Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in …
Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project
Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and …
JumpCrew Continues Rapid Growth, Expands Senior Leadership With Appointment of VP, SEO & Content
Gordy Casasco Joins Growing Leadership Team from Digital Agency Huge JumpCrew, a leading client acquisition platform, is continuing on its …
New Study: How Subscriptions Become Indispensable To Consumers’ Lives
New Research from Digitas Unpacks the Growing Need of Subscriptions–and What It Takes to Turn Them into Something Consumers Can’t …
Veras Retail Announces New Customer-Centric Loss Prevention Features in Its Leading Point-of-Sale Solution
The Integration of Appriss Retail’s Verify Solution with Veras CheckOut 10.2 Reduces Return Fraud and Abuse While Improving the Customer …
Survey of Retailers Reveals Mainstream Adoption of Recurring Revenue Programs in 2019
Eighty-Three Percent of Retailers Surveyed View Converting One-Time Buyers into Recurring Customer Relationships as Very Important for Their Overall Retail …
Videolicious Expands the Sales and Marketing Technology Landscape with New Category: Video Automation
Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at …
CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology
Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL …
Denver Ad Agency Cracks Millennial Marketing Code – Social Capital Advertising
Despite all the research and theories associated with Millennials, companies still struggle with how best to interact and communicate with …
I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category
Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s …
LeanData Launches Time-Based Routing to Accelerate the Lead-To-Revenue Cycle for Enterprises
Time-Based Lead Reassignment and Notifications Enable Businesses to Respond to Prospects Faster and Grow Revenue LeanData, the leader in Lead-to-Account …
Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure
The New POI Database Has Solved the Issue of Inaccurate Polygons, Noise and Incorrect Locations Common in Mobile Targeting Mobiquity …
Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement
Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) …
I-COM, Industry Leaders Define Value of Multi-Touch Attribution
I-COM, Flashtalking and Cadillac Collaborate to Deliver a White Paper Examining the Business Case and Value of Multi-Touch Attribution (MTA) …
New Survey Shows That 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals Than They Did One Year Ago
The Report from WBR Insights and SheerID Reveals Marketers’ Top 2 Concerns Are Differentiating in a Noisy Marketplace and Rising …
LinkedIn Introduces Latest Measurement with Google Campaign Manager for Better Attribution
LinkedIn Has Announced a Measurement Integration with Google Campaign Manager (Formerly DoublClick Campaign Manager), Now Part of Google Marketing Platform Bid …
Elite SEM Bolsters Executive Team; Taps Dalton Dorné as Chief Marketing Officer
Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning …
Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor
The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology …
Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans
Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively …
Study Finds Retailers See Over 20% Traffic Lift from Radio Ads
TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, …