Paroma Sen

AI-powered personalization systems can not only enhance the overall buying experience, it can also help brands gauge more about their actual buyer behaviors, Allison Dancy, Chief Marketing Officer at Kibo shares some thoughts: ________…
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With the growing need for marketers to rely more on first-party data, DAM solutions and customer data platforms will come to the fore a lot more, D. Scott Bowen, CEO at Tenovos delves into these shifting trends in this chat with MarTech…
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Account engagement platform 6sense recently acquired Slintel a leading provider of business-driven technographic data; Deepak Anchala, Founder and CEO at Slintel took the time to share more about Slintel's new journey as part of the 6sense…
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2020-2021 has been riddled with news of Covid-19 and dealing with its effects; adjusting to hybrid work models and re-initiating pre-Covid business practices are now part of today's focus. With the rise of eCommerce and moreover, the…
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Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series: ______ Welcome to this MarTech Series chat Jeff. We’d love to hear about your biggest marketing…
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Location data can be very useful in personalizing the overall buying and user experience, Nick Patrick, Co-founder & CEO of geofencing platform Radar shares a few thoughts in this chat: ______ Hi Nick, Welcome to this MarTech…
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Martin Wilson, Co-founder and Director at Bright shares more about the importance of visual content while talking about Bright's growth journey: ______ Welcome to this MarTech Series chat Martin. We’d love to hear about more about…
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It is becoming more crucial for B2B marketers to focus on building long-term customer value, Rachel Meranus, CMO at Transfix shares a few thoughts on how marketers can achieve this faster in this quick catch-up with MarTech Series:…
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Headless commerce systems can provide better flexibility to customer facing teams and back end developers; Jason McClelland, CMO at Algolia delves deeper in this catch-up with Martech Series: _______ Welcome to this MarTech Series chat…
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What can help marketers enhance their overall video marketing strategy? David LaPalomento, Chief Technology Officer at JWPlayer shares a few thoughts and best practices with MarTech Series: _______ Welcome to this MarTech Series…
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Jordan Glazier, CEO at Wildfire Systems shares more on the benefits of loyalty programs and how they can be built out to drive customer gains: ______ Welcome to this MarTech Series chat Jordan, we’d love to dive into your past…
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Umberto Milletti, CEO and Founder of InsideView chats about the company’s (new!) journey as part of the Demandbase family in this quick catch-up with MarTech Series: __________ Tell us about yourself Umberto, we’d love to hear about…
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Celia Fleischaker, CMO at Verint chats about Verint's recent acquisition of Conversocial while taking us through a few key B2B marketing best practices: _______ Welcome to this MarTech Series chat Celia, how has your marketing…
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Conversational marketing or simply put, marketing models that are built to talk to consumers via enhanced live chats, chatbots, AI powered voice assistants or other such formats all encompass conversational AI. A robust conversational…
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Regulatory and customer evolutions are impacting how the adtech market is shaping up; Sagi Gordon, CEO and Co-founder, SelectMedia shares a few thoughts in this chat with MarTech Series: ______ Welcome to this MarTech Series chat Sagi.…
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Josh Francia, Chief Growth Officer at Blueshift chats about what is driving changes in CDP adoption and CDP trends while sharing a few of his best-martech and marketing moments through the years: ______ Welcome to this MarTech…
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Matt Whiteway, Chief Commercial Officer at Infinity shares more on the company’s recent acquisition of ResponseTap while taking us through a few customer analytics best practices in this quick-chat: ______ Welcome to this MarTech…
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Jessica Box, Head of Growth at Linktree talks about a few B2B marketing practices and tips while sharing some thoughts on the impact of new technologies on day-to-day marketing processes: _______ Welcome to this MarTech Series chat…
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What can help today's marketers target more effectively and react with the most relevant messaging and campaigns based on evolving customer interests? Steve Earl, Vice President for Oracle CX shares a few tips while taking us through…
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Sustainability plays a key role in all business and commercial growth efforts, Chris Leong, Chief Marketing Officer at Schneider Electric shares more in this quick catch-up with MarTech Series: _______ Welcome to this MarTech Series…
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