Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership …
RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language Processing
RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced …
Interview with Chrissie Jamieson, VP Marketing, MarkMonitor
"The purpose of a brand protection strategy is to protect the business and safeguard the consumer, encouraging a customer-centric mindset …
Google Marketing Platform Gets a New Enriching Destination for Content and Analytics
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …
Streaming Video Alliance Combats Piracy of Online Video Content with Publication of Considerations for Forensic Watermarking
Technical Document Released by the Alliance’s Privacy and Protection Working Group; Alliance Continues Advancement and Growth with Addition of New …
Glean.info Launches First Fake News Media Monitoring Service
The Service Also Monitors Online Fact-Checking Services to Identify Stories That the Services Are Correcting Glean.info, a worldwide media monitoring …
Fighting Fake News Content with AI, Sentiment Analysis Tech and Machine Learning
To Fight Fakes News and Fake Reviews, Marketers Should Aim to Provide the Best Experience Possible that Helps Drive Customer …
Three Things Marketers Should Know About Cybersecurity
As the business landscape becomes more digital than ever before, websites have become the focal point of any successful marketing …
Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the …
Unbotify Named Gartner 2018 Cool Vendor in Advertising
Unbotify, the behavioral biometrics bot detection startup, was named 2018 Gartner Cool Vendor in Advertising by Gartner Inc. This industry …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …
Yext and Yelp Expand Collaboration to Better Support Enterprise Businesses
Yext Becomes an Official Yelp Knowledge Partner, Deepening Long-Standing Relationship to Help Businesses Manage the Facts About Them on Yelp …
MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology
Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Interview with Ari Brandt, CEO and Co-Founder, Receptiv
"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers …
Fight Fake News in Journalism: Media Intelligence, Your Best Ammunition
Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
Here’s How Marketers Can Avoid Brand Safety Violations
Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, …
Grapeshot’s New Video Context Solution Fortifies Brand Safety Measures
Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, …