Sophi Dynamic Paywall wins global award for Best Paid Media Strategy  Sophi.io, The Globe and Mail’s artificial intelligence-based automation, optimization and prediction engine, won WAN-IFRA’s 2021 Digital Media Awards Worldwide award in…
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Yotpo Unveils Reviews Syndication for Shops on Facebook and Instagram, New SMS Marketing Campaign Planner and Templates, and Other Product Releases for Yotpo's eCommerce Marketing Platform Yotpo, an eCommerce marketing platform, hosted the…
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The business, named Lintas C:EX, will be led by Yogesh Manwani as President MullenLowe Lintas Group has unveiled a specialized content business unit under the Lintas C:EX (Lintas Creative Executions) brand. “The unit called Lintas C:EX…
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Conference focuses on the explosive growth of content-driven digital apps, products and services as businesses make the shift to becoming digital-first Contentful, the leading content platform for digital-first businesses, is set to host…
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Bazaarvoice hires former SAP and IBM marketing expert as Chief Marketing Officer Bazaarvoice, Inc., today announced that it has named Zarina Lam Stanford as Chief Marketing Officer (CMO). An established leader with global SaaS experience…
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Binemon is proud to announce expanding its Metaverse. The game industry has witnessed a substantial rise during this time of the global epidemic. The case is especially significant for "play to earn" game titles with players' massive…
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Undoubtedly, AI has disrupted a number of industries and content creation is one of them.  According to a recent research, 56.5% of US CMOS are leveraging AI to accelerate content creation. Besides they are also allocating a part of their…
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Netflix - It all began with two software engineers who shared informal brainstorming sessions on their way to work. With the dominance of software technology and the internet on the rise, they noticed an opportunity for a new video…
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The TV commercials of big national brands seem like bright, beautiful works of perfection, with background music that sets the exact right tone. Even more ephemeral social media productions are becoming more and more sophisticated as…
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global…
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Microsoft announces their acquisition of in-browser video creation platform, Clipchamp. Clipchamp's mission has always been to empower everyone to tell stories worth sharing. Millions of people around the world use Clipchamp to create…
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BRAVO’s new web app experience, along with a new brand name, provides content creators the freedom to connect with their fans and monetize their content BRAVO, a mobile app and web-based platform for content creators, continues its global…
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Apple today introduced the News Partner Program, a new slate of initiatives to expand Apple’s work with and support for journalism. The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and…
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The combination of consumer data from in-location digital screens, mobile devices, and location services creates an unparalleled offering that gives brands a street-level value of consumer spending nationally Epicenter Experience™ …
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Bonnie Crater, CEO at Full Circle talks about a few best ways to optimize your marketing  mix and plans to drive better attribution and engagement in a multichannel marketing world; ________ Welcome to this MarTech Series chat…
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Thanks to the “Reduce, Reuse, recycle” campaigns of the 90s, most millennials know about the importance of sustainable efforts. Issues like climate change are a serious threat and there has never been a more important time to collectively…
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New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
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Wins Key Florida Industry Association Award ~$500,000 in Revenue Since Acquisition Nextech’s AR solutions offers compelling partnership opportunities for the ~100,000 trade and professional associations in North America. …
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Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO's machine learning algorithms MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced…
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The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding…
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