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction …
Synamedia Saves Operators up to 50% of OTT Costs with Streaming Aware Machine-Learning Capabilities
Synamedia, the world’s largest independent video software provider, announced new automation capabilities for its Virtual Digital Content Manager (DCM) with …