Intimate, exclusive performance at The Troubadour in Los Angeles to air live on SiriusXM’s Alt Nation channel SiriusXM announced that …
Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI
REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one …
Mintegral’s Ad Platform now Available on ironSource’s Mediation Platform
The programmatic and interactive advertising platform Mintegral announced the integration of its SDK into ironSource’s ad mediation platform, with the aim of …
Global CMO Club Study Reveals That Marketers Are Re-Examining Measurement Methods In Quest For Growth
The CMO Club and Catalina Marketing Issue Call for Holistic Approach to Multi-Touch Attribution The CMO Club, in thought leadership …
Park Outdoor Grows Its Digital Billboard Footprint with Daktronics
Advertising and community-focused messaging added to New York State Passersby in Chemung County, New York, will notice a change in …
Comscore and PlaceIQ Launch New Solution to Link TV and Digital Campaigns to Moviegoing Behaviors
Offering expands Comscore’s Marketing Impact Suite to include moviegoing behaviors and diversifies Comscore’s relationship with PlaceIQ Comscore, a trusted partner …
Nixplay Signage and PCCW Global to Collaborate on IoT and Digital Signage
Partnership to Explore Bringing Connectivity to Business Signage in Every Location Nixplay Signage, a division of Nixplay, the world’s leading …
Sabio Named to Annual Inc. 5000 List
Inc. magazine has named Sabio as one of America’s fastest-growing private companies. Sabio, the advertising technology company behind App Science, …
Outside TV Increases Viewing Hours and Ad Monetization with Wurl
Leading video provider selects Wurl and its AdSpring SSAI solution as one of their partners to deliver, power and monetize …
Top Online Retailer Particl Launches Unhackable Marketplace
Particl Has Announced the Launch of Its Open Online Marketplace.The Site Offers Superior Privacy to Most of Its Biggest Competitors …
Continuous Diary Measurement Launches In 46 Nielsen Audio Markets
Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly …
Deltadna Launches ‘Advantage’ Ad Management Service Delivering Unrivalled Access to User-Level Data
New service gives F2P game makers total control of their ad strategy and the power to calculate true player LTV …
Comscore Announces Multi-Year Agreement with Xandr as Measurement Partner for Leading Addressable Advertising Consortium
Partnership will also underscore trust in new curated cross-platform advertising marketplace Comscore, a trusted currency for planning, transacting and evaluating …
GumGum Names New CFO and Announces Organizational and Leadership Restructuring to Advance Growth Strategy
Patrick Gildea joins as Chief Financial Officer; Ben Plomion appointed Chief Growth Officer; Adam Schenkel & Travis O’Neill promoted to …
Scotland Becomes a Nation of Streamers
Over half of homes in Scotland now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content
Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid …
Pathmatics Launches Facebook Advertising Intelligence in Canada
Brands, publishers, and agencies now receive access to Facebook advertising data powered by an opt-in mobile panel previously limited to …
Comcast Advertising Appoints Joel Armijo as Chief Financial Officer
Armijo Has Worked at Companies Spanning FuboTV, AT&T, Directv, Merrill Lynch, Cablevision and Time Warner Comcast Advertising, the advertising arm …
365 Connect to Discuss Digital Accessibility Compliance for Multifamily Housing in Live Webcast
365 Connect, a leading provider of award-winning digital marketing, leasing and resident service platforms for the multifamily housing industry, announced …