Brand Safety Archives — MarTechSeries

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically

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Sudipto Ghosh3 days agoApril 18, 2018 0 279

Brand Safety

Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety

Oracle’s Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from

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Sudipto GhoshApril 12, 2018, 6:30 pmApril 12, 2018 0 83

AI/ML, Brand Safety, Native & Programmatic Advertising

PubMatic Announces Global Supply Path Optimization Partnership With Sizmek

Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side

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PRNewswireApril 11, 2018, 8:10 pmApril 11, 2018 0 99

Brand Safety

MarkMonitor Finds, Nearly Half of Brands Admit That Sales Are Lost to Counterfeiting

One-Third of Brands Surveyed Reported a Loss of More Than 10% New research from MarkMonitor, the world leader in enterprise brand

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Sudipto GhoshApril 10, 2018, 6:15 pmApril 10, 2018 0 71

Brand Safety, Video Advertising

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of

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MTS Staff WriterApril 9, 2018, 11:44 pmApril 9, 2018 0 86

Brand Safety, Video Advertising

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company

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PRNewswireApril 4, 2018, 3:20 pmApril 4, 2018 0 123

Brand Safety, Privacy and Regulations

Image Protect Inc. Releases New Disruptive Digital Licensing Model IPShare

IPShare Is Set to Disrupt the Current Copyright and Licensing Landscape Image Protect Inc., the global leader in end-to-end copyright

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PRNewswireApril 3, 2018, 2:14 pmApril 3, 2018 0 106

Analytics, Brand Safety

comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud

Certifications Highlight ComScore’s Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal

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MTS Staff WriterMarch 29, 2018, 9:01 pmMarch 30, 2018 0 66

Analytics, Brand Safety, Native & Programmatic Advertising

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot Introduces New Array of Features to Its Programmatic Sales Strategy, Features to Optimize Inventory and Data Management, Ensure Brand

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MTS Staff WriterMarch 23, 2018, 6:50 pmMarch 23, 2018 0 105

Brand Safety, Native & Programmatic Advertising, Sales & Marketing

Targetspot Innovates Its Programmatic Offering: Transparency, Addressable Inventory and Measurement

Targetspot, the Largest Most Advanced Digital Audio Advertising Platform, Introduced Several New Innovative Features to Its Programmatic Sales Strategies Targetspot

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PRNewswireMarch 21, 2018, 8:45 pmMarch 21, 2018 0 146

Brand Safety, Native & Programmatic Advertising

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts

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PRNewswireMarch 20, 2018, 4:53 pmMarch 20, 2018 0 128

Brand Safety, Native & Programmatic Advertising, Video Advertising

Beachfront and White Ops Expand Partnership To Clean Up Connected TV Advertising

Beachfront Video Inventory for Connected TV Advertising Across Mobile, Desktop and CTVs is Backed By White Ops Beachfront, a leading

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Sudipto GhoshMarch 15, 2018, 7:35 pmMarch 15, 2018 0 192

AI/ML, Brand Safety, Video

AI to End Brand Safety Crisis? AnyClip Got the Answers…

AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers AnyClip, an AI-driven video content and data

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Sudipto GhoshMarch 13, 2018, 7:30 pmMarch 13, 2018 0 427

AI/ML, Brand Safety

Leaders from P&G, Facebook, Google & More Join the Lineup for 4A’s Accelerate Conference

Speakers for the Annual Conference Include Actor John Leguizamo, P&G’s Marc Pritchard, Facebook’s Nada Stirratt and Google’s Allan Thygesen The

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PRNewswireMarch 12, 2018, 8:50 pmMarch 12, 2018 0 408

Brand Safety, Native & Programmatic Advertising, Staff Writers, Video Advertising

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends

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Sudipto GhoshFebruary 27, 2018, 8:17 pmFebruary 27, 2018 0 800

Brand Safety, Guest Authors, Native & Programmatic Advertising

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation

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Todd KrizelmanFebruary 23, 2018, 5:46 pmMarch 6, 2018 0 855

Brand Safety, Guest Authors, Native & Programmatic Advertising, Video, Video Platforms

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of

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Bill JenningsFebruary 14, 2018, 5:00 pmFebruary 14, 2018 0 661

Brand Safety, Video Advertising

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory

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PRNewswireFebruary 5, 2018, 7:54 pmFebruary 5, 2018 0 413

Analytics, Audience Data, Brand Safety, Sales & Marketing

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad

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PRNewswireFebruary 2, 2018, 11:45 pmFebruary 2, 2018 0 432

AI/ML, Brand Safety

Facebook Viewed As Least Brand-Safe Platform, LinkedIn Most Safe, According to GumGum Research

Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken

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MTS Staff WriterJanuary 25, 2018, 7:39 pmJanuary 29, 2018 0 711

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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