Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic …
Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …
Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube
New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic …
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling
“The Daily Edition,” “10 for Today,” “Vote 2018,” “The Culturist” and “The Insight” Showcase Flipboard Curation In New Environment Flipboard rolled …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …
Scout24 Media Makes Advertising Business More Secure
Successful Implementation of the Media Trust’s Digital Vendor Risk Management Solution The Media Trust announced the successful implementation of its …
InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences
Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms …
comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era
Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, …
Valossa Introduces Video Recognition Solution for Reviewing Inappropriate Video Scenes
Valossa AI Delivers World-Leading Video Intelligence to Content Moderation and Compliance Teams Valossa, a leading video recognition, and content intelligence …
Red Points Launches New Online Brand Protection Solution to Monitor and Optimise Businesses’ Distribution Networks
Red Points, the Barcelona-based online brand protection specialist, launched a new Online Distributor Compliance (ODC) solution to help brands worldwide …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
Revcontent Recognized with “Best Overall AdTech Solution” Award
Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall …
Protected Media Launches Pre-Bid Solution for Improved Ad Verification
Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by …
TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust
Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, …
Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its Partners
Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership …
RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language Processing
RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced …
Interview with Chrissie Jamieson, VP Marketing, MarkMonitor
"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset …
Google Marketing Platform Gets a New Enriching Destination for Content and Analytics
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …