Dan Granger, CEO and Founder of Oxford Road shares a few observations on the growing popularity of audio ads: _________ Welcome to this MarTech Series chat, Dan, tell us about yourself and more about Oxford Road…how has the agency…
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Airbridge, a unified measurement tool for mobile marketing, announced it has been officially recognized by Google as an App Attribution Partner. The two companies will work together to deliver reliable and accurate performance insights to…
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Gadgets like smartphones are here to stay, according to emarketer an average consumer spends 4 and a half hours on a mobile phone, this gives marketers another leeway to reach their consumers. They can make use of this opportunity to sell…
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Tools will enable social media managers to track and optimize top performing posts to drive more sales/revenue through social channels Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions,…
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Magellan AI the podcast analytics platform with the world's largest database of podcast advertising data, announced a new collaboration with Experian, the world's leading information services company. Experian's Identity Graph will power…
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The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe and NorthAmerica. Roivenue's AI-based technology will complement ScanmarQED's existing marketing mix modeling…
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Competition in APAC’s quick-service restaurant (QSR) industry is heating up. According to Technavio, the region’s food-service market is poised to grow to roughly AU$460 billion by 2025. To stand out in the saturated QSR space, it’s…
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Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today's marketers need to focus on to drive overall brand growth and ROI. ___________ Tell us how you got…
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Today's marketing leaders are operating in a complex environment. Trust me I know it. They are facing bear market budgets, having to adapt to the impact of the pandemic, which has created both altered workforce dynamics and customer…
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Domo, announced it was named to the Q3 2022 Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing…
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New signaling methodology in Version 3.0 more precisely tracks consumer engagement to give marketers even greater insight into which channels contribute the most to sales Claritas, a data-driven company that helps marketers achieve…
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The impending demise of third-party cookies on major browsers has some marketers rethinking the notion of marketing attribution itself. That’s a category error since attribution doesn’t depend on third-party cookies. Marketing attribution…
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Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for…
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Successful B2B marketing and sales require you to be strategic about who you talk to and how you talk to them. You have to focus on the specific markets, target accounts and stakeholders that are going to have the greatest impact in scaling…
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Measuring everything in marketing is a must! Marketing attribution relates to the process of evaluating everything about the various marketing and customer touchpoints your brand pursues. With today’s marketers primarily focusing on…
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Lyle Underkoffler, CMO at Smartly.io chats about key shifts in the marketing and advertising segments in this quick catch-up with MarTech Series: ______ Welcome to this 2022 MarTech Series chat, Lyle, tell us about your marketing…
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Industry-first in the site performance space, WebPageTest enables rapid prototyping of performance optimizations without any changes to deployed code Catchpoint®, a global leader in digital experience monitoring (DEM), announced today the…
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Mapp Cloud now integrates with the leading B2C digital commerce platform (VTEX), expands into the “No-code” domain (via Bubble.io) , and adds a cross-channel Marketing Calendar along with nine enhancements to other core features. Mapp, a…
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From analytics and CRM to emails and social media, automation has seeped into virtually every step of the marketing process. Despite how far it’s come, automated marketing will continue to scale, with global spending on marketing…
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Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its…
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