Marketing Attribution & Platforms

The Power of Event Automation for Better Connectivity in the Business

B2B Commerce, Marketing Attribution, Staff Writers

The Power of Event Automation for Better Connectivity in Business

Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business

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Sudipto Ghosh3 days agoApril 19, 2018 0 112

Content Marketing, Marketing Attribution

Percolate and Allocadia To Deliver Joint Solution To Empower Marketing Leaders

Percolate Partnership with Allocadia Highlights Two Best in Class Marketing Technology Providers’ Commitment to Help Marketers Percolate, the System of Record

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PRNewswire3 days agoApril 18, 2018 0 74

Analytics, Marketing Attribution

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is

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PRNewswireApril 12, 2018, 8:00 pmApril 12, 2018 0 68

Marketing Attribution

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation

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MTS Staff WriterApril 12, 2018, 5:46 pmApril 11, 2018 0 107

AI/ML, B2B Commerce, Marketing Attribution

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft’s Technology to Power It’s Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create

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Sudipto GhoshApril 12, 2018, 4:17 pmApril 12, 2018 0 85

Marketing Attribution

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital

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MTS Staff WriterApril 12, 2018, 3:15 pmApril 12, 2018 0 81

Marketing Attribution, Staff Writers

The Art and Science of Retargeting for Marketers in 2018

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C

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Abhinandan GhoshApril 10, 2018, 9:45 pmApril 16, 2018 0 270

Marketing Attribution, Marketing Clouds

HGS Acquires Majority Stake in Element Solutions

Adds Digital Transformational Capabilities in the Buy-Side Segment to HGS’ Digital Services Business Hinduja Global Solutions Limited (HGS), announced that

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PRNewswireApril 3, 2018, 9:21 pmApril 3, 2018 0 79

AI/ML, Analytics, Customer Experience Management, Marketing Attribution

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve

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PRNewswireMarch 31, 2018, 7:30 pmMarch 30, 2018 0 85

Analytics, Marketing Attribution

Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product

Tunity Strengthens Leadership Team with Former Nielsen and MGM Heavyweights to Build Analytics Product Tunity, the first application of its

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MTS Staff WriterMarch 29, 2018, 6:05 pmMarch 29, 2018 0 69

Analytics, Content Marketing, Marketing Attribution

Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

First-Of-Its-Kind Analytics Solution Helps Marketers Know the Impact Their Digital Content Has on Offline Sales Stoke, a full-service content marketing,

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MTS Staff WriterMarch 29, 2018, 12:41 amMarch 29, 2018 0 179

Marketing Attribution, Marketing Automation

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing

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prwebMarch 24, 2018, 6:01 pmMarch 26, 2018 0 Bizible

Analytics, Marketing Attribution

DCMN Releases DC Analytics, TV Attribution Technology to Public

DC Analytics Helps Digital Brands to Track and Attribute TV Campaigns for Free Performance TV pioneer DCMN has released its

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prwebMarch 17, 2018, 7:00 pmMarch 20, 2018 0 325

Audience Data, Marketing Attribution

Data Science Firm Civis Analytics Extends Partnership with comScore

Civis Analytics Will Continue to Use ComScore Viewership Data to Help Its Clients Improve TV Ad Modeling and Targeting Capabilities

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PRNewswireMarch 9, 2018, 6:26 pmMarch 9, 2018 0 629

Audience Data, Marketing Attribution

Rockerbox Introduces Recency Marketing Platform to Activate Online Audiences

The Rockerbox Recency Marketing Platform Provides Insights, Attribution, and Activation Solutions Built on Recent User Behaviors Rockerbox has announced the launch

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Sudipto GhoshMarch 8, 2018, 7:39 pmMarch 8, 2018 0 362

Marketing Attribution

MediaMath and Cision Bridge Paid and Earned Media

Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology MediaMath and Cision

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MTS Staff WriterMarch 8, 2018, 3:40 pmMarch 9, 2018 0 1000

Marketing Attribution, Staff Writers

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth Two marketing technology leaders in our MarTech RADAR 2018,

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Sudipto GhoshFebruary 27, 2018, 6:45 pmFebruary 27, 2018 0 668

Marketing Attribution

Fospha Announces $7.4 Million in Funding; Ex-Google Chief Joins Board

Fospha, the leading provider of marketing attribution and optimization software, announced they have raised £5.3m ($7.4m) in funding led by

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PRNewswireFebruary 21, 2018, 11:59 pmFebruary 22, 2018 0 534

Analytics, Audience Data, Marketing Attribution

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Marketing Technology Leader Tapad Shifts to Identity-Driven Model Launching New Vertical-specific Customer Data Platform Tapad, the company reinventing personalization for

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MTS Staff WriterFebruary 20, 2018, 9:14 pmFebruary 20, 2018 0 534

Marketing Attribution

AppsFlyer Opens New US Headquarters in San Francisco’s South of Market District

Supports Significant Team And Client Base Growth Since 2016 AppsFlyer, the global leader in mobile attribution and marketing analytics, announced

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MTS Staff WriterFebruary 15, 2018, 11:33 pmFebruary 15, 2018 0 744

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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