NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers NetworkNewsWire, a multifaceted financial news and …
TransUnion Completes Acquisition of iovation
TransUnion Had Previously Announced That It Had Agreed to Acquire iovation on May 18, 2018 TransUnion announced that it has completed …
Infutor Launches ReachSmart Digital ID Audience Targeting
Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital …
ProctorU Names New Chief Academic Officer and Chief Compliance Officer
Ashley Norris Brings 13 Years of Experience in Higher Education, while and Pamela Fetterolf Brings over 19 Years of Experience …
Screen6 Releases New Cross-Device Identity Management White Paper, Launches Online Knowledge Hub
The New Resources Are Designed to Educate Marketers on Cross-Device Identity Resolution and Advance Audience Identification Across the Industry Screen6, …
LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink
Marketers Now Able to Extend People-Based Search across Bing to Maximize Scale of Top Campaign Performers LiveRamp, an Acxiom company …
Experian Takes the Next Step Forward in Identity Resolution
To Help Marketers More Easily Connect Offline and Online Identities, Experian’s MarketingConnectSM Eliminates the Need for Disparate Solutions and Lets Marketers …
Esri Partners with Alibaba Cloud for Location Intelligence Technology
New Partnership Agreement Allows Esri’s Excellence in GIS to Include Alibaba Cloud’s Cloud Computing Expertise Esri, a leading mapping data …
Janrain Taps Todd Etchieson for VP of Product Post
Todd Etchieson, a Seasoned 25-year Tech Veteran, will Continue Janrain’s Tradition of Industry-First Innovations for Identity Management Janrain, the company …
Convey Launches Platform to Replace Static Contacts with Live, Dynamic Connections
New Tool by Convey Offers First-Of-Its-Kind Features Underpinning the Long-Term Authentic Relationships People Demand Convey, a powerful connection platform that replaces …
LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the acquisition of Pacific Data Partners to accelerate …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Viant And Factual Extend Partnership To Deliver People-Based Foot Traffic Attribution
Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, …
KPMG To Acquire Global Identity And Access Management Business Of Cyberinc
Acquisition Expands KPMG’s Enterprise Security Capabilities and Helps Firm to Meet Emerging Digital Consumer Identity Demand KPMG LLP has agreed …
Know Thy Customer, Know Thy Market: Helping Startups Succeed
Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you …
Hitting The Spot with Location Data
A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base …
Location Will Be Used To Enhance More Aspects Of The Shopping Journey: 2018 Predictions
Marketers will continue to embrace use cases for location data beyond proximity-based push alerts and advertising. Location will be used …
Leigh McMillan and Heather Glenn Wade Join Whitepages Executive Team
McMillan Oversees Marketing, Communications And Business Growth, Wade Leads The Engineering Team Whitepages, the global leader in digital identity verification, …
Janrain Delivers First Universal Integration of CIAM Event Data with SIEM Systems
Real-Time Analysis of CIAM Event Data in Any SIEM System Offers Earlier Detection and Response to Wider Swath of Suspicious …
Jellyfish and LiveRamp Partner to Build Consumer-Obsessed Digital Marketing Efforts
Partnership Gives Clients Deeper Audience Understanding and Targeting Capabilities by Leveraging Identity Resolution Global digital marketing agency Jellyfish, and LiveRamp, an Acxiom company and …