Marketing Technology Highlights of The Week: Featuring AdRoll, Clickatell, Amobee, Coveo and more!

How do marketing leaders work on unifying their marketing and communications activities keeping authenticity at the core? The right marketing and sales intelligence can help drive better initiatives.

Catch these latest martech highlights where we share weekly tips, insights, predictions and thoughts by the industry’s top marketing and martech experts!

______

MarTech Quote-of-the-Week!

Despite all CTV being perceived as premium from the onset, we’ve seen and experienced CTV being just as susceptible to ad fraud, if not even more susceptible than other channels. This is because audiences are flocking to CTV, which means ad dollars have followed. As more campaigns and marketers think with a CTV first mindset, fraudsters have found ways to trick brands into bidding on fraudulent traffic, disguising them as premium inventory.

Leon Zemel, Chief Product Officer at Kubient 

Top MarTech News of The Week: 11th October to 15th October 2021

MarTech QnA with the Expert

MarTech Interview with Antoine Andrews, Chief Diversity and Social Impact Officer at Momentive (Formerly SurveyMonkey)
Read More!

Not embracing innovation and outside-the-box thinking among your organization, let alone your sales and marketing teams, will only hinder your bottom-line growth in a fast-paced business environment. Sales and marketing teams are not going to encounter only ONE type of customer. Intersectionality is a critical aspect of DEI and thought-processes that they have to encounter as they try to come to an agreement.Antoine Andrews, Chief Diversity and Social Impact Officer at Momentive (Formerly SurveyMonkey)

MarTech Articles, Tips, Insights on CTV Ads, Customer Data Security, Enhancing your B2B Customer Journey!

Did you Misst the Latest Episodes of our SalesStar Podcast? Catch them here!

Episode 98: Intent Data Is Crucial To B2B Sales And Marketing: With Mike Burton, Co-Founder & SVP Data Sales, Bombora

Episode 97: B2B Marketing Trends And The Changing Face Of The B2B CMO: With Dave Dabbah, CMO, CleverTap

Episode 96: B2B Sales Intelligence Trends And Best Practices With James Isilay, CEO At Cognism