There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is…
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Stingray, a leading music, media, and technology company, announced its commercial services division, Stingray Business, concluded a deal with METRO to promote local products in its…
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Cyabra, a SaaS platform that measures authenticity and impact within online conversations, announced a new agency partnership with the leading global disruption advertising agency…
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- AdPushup has launched two new capabilities--Header Bidding Analytics and the Hyper Optimizer - Using these publishers will have deeper visibility of header bidding auctions, and can…
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Viant Technology Inc., a leading people-based advertising software company, announced the appointment of Karen Castillo-Paff to the newly created role of Vice President of…
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Version2, an industry leader in programmatic advertising and technologies, celebrates its milestone first anniversary. The company launched during the onset of the COVID-19 global…
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IntentData.io, Inc. announces a third-party intent data capability to help B2B marketers run efficient paid ad campaigns even as Google ends 3rd party cookie targeting. Contact level…
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Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented…
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New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for…
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Smarty Social Media, a social media marketing agency based in Orange County, Calif., was recently recognized by The Startup Weekly as one of the 2021 Marketing & Advertising…
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Partnership Builds on Quad’s Foundational Marketing Expertise to Advance Understanding of Consumer Interaction with Brand Creative Quad/Graphics, Inc.today announced it is…
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Smartly.io, the leading social advertising automation platform for creative and performance marketers,  announced the addition of Ryanne Laredo as its first Chief Customer Officer.…
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Company Offered $500,000 In Free Advertising To Women-owned Business As Part of International Women's Day and Women's History Month Taboola, a global leader in powering recommendations…
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MediaMath, a leading global independent advertising technology company for brands and agencies, today announced the addition of several industry veterans to its leadership team, as the…
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Conversation analytics platform Spiketrap revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity…
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Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on…
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Terminus, the leading go-to-market platform, introduces its unique data set in response to Google’s phase out of third-party cookies at the end of 2021. The combination of Terminus Chat…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Atlas Obscura, the definitive guide to the world's hidden…
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Wyng, the leading provider of zero-party data (ZPD) software, announced the launch of its privacy-first personalization platform built from the ground up on a ZPD API — both the…
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Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and…
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