Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning …
Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor
The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology …
Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans
Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively …
Study Finds Retailers See Over 20% Traffic Lift from Radio Ads
TagStation Releases New Findings in Conjunction with the Radio Advertising Bureau TagStation LLC, owner of the Dial Report radio measurement platform, …
iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers
iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a …
LIQUI MOLY Partners up with the Chicago Bulls
German Oil Manufacturer Introduces Two-Year Advertising Contract with the NBA Team German oil and additive specialist LIQUI MOLY partners up …
LeanData Announces Final Ops-Stars 2018 Conference Agenda
The Largest Revenue Operations Industry Event Boasts More Than 40 Sessions, Supported by More Than 25 Leading B2B Sponsors LeanData, …
Impact Announces the Acquisition of Mediarails
Acquisition of CRM and Marketing Automation Platform for Discovery, Recruitment and Engagement of New Digital Marketing Partners Complements Existing Partner …
Amazon Marketing Agency CPC Strategy Acquired by Elite SEM
Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital …
Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses
New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One …
Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market
With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics …
Impact Bolsters Leadership Team to Support and Continue Rapid Growth
Seasoned Industry Veterans Appointed, Promoted to GM and CFO Positions, Will Guide Business Unit Acceleration During the Company’s Next Stage …
SheerID Expands Digital Verification Platform Enabling Marketers to Acquire Customers Across More Segments with Gated Offers
Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value …
For the Second Time, Search Discovery Appears on the Inc. 5000
Search Discovery is No. 2351 on Inc. magazine’s 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. …
Full Circle Insights Launches Jumpstart Program to Recommend Implementations That Generate ROI More Quickly
Program Applies Lessons Learned from Hundreds of Client Interactions to Accelerate Results from Customers’ New Funnel Management Strategies Full Circle …
Cuebiq and Brightline Team Up to Enhance OTT Ad Buys with Footfall Attribution
New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
Mobile Attribution Myth Busting: Mobile App to Site Tracking
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a …
Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space
Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, …
InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference
New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing’s Impact on Revenue InsightSquared, the leading provider of …