As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …
Unbotify Named Gartner 2018 Cool Vendor in Advertising
Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses
Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp …
MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology
Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …
Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition
Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
Here’s How Marketers Can Avoid Brand Safety Violations
Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, …
Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures
Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, …
Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising
Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it …
SpotX Expands Horizon to Ensure Brand Safety by Filtering Out Fake News Content and Brand-Objectionable Categories
SpotX Strengthens Partnership with zvelo Preventing SpotX’s Advertising Partners from Running Ads Alongside Fake News and Problematic Content Related to Terrorism, …
Tremor Video DSP Becomes First Video DSP to Mandate Brand Safety for Advertisers
Tremor Video DSP Partnered with Grapeshot to Add Contextual Intelligence Capabilities to Their Programmatic Video Platform Tremor Video DSP and Grapeshot …
Revcontent Becomes a Board Member with the Coalition for Better Ads
Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation …
Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting
eZanga CEO, Rich Kahn Spoke About How LeadThink Used Anura and Found That Insight Into Organizational Ad Fraud Increased Dramatically …
Oracle’s Moat Unveils New Invalid Traffic Detection Capabilities for Enhanced Brand Safety
Oracle’s Moat Achieves Rigorous MRC Accreditation for SIVT of Desktop and Mobile Web Traffic Moat’s Advanced Functionality Uses Insights from …
PubMatic Announces Global Supply Path Optimization Partnership With Sizmek
Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side …
MarkMonitor Finds, Nearly Half of Brands Admit That Sales Are Lost to Counterfeiting
One-Third of Brands Surveyed Reported a Loss of More Than 10% New research from MarkMonitor, the world leader in enterprise brand …