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Guest Authors

Do We Really Need a “Universal ID” for Accurate Attribution?

AJ Brown Apr 21, 2021 0
With the impending changes to cookies, consumer privacy, and device IDs, it's no wonder that marketers are frustrated. From audience targeting to mapping accurate customer journeys,…
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Data Management Platforms

Tackling Unstructured Data Is The Only Way To Deliver Digital Transformation Says OmniIndex

PRNewswire Apr 20, 2021 0
Getting data management right is vital for data driven growth As the volume of data continues to grow, and businesses' desire to make that data work for them, the only way to enhance…
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Customer Data Platforms

Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

Business Wire Apr 14, 2021 0
Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing…
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Customer Data Platforms

Customer Data Professionals Alliance (CDPa) Releases Customer-Centricity Maturity Assessment, A…

PRNewswire Apr 14, 2021 0
The Customer Data Professional Alliance (CDPa), the leading center of excellence for customer data professionals, today announced the release of the Customer-Centricity Maturity…
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Data Management Platforms

MarkLogic Data Hub Central Now Available, Bringing Agility and Ease of Use to Data Integration and…

Business Wire Apr 5, 2021 0
MarkLogic Corporation, a leader in cloud data integration and data management, today announced the general availability of MarkLogic Data Hub Central, a new low-code/no-code user…
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Customer Data Platforms

Vidora Partners with Twilio Segment to Bring Machine Learning to the Leading Customer Data Platform

prweb Mar 31, 2021 0
The partnership makes it fast and easy to integrate advanced machine learning into marketing and product workflows Vidora, the leading No-Code Machine Learning Platform…
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Analytics

Daasity, The Leading Analytics Platform For Direct-To-Consumer Brands, Announces Multi-Million…

PRNewswire Mar 26, 2021 0
New $3.4 Million Funding Round Led by VMG Catalyst Fuels Product Development, Product Enablement and Marketing Efforts Daasity, the premiere analytics and data platform that empowers…
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Customer Data Platforms

ActionIQ Extends Series C To $100 Million To Solidify Lead In Fast Growing Customer Data Platform…

PRNewswire Mar 23, 2021 0
Pre-emptive, Insider-led Series C Extension Builds on Impressive YOY Growth, Major Client Wins and Customer Satisfaction Ranking That Surpasses Legacy Marketing Clouds ActionIQ, the…
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Privacy and Regulations

New Study By Measure Protocol Reveals Current Consumer Attitudes About Data Privacy

PRNewswire Mar 17, 2021 0
The first edition of "The Measure Privacy Report" shows that businesses are still not getting it right when it comes to consumer privacy Measure Protocol has released the first…
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Guest Authors

Voice Data Is The Secret Advantage Businesses Didn’t Know They Had

Neil Hammerton Mar 16, 2021 0
Customer data is invaluable to businesses – it always has been and always will be. However, the true value of data did not become apparent overnight. There was a time when organizations…
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Intelligent Assistants

Media Sonar Technologies Launches Global Channel Program, Provides Scalable Web Intelligence And…

PRNewswire Mar 15, 2021 0
MediaSonarVantage Empowers Partners to Protect Customer Digital Data and Reputation Media Sonar Technologies, Inc., a Web Intelligence and  Investigation platform, today announced …
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Customer Identity Management

PwC : Three Quarters Of CEOs Predict A Return To Growth In 2021

PRNewswire Mar 11, 2021 0
A PwC survey of more than 5,000 CEOs globally reveals record levels of optimism 76% of CEOs believe global economic growth will improve in 2021 Confidence in companies' own…
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Customer Data Platforms

Numerator Releases New Insight Into Spend, Psychographics And Media Consumption By Ethnicity

PRNewswire Mar 10, 2021 0
Coke Has Opportunity with Rising Demographics through Sprite and Fanta, as Keurig Dr Pepper has through Canada Dry and Sunkist Numerator, a data and tech company serving the market…
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Customer Experience Management

ThoughtSpot Announces Investment From Snowflake To Unleash More Value From The Data Cloud With…

Business Wire Mar 9, 2021 0
Customers can unlock more value from their cloud data as partnership deepens to empower every employee to uncover insights through search and AI-driven analytics ThoughtSpot, the…
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Data Management Platforms

Sotero’s Strong Market Momentum Continues with Revenue Growth, Partnership Expansion, Products…

MTS Staff Writer Mar 9, 2021 0
Sotero, the leading innovator in comprehensive data protection with an emphasis on data usability, today announced that it has continued momentum across all aspects of its business.…
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Customer Data Platforms

UKG Receives Top Honors for Customer Success and Satisfaction from Its Users

Business Wire Mar 9, 2021 0
UKG (Ultimate Kronos Group), a leading global provider of HCM, payroll, HR service delivery, and workforce management solutions, has been recognized by its customers through popular…
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Customer Data Platforms

New Study Highlights Disconnect Between Enterprise Data Access Requirements and Current Capabilities…

Business Wire Mar 5, 2021 0
Research sponsored by Starburst and Red Hat shows data access is more critical for 53% of respondents since the pandemic New market research commissioned by Starburst …
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Customer Data Platforms

ChurnZero Raises $25 Million in JMI Equity-Led Series B Funding

prweb Mar 5, 2021 0
New resources to help market-leading Customer Success platform expand its ecosystem, team, and product development capabilities. ChurnZero, the highest-rated and…
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Technology

Neustar Introduces TRUSTID Decisions to Optimize Multichannel Consumer Outreach

Business Wire Mar 3, 2021 0
Neustar Inc., a global information services and technology company and leader in identity resolution, is launching TRUSTID Decisions, a suite of decisioning solutions offering…
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Data Management Platforms

Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

MTS Staff Writer Mar 3, 2021 0
Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape Peer39, the leading global provider of…
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