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Native & Programmatic Advertising

ZW Data Action Technologies Invests in SaaS Software Operator Weiyouxin Technology

Globe Newswire Jan 21, 2021 0
ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced investment in private domain…
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Native & Programmatic Advertising

LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

Globe Newswire Jan 21, 2021 0
LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development.…
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Native & Programmatic Advertising

AdQuick Introduces Free Out-of-Home Advertising Media Planner

PRNewswire Jan 21, 2021 0
The OOH Media Planner compliments AdQuick's growing product line-up for brands, agencies and individuals who need to plan, buy & measure OOH advertising AdQuick, the North American…
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audio advertising

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting…

PRNewswire Jan 21, 2021 0
Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement…
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Native & Programmatic Advertising

Kubient Reveals Ad Execs Are Seeking More Insights for Their Ad Spend

PRNewswire Jan 21, 2021 0
Ad Tech shares Industry's Perspective of Ad Fraud Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences…
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Native & Programmatic Advertising

Adverty Continues Rapid Expansion With Appointment of Chief Financial Officer

PRNewswire Jan 21, 2021 0
Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty Leading in-game advertising platform, Adverty, has…
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Native & Programmatic Advertising

Bria Burk Promoted to Director of Digital Marketing at Androvett Legal Media & Marketing

PRNewswire Jan 20, 2021 0
Androvett expands digital marketing capabilities with new role Androvett Legal Media & Marketing, with offices in Dallas and Houston, is expanding its digital marketing and media…
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Native & Programmatic Advertising

Criteo Builds Out Roster of New Talent to Accelerate Execution on New Vision

PRNewswire Jan 20, 2021 0
Commercial, Product and R&D Ad Tech Veterans Join to Guide Company Transformation into World Leading Commerce Media Platform Criteo S.A., the global technology company powering the…
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Native & Programmatic Advertising

The Congruence Effect Report from IAS Shows Ad Context is Critical

MTS Staff Writer Jan 20, 2021 0
Integral Ad Science (IAS), the global leader in digital ad verification, released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from…
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Native & Programmatic Advertising

Adverttu’s Echo Digital Brings Transit Media Providers into the Digital Age

MTS Staff Writer Jan 20, 2021 0
Company’s shadowfencing technology boosts transit media campaign effectiveness Adverttu, the on-car advertising company turning heads into customers, has launched Echo Digital, an…
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Native & Programmatic Advertising

The Trade Desk Appoints Benson Ho as Senior Vice President, North Asia

MTS Staff Writer Jan 20, 2021 0
Global advertising technology leader, The Trade Desk announced the appointment of Benson Ho as Senior Vice President of North Asia. In this role, Ho will lead the company’s business and…
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Native & Programmatic Advertising

TechBytes with Amit Shetty, Sr. Director, Product at IAB Tech Lab

Sudipto Ghosh Jan 20, 2021 0
Please tell us about your current role and the team/ technology you handle at IAB. I lead the programmatic, anti-fraud, and brand safety initiatives at IAB Tech Lab. What is ads.txt…
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audio advertising

SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets

PRNewswire Jan 20, 2021 0
SoundCloud, the world's largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, announced an exclusive agreement to…
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Native & Programmatic Advertising

Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software

PRNewswire Jan 20, 2021 0
Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Simpli.fi, a leading programmatic platform for CTV, addressable and…
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Native & Programmatic Advertising

mThink Names Rakuten Advertising Best Affiliate Network for 10th Consecutive Year

MTS Staff Writer Jan 20, 2021 0
For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the…
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Native & Programmatic Advertising

Veritone and Base Media Cloud Announce Six-Year Agreement with Extreme E to Enable Global Content…

MTS Staff Writer Jan 19, 2021 0
The collaboration supports Extreme E’s mission to drive awareness around sustainability and climate change Veritone, Inc., the creator of the world’s first operating system for…
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Native & Programmatic Advertising

The Trade Desk Appoints JoAnna Foyle as Senior Vice President of Inventory Partnerships

MTS Staff Writer Jan 19, 2021 0
Global advertising technology leader, The Trade Desk, announced the appointment of JoAnna Foyle as Senior Vice President of Inventory Partnerships. In this role, Foyle is responsible…
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Native & Programmatic Advertising

Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and…

MTS Staff Writer Jan 19, 2021 0
Anzu.io, the world’s most advanced blended in-game advertising solution, announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital…
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audio advertising

Kast Media Chooses Triton Digital’s World-Class Technology to Power Its Podcast Strategy

MTS Staff Writer Jan 19, 2021 0
Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has…
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Native & Programmatic Advertising

CloudCommerce Goes Live with Artificial Intelligence (AI) Advertising Venture

Globe Newswire Jan 19, 2021 0
aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much…
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