ADK, Japan’s third-largest ad agency has chosen military-grade ad-verification firm CHEQ to provide AI-based brand safety, viewability and anti-fraud prevention …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
Study: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content Online
New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content …
DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile
Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …
Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million
Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company’s Round …
OpenSlate Launches YouTube Brand Safety Solution In Six Additional Languages
Global Offering Provides In-Language Content Controls for Marketers OpenSlate, the leading independent provider of video content data across the world’s …
Nearly Two-Thirds of Advertisers Say Brand Safety Tools Are Not Fit for Purpose
Brand Marketers Say They Would Forgo the Use of Solutions If They Were Not Achieving Adequate Reach Though almost all …
Intertrust and Vewd Partner to Introduce Next Generation Content Protection for HbbTV
First HbbTV Integration of XCA Disruptive Card-less Conditional Access System, Demonstrated at the 16° European Digital Forum Event, Lucca, Italy …
DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon
Guidelines Take Effect November 1st; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of …
Esri Software Powers Location Intelligence in Microsoft’s Defense System Demonstration
‘Tactical Edge Vehicle’ Combines GIS, Artificial Intelligence, and Augmented Reality for Field Missions Esri, the global leader in location intelligence, …
CHEQ Report: Online Ad Fraud To Cost $23 Billion Globally in 2019
Marketers are expected to lose $23 billion this year in online ad spending because of ad fraud, a global economic …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide
Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve “Tag Platinum Status” by Earning All …
Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard
With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, …
AdSecure releases first Security Violations Report for Q1 2019
AdSecure, the ad verification solution used by ad networks, ad operations teams and publishers has released its first Security Violations …
Veeva Introduces a Single Application for End-to-End Product and Marketing Claims Management
New Veeva Claims Provides Consumer Goods, Chemicals, and Cosmetics Companies Full Visibility Into the Claims Process to Reduce Risk and …
MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability
DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by …
AdColony Selects Pixalate as Fraud Prevention Partner
Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after …
IBM Security: Cybersecurity Threats Growing In Travel and Transportation Industries
Transportation Grows to Second-Most Targeted Industry for Cybercriminals in 2018; New Survey Finds That More Than 70% of Travelers Have …
Verasity Announces Integration with YouTube
Leading Esports Organization 3DMAX Also Brings Rewarded Video Player Onboard; Further Cementing Gaming Audienceleading Esports Organization 3dmax Also Brings Rewarded …