Browsing Tag

Cybersecurity

Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud

Multi-DRM Software-as-a-Service from Verimatrix Protects One of Indonesia’s Largest OTT Services Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect video content, endpoint devices, software and applications, announced that Mola.tv, one of Indonesia’s largest OTT services, is secured by the Verimatrix Multi-DRM solution. Hosted via the Verimatrix Secure Cloud and leveraging a Software-as-a-Service (SaaS) model, Verimatrix Multi-DRM protects…

TechBytes with Vanya Cohen, Machine Learning Engineer at Luminoso

Hi Vanya, from spending your time in Seattle to joining an NLP and AI technology company - what inspired you to make this journey? Growing up in Seattle, I was exposed to tech at a pretty young age. Most of my friends’ parents worked for Microsoft. I spent a lot of my free time working on little coding projects, and even started my own business developing Video game mods in high school. Movies like 2001: A Space Odyssey captured my imagination, and gave me a sense that AI was going to be an important part of the…

Cisco Update: 5G to Support More Than 10% of Global Mobile Connections by 2023

News Summary:By 2023:   5G Speeds will be 13 times higher than the Average Mobile Connection 66% of the global population will have Internet access – that's a WW Internet community of 5.3 billion people There will be nearly 30 billion devices/connections by 2023 – 45% of those will be mobile Average broadband speeds will rise from 46 Mbps to 110 Mbps Wi-Fi6 hotspots will grow 13-fold from 2020-2023 and will make up 11% of all public Wi-Fi hotspots According to the new Cisco Annual Internet Report, 5G will…

Echoworx Expands European Footprint With Nordic Language Support

Nordic CEOs See Cybersecurity as #1 Risk to Growth Echoworx, the industry leader in message encryption, introduced full support for Nordic languages, further facilitating adoption of its world-class email security solutions in one of the world’s most dynamic centres of technology innovation. “The Nordic countries have long been leaders for tech innovation, giving us household names like Philips, Nokia, Skype, and Spotify,” said Echoworx Senior Director Market Intelligence Jacob Ginsberg. “With a population of less than…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

BlackBerry Secures the Modern Workforce with New Digital Workplace

New solution combines secure access with continuous threat protection powered by AI BlackBerry Limited announced BlackBerry Digital Workplace, a secure robust workspace that provides users simple and secure online and offline access to corporate on-premise or cloud content including Microsoft Office 365 resources. Remote anywhere, anytime access to company resources and data is what empowers a modern, mobile workforce. Using traditional VPN or classic VDI, however, can fail to effectively safeguard computers,…

8 Truly Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work on implementing the latest lead generation tools and strategies on your business website. Wondering how it all works? Here are some unique and productive ways to turn your…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…

PC Matic Announces User-Data Integrity Initiative

PC Matic, the world's only 100% American-made antivirus software, reaffirmed its commitment to user-data security and announced an initiative aimed at protecting user-data collected by the company's suite of cybersecurity products PC Matic, the world's only 100% American-made antivirus software, announced a new initiative aimed at protecting user-data collected by the company's suite of cybersecurity products. Marketing Technology News: PostcardMania Now Integrated with Zapier, Launches Trigger-Based Direct Mail to Users…

Adjust Bolsters Global Sales Team With Senior Appointments of Bill Kiriakis and Silvia Buermann

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

BlackBerry Cylance Integrates with SafeBreach to Deliver Automated Enterprise Endpoint Security Validation

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact. BlackBerry Cylance and SafeBreach offer advanced cybersecurity solutions that customers can test in their own environment. Customers of both companies can now increase their ROI from…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

8 Cybersecurity Risks in Android’s VoIP Components

A team of Chinese researchers has recently revealed the findings of a ground-breaking investigation into Android’s voice-over-internet-protocol (VoIP) components. The team from OPPO ZIWU Cyber Security Lab, the Chinese University of Hong Kong and Singapore Management University, found no fewer than eight vulnerabilities. Cybercriminals minded to exploit those vulnerabilities could do any of the following: Transfer calls without the recipient’s knowledge Spoof caller IDs Crash VoIP devices Run malicious code…

Guavus Recognized by Frost & Sullivan for Driving Digital Transformation in Major Telecom Service Providers with Its AI-based Analytics…

Based on its recent analysis of the global smart data analytics solutions market, Frost & Sullivan recognizes Guavus (a Thales company)  with the 2019 Global Enabling Technology Leadership Award. Guavus's artificial intelligence (AI)-based Big Data Analytics (BDA) and machine learning (ML) innovations address key business problems and opportunities in next-generation telecom network operations and customer experience management. With its AI/ML-based Reflex platform and products, Guavus uniquely breaks down the…

Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program

Mobile Game Developers Will Be Able to Measure In-Game AD Campaigns and Enhance User Experiences, by Using Adjust With Unity Technologies Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Verified Solutions Partner…

Mastercard Acquires RiskRecon to Enhance Cybersecurity Capabilities

Mastercard announced an agreement to acquire RiskRecon, a leading provider of artificial intelligence and data analytics solutions to support companies in protecting their cyber systems and infrastructure. In a rapidly evolving digital world, cybercrime is a pertinent threat to business. Large-scale data breaches and ransomware attacks place billions of records at risk each year, jeopardizing consumer trust. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “The innovations…

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at a request." Could you tell us about your journey in technology and how you started at CHEQ? I started my journey in tech back in 2003 when I joined the research wing of the Israeli defense intelligence. I was admitted to a unique program known as “Haman Talpiot,” which is tasked with breeding the next generation of intelligence leadership. I served there for…