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Native & Programmatic Advertising

Straight Talk: Rectifying an Industry Entrenched in Unethical Behavior

Somer Simpson Dec 23, 2020 0
Every industry is plagued by unethical behavior. Adtech seems to suffer the most. Advertising technology or Adtech trend continues to evolve during the pandemic crisis. It’s no secret…
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Advertising Trends

The Latest Martech Tools and a Lot of Trust: How Service-Based Businesses can Stay Competitive in a…

Corey Quinn Dec 21, 2020 0
Local, service-based business owners, like lawyers, dentists, and plumbers, have a lot on their plates. Not only are they running a trades business, but they also must deal with the…
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Native & Programmatic Advertising

How Marketers Can Deliver on Privacy Without Compromising on Performance

Madan Bharadwaj Dec 7, 2020 0
Finding the Right Balance with Experimentation-based Measurement between Delivery on Privacy and Adtech Performance.
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Brand Safety

Study Shows 90% Less Fraud in TAG Certified Channels in U.S.

PRNewswire Nov 3, 2020 0
New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's…
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Brand Safety

Zefr Selected as Brand Safety Reporting Partner by YouTube

PRNewswire Oct 21, 2020 0
Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed…
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Brand Safety

Brand Safety Institute Names Louis Jones as Incoming Brand Safety Officer in Residence

MTS Staff Writer Oct 14, 2020 1
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs The Brand Safety Institute (BSI), a nonprofit advertising industry…
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Brand Safety

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across…

Sudipto Ghosh Oct 6, 2020 0
In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report…
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Interviews

MarTech Interview with Brian Atwood, CEO at NOM

Sudipto Ghosh Oct 1, 2020 0
"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your…
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Brand Safety

Safety First: The Difficult Task of Staying Brand Safe in 2020

Will Braithwaite Sep 22, 2020 0
Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits…
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Video Advertising

IAS and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for…

PRNewswire Aug 12, 2020 0
Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory…
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Brand Safety

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety

PRNewswire Aug 7, 2020 0
Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's…
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Brand Safety

How to Shelter Ads in Brand Safe Environments During COVID-19

Nickolas Rekeda Aug 3, 2020 0
Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly…
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Audience Data

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

Omri Orgad Jul 30, 2020 0
2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital…
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Brand Safety

TAG and JICWEBS Announce Merger of Digital Ad Industry’s Leading Anti-Fraud and Brand Safety

PRNewswire Jul 29, 2020 0
Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading…
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Brand Safety

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

PRNewswire Jul 20, 2020 0
Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head…
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Brand Safety

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls

MTS Staff Writer Jul 20, 2020 0
New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments LoopMe, the outcomes-based video platform, announced it has…
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Native & Programmatic Advertising

Leading Contextual Advertising Company Media.net Joins IAB Tech Lab’s Board of Directors

Globe Newswire Jun 15, 2020 26
Media.net will support the group’s contextual guidance and technology efforts, while providing global leadership and expertise Media.net, a leading contextual advertising company,…
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Brand Safety

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

MTS Staff Writer Jun 4, 2020 0
Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry…
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Native & Programmatic Advertising

BroadbandTV Corp. Receives Certification from Trustworthy Accountability Group (TAG)

MTS Staff Writer May 22, 2020 0
TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world…
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Brand Safety

VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health…

MTS Staff Writer May 20, 2020 0
VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day,…
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