The Company’s Latest Adtech Solution, Verity, Leverages Proprietary AI Technologies to Scan Web Content – Including Images – for Contextual …
SmartDrive and Averitt Express Renew Partnership with Multi-Year Contract
Fleet Experiences Multi-Million Dollar Liability Savings Due to Exonerations from Video-Based Safety Solution SmartDrive Systems, a leader in video-based safety …
Reputation House Launching Brand Reputation Management Application
The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The …
Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses
Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising …
Bidstack’s £10 Million Trade Deal Signals the Dawn of a New Ad Category
Bidstack, the in-game advertising group, has entered into a £10m trade deal that represents the first-ever major investment from an agency …
Reuters Partners with Facebook Journalism Project to Help Newsrooms around the World Spot Deepfakes and Manipulated Media
Reuters, the world’s largest multimedia news provider, announced the launch of an e-learning course to help newsrooms around the world …
CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories
Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has …
Brand Safety Requires Effective Identification Measures
White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white …
Privacy Group Brings Websites of Pharma and Apparel Brands into Compliance with Best Practices
Digital Advertising Accountability Program released new actions detailing its efforts to provide consumers with marketplace choice about their digital privacy. …
Follow The Disney Principle: Move From Brand Safety to Consumer Trust
At a recent panel about brand safety, Lisa Valentino EVP, Client & Brand Solutions at Disney provided some great insight …
VAB Expands Marketing And Communications Team
Marianne Vita Promoted to Senior Vice President, Director of Integrated Strategy & Marketing Nellie Chung Joins VAB as Vice President, …
DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions
What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a …
Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces
In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free …
Nielsen and OpenSlate Form Strategic Alliance to Integrate Leading Audience and Brand Safety Measurement for Global Marketers
Answer to Marketers’ Demands for Increased Transparency and Safety in Digital Advertising Nielsen announced it has entered into a strategic …
Putting Brand Safety in Context for Digital Publishers
Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
Dailymotion Makes Global Investment in Brand Safety
Industry Veteran Grégory Jamet Joins as Dailymotion’s First Global Head of Brand Safety Dailymotion, the Vivendi-owned video platform dedicated to …
PubMatic Q2 Report Signals Growing Focus on Combating Advertising Fraud
Advertisers Ditch Open Market in Favour of Private Marketplaces for Better In-App Integrity Premium digital technology company, PubMatic, released the …
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A …
Lost and Found: YouGov Survey Finds Large Ecosystem of Consumers Who Use Ad Blockers But Allow Certain Ads
Eyeo Commissioned Yougov to Run a Survey; Finds Users Understand That Ad Filtering Keeps Free Content Available on the Internet …
Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023
TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due …