It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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Brands today are operating in a world of incredibly short attention spans. Both consumers and brand marketers are overstimulated and overwhelmed by a surplus of data and information. For brands, determining what data to pay attention to and…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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Too often, email is treated like an afterthought. An age-old tool for sending notifications or batch-and-blasting subscribers with information, hoping something sticks.  But think about it: Few other channels exist where people willingly…
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On average, content marketers spend 33 hours per week creating content. That’s what more than 100 marketers told us as part of Casted’s “State of the Content Marketer” report. With the 7 hours they have left in their workweek, marketers…
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Like air traffic control for B2B networking, keepwith® uses customized technology to help people network better. B2C rollout to follow keepwith®, a groundbreaking startup today announced the launch of new technology,…
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Bob Ciccone, EVP of Corporate Development at NetBase Quid chats about today's evolving marketing trends while discussing more on what marketers need to do to boost their multichannel presence: _________ Welcome to this MarTech Series…
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Tailwind, a leading small business marketing software platform, has surpassed one million members. The growing user base relies on Tailwind for strategic marketing automation. With deep roots in social media marketing, Tailwind is…
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As everyone in the digital ad space is well aware, the days of third-party cookies are numbered—and, in fact, they’re already mostly gone. At this point, more than half of all users have long been using devices and browsers that no longer…
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Angeley Mullins, CMO & CGO at Latana chats about new age marketing skills and practices that marketing teams should adopt more of in this catchup: ________ Welcome to this MarTech Series chat Angeley, tell us more about yourself…
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Influencer marketing spend has skyrocketed in recent years, more than doubling to $13.8 billion as of 2021. But the growth spurt has not come without growing pains. In Europe, 62% of B2C marketers say measuring the effectiveness of…
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Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today's self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:…
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Account-based marketing (ABM) is a combined effort of the marketing team and sales team to target individual high-value accounts and turn them into customers. This marketing technique is used when a company targets only high-value clients.…
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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) is a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the…
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The digital Creator renaissance is happening and there’s no way to deny it. Creators are sprouting up and launching their careers at an insane rate, with more than 50 million “creators” going strong online.  Unfortunately, Mo’ Creators…
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Global Independent Omnichannel Ad Exchange Taps Former OpenX Executive Richard Ottoy to Expand Global Footprint Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the opening of its new office in …
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Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall product strategy and innovation roadmap for the company.…
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Customers have always been important to market research. But with the recent surge of brands accounting for customer experience in strategies, their importance is even more pronounced. According to a study conducted by PwC, 32% of all…
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Within the marketing and digital ad industry, amateurs and pros face similar kind of challenges. Amidst the constant chaos it is important to find the right way to reach niche audiences with the right messaging at the right time to turn…
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Affise Reach empowers brands to manage, optimize, and scale partnership marketing campaigns Partnership marketing tech provider Affise has launched its latest product: Affise Reach. Affise Reach allows brands to directly organize,…
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