Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to …
Ipsos MMA Announces the Next Generation of Multi-Touch Attribution by Releasing Version 2.0 of the Activate Unified Marketing Planning Platform
Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of …
MomentFeed Reports “Customer Brand Loyalty is on Life Support”
Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and …
NinthDecimal Updates Location Conversion Index with New Foot Traffic Analytics
NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot …
Reveal Mobile Launches Foot Traffic Attribution Solution
With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. …
Pernix Launches Attribution Application Solution to Brings Full Transparency to Performance Marketing Programs
New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete …
VuPulse Raises $1 Million in Series A Funding From Florida Funders and Bridge Angel Investors
VuPulse, the digital advertising industry’s only Post-Click Marketing Platform, announced Series A funding of $1.025 million led by Florida Funders, …
Multi-Touch Attribution Is Dead: Measured Launches Cross-Channel Incrementality Measurement for Marketers
Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining …
MSAB Chosen for Key Role in New European Union Funded Consortium Developing Mobile Forensic Technology Solutions for Law Enforcement
MSAB announced that it has been selected to support the research and development efforts of the FORMOBILE Consortium, which is …
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers Connect Marketing Data and Workflows with Allocadia to Improve Marketing Performance Allocadia, the creators of the Run Marketing platform, …
Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors
Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of …
Entrepreneurs Can Now Easily Sell Everywhere with the Launch of GoDaddy Marketplaces
GoDaddy Acquires Sellbrite, Enabling Customers to Sell on Amazon, eBay, Etsy, Jet, and Walmart.com via GoCentral Online Store For online …
How This Digital Agency Plans to Make Omnichannel Campaigns Quick, Easy, and Powerful
DirectMail.io is excited to announce the launch of the next iteration of its Omnichannel Marketing Platform, a unique tool designed …
Iterable Appoints Go-To-Market Veteran Jeff Samuels as Chief Operating Officer
Cross-Channel Customer Engagement Platform Expands Leadership to Accelerate Growth Iterable, the leading growth marketing platform for cross-channel customer engagement, announced …
C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)
Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable …
CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials
King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens, according …
More Retailers Seize Their Search Marketing Opportunity With Sidecar’s Technology Updates
Sidecar Is Now Using New Applications of Natural Language Processing to Continue to Improve the Performance of Retailers’ Ad Campaigns …
Branch Announces New Client Relationship: Adobe Creative Cloud
Branch’s Best-In-Class Deep Linking and Attribution Services to Deliver Better Customer Experiences and Measurement Across Adobe Creative Cloud Branch announced …
Free Social Networking Platform AgFuse Unveils New, Major Features for the Agricultural Community
AgFuse’s New Features, Including a Free Publishing System and Commodities Section, Further Enables Ag Professionals to Share and Access Valuable …
Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers
LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece …