The TV commercials of big national brands seem like bright, beautiful works of perfection, with background music that sets the exact right tone. Even more ephemeral social media productions are becoming more and more sophisticated as…
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Digital advertising solutions provider now offering advertisers and agencies the ability to reach, engage and influence growing streaming content audiences as part of their multichannel marketing strategies Atedra, a leading global…
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Microsoft announces their acquisition of in-browser video creation platform, Clipchamp. Clipchamp's mission has always been to empower everyone to tell stories worth sharing. Millions of people around the world use Clipchamp to create…
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BRAVO’s new web app experience, along with a new brand name, provides content creators the freedom to connect with their fans and monetize their content BRAVO, a mobile app and web-based platform for content creators, continues its global…
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Apple today introduced the News Partner Program, a new slate of initiatives to expand Apple’s work with and support for journalism. The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and…
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The combination of consumer data from in-location digital screens, mobile devices, and location services creates an unparalleled offering that gives brands a street-level value of consumer spending nationally Epicenter Experience™ …
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Bonnie Crater, CEO at Full Circle talks about a few best ways to optimize your marketing  mix and plans to drive better attribution and engagement in a multichannel marketing world; ________ Welcome to this MarTech Series chat…
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Thanks to the “Reduce, Reuse, recycle” campaigns of the 90s, most millennials know about the importance of sustainable efforts. Issues like climate change are a serious threat and there has never been a more important time to collectively…
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New brand research provides ultimate answer: Are a Human Brand, 21st Century Brand, Category Placeholder, Label, or Commodity? Today It Matters Big Time! ‘Are you really a brand?’ is the ultimate question for marketers , according to Brand…
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Wins Key Florida Industry Association Award ~$500,000 in Revenue Since Acquisition Nextech’s AR solutions offers compelling partnership opportunities for the ~100,000 trade and professional associations in North America. …
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Team of data scientists, graphic designers and campaign strategists design creative based on data insights from MOLOCO's machine learning algorithms MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced…
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The chaos of the past year and a half has shifted a great deal of focus away from the national to the local market. These days, given the deafening noise happening at the national level in any given industry, many advertisers are finding…
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After a year in stealth mode, the Globo Partner Program is live with a roster of over 100 U.S. mediatech partners Globo, a media group in Latin America, announced the launch of the Globo Partner Program to provide a launch pad for U.S.…
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Search engine optimisation (SEO) is the modern equivalent of the gold rush - a path to prosperity and riches, yet so few have been able to make it work in New Zealand Any business owner or senior executive would be forgiven for wondering…
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Meg Riat, Human Resources Director, Leaseweb USA chats about Leaseweb USA’s repeat-recognition as Virginia’s Best Places to Work while sharing a few tips on what it takes to drive employee cultures in today’s business environment:…
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Provides Play-by-Play Guidance for Advertisers on Planning and Buying VOOH The Out of Home Advertising Association of America (OAAA), today released its first "OAAA Digital Video Out of Home (VOOH) Buyers' Guide" to help advertisers…
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Ecommerce retailers can now help customers complete the full online shopping experience via digital marketing expansion with WISMOlabs and Search Nurture' exceptional post-purchasing experience."WISMOlabs and Search Nurture working together…
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HP Becomes the First Fortune 100 Tech Company to Commit to Gender Parity in Leadership HP Inc. (NYSE: HPQ) today announced a series of ambitious goals to drive a more diverse, equitable and inclusive technology industry, including a pledge…
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Alteryx, Inc. , the Analytics Automation company, announced its new education program, SparkED, designed for learners of all skill levels in every discipline to gain hands-on skills and certification in data analytics. SparkED is a global,…
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Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and likes to create content that helps people master SEO. When it comes to writing, it can be difficult to look at your…
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