Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates Cavai, a leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Cleverstory helps in creating interactive presentations to help businesses captivate buyers' attention and boost sales. Paperflite, a leader in Content Experience and Sales Enablement software, has launched ‘Cleverstory’ - a new content…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
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Marketers, picture this—you’ve adopted a new Account-Based Marketing (ABM) strategy. You’re identifying target accounts and contacts in hopes of nurturing them with personalized, relevant content to usher them towards conversion and someday…
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Marc Ginsberg, CEO at CallRail talks about the key benefits of call tracking and conversation intelligence capabilities for sales-marketing teams: _________ Welcome to this MarTech Series chat Marc, tell us more about your…
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There have often been comparisons between B2C and B2B marketing, focused on how B2C marketers experiment with various messaging concepts and angles to broadcast exciting offers or details about their product while B2B tends to be a bit…
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Created by AE Studio, Instill caters to the creator economy as influencers and instructors build their brands using subscription platforms AE Studio, a leading product and venture studio driven by world class developers, data scientists,…
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Steve Wind-Mozley, CMO of Vizrt Group chats about how the future of marketing will be driven by extended reality in this quick chat with MarTech Series: _________ Welcome to this MarTech Series chat Steve, tell us about yourself and…
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Finding it hard to run your B2B podcasts? Worry not, we have you covered! "Don't bore people. Do not worry too much about replicating someone else's formula. Be original with the way you podcast." - James Schramko” Being a podcaster,…
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CEO of iCIMS and Former Marketo CEO Brings Extensive Leadership, Sales Strategy and Technology Expertise  Drift, a leader in Conversational Commerce for B2B, announced that Steve Lucas has joined its board of directors. Steve brings…
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Every part of B2B marketing, sales, and collaboration has faced the challenge of moving online over the past couple of years. While some aspects have struggled, webinars have proved themselves to be incredibly successful - with more people…
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Quentin Paquot, CEO of Qualifio, discusses how brands can not only create amazing experiences through interactive content, but leverage resulting engagement to generate consented zero-party data - which in turn can create long-term…
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In a new era of CTV targeting, Ken Weiner, CTO at global technology and media company GumGum, explains why brands need to start thinking beyond the signposts of standard metadata. _____ Imagine you are a brand rolling out a billboard…
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Chan will lead the growth of Insticator's Demand Team and the scaling of Insticator's DSP agency and brand business. Following its successful acquisition of U.K.-based ad management company OKO and continued success and growth as the…
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Hornhub, a pioneering content creator project built on the principles of Decentralized finance, is all set to launch the official beta version of its platform. The project is making a name for itself in the DeFi world space as one that…
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Storage, enterprise, and cloud technology veterans Umesh Maheshwari, Joel Davis, and Adam Kranitz join the company's executive team LucidLink, an innovative SaaS solution delivering high-performance remote collaboration to the world's…
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Today, Persado, the leading AI-content generation and decisioning platform, was recognized by Built In as part of its 2021 Best Places To Work Awards. Persado earned a place on several Best Places To Work lists – including New York, where…
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