Paroma Sen

Adveritisng trends and investments in adtech took a shift during the pandemic as more and more marketers saw the need to change the outlets they used to reach customers in 2020. How will adtech and marketing trends shift through 2021 as pre-pandemic days still seem a long way off? Ben Brenner, VP of Product Marketing at Digital Remedy shares a few thoughts in this chat with MarTech Series: ________ Tell us a little about yourself Ben, we’d love to hear about your role, a typical day at work, biggest marketing and…

In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to interact with brands. Marketing Technology News: AnalyticsIQ Hires Marshall to Lead B2B Data Business Growth In today’s always-on digital first business world where virtual meetings and multi digital channels are the go-to choice for marketing and sales teams, consistent (and creative)…

Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself Ajay…we’d love to hear about your role, a typical day at work and what inspired Stirista? I spent the very early days of my career seeing firsthand the importance of relevant ads being put in front relevant target audiences. My wife Candice and I started Stirista to offer more complete…

A strong understanding of customer sentiments and predictions into customer buying behavior are two key factors that are crucial for marketing leaders to focus on to ensure better marketing ROI; Fara Haron, Regional CEO at Majorel shares some thoughts in this Martech Series QnA: ______ Tell us a little about yourself Fara…we’d love to hear about your role, a typical day at work?  As a regional CEO at Majorel, I oversee operations in North America, Ireland, South East Asia, United Kingdom, Kenya and India. From a global…

The growing popularity of video in business is not only changing the way teams communicate but also influencing the way marketing and sales leaders are redefining their strategies with enhanced video marketing and video prospecting features; Stefan Lederer, CEO and Co-founder at Bitmovin dives into this trend in this chat: _______ Tell us a little about yourself Stefan…we’d love to hear about your role, a typical day at work, and especially the idea behind Bitmovin? I am the CEO and co-founder of Bitmovin Inc, which is…

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

How can marketers fix a knowledge-gap (if it exists) between their team while optimizing team efficiences for better results to drive more customer impact? Christine Moore, Managing Director – North America at FirmDecisions shares some thoughts in this short chat: _______ Tell us a little about yourself Christine…we’d love to hear more about your new role at FirmDecisions and a few near-term plans you’re focusing on! I’m Managing Director North America at FirmDecisions. I have spent my career working in financial and…

Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while highlighting more on their team’s marketing tech stack: _______ Tell us about yourself Sumit – how did you venture into marketing? I pursued an undergrad in Finance, and then went straight into a management program fully intending to find and build a career in finance. And that’s when my real…

Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light of increased dependence on hybrid and remote work models, it’s important for business and HR leaders to reconsider their choice of tools, Kevin Harrington, CEO at Joblist shares more: Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve…

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, Digital Media Executive and Strategist, Reflect Systems Inc shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to…

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

Bryan Walkey, CEO of GainShare shares his thoughts on the growing importance of first-party data in marketing while telling us about GainShare’s marketing experience in today’s ‘’new normal’’ in this quick chat: ______ Tell us a little about yourself Bryan…we’d love to hear about GainShare? We’d also love to dive into your role as CEO and how a typical day at work is? I have over 35 years of experience leading senior business development as well as marketing and technology teams. I’ve worked in an advisory capacity to…

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a negative impact on not just marketing budgets but martech investments as well, a recent survey by Gartner signified that 58% of the reviewed marketers had decreased their martech budget in 2020. While on the one hand, every business leader including marketing, sales, operations and other…

Christopher Wiseman, Head of Marketing Practice at ADA shares a few key highlights on ADA’s new martech-as-a-service offering in this quick chat while taking us through his biggest marketing and martech moments through his journey: _______ Tell us a little about yourself Chris, we’d love to hear about your (new!) marketing technology role at ADA. What’s a typical day at work? Also, take us through your biggest MarTech and marketing moments through the years? It's definitely been a unique journey for me. Before joining…

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

With most marketers aiming to create stronger online marketing initiatives today, will marketing leaders now start to also realize the importance of paying attention to the various kinds of online marketing frauds prevalent today? Dan Lowden, Chief Marketing Officer at White Ops weighs in: ______ Tell us a little about yourself Dan…we’d love to hear about your role as CMO at White OPs, take us through a typical day at work? I’ve been a storyteller in technology marketing for over 25 years, and am fortunate to have…