White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white …
Privacy Group Brings Websites of Pharma and Apparel Brands into Compliance with Best Practices
Digital Advertising Accountability Program released new actions detailing its efforts to provide consumers with marketplace choice about their digital privacy. …
Follow The Disney Principle: Move From Brand Safety to Consumer Trust
At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight …
VAB Expands Marketing And Communications Team
Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, …
DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a …
Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free …
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic …
Putting Brand Safety in Context for Digital Publishers
Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
Dailymotion Makes Global Investment in Brand Safety
Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A …
Lost and Found: YouGov Survey Finds Large Ecosystem of Consumers Who Use Ad Blockers But Allow Certain Ads
Eyeo Commissioned Yougov to Run a Survey; Finds Users Understand That Ad Filtering Keeps Free Content Available on the Internet …
Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023
TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due …
AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT
Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, …
How AdsDax Is Leveraging Blockchain in a Bid to Defeat Ad Fraud
Ad Tech Firm Unveils Ambitious Plans to Tackle Ad Fraud in an End-To-End Platform With Blockchain at Its Core AdsDax, …
ADK, Japan’s Third-Largest ad agency, partners with CHEQ for Brand Safety and Anti-Fraud Prevention
ADK, Japan’s third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile
Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …
Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million
Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company’s Round …