In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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Firm to host free online and in-person event May 19 to showcase Conversational AI Avatars In conjunction with national Small Business Week, TAG MultiMedia is focusing on helping small businesses explore what it means to chart their course…
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WotoKOL, a global influencer marketing company who worked with Xiaomi, Lenovo, TikTok, and Midea is about to initiate a global influencer recruiting plan to help connect global influencers with more brands worldwide. Marketing Technology…
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AI developed with social media marketers’ needs in mind helps brands turn their audience into customers GoCharlie.AI, a multimodal generative AI company, announced the commercial launch of Charlie. Charlie is the world’s first and only…
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80 percent of consumers have purchased products in direct response to social media content Only 13 percent discover new products or brands via traditional TV advertising 98 percent find customer service interactions…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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Social media influences 71 percent of consumers' buying decisions. Social media is more prevalent than ever before and constantly changing. As a multi-location marketer, it can seem daunting to stay in the know with all of the most recent…
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Mavrck secures $135 million investment from Summit Partners to build a platform that drives revenue for brands and creators Mavrck, the leading influencer marketing platform for enterprise consumer brands, today announced it will join…
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What will The Future of Twitter Look Like with this new ownership? Tesla's Elon Musk officially bought Twitter for $44B; the announcement on Monday, April-25th ended weeks of market speculation that started around the time Musk bought…
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Bob Ciccone, EVP of Corporate Development at NetBase Quid chats about today's evolving marketing trends while discussing more on what marketers need to do to boost their multichannel presence: _________ Welcome to this MarTech Series…
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Implementing the right social media management strategy has the potential to increase sales and brand awareness, and most business owners know that being active on social media is a non-negotiable in this day and age. In this case study,…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Coleman to Focus on Overall Operations and Further Scaling the Business Scott Coleman, formerly of Pinterest and Google, is joining Omaze as President. In this new role, Coleman, a seasoned executive with a proven track record, will focus…
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With new channels emerging and new trends taking hold, consumer expectations are always evolving. For marketers, it can feel like a moving target. It’s challenging to find the right way to engage an audience when consumer preferences are so…
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Over the last few years, the media industry has recognized the need for equitable representation and inclusion. It’s a destiny we’re all mindful of, yet in many ways, we’re not unified in our effort to get there, which limits our forward…
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SocialPilot integrates Instagram Inbox allowing users to directly respond to comments and DMs. SocialPilot - the leading social media marketing tool, integrates Instagram Inbox allowing users to connect with their audience on Instagram…
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Sprout Social, an industry-leading provider of cloud-based social media management software, announced a $100,000 annual contribution to the Howard University School of Business for the creation and management of their Center for Digital…
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Altice News to Use Taboola Recommendations, Including Video, to Increase Audience Engagement and Monetization Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today…
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Social media consumption: Social media is part of Gen Z daily life and is increasingly driving their economic activity. 8 out of 10 said they use social media on multiple occasions throughout the day. 7 out of 10 said they have…
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