The New Solution, Individually-Tailored Based on an App’s Natural User Flow, Harnesses AI and Machine Learning to Stop Bot Abuse …
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …
Trademark.com Launches to Keep Small Businesses Safe from Copycats
User-Friendly Online Tool Provides World-Class Trademark Protection to Make Safeguarding Brands Easy & Affordable Trademark.com, an all-in-one trademark protection tool, …
SRAX’s BIGtoken App Gains Worldwide Appeal With 11 Million+ Registered Users
BIG Gains Continued Momentum as Registered Users grow to 11 Million Globally Social Reality, Inc., a digital marketing and consumer …
tribeOS, The World’s First Transparent Advertising Marketplace, Debuts New Demo Video
Watch how Digital Advertisers can Create More Profitable Campaigns Free from Ad Crime The digital advertising ecosystem is broken. Ad …
DoubleVerify Expands Mobile App Brand Safety Protection to Over 75 Content Categories
New Brand Safety Capabilities Expand Brand Reputation Coverage in Mobile App Environment DoubleVerify (“DV”), the leading independent provider of marketing …
Smaato Leads In-App Exchanges by Achieving TAG Anti-Fraud Certification
TAG Certified Against Fraud Seal Demonstrates Smaato’s Commitment to Mobile Marketplace Protection and Innovation Smaato, the leading global real-time advertising …
Amit Seth Named GroupM’s Global Chief Product & Data Officer
GroupM has appointed Amit Seth as Global Chief Product & Data Officer. In this new role, Seth will lead product development …
When It Comes to Advertising, Online Users Get It; Just Let Them Stay in the Driver’s Seat
80 Percent of British Online Users Recognize the Role Advertising Plays in Keeping the Internet Free, Says New Research from …
Escalated Launches Real-Time Fraud Prevention and Monitoring SAAS Platform
New, Affordable Ad-Fraud and Bot Protection for Advertisers, Marketers, Publishers, Website Owners and the Ad Tech Industry Escalated recently announced …
AppDetex Secures $10 Million in Series B Funding to Fuel Growth
AppDetex, the global digital risk protection leader in combatting misuse of intellectual property, brand infringement, fraud, and piracy, announced it …
Industry First AI-Powered Video Analytics from Talkwalker Finds the Other Half of Conversations Brands Have Been Missing
For the First Time in Social Listening History, Companies Can Monitor Their Brand Mentions, in Text, Image, and Now in …
GroupM and The 614 Group Announce Agency Partnership on The Brand Safety Series
GroupM Has Partnered with the 614 Group to Produce the Only Executive-Focused Event Dedicated to Addressing Brand Safety’s Toughest Challenges …
AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud
Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced …
RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality Guidelines” and Earns New “Certified Against Malware” Seal
RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group …
Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention
Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White …
MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising
TEGNA’s Premion Leveraging MadHive’s Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known …
zvelo Partners with YouAppi To Prevent Fraudulent Bot Traffic
YouAppi’s Commitment to Quality and Fraud Prevention Ensures Marketers Only Pay for High-Quality, Human Engagement YouAppi, a leading growth marketing platform …
TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry
Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from …