Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed…
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Company to remain resolutely focused on driving innovation and investing in AI and analytics capabilities SAS, the global leader in analytics and AI, today announced its intention to be ready for an initial public offering (IPO) by 2024.…
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Relationship established in the U.S. in 2020 expands to additional regions to provide end-to-end transformation solutions for companies across the globe Alteryx, the Analytics Automation company, announced the global expansion of its…
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Google Cloud joins 'RISE with SAP' program, expands availability of SAP services available on Google Cloud Google Cloud and SAP SE today announced an expanded strategic partnership to help customers execute business transformations,…
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Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party identifiers Nielsen announced its approach to eliminate its reliance on digital identifiers…
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The retailer also announced a commercialization partnership with Adobe, giving thousands of businesses access to the same technologies and services that power the Fortune 1 company. Walmart announced it will begin offering several of its…
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Proprietary Approach Attributes Conversions Across Omni Channel Media Buys Viant Technology Inc., a leading people-based advertising software company, announced the expansion of Adelphic advertising software’s suite of campaign performance…
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Wipro Limited, a leading global information technology, consulting and business process services company and Designit, a Wipro company, announced the findings from a new global Chief Marketing Officer (CMO) survey of more than 1,000…
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The extended partnership sees AdsWizz and Altice Media Ads & Connect achieve ACPM certification for live streams and thus enter the official audience ranking AdsWizz, the global leader in digital audio and podcast technology solutions,…
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Funding from Expedition Growth Capital will accelerate product roadmap, expand customer success and grow sales & marketing resources to capitalise on burgeoning demand. Oktopost, the world's only fully integrated platform for B2B…
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Zoom Drives Innovation of Video Communications with New Solutions to Empower the Hybrid Workforce Zoom Video Communications, Inc. announced the general availability of its latest innovations, Zoom Apps and Zoom Events. Zoom Apps seamlessly…
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Together, Salesforce and Slack are creating the digital HQ for success from anywhere Salesforce, the global leader in CRM, today announced it has completed its acquisition of Slack Technologies, Inc. Marketing Technology News: Ackroo…
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Business reopenings rise across the country, spiking in the second quarter of 2021 New business openings for home, local and automotive services increase above pre-pandemic levels Yelp Inc., the company that connects people with great…
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BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and…
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Integration powered by CI HUB enables Widen customers to search, add, and sync their assets within Adobe Creative Cloud and Microsoft Office 365 Widen, maker of digital asset management (DAM) and product information management (PIM)…
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Smart Builder helps small business owners build no-code, high converting landing pages Unbounce, the global leader in landing page and conversion intelligence software, announced the launch of Smart Builder (open beta), an AI-powered…
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The combination of Zoom’s robust communications platform with Five9’s intelligent cloud contact center will enable organizations to reimagine the way they engage with their customers Zoom Video Communications, Inc., today announced it has…
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The Key Hire Signals ListenFirst's Transition From An Industry Pioneer To A High Growth Global SaaS Company  ListenFirst, the premier social analytics solution used by the world's leading brands, today announced the appointment of David…
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Stock Widget Brings User Friendliness to Market Data Xignite, Inc., a provider of market data distribution and management solutions for financial services and technology companies, today revealed the results of its collaboration with …
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Latest Integration Allows Companies to Deliver Consistent and Exceptional Customer Experiences - From Brick and Mortar, to Ecommerce, Support and More mParticle, the largest independent Customer Data Platform, today announced an…
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