V12, a leading provider of people-based marketing solutions, announced the launch of V12 Velocity, an integrated Customer Data Platform (CDP) …
New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives
Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research …
Segment Introduces Customer Data Infrastructure
Customer Data Infrastructure Provides the Data Foundation Needed for the Next Generation of Digital Business Segment Synapse Synapse, Segment introduced Customer Data …
Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement
Freshworks Launches Unified Marketplace Platform – the SaaS Industry’s First Fully-Integrated Customer Engagement Platform Today, Freshworks has announced the launch of a …
Vonage’s Nexmo Connect Partner Program Launches with over 100 Partners Ready to Build Innovative Solutions for Enterprise Customers
Program Enables Partners to Take Advantage of $18 Billion CPaaS Market Opportunity Vonage (NYSE : VG ), a business cloud communications leader, today …
Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities
Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, …
Marketers in the Flow: How an Enterprise CDP Fosters Happy, Hyper-Productive Teams
Drummers call it “the groove.” Developers go into “hack mode.” Financial traders say they’re “in the pipe.” Positive psychologist Mihaly …
Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital Experience Score
New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the …
Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards
While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, …
Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide
The Leading CDP for Marketers Was Also Recognized for Highest Customer Satisfaction Scores in This First CDP Buyer’s Guide from …
New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations
Customer Consent & Preference Management Are Key to Building Trustworthy Relationships PossibleNOW, the leading provider of enterprise consent and preference …
Customer Data Platform Leader RedPoint Global Earns Most Awards in The Relevancy Group’s Report, The Relevancy Ring – CDP Buyer’s Guide 2018
Most Comprehensive CDP Vendor in the Market Receives High Recognition Among Peers RedPoint Global, a top provider of customer data …
Interview with Stefan Koenig, Co- Founder and CEO, Hull.io
"Identity resolution has always been a tricky problem because each service has its own way of identifying customers." Tell us …
Tealium Continues to Lead in CDP Buyer’s Landscape
The Relevancy Ring CDP Buyer’s Guide 2018 Ranks Tealium Highest in “Integrated Customer View Completeness” and Cumulatively Across Vendors Tealium – the …
75% of High Performing Brands Conduct Advanced Analytics, Study Finds
The Report, Published by Customer Data Platform, Lexer, Has Revealed High Performing Brands Use Data Much More Often The finding …
SessionM Recognized by Gartner for Customer Data Platforms for Marketing and Mobile Marketing Platforms
SessionM Named in 2018 Gartner Magic Quadrant for Mobile Marketing Platform and Gartner Market Guide for Customer Data Platforms for …
Vonage and Nexmo Bring Cloud Communications at the Center of WhatsApp Business Solution
Nexmo to Provide Support for the Largest Chat Application in the World with a Simple API for Easy Implementation within …
Simon Data Raises $20 Million to Take Big Data End-to-End for Marketers
Simon Data, the first and only enterprise Customer Data Platform with a fully-integrated marketing cloud, announced the close of a …
Revamped Nielsen Total Audience Report Demonstrates a Refined Approach into Audience Behavior
Revamped Nielsen Total Audience Report Utilizes Advancements in Measurement Solutions To Best Reflect What’s Currently Happening With U.S. Consumers Across Both …
SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’
Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services …