OTT effectiveness and contribution to the customer journey now measurable using new capabilities from LeadsRx LeadsRx announced new capabilities for over-the-top (OTT) advertisers…
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Annual Awards Program Recognizes Standout Global Marketing, Advertising and Sales Technology Allocadia, the leader in Marketing Performance Management (MPM), announced that it has been…
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"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please…
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We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic…
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AppsFlyer, the global attribution leader, today announced the launch of Zero, a free-for-life package as part of its Zero Budget Marketing initiative. The new initiative, geared towards…
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All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus…
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Beasley Joins Chief Outsiders After Serving as the Top Marketer for Global Enterprises. Accomplished marketing leader and strategist Ann Marie Beasley has joined Chief Outsiders, the…
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Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio…
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Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises…
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Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product,…
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Only 18 Percent of Consumers Search on Mobile for Brand Names MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are…
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NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is…
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With the Addition of Foot Traffic Attribution, Reveal Mobile Creates a New Standard for Location-Based Marketing and Foot Traffic Reporting. It’s Suite of Powerful Reporting and…
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New Proprietary Technology Addresses Industry Need for True Attribution Pernix, a digital marketing attribution application solution that guarantees advertisers complete control over…
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VuPulse, the digital advertising industry's only Post-Click Marketing Platform, announced Series A funding of $1.025 million led by Florida Funders, along with Bridge Angel Investors.…
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Industry Veterans from Visual IQ, Conversion Logic and MarketShare Build Next Generation Cross-Channel Marketing Measurement After two years of refining its technology, building its…
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MSAB announced that it has been selected to support the research and development efforts of the FORMOBILE Consortium, which is made up of 19 law enforcement, government, academic,…
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Customers Connect Marketing Data and Workflows with Allocadia to Improve Marketing Performance Allocadia, the creators of the Run Marketing platform, announced strong customer value…
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Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of the Jornaya…
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GoDaddy Acquires Sellbrite, Enabling Customers to Sell on Amazon, eBay, Etsy, Jet, and Walmart.com via GoCentral Online Store For online sellers, the ability to offer products across…
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