New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in …
TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software
Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …
Mobile Attribution Myth Busting: Mobile App to Site Tracking
Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a …
Dynamic Yield Scoops $32 Million in Series D Funding to Head into First Personalization-Anywhere Space
Dynamic Yield Recently Named Leader by Gartner 2018 Magic Quadrant for Personalization Engines Dynamic Yield, the AI-powered omnichannel personalization engine, …
InsightSquared Announces Expansion Into Marketing Analytics at Annual Ramp Conference
New Marketing Dashboards Will Help Marketers Better Measure, Understand, and Optimize Marketing’s Impact on Revenue InsightSquared, the leading provider of …
Marketing Evolution Awarded Patent Recognition for Latest Innovation
US Patent No. 10,032,121 Recognizes Development of Best Practice Engine Leading provider of marketing analytics and attribution, Marketing Evolution, announced it was …
MTA Mythbusting: Reality Versus the Noise in the Marketplace
Marketers are finally beginning to embrace multi-touch attribution (MTA) as a way to make in-flight optimization decisions in market, because …
Myntra Partners with WebEngage to Power Their User Engagement Strategy
Online fashion retail major Myntra has chosen to employ the services of Marketing Automation platform WebEngage to power their User …
How Often Do You Oil Your Social Media Strategy?
What Stops Modern Marketing Teams from Oiling their Social Media Strategy Regularly Compared to Their Marketing Automation and Email Marketing …
Amazon Versus Google Search: Who Is Winning the Battle and How?
Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement …
Allant Group Expands Partnership with Sprinklr to Deliver Optimized Marketing Execution Across Owned, Earned and Paid Media
The Partnership Helps the World’s Largest Brands Implement Sprinklr’s Customer Experience Management Platform Allant Group, a nationally recognized, data-driven analytics …
Mixpanel and Zendesk Partner to Expand the Future of Data-Driven Customer Experiences
Leading Companies Including Hinge, Lemonade, and Depop See User Analytics as a New Driver of Product Innovation and Exceptional Customer …
New Updates to Tune Links Delivers A Refined Path to Cross-Channel Attribution
Enhanced Linking Technology, Together with Powerful Attribution Analytics, Enables Marketers to Measure and Manage Omnichannel Marketing Performance TUNE has announced at Postback new …
TechBytes with Ben Gaines, Group Product Manager, Adobe
Ben Gaines Group Product Manager, Adobe Forrester recently named Adobe as a leader in their latest Forrester Wave: Customer Analytics Solutions …
PubWise Now Connects Publishers and Ad Networks to Google AdX
Small- to Mid-Sized Companies Can Now Gain Access to Today’s Most Powerful Programmatic Advertising Tool PubWise, a smarter header-bidding technology …
Dialpad Raises $50 Million in Series D Funding to Reinvent the Phone Call
Company Doubles Down on Innovative AI Capabilities, Expands Talent Base Dialpad, the pure-cloud business communications provider, announced it has raised $50 …
Activating Customer Data with AI-Based Technologies in Business
To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to …
Implementing Multi-Touch Attribution: 7 Best Practices
The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage …
Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the …
Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform Consumer Insights
Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The …