Second Measure, a technology company that analyzes billions of everyday purchases to answer real-time questions about consumer behavior, announced it …
Hello Valentine! The Marketer is Watching You
This Valentine’s Day, whether you are planning a special dinner date or going out on the long-weekend vacation, it’s going …
Analyst Study Reveals Celebrus Enterprise CDP Helped Generate Millions in Profits for a Leading European Bank
$15.4 Million Gross Revenue Generated from Deployment of Celebrus CDP A Total Economic Impact study conducted by Forrester Consulting and …
Leadspace Sees Record Growth and Industry Recognition in 2018 as More Companies Adopt B2B Customer Data Platforms
Customer Data Platforms See Increasing Adoption in B2B Companies to Effectively Unify and Activate 1st and 3rd Party Data Across …
Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services
New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading …
Segment Launches Segment Select, A New Program To Help Companies Leverage First-Party Data Through Certified Partners
New Program Will Also Help Partners Access Growing Market Opportunity Around Customer Data Infrastructure (CDI) Segment, the customer data infrastructure …
Keyfactor Raises $77 Million from Insight Venture Partners
Investment to Fund Continued Revenue Growth, Innovation & Customer Success Keyfactor, a leading provider of secure digital identity management solutions, …
Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning
Tealium, the leader in real-time customer data orchestration solutions, has announced its partnership with Analytics Intelligence – the data analytics …
V12 Launches Industry’s Leading Database of In-Market Home Retail Shoppers, Powered by V12 Signals Technology
Database Integrated with V12 Velocity End-to-End Customer Acquisition Package V12, a leading provider of customer acquisition solutions, announced the launch …
Radius Launches ‘Data for Good’ To Give Back To Customers & Community For Philanthropic Use Of Data
B2B Enterprise Customer Data Platform Rallies Customers, Employees, And Nonprofit Organizations To Improve Society And Help Others Radius, the first …
Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior
New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, …
dunnhumby Is Transforming Trade Promotions Management with Its Enterprise Promotion Management Platform
dunnhumby, the global leader in customer data science, reported growing momentum and demand for its Enterprise Promotions Management (EPM) platform by North …
SRAX Hires Walmart and Procter & Gamble Veterans to Bolster Shopper Marketing Vertical
Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have …
KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019
Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an …
Confluent Inducted Into JPMorgan Chase Hall of Innovation
Leading Streaming Platform Provider Recognized for Disruptive Technology Innovation and Business Impact Confluent, provider of the leading streaming platform based …
Survey Shows Companies Lose Customers During Online Holiday Promotions Because They Aren’t Collecting Preference Data
PossibleNOW Survey Shows Many Companies Are Not Ready for the Upcoming Holiday Season Industry observers expect online sales this holiday …
QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform
New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading …
Viva Air Group Partners with Boxever to Take Its Customer Experience to the Next Level
Latin American Low-Cost Airline Chooses Boxever as Its Personalisation Partner Boxever, the market-leading personalisation platform, announces its partnership with Viva Air, …
Leadspace-Bombora Partnership Drives Faster, Better-Quality Pipeline for B2B Sales and Marketing
Best-In-Class B2B Customer Data Platform + Best-In-Class Intent Data Creates End-To-End Data Intelligence Solution for B2B Sales and Marketing. Joint …
Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale
Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth …