Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value …
MGH Survey Finds Nearly Half of US Diners Have Tried a New Restaurant Because of its Social Media Posts
On the Other Hand, 21% Claim a Restaurant’s Social Media Posts – Including Poor Quality Content and Frequency – Have …
Heartbeat Acquires Influencer Commerce Company, Iconery
Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. …
Influencer Platform Vamp Makes Waves in Indonesia
Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, …
ADYOULIKE Launches Native Stories Format in Partnership with GMC Media
ADYOULIKE, the leading native technology platform, has announced the launch of Native Stories, a new mobile advertising format, in exclusive …
New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund
Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That …
Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience
New Service Offerings to Enhance Collaboration, Support and Training Experience for Multi-Location Brands SOCi, the leader in social media and …
Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management
As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback …
Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report
66% of Marketers Surveyed Ran More Than Three Campaigns Last Year and 42% Have an Always-On Approach to Influencer Marketing …
New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social
Facebook and Instagram Generate Majority of Sales Coming Directly from Paid Social 34% of traffic, 28% of orders and 26% …
Spending Power in the “Attention Economy” Brings New Age of Brand Loyalty into Focus
Insights from Engine’s Cassandra Reveal New Path to Loyalty Through Engagement and Experience The often underestimated Generation Y has nearly …
Tinder Welcomes Ravi Mehta as Chief Product Officer
Tinder, the world’s most popular app for meeting new people, announced that Ravi Mehta has joined the company as Chief …
Private Messaging Apps Are Where the Most Sharing Takes Place, Ahead of Social Media and Word of Mouth
New Research Shows That 63 percent of Internet Users Now Share Content and Recommendations Using Private Messaging Apps Using private …
Social Media Not a Marketing Strategy for Nearly 40% of Small Businesses
Many Small Businesses Still Not Convinced Social Media Is a Valuable Way to Reach Their Audiences, but Some Are Reconsidering …
Use of #Ad on Instagram Grew by 42% in 2018
The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram …
Nearly Half of Social Media Users View Facebook Negatively After Cambridge Analytica but Many Still Use the Platform, New Survey Finds
Two-Thirds of Social Media Users (65%) Are Aware of the Cambridge Analytica Facebook Data Breach, but Only 37% Say They …
Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns
Upcoming Integration Between Hootsuite and Adobe Experience Platform Will Help Brands Deliver Exceptional Results Hootsuite, the world’s leader in social …
Winners Announced at 2019 Influencer Marketing Awards
Over 270 Attended the Inaugural Awards Ceremony The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the …
Springbot Adds Facebook Messenger to eCommerce Marketing Platform
Increasing Consumer Use of Messaging Makes the Channel a Priority for Retailers Springbot, a data-driven marketing platform for eCommerce retailers, launched …
HYPR Announces Major Upgrade to its Influencer Search Index
Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest …