Paroma Sen

CRMs seem to have failed the relationship economy shares Paul Ross, VP of Marketing at Affinity as he chats about how Relationship intelligence and automation can now make a bigger difference to how deal makers find, manage, and close…
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MarTech Series caught up with Eddie Porrello, Director of Product at Amber Engine to chat about a few top of mind B2B eCommerce and data optimization trends: _______   Welcome to this martech chat Eddie, tell us more about the Amber…
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Christina Park, VP of North America Enterprise Sales at LoopMe discusses a few ways for marketers and advertisers to track and target high quality audiences with better adtech optimization in order to drive business output and ad ROI:…
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With the market dynamics for ad spends, ad buying and use of adtech rapidly shifting to take on more targeted and precision-based approaches, there are a lot of synchronizations still needed between marketers and advertisers to drive…
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Richard Borenstein, SVP of Strategic Partnerships at MURAL joins us for a chat on the increasing use and capabilities of AI on visual platforms while taking us through a few of MURAL’s latest innovations: ______ Welcome to this…
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With marketing evolving over the years to become less of a cost centre and more of an impact and ROI driven function that can directly influence sales results, today’s marketing leaders have to adapt use of their marketing automation and…
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Nani Shaffer, VP of Marketing at InCloudCounsel chats about the evolving expectations from B2B marketing teams and how marketers now have to go beyond driving typical engagement to close the loop in the online customer journey: ______…
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In an overly crowded digital content marketing space, the right content recommendation engines can play a big role in driving publisher and end user interests; Alon Rosenthal, CEO & Co-founder at WhizzCo discusses more: ______ Hi…
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Creating a unified view of customer buying behaviors across multiple online and offline channels is key to driving a better and more personalized buying experience; Ethan Anderson, Founder and CEO at MyTime talks about a few ways for…
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PPM solutions help provide businesses and stakeholders a unified real-time view of the progress of different projects while reducing a lot of the common alignment challenges that teams may face, Raj Narayanaswamy, Co-CEO of Replicon,…
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David Grossman, CMO at Backstage talks about the common challenges that content creators and marketers face in today’s dynamic and rapidly evolving online media and ad space: __________ Welcome to this MarTech Series chat David,…
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Microsoft announces their acquisition of in-browser video creation platform, Clipchamp. Clipchamp's mission has always been to empower everyone to tell stories worth sharing. Millions of people around the world use Clipchamp to create…
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  Andy Johnson, Chief Data Officer at Adstra expands more on the core challenges marketers face with their data management and measurement processes while highlighting a few best practices that can help: _______ Welcome to this…
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Demandbase, a leading go-to market platform that is popularly known to have established several key ABM fundamentals over the years has had an interesting list of innovations and acquisitions these past few months, To talk about some…
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A big part of enhancing the customer experience in today’s online-first marketplace starts by focusing on what can make the visual content experience better; Doron Sherman, VP of Evangelism at Cloudinary highlights a few best practices:…
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With the advent of the Covid-19 pandemic and the rapid refocus on strengthening multichannel, digital marketing and digital sales efforts, companies and even audiences are now experiencing an online content crisis of sorts. This is why…
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Brian Burt, Founder & Chief Executive Officer, Canopy Management shares a few thoughts on how SMEs can drive sales and growth through the Amazon product ecosystem: ______ Welcome to this MarTech Series chat Brian, tell us more…
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Paubox, a leader in HIPAA compliant email, recently appointed Cailin Pitcher as their new Vice President Of Marketing, we caught up with Cailin for a quick chat where she shared a few key learnings and experiences from her 20-year…
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Hootsuite recently welcomed Maggie Lower as their  new CMO, we caught up with Maggie for a chat on her new role and how she forayed into marketing; catch the complete conversation where Maggie talks about a few best practices for…
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A deeper understanding of your target audience allows you to properly customize your marketing and sales messaging to convey what matters at the right time to your future customers. Audience segmentation allows marketers and sales teams…
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