Paroma Sen

Tom Cheli, CEO at Frequence discusses changing trends in the media seller and typical B2B relationship in this chat with MarTech Series: _____ Welcome to this martech chat Tom, tell us more about Frequence? How has the platform evolved over the years?   Thanks for having me!  Frequence, the first end-to-end solution for media companies to automate and grow their local advertising sales; we do it by helping them sell more with great proposals, along with campaign execution and reporting. We have evolved by…

Confirmit and FocusVision recently merged to form Forsta, a customer experience and research technology that helps marketers drive impact; Noel Hamill, Chief Marketing Officer at Forsta joined us for a chat to talk about their new entity and the changing scope of marketing today: ______ Tell us more about Forsta and what it’s like driving marketing goals here?  Forsta is the newly merged business of Confirmit and FocusVision.  By merging together, we have created the leading Customer Experience and Research Technology…

Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory highlights the importance of having marketers understand the why behind customer’s changing behaviors and patterns in this chat: _____ Welcome to this martech chat Kirsten, tell us more about your role at FullStory? I joined FullStory as Chief Marketing Officer fairly recently, in December 2020. FullStory was founded by a team of ex-Google engineers who created a powerful digital experience intelligence platform that delivers insights to help brands perfect…

Joanna Catalano, Chief Growth Officer at Piano shares her thoughts on the cookie-less future that marketers have to embrace in this quick chat with MarTech Series: _____ Welcome to this martech chat Joanna, tell us more about Piano and your role there? Thank you so much for having me! I am chief growth officer at Piano, where we help organizations understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The Piano Analytics and Activation Platform…

Eric Berry, Co-founder and CEO at TripleLift shares a few snippets on TripleLift’s growth journey while discussing a few top trends in today’s adtech and digital ad spend market: _____ Welcome to this martech chat Eric, tell us more about TripleLift? We’d love to hear about the company’s journey through the years… It’s good to be here! Thanks for having me! In 2012, my co-founders, Ari Lewine, Shaun Zacharia, and I were working at a major ad tech company, when we identified a problem we believed to be worth…

Paige R Leidig, Chief Marketing Officer at NetBase Quid shares a few thoughts on the future of martech and the importance of sentiment analysis in marketing in this quick chat with us:  _______ Welcome to this martech chat Paige, tell us more about NetBase Quid’s platform? The NetBase Quid platform delivers consumer and market intelligence through deep contextual insights to reveal business trends, enable companies to better connect with their consumers, and understand the story behind their competitors and the…

What really makes a marketing team successful? While most marketing leaders would agree that the foundation revolves around having a smart combination of optimized marketing strategies (with the ability to pivot overnight, based on market dynamics) and a martech stack that compliments marketing and business goals; several others would opine that the list of ‘’essential’’ skills in a marketer really does depend on what kind of marketing team or long-term marketing goal an organization has laid out. One thing is for…

“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at Capgemini North America while sharing a few thoughts on the future of the digital CX and what marketers need to keep in mind: _______ Welcome to this MarTech chat Bibhakar, tell us more about your role at Capgemini and your journey through the years. I am a Vice President and Leader of…

Ed King, CEO and Founder at Openprise comments on how the development of RevOps and RevTech platforms will help sales and marketing teams realign their processes and strategies for better outcomes: _____ Welcome to this martech chat Ed, tell us more about Openprise and your journey as a tech founder so far… Thank you! At Openprise, we often say, “its garbage-in/garbage-out.” Let me tell you a bit about how we came up with that motto. Before starting Openprise, I ran marketing and product management at several…

In order to build better customer experiences, marketers and brand managers have to grasp a better understanding of their customer’s behaviors while constantly finding innovative ways in which to give them a customer journey worth coming back to; Clay Walton-House, Managing Director of Integrated Customer Loyalty Solutions at PK shares some thoughts: ______ Welcome to this MarTech chat Clay, tell us more about PK and your role? I’m the Managing Director of Integrated Customer Loyalty Solutions at PK. I advise…

Kim Sneum Madsen, CEO of Umbraco shares some thoughts on the future of CMS platforms and what CMS providers should be keeping in mind as they innovate further: _____ Welcome to this martech chat. Kim, tell us more about Umbraco. We’d also love to hear a bit about your days being CEO or ‘’Chief Friend Maker’’ at Umbraco… Umbraco is three things: Software - Community - HQ (company). Over the first 10 years, we were focused on creating our open source CMS through a community of engaged developers around the globe.…

Kevin O' Farrell, Associate Vice President at Analytic Partners shares a few thoughts on the importance of adopting integrated martech stacks to drive ROI in this quick chat while sharing a few B2B marketing best practices: _____ Tell us about Analytic Partners and your role there. I am Vice President of Client engagement for EMEA, which involves understanding clients needs and tailoring solutions to them. This involved getting a deep understanding of their marketing structure including martech and how they can…

Having a strong B2B social media plan is only becoming more important as marketing and martech trends evolve. With most of today’s B2B customers using online channels, reviews, self-explainers and social media to find out more about a product’s capabilities, it is not crucial for B2B marketers to not only maintain a strong social media presence, but to also drive marketing ROI with a more targeted and personalized approach. For marketers and business leaders, especially new martech entrants or tech startups that do not…

There has been an increased demand for programmatic ad and tech marketing solutions over the years, Julie Réali, Director of Programmatic Partnerships at Dailymotion shares her top observations in this MarTech Series QnA: ______ Welcome to this martech chat Julie, tell us more about Dailymotion and its growth journey over the last few years and especially newest innovations! Dailymotion has built its own ad tech stack and since then has been recording significant growth over the last few years, which is exciting. Our…

“Marketing and sales leaders should be keeping the customer at the heart of every decision they make, while making data-driven decisions instead of ones based on how they think people behave,” shares Isobel Peck, Chief Marketing Officer at Informa Connect while talking about a few changes in today’s marketing and B2B events marketplace. ______ Welcome to this martech chat Isobel, tell us more about Informa Connect, its journey and evolution through the years and during the ongoing pandemic! Informa Connect is…

Every marketer today needs to adopt a hyper-focused strategy to create a seamless customer experience, but this can’t happen without the right martech, David Greenberg, CMO at Act-On shares a few of his top martech adoption and marketing thoughts in this QnA: _______ Welcome to this martech chat David, tell us more about Act-On’s marketing journey through this still largely ongoing pandemic and some of the martech that helped drive goals during this time? It has been a challenging, uncertain year and Act-On is not…

With a growing interest in automated data collection solutions that source from multiple online sources, how will data and web scraping solutions evolve to serve changing sales and marketing needs? Julius Černiauskas, CEO at Oxylabs shares his thoughts: ______ Welcome to this MarTech chat Julius, tell us more about Oxylabs. Well, our business began back in 2015. Six years ago, there was barely a proxy industry to speak of. While the technology might have existed, there were few widespread uses for them. However,…

Euan Blair, Founder & CEO of Multiverse, a tech startup that is changing education and work for young adults talks about Multiverse’s journey and latest funding while sharing his observations on the importance of tech apprenticeships: _____ Hi Euan, please tell us more about your tech journey so far, being a startup founder (and its learnings) and of course, we’d love to hear about Multiverse! I started my career in investment banking, alongside people with very similar backgrounds and degrees from the same…

Meg Riat, Human Resources Director, Leaseweb USA chats about Leaseweb USA’s repeat-recognition as Virginia’s Best Places to Work while sharing a few tips on what it takes to drive employee cultures in today’s business environment: _______ Tell us a little about yourself Meg love to hear a little bit about you, and Leaseweb? My name is Meg Riat, and I am the Human Resources Director at Leaseweb USA. I’ve been with Leaseweb USA for a little over four years now. It’s been awesome to be a part of Leaseweb USA’s…

Driving deeper customer engagements requires marketers to track the right engagement data, Steve Daheb, Chief Marketing Officer at ON24 joins us to share some tips while talking about his top martech observations: _____ Welcome to this martech chat Steve, tell us more about ON24 and its growth journey over the last few years and some new (latest) innovations! Thanks for having me!  ON24 was founded with a vision to help businesses succeed through engagement in a digital world. Today, we are enabling thousands of…