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Native & Programmatic Advertising

Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021

Business Wire Apr 23, 2021 0
Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which…
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Technology

Avalara Announces Launch of Corporate Sustainability Website

Business Wire Apr 23, 2021 0
Avalara, Inc, a leading provider of tax compliance automation for businesses of all sizes, announces the launch of its corporate sustainability site, highlighting its existing…
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Technology

Committed to Fighting Online Toxicity, Scott Galloway Invests In Commenting Platform OpenWeb

PRNewswire Apr 23, 2021 0
With a seven-figure investment, Galloway joins board and reaffirms value of community engagement in the media landscape OpenWeb, the premium commenting and engagement platform, today…
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Social

Madrivo Helps Social Publishers Overcome Facebook Data Loss Through an Exclusive Partnership With…

PRNewswire Apr 23, 2021 0
In response to upcoming changes to iOS 14 and Facebook data tracking, Madrivo has begun an exclusive partnership with PixelConnector to help social publishers easily and accurately…
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Technology

Reach PLC Signs Multi-Year Renewal Deal With Taboola and Launches Mid Article Placements

PRNewswire Apr 23, 2021 0
Reach will use Taboola's platform across their entire network of sites including the Mirror, Express, Daily Star, and OK! Magazine Taboola, a global leader in powering recommendations…
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Identity Management

PlainID Co Founder Named Top 25 Women Leaders in Cybersecurity of 2021

PRNewswire Apr 23, 2021 0
PlainID, the Authorization Company, announced that Gal Helemski, Co-founder and Chief Innovation and Product Officer, has been named a top 25 Women Leaders in Cybersecurity by The…
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audio advertising

Voices: Digital Audio Advertising – The Marketer’s New Superpower

PRNewswire Apr 22, 2021 0
Voices, the world's leading marketplace for remote voice-over production and services, is extending its leadership in sonic branding with strong partnerships in programmatic…
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Technology

OpenExchange Launches OE VIZION Platform for Virtual and Hybrid Events

PRNewswire Apr 22, 2021 0
OpenExchange, the premier video solutions company for financial communications, announced the launch of OE VIZION, a next-generation platform for virtual and hybrid events. The new…
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Content Management

Micro Focus Partners with Citadel to Deliver SaaS-Based Content Management Solution

PRNewswire Apr 22, 2021 0
Micro Focus announced it has partnered globally with Citadel, to expand its Content Management product line to now provide Content Manager Select Software as a Service, an…
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Technology

EventHub Closes Pre-Seed Round to Revolutionize Event Sponsorship

PRNewswire Apr 22, 2021 0
EventHub officially closed their pre-seed round earlier this month as they prepare to scale up customer adoption of their sponsorship platform. The round was led by Pasadena Angels…
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Technology

AppLovin Completes Acquisition of Adjust, a Mobile App Measurement Market Leader, to Expand its…

Business Wire Apr 22, 2021 0
AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending…
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Customer Experience Management

MRP Appoints Chief Technology Officer

Business Wire Apr 22, 2021 0
Pierre Custeau previously served as MRP’s SVP of Product where he led strategy and development of award-winning enterprise MRP Prelytix platform MRP Prelytix™, the only…
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Brand Safety

Half Of Consumers Consider A Company’s Website Design Crucial To Their Opinion Of That Brand

PRNewswire Apr 22, 2021 0
Fifty percent of consumers believe that a company website's design is important to the success of their overall brand. Businesses should update their website designs frequently to keep…
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Technology

Tribyl Launches First Machine Learning-Based Win-Loss Solution to Unlock Profitable Revenue Growth…

Business Wire Apr 22, 2021 0
The premier Buyer Intelligence Cloud™ platform provides a first-of-its-kind solution for automating messaging and positioning feedback across the entire B2B buying journey.…
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Customer Experience Management

ListenFirst Announces Launch of Instagram Promoted Analytics

PRNewswire Apr 22, 2021 0
Combines Instagram Paid and Organic Owned Insights, In One Easy To Use Interface ListenFirst, the most comprehensive enterprise social analytics solution, today announced their…
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Events Promotion

Hubb Event Planner Survey Finds Vast Majority Now Experienced In Planning Virtual Events

PRNewswire Apr 22, 2021 0
Hubb CEO says planners are looking to a hybrid future Hubb, a leading virtual, hybrid, and in-person event software platform, today announced data findings from its 2021 Spring…
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Marketing intelligence

Noosh Unveils Sustainability Scores to Give Marketers The Ability To Proactively Select Suppliers…

PRNewswire Apr 22, 2021 0
Integration with The Environmental Paper Network's Paper Calculator Provides Real-Time Visibility into the Environmental Impact of more Sustainable Marketing Procurement Decisions…
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Technology

Semcasting Integrates Advanced Contextual Insights into AudienceDesigner (ADS) Data Center

Globe Newswire Apr 22, 2021 0
 Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced the addition of sophisticated contextual insights into AudienceDesigner…
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Technology

WPP Makes Industry-Leading Net Zero Commitment

Business Wire Apr 22, 2021 0
On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver net zero emissions…
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Sales & Marketing

New Study From Frontify Finds Most Brands Struggle Due to Lack of Team Inclusion and Brand Ownership

Business Wire Apr 22, 2021 0
Brand management software company Frontify released their State of Brand Ownership Report, analyzing insights from over 750 leaders from brand, marketing, and design teams at major…
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