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TV Advertising

Comscore and IHS Markit, PlaceIQ, and TransUnion Launch First Cookie-Free Audience Targeting Solution at Scale

Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted partner for planning, transacting and evaluating media across platforms, Comscore is excited to launch Predictive Audiences – the industry's first cookie-free targeting capability that enables advertisers to reach audiences…

TechBytes with Jay Prasad, Chief Strategy Officer at LiveRamp TV

Hi Jay, please tell us about your current role and the technology you handle at LiveRamp. As the Chief Strategy Officer for LiveRamp TV, I am tasked with the role of executing strategic and revenue partnerships that accelerate the industry's move to scale liquidity in cross-screen marketing and outcome-based measurement. As the lines between TV, streaming and digital advertising continue to blur, the industry is in dire need of a neutral, scalable platform that can unify marketers, agencies, programmers and distributors…

LG Acquires Controlling Stake in TV Data and Measurement Firm Alphonso

LG to Utilize Video AI-Powered Solutions to Grow Global Smart TV Software and Content Service Business LG Electronics (LG) and Alphonso announced a significant investment by LG in Alphonso to bring together the two TV industry leaders’ technologies and innovations to LG’s smart TV lineup. With this investment of nearly USD 80 million, LG will become Alphonso’s largest investor with a controlling stake of more than 50 percent. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory…

TEGNA Extends Multi-Faceted Partnership with FreeWheel

Partnership enables enhanced, automated access for media buyers to Premion’s CTV/OTT ad platform TEGNA, Inc. and FreeWheel, a Comcast Company, announced a new multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion. Under the terms of the deal, TEGNA will continue working with FreeWheel to help enhance business operations in several different ways, including using FreeWheel’s Strata platform to process electronic orders through…

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform Across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021 Cadent, the advanced TV platform company, announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global, one of the world's leading converged video, broadband and communications companies. Cadent has now expanded its automated addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow…

Cliffside Malibu Launches “You are Not Your Addiction” TV Advertising Campaign

Fifteen years since inception and two years after the Woolsey fire, the iconic Malibu treatment center helps those struggling with addiction understand the value of perseverance Cliffside Malibu, a premier drug and alcohol treatment center in Southern California since 2005, announced today the launch of "You Are Not Your Addiction," a new television advertising campaign that supports the organization's commitment to holistic, evidence-based treatment. The ads focus on the complex, nuanced and highly personal stages of…

Kinetiq And MarketCast Team Up To Bring Competitive Benchmarking To Tune-In TV Attribution

MarketCast and Kinetiq have teamed to advance tune-in attribution by combining MarketCast's advanced data science capabilities with Kinetiq's comprehensive ad detection covering 1,600 channels in all 210 U.S. DMAs. The combined capabilities produce powerful data-driven insights and empower TV networks with transparent competitive benchmarking to understand tune-in campaign effectiveness for the first time. Marketing Technology News: Cision Names Tim Moylan Chief Revenue Officer "With MarketCast's ability to use data…

FreeWheel to Acquire Ad Tech Leader Beeswax

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem FreeWheel announced that it has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. The acquisition will expand FreeWheel’s current programmatic marketplace capabilities across all forms of television and video advertising, including Connected TV (CTV) and Set-top Box Video on Demand (STB VOD). This transaction is expected to close in January 2021, pending regulatory approvals.…

Oracle Exposes Largest CTV Ad Fraud Operation Ever

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Empower Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers Cadent, the advanced TV platform company, announced that Empower, the independently-owned media agency known as The Un-Holding Company is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease. Empower will use the patented TV mapping technology behind…

Samba TV Reports Strong Growth and Continued Momentum in 2020

Samba TV, the leading provider of global TV data and audience analytics, announced it achieved another record year in 2020, surpassing 2019 figures and achieving more than $100 million in revenue globally. Samba TV’s success comes in the face of headwinds created by the global pandemic, an event that led to historic shifts in the TV industry as audiences migrated to streaming at a faster than expected rate. “Samba TV is on a mission to fundamentally transform the television viewing experience,” said Ashwin Navin, Co-founder…

Ampersand and IHS Markit Announce Availability of 500+ New Polk Audiences in Ampersand’s AND Platform

Leading TV ad planning, buying & measurement platform company partners with Polk Automotive Solutions by IHS Markit, a best-in-class automotive intelligence resource, to offer auto brands seamless access to new vehicle buyers on the largest source of Multiscreen TV in the US Ampersand, the audience-first TV advertising sales and technology platform company, announced it has integrated 500+ custom Polk Audiences by IHS Markit into the AND Platform, Ampersand's TV ad planning, buying and measurement platform launched at…

Samba TV Adds TiVo to Partner Ecosystem as Part of Continued Investment in Broadening Reach, Representation, and Understanding of TV…

Samba TV, the global leader in television data and omniscreen measurement, announced that it has partnered with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, as part of its continued investment in broadening reach and representation of its dataset across millions of households globally. The integrated dataset can now precisely measure the impact of live and time-shifting linear TV usage on reach, frequency, and ad effectiveness. This partnership with TiVo…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Spearad Raises $1 Million + Seed Funding

Spearad, the emerging Addressable TV vendor, announced today that is has secured over US $1M in Seed financing. The funding round was realized with Fund Hessen-Kapital III, Fraser & Company, Richard Reimer of law firm Hogan Lovells, and industry veteran Ralf Jacob, who also joined the company´s advisory board. Richard Reimer and Philipp Kobus of Fraser will serve as non-executive advisors to the management team. Existing investor Leverage Invest & Consult GmbH, represented by Michael Schultheiss, also participated…

Wurl Appoints Kris Johns Vice President of Advertising

Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), announced that Kris Johns has been promoted to the newly created position of Vice President, Advertising. Kris has been with Wurl since 2017, first as Vice President of User Experience and subsequently as Vice President of Product. Recently, he has increasingly been focused on the advertising side of the business as Wurl's monetization services have become more and more important to customers on the growing Wurl…

Comscore Announces Renewal and Expansion with Gray Television for Local TV Measurement

Gray now using Comscore local TV currency exclusively in 87 of their 94 markets Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore's measurement services for the vast majority of its market footprint representing approximately 19 percent of all US television households. Marketing Technology News: Medallia Named a Leader in Gartner Magic Quadrant for Voice of the Customer In this…

TVSquared Celebrates 1 Million TV Campaigns Measured

TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran across linear TV and multiple OTT platforms. TVSquared measures TV how people watch it – across all platforms and devices. Buyers and sellers in more than 75 countries rely on TVSquared’s ADvantage platform for real-time measurement of reach and frequency, reach extension, outcomes and…

Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time to Acr-Powered Programmatic TV Video…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Acxiom Selects Cadent as TV Data Activation Partner

Cadent, the advanced TV platform company, announced an expanded partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, allowing TV advertisers to activate against custom audience segments faster and more efficiently and get real-time, pre-campaign insights. Through the partnership, Acxiom's thousands of brand customers can activate data within television, using the Acxiom data they've come to know and trust. Advertisers will…