Millions of Consumer Devices May Be Infected; Apps Can Drain 10GB Data/Month; Joint Work of Teams from Oracle’s Moat and …
ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles
ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. …
OpenSlate Introduces Dynamic Brand Safety Solution for Facebook, Helping Marketers Confidently Buy In-stream Video Ads at Scale
OpenSlate Extends Content Ratings and Planning Tools into Facebook’s High-Growth Video Environment OpenSlate, the leading provider of video content ratings across …
Miaozhen Systems, Tencent Beacon Jointly Issue White Paper on Anti-Ad-Fraud
Miaozhen Systems and Tencent Beacon on Jan. 21 issued the 2018 White Paper on Anti-Ad-Fraud, aiming to prevent advertisers from ad fraud and help build a …
Mobiquity Technologies and Advangelists Release AdCop to Fight Ad Fraud
Mobiquity Technologies, Inc., announces AdCop, the advertising industry’s first transparent ad fraud reporting system to be made available free to …
Boostpoint Launches Open Beta Stage Digital Ad Solution for Small Business
Building a brand name isn’t just for big businesses with big budgets. Boostpoint has launched the open beta stage of …
DoubleVerify Acquires Leiki – Leading Contextual Intelligence Platform
Acquisition Fortifies DV Brand Safety Solutions Globally DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that …
New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands
Dutch Startup Seal Introduces World’s Most Secure Anti-Counterfeiting and Digital Twin Platform to Protect Large Consumer Brands Seal is a …
Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum
New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen …
PubMatic Adopts The Trade Desk’s Unified ID Solution
Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, …
DoubleVerify Launches Quality Coverage Across Facebook Stories, Offering Greater Transparency and Control within the Facebook Platform
Company Initiates Viewability and Fraud Measurement for Facebook Stories Video Ads DoubleVerify, the leading independent provider of digital media measurement …
Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls
Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature …
Datametrex Identifies Fake News on Equalization Payments
Datametrex AI Limited is pleased to announced that its wholly owned subsidiary, Nexalogy Environics Inc., has successfully identified multiple sources …
DoubleVerify-YouTube Reaffirm Their Commitment For Safer Metric-Based AdTech Landscape
DoubleVerify’s Propriety Metric, Authentic Impression, Gets Stronger After the Second Partnership. Advertisers Can Now Measure Viewability, Fraud, Brand Safety, and …
Scoota and Ternio Partner for Blockchain Verified Ad Campaigns
Scoota Has Announced That It Has Selected Ternio as Its Preferred Blockchain Partner to Facilitate Enhanced Transparency Within Its Programmatic …
Consumers View Non-Brand Safe Ads As An Intentional Endorsement By The Brand, According To New Study By CHEQ, MAGNA And IPG Media Lab
The Study, Conducted in Collaboration with BMW and a Leading Online Entertainment Platform Is the First to Measure and Quantify …
Fullscreen Launches Fullscreen Shield to Bolster Brand Safety on YouTube
New Tool First to Leverage Image and Audio Recognition; Allows Ad and Media to Perform 2.5X Better than Standard Topic …
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling
“The Daily Edition,” “10 for Today,” “Vote 2018,” “The Culturist” and “The Insight” Showcase Flipboard Curation In New Environment Flipboard rolled …
4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk
Brand Safety Floor Included in Media Rating Council’s Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad …