Paroma Sen

Looking for a few proven re-branding best practices? Rachel Meranus, CMO at Transfix has you covered: ______ Welcome to this MarTech Series chat Rachel, tell us more about your marketing journey and what’s it been like being a 4X…
Read More...

Poorvi Shrivastav, GM and VP of Service Hub at HubSpot chats about a few trending customer service and customer experiences best practices in this catch-up: ________ Welcome to this MarTech Series chat Poorvi – tell us about your…
Read More...

In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
Read More...

Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
Read More...

Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
Read More...

Vinay Bhagat, CEO at TrustRadius emphasizes the importance of intent data in a typical B2B buying-selling environment in this quick catch-up with MarTech Series: ________ Welcome back to this 2022 MarTech series chat, Vinay, we’d love…
Read More...

If done well and backed by the proper plans, processes and especially marketing technologies, ABM (Account-based Marketing) can provide greater returns on marketing investments. While ABM has become commonplace in the B2B realm, there are…
Read More...

Jon Miller, CMO at Demandbase shares a few thoughts on what it takes to optimize core B2B marketing processes while taking us through some of Demandbase's newest innovations in this quick catch-up: _________ Welcome to this 2022…
Read More...

Jennifer Johnson, CMO at Illumio chats about the importance of leveraging better narratives and storytelling experiences to drive marketing output in a digital-first environment: ________ Welcome to this MarTech Series chat, Jennifer,…
Read More...

Ritu Kapoor, CMO at Lob chats about a few of the most common martech and marketing misconceptions in this quick catch-up: __________ Welcome to this MarTech Series chat Ritu, tell us about yourself and your foray into marketing? My…
Read More...

Jonathan Kay, CEO of Apptopia chats about top B2B dynamics that marketers need to consider when rethinking processes and plans: ________ Welcome to this MarTech Series chat Jonathan, tell us about your journey through the years and more…
Read More...

Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
Read More...

Travis Clinger, SVP Addressability and Ecosystem at LiveRamp chats about current day adtech practices and trends that B2B teams need to keep in mind when planning new campaigns: _________ Welcome to this MarTech Series chat, Travis.…
Read More...

Fabrice Martin, Chief Product Officer at Qualtrics discussed the various ways in which marketers today need to better understand and breakdown the end-to-end customer journey: ________ Welcome to this MarTech Series chat. Fabrice,…
Read More...

Ruoting Sun, Vice President, Product Marketing at Recharge Payments chats about shifting product marketing trends and what aspects marketers need to focus on in today's business climate: ______ Welcome to this MarTech Series chat…
Read More...

Michael Kraut, VP of OEM for Automotive at Experian chats about the role of advanced analytics in enabling better marketing journeys in this quick catch-up: _______ Welcome to this MarTech Series chat Michael, tell us more about your…
Read More...

What will The Future of Twitter Look Like with this new ownership? Tesla's Elon Musk officially bought Twitter for $44B; the announcement on Monday, April-25th ended weeks of market speculation that started around the time Musk bought…
Read More...

Bob Ciccone, EVP of Corporate Development at NetBase Quid chats about today's evolving marketing trends while discussing more on what marketers need to do to boost their multichannel presence: _________ Welcome to this MarTech Series…
Read More...

Is there a secret formula to better sales-marketing alignment? Kyle Lacy, SVP of Marketing at Seismic shares a few thoughts in this Q&A: ___________ Welcome to this MarTech Series chat Kyle, tell us about yourself and what inspired…
Read More...

Angeley Mullins, CMO & CGO at Latana chats about new age marketing skills and practices that marketing teams should adopt more of in this catchup: ________ Welcome to this MarTech Series chat Angeley, tell us more about yourself…
Read More...