Inbound marketing uses several tactics such as blogs, social media posts, Search Engine Optimization (SEO), etc, to drive the campaigns. The benefit of having prospects discover your business before they are ready to become customers helps…
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For small and midsize businesses, investing in the right marketing technology (martech) is half the battle. Making sense of the thousands of martech software options available is another challenge. This is where a marketing operations…
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Veteran marketing executive tapped to elevate the organization’s position in the contingent workforce management industry PRO Unlimited, an Integrated Workforce Management (IWM) platform provider, today announced Vidhya Srinivasan has…
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Customer experience pro Joan Smith leads Protiviti Digital Protiviti has launched a new offering, Protiviti Digital, to serve clients seeking to execute complex digital and marketing strategies as well as transform customer experiences.…
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Over the past few years, marketing has become the primary user and owner of customer experience technologies, taking the reins from its IT counterpart. Forward-thinking marketing teams are creating quick solutions to meet the needs of…
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What does it take to create a unified vision of your buyer and ensure that your marketing data is used to drive better future engagement? Catch these exciting tips from leading marketing experts and more on the latest martech innovations in…
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Morphio’s inclusion represents an opportunity for further rapid-growth and leading industry partnerships Canadian MarTech start-up Morphio has continued to build on its already impressive momentum by announcing its acceptance into the …
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How do marketing leaders work on unifying their marketing and communications activities keeping authenticity at the core? The right marketing and sales intelligence can help drive better initiatives. Catch these latest martech highlights…
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Adrien Menard, Co-founder & CEO Botify shares a few thoughts on the future of search marketing and what B2B marketers need to keep in mind to drive better search marketing ROI: ______ Welcome to this MarTech Series chat Adrien.…
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B2B marketing has undergone a continued revolution over the last few years and the constant innovation and enhanced capabilities within the martech-salestech ecosystem are only set to drive more changes to this segment.  Catch this…
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Bonnie Crater, CEO at Full Circle talks about a few best ways to optimize your marketing  mix and plans to drive better attribution and engagement in a multichannel marketing world; ________ Welcome to this MarTech Series chat…
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6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights 6sense, a leading artificial intelligence (AI) based account engagement platform, announced that it has expanded…
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Brands have taken personalization to the next level, and their MarTech stack is helping them achieve their goals here. Marketing technology is one of the most significant portions of a company’s entire marketing budget. Due to the surge of…
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Marketers today use a range of marketing technologies, apps and online tools to optimize their marketing processes. From automating mundane and repetitive tasks to scaling marketing operations, martech serves a variety of uses and the right…
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With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem Impact, the global leader in partnership automation, today announced the acquisition of…
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Team Expansion, Revenue and Acquisitions Underscore Ongoing Growth AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, experienced 78% year-over-year revenue growth in the first quarter of 2021,…
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Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to…
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 LogMeIn, Inc., a leading provider of cloud-based solutions that enable the work-from-anywhere era, has announced that security and privacy veteran, Michael Oberlaender, has joined the company as its new Chief Information Security Officer…
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To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing…
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The rise of digitization and its growing importance has been highlighted more significantly since 2020 due to the Covid-19 pandemic, Daniel Sztutwojner, Chief Customer Officer and Co-founder at Beekeeper shares a few thoughts on how this…
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