Programmatic Buying & Programmatic Marketing

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP for Video Monetization of Premium Inventory AppNexus, the world’s leading independent

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Ayank Chourasia1 day agoApril 20, 2018 0 32

Native & Programmatic Advertising

Ogilvy Montreal Acquires Advertising Agency Brad

Ogilvy Aims to Strengthen Its Presence in Quebec with the Acquisition of Brad Ogilvy Montreal announced the acquisition of Brad.

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PRNewswire1 day agoApril 20, 2018 0 45

Native & Programmatic Advertising

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a

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PRNewswire1 day agoApril 20, 2018 0 34

Native & Programmatic Advertising

Billups Appoints David Krupp As Chief Revenue Officer

Billups Continues Its Mission to Transform the OOH Industry; Builds Momentum as the Leading Independent OOH Agency with Clients across

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prweb2 days agoApril 19, 2018 0 35

Native & Programmatic Advertising, Sales & Marketing

AdLedger, IBM And Salon Media Deploy Blockchain Open Project For Advertising

AdLedger’s ‘Campaign Reconciliation’ Project Leverages a Shared Ledger to Deliver on Blockchain’s Promise of Higher Level of Transparency and Data

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prweb2 days agoApril 19, 2018 0 86

Native & Programmatic Advertising, Video Advertising, Video Platforms

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video

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PRNewswire3 days agoApril 18, 2018 0 81

Content Marketing, Native & Programmatic Advertising

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising

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MTS Staff Writer4 days agoApril 18, 2018 0 217

Native & Programmatic Advertising

QuanticMind Expands Executive Team to Support Enterprise Market Growth

Key Additions of Chief Revenue Officer and VP of Customer Success Indicative of QuanticMind’s Momentum from Last Year QuanticMind, an

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Sudipto Ghosh5 days agoApril 16, 2018 0 159

Native & Programmatic Advertising

Index Exchange Announces Promotions To Brace For Revenue Growth

Index Exchange has announced the promotion of executive team members due to speedy revenue growth and expansion for 2018. The

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MTS Staff WriterApril 13, 2018, 10:27 pmApril 13, 2018 0 87

Audience Data, Native & Programmatic Advertising, Sales Intelligence

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee’s Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in

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Sudipto GhoshApril 12, 2018, 3:39 pmApril 12, 2018 0 131

Native & Programmatic Advertising, Sales & Marketing

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help

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MTS Staff WriterApril 12, 2018, 3:30 pmApril 12, 2018 0 22

Native & Programmatic Advertising

Fyber Integrates Nielsen Marketing Cloud, PlaceIQ, and Mobilewalla Data to Enable Publishers to Sell High-Demand Audiences at Premium Prices

Rich multi-dimensional audience segmentation improves ad ecosystem efficiency Fyber, a programmatic trading technology platform, announced that it has enriched its

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PRNewswireApril 12, 2018, 12:01 amApril 12, 2018 0 107

AI/ML, Brand Safety, Native & Programmatic Advertising

PubMatic Announces Global Supply Path Optimization Partnership With Sizmek

Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side

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PRNewswireApril 11, 2018, 8:10 pmApril 11, 2018 0 99

Native & Programmatic Advertising, Video Advertising

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary

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PRNewswireApril 11, 2018, 7:45 pmApril 11, 2018 0 110

Analytics, Native & Programmatic Advertising, Sales & Marketing

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and

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MTS Staff WriterApril 11, 2018, 7:15 pmApril 11, 2018 0 121

Native & Programmatic Advertising, Video Advertising

SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform,

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PRNewswireApril 10, 2018, 8:35 pmApril 10, 2018 0 108

CRM, Marketing Automation, Native & Programmatic Advertising, Sales & Marketing

Instapage Raises $15 Million Series A Funding Round Led by Morgan Stanley Expansion Capital

Growth Investment to Accelerate Growth, Platform Development, and Post-Click Optimization Adoption Instapage, the landing page and post-click optimization solution for

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MTS Staff WriterApril 10, 2018, 6:35 pmApril 10, 2018 0 201

Native & Programmatic Advertising

Operative and Mediaocean Announce Integration Partnership To Bring Convergence to Buyers and Sellers

New Partnership Connects the World’s Leading Media Sales and Media Buying Platforms Operative, the preferred advertising management technology partner for

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PRNewswireApril 10, 2018, 2:50 pmApril 10, 2018 0 77

Analytics, Native & Programmatic Advertising, Staff Writers

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands

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Sudipto GhoshApril 9, 2018, 4:36 pmApril 9, 2018 0 146

Content, Native & Programmatic Advertising

New Division Within NCC Media to Sell National Advanced Advertising Solutions

The New Division Within NCC Media Will Help Advertisers Reach Audiences Nationwide With Innovative Technologies That Deliver Precision, Consistency and

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PRNewswireApril 9, 2018, 2:40 pmApril 9, 2018 0 130

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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