Society Pass, Vietnam's leading data-driven loyalty platform, has closed its Series C round. The new funds will be used to help drive Southeast Asia M&As including in Vietnam, Philippines and Indonesia. Since its launch, Society Pass…
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With this plan, businesses get the opportunity to position themselves digitally - fast and easily. GetResponse, the complete online marketing software, announces the launch of the Free-Forever plan - a suite of free marketing tools. With…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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Denver Ad-Tech Company Adds Josh Cariveau, as CRO, and Adam Woods, as CTO, bringing more than 30 years of combined experience to Choozle Choozle, a self-service programmatic advertising platform, announced the appointment of Josh Cariveau …
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Acquisition Strengthens Leadership Position in High-Speed, Presort Mailing Industry Postal Center International™ (PCI), the leading print, mail and marketing solutions partner, today announced the purchase of Arrowmail, a…
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New solution expands platform’s unbiased marketing attribution and measurement to understand lift and maximize ROI. Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox…
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Technology partnership with Interprefy provides flexible, real-time audio interpretation in 26 languages Intrado Corporation, a global leader in technology-enabled services, today announced a partnership between Intrado Digital Media and…
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Digital transformation consulting firm voolama is pleased to announce an official partnership with marketing content management software company Aprimo. voolama will be working as a value-added partner for Aprimo in order to provide…
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Former Head of Product Marketing at Zoom joins to lead go-to-market strategy and fuel next stage of company's growth Pathlight, a SaaS platform that helps organizations supercharge the performance of their customer-facing teams, today…
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Company receives highest possible scores in 12 criteria including Testing & Optimization, Product Vision, Market Approach, and Supporting Product & Services. Optimove, the leading global CRM Marketing platform, announced today that…
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Logical Media Group announced the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both…
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Vice President of Marketing, Rachel Spatz, was selected as a channel leader working to promote diversity, equity, and inclusion in technology. Today, NinjaRMM announced that Vice President of Global Marketing, Rachel Spatz, has been…
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A big part of scaling marketing ROI involves first establishing long-term customer relationships that drive repurchase and retention opportunities, Rikin Diwan, SVP of Marketing at Thimble shares more: ______ Welcome to this MarTech…
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New leader brings exceptional expertise in growing successful agencies with strong company cultures GES, a global experiential marketing partner to many of the world's leading brands, appointed Jeff Stelmach as Global President Brand…
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Transaction deepens SOCi's Local Search Leadership and Expertise SOCi, a leading all-in-one marketing platform built for multi-location marketers, announced it has acquired Brandify, an industry-leading provider of location-based digital…
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BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and…
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Revamped look and feel from easyDITA highlights expanded software capabilities in Content Operations for Knowledge Management Jorsek Inc., makers of the leading component content management system (CCMS) easyDITA is rebranding the company…
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David Britton, VP Industry Solutions, Global Identity & Fraud at Experian shares his thoughts on what it takes to balance consumer demand and business investments in an evolving fintech landscape of the future: ______ David,…
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It’s time to move out of maintenance mode. For many, 2020 was the year of the void—the year where if you were lucky enough to keep your job, you put everything in maintenance mode, kept your head down, and (strategically) hoped for the…
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The guide takes a look at some of the key milestones in the progression of Digitization as well as looking towards the future. Base22 has announced the release of their newest article: The History of Digitization.…
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