The Importance of Customer Data Security; What B2B Marketers Need to Keep in Mind!

“Arguing that you don’t care about the right to privacy because you have nothing to hide is no different than saying you don’t care about free speech because you have nothing to say.”

Why is data security so important for my business? 


Data security lies at the core of running a business successfully. With the help of the perfect data security systems, you instill confidence in your customers that their data is being collected, identified and transferred securely. A simple example could be the end-to-end encryption in WhatsApp messaging. 

How do you secure your data in an open world?

“Cybersecurity is a shared responsibility, and it boils down to this. In cybersecurity, the more systems we have, the safer we are.” Understanding this, you need to have the right systems in place, and you should be weary of the common data breaches. A few benefits of using top data security technologies;

  1. A reliable data security software will safeguard your brand reputation and cultivate brand loyalty. 
  2. Prevents automated bot attacks
  3. Trustworthy data security software can curtail unnecessary expenses

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Platforms that help:

  • General Data Security

Data security software encrypts or secures your data. It will strive to allow only approved parties access to any sensitive information about the business, customers and employees. These software systems enable management teams to create access control preferences and perform security tests to audit the present security issues consistently. 

In case of any disasters, databases can store encrypted data for easy and secure recovery. 

  • Mobile Data Security

The next type of technology helping in the data security space – mobile data security. These tools provide the same features as those of general data security tools with an added feature to support mobile devices, mobile communication and mobile authentication. The tools keep a check on mobile application management and prevents any malicious software from being installed. 

  • Database Security

As the name suggests, these tools are made to secure your data. They prevent the restricted parties from accessing important company database data and ensures that the data is protected behind a firewall. They leverage plenty of other security methods to prevent unauthorized access and dissemination of sensitive information. 

Some of the examples includes SAP SQL Anywhere, DB Hawk, Oracle Data Safe, McAfee Data Center Security and so on. 

  • Data Loss Prevention (DLP)

There are three major purposes of using DLP technologies – ensuring compliance, maintaining backup operations and securing all kinds of company information. These tools are essential for organizations as they enable the managers to store the information in a safe place and devise plans for any potential data emergencies. 

Top examples of such technologies are Incydr, Avanan Cloud email security, Better Cloud, Symantec Data Loss Prevention and so on. 

  • Identity Management Software

Next in the list is identity management software, and these tools come in many forms. Some of them will help to track customers, while others will help track and control the users who can see the sensitive information of the business. Other tools help to make sure their users maintain strong passwords, keep the security software up-to-date and lots more. 

  • Encryption

These tools are simple to understand and they mask information that only approved users can decipher. One can find plenty of different kinds of encryption technologies with many different uses. It can range from secure communications to anonymous web browsing. 

  • Data Masking Software

Data masking software operates in a similar manner as that of encryption software. They prevent any sensitive information from being visible to unauthorized parties. The only difference is that they disguise the information with random symbols instead of using full cryptographic algorithms. 

The Covid Pandemic has triggered the importance of data security and this tumultuous era of digital transformation has activated a number of data security related technology innovations. Some of the cutting-edge technologies are blockchain, big data, containerization and adaptive authentication. 

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Modern businesses call for risks, but there are ways to reduce all of these risks. Educate your staff about the potential data and cybersecurity threats and inform them about the potential risks along with hands-on information about the data security technology your organization is adapting to as a best practice, always!

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