MTS Guest Author

Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami CEO Simon Kvist Gaulshøj is determined to defeat both: How is fragmentation a concern for publishers: Well, the…
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As computer scientists, we are always interested to see how AI is being used to address challenges and solve real-world problems in different lives and industries. The advertising industry faces particular challenges and opportunities at…
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B2B Intent Data Leader Earns Distinction for Second Consecutive Year Bombora, the leading provider of B2B Intent data solutions, is proud to be Certified by Great Place to Work® for the second year in a row. The prestigious award is based…
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The present and future of TV advertising is no longer the same. As television continues to be disrupted by changing viewing preferences and outdated media measurement being unable to keep up, now is the time for marketers to reconsider and…
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Thanks to an inward-looking and stressed global population, the health and wellness market has exploded in the last two years. Even the Global Economic Forum stated mid-pandemic that ‘wellbeing’ is a "public health must," and a "social…
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Debuting at CommerceNext, AudienceMaker Supercharges Customer Acquisition & Retention through Real-Time Data, Analytics & Triggered Marketing Campaigns Speedeon, a leading direct marketing and data agency, announced the launch of…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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The pandemic pushed all of us to live more of our lives through a screen. And this shift to a "digital first" lifestyle means the purchase funnel doesn't really exist anymore. The pressure for immediacy has thrown pre-pandemic access…
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The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
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The digital Creator renaissance is happening and there’s no way to deny it. Creators are sprouting up and launching their careers at an insane rate, with more than 50 million “creators” going strong online.  Unfortunately, Mo’ Creators…
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San Francisco Award Program Honors the Achievement Paracosma Inc has been selected for the 2022 San Francisco Award in the Software Company category by the San Francisco Award Program. Marketing Technology News: MarTech Interview with…
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The pandemic has reshaped many aspects of the business landscape and as a result, B2B marketers are having to adapt to a ‘new normal’ and rework their strategies accordingly. One of the most integral drivers of a successful marketing…
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Signal AI is significantly growing its investment in global media intelligence data with a raft of new investments including podcasts, Australian Broadcast and The Washington Post Podcast intelligence pulls live editorial and listenership…
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ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide…
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Paula Felstead appointed as an independent director of Quadient Thanks to her broad experience in transformative technology environment, Paula Felstead will infuse further digital expertise at Board level Quadient, a leader in…
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Applies Multimodal AI technologies to predictive analytics to achieve higher performance. Aimesoft, a top provider of Multimodal AI products and solutions, has released its predictive analytics platform AimeLytics to the global market.…
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Jumsoft expand their productivity templates offering with a new templates app for use with Google Docs. Jumsoft are the developers behind some of the most powerful and most popular template offerings for Microsoft Office and Apple iWork…
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Connector enables enterprises to eliminate custom coding of security rules, speeding time-to-market Axiomatics, the leader in runtime dynamic authorization, announced it has and has contributed to the partner ecosystem by releasing a…
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For years, Agile strategies have favored self-organizing, collaborative teams, yet without clear strategic direction from team leaders, many Agile transformations fail, write Philippa Fewell and Cliff Berg, co-founders of Agile 2. You’ve…
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Legally binding e-signatures can be easily applied to any document managed by M-Files to speed up transactions and approvals with Adobe Sign M-Files Corporation, the intelligent information management company, announced the integration of…
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