Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed…
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Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs The Brand Safety Institute (BSI), a nonprofit advertising industry…
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In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report…
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"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your…
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Have you ever analyzed if you are brand safe in 2020? Imagine you’re at a grocery store to pick up apples. You spot a bright red one you like– but directly next to it sits…
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Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory…
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Integral Ad Science (IAS), the global leader in digital ad verification, announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's…
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Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly…
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2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital…
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Mike Zaneis to Serve as CEO & Jules Kendrick as Managing Director UK/Europe for Consolidated Organization under TAG Brand The digital advertising industry's two leading…
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Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head…
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New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments LoopMe, the outcomes-based video platform, announced it has…
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Media.net will support the group’s contextual guidance and technology efforts, while providing global leadership and expertise Media.net, a leading contextual advertising company,…
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Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry…
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TAG Certification Confirms BBTV’s Continued Efforts Against Digital Advertising Fraud BroadbandTV Corp. (BBTV), an enabling platform for content owners that is advancing the world…
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VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day,…
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Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand…
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AdSecure, the innovative cybersecurity company monitored malicious activity from 1 March to 15 April 2020 to see how the COVID-19 epidemic was being exploited by bad actors. As millions…
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Systech, the leader in digital brand protection, today announced it is providing a complimentary online weekly series of conversational webinars. These sessions span global supply chain…
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The Local Media Consortium (LMC), in partnership with the Brand Safety Institute and Scott Cunningham, consultant and Founder of the IAB Tech Lab, today announced the creation of…
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