The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital …
Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report
Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme …
Amobee Announces Integration of Nielsen Data Allowing Advertisers to Plan Across TV and Digital Using Single Audience
Agreement Brings New Level of Strategic Audience Activation to TV and Digital Convergence Amobee, a global digital advertising technology company, …
Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America
Mobiquity Technologies, Inc., a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network …
Beeswax Becomes the First Programmatic Buying Solution to Integrate with Operative
Unique Integration Between Beeswax’s Bidder-As-A-Service Technology and Operative’s Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, …
Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
Delivering Deterministic Attribution to Mobile Web Channels, Identitylink Adds Improved Visibility into Performance Across All Devices and Marketing Channels Kochava …
ZypMedia Selects Telaria to Offer Local Advertisers Access to Premium OTT Video Inventory
ZypMedia Integrates Telaria’s Video Management Platform ZypMedia, creator of the AI-powered, local-first programmatic advertising demand side platform built specifically for …
WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson
Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the …
Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns
New Suite Leverages the Power of the Domo Platform to Deliver New Business Benefits and Rapid Time to Value Across …
TVSquared Partners with TiVo for Deterministic Attribution
Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in …
Goodway Group Spins Off New Company, Control vs. Exposed
Catering to Global Marketers, CvE Is a Performance Agency Built to Deliver Truth, Transparency and Tangible Business Results Goodway Group, …
Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP
Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s …
Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting
Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power …
Marin Software Research Reveals Search, Instagram Stories, and Product-Focused Ads Dominate in Q4
Monthly Spending on E-Commerce Channel Ads Increased by 5x Since January 2018 Marin Software, a leading provider of digital marketing …
Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey
Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader …
Instreamatic.ai Signs Exclusive Deal with DAX
To Offer US Brands AI-Powered Interactive Audio Ad Campaigns DAX, the world’s most sophisticated digital audio advertising platform, announced an …
Moz to Launch Updated Domain Authority Score Model
Leader in SEO Will Improve Accuracy and Efficacy of Its Industry-Standard Search Rank Measurement Score Moz, Inc., the leader in search …
New Independent Research Study Uncovers Why Buyers Are Embracing Programmatic In-App Advertising
Buyers Cite Targeting Capabilities and Inventory Quality as the Top Criteria for Choosing Programmatic In-App Publisher Partners PubMatic, the publisher-focused …
BrightSign Media Players Now Integrate with Adomni’s Digital Out-Of-Home Selling Platform
BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni’s Ad Marketplace And Have Control …
Kenshoo Launches Full Support for Amazon’s Advertising API in Japan
Japanese Marketers Are Eager to Use the First Major Platform to Offer Access to Amazon Japan and the Global Industry’s …