MTS Staff Writer

Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives! Catch more tips, insights and martech happenings from this weekly highlight: ______ MarTech Quote-of-the-Week! The future of martech will be about consolidation. There are far too many tools today and it makes our job harder, not easier, when we have to wade through all of them, try them out, etc. I think…

Big improvements to a familiar technology make QR Pre-fill™ a must-have for Chief Marketing Officers.  Prove, the modern way of proving identity with just a phone number, announced today the launch of QR Pre-fill™, a product that empowers consumers to use existing QR codes to donate to charitable organizations, sign up for bank accounts, retail and crypto trading accounts, credit cards, buy-now-pay-later programs, retail loyalty programs, and more without filling out cumbersome forms on their mobile device. Marketing…

Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to organise the data in such a way that it is both easily accessible as well as kept under tight security to prevent any misuse of the same. A robust data management strategy is very important for any organisations as data is the most important intangible asset that adds immense value to the company and its operations. Marketing Technology News: …

The company reports record sales and a growing team across the US to support the demand for rapid, validated insights for digital experiences WEVO, the user experience platform for rapid validation of digital customer experiences, today reported record sales for the first quarter of 2021. WEVO grew 290% year-over-year in Q1 of 2021. WEVO has brought on 9 new hires in 2021 to support business development, strategic partnerships, and customer success. Additionally, through a new agency partnership program launched this…

Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering BrightLine, the leader in interactive and dynamic connected TV (CTV) ad solutions, sees 4x growth in programmatic demand for its advanced advertising formats. BrightLine pioneered the first ever one-stop, programmatic marketplace for interactive CTV ads in 2016, and over the past year the continued scale of its partnerships intersected with surging demand for innovation among leading…

Former Acxiom SVP will lead sales efforts in fast-growing audience data business  Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its Chief Revenue Officer. Formerly the SVP Strategic Partnerships at Acxiom, Pero brings a unique skill set that enabled him to create large-scale revenue strategies and form strategic partnerships -- skills he will deploy as he leads Alliant’s sales organization. Marketing Technology News: MarTech Interview with Lee Firestone, CEO at…

BrandVerity, a global leader in brand safety and fraud prevention technology and services, announces its freemium solution granting affiliate marketers fundamental brand safety and fraud protection at no cost. The free-to-use protection ensures channel compliance by providing always-on search monitoring across affiliate programs. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite With the launch of our freemium solution, BrandVerity is giving all marketers access to the gold…

Instagram has added a new ‘Pronouns’ option to user profiles that allows users to select up to four pronouns so people can know within interactions what to refer to. As you can see here, the new option is listed in your profile settings – select ‘Edit profile’> ‘Pronouns’ and you can enter the selected identifiers. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising Instagram offers a range of pronoun options that appear in the…

Oktopost rolled out the new Media Library, a smart and easy way to manage, collaborate on, and publish visual content across all social networks. Oktopost, the only social media management and employee advocacy solution architected for B2B, rolled out the new Media Library, a digital asset management module of the platform that enables organization-wide collaboration on visual content. Marketing Technology News: Ada Raises $130M Series C Round at a $1.2B Valuation to Revolutionize the Automated Customer… Today, every…

Thankful, the leading AI customer service provider in the U.S., announced that they have partnered with Zendesk, allowing businesses to leverage both platforms through the Sunshine Conversations integration. The partnership between Thankful and Zendesk is underpinned by the ability of both platforms to provide personalized customer-centric service across all written channels at scale, while simultaneously reducing operational costs. Marketing Technology News: Strata Introduces Identity Orchestration Platform for…

This is useful – today Instagram shared some new tips to help people make the most of the DM controllers, while also giving a quick overview of how business accounts can apply product brands in feed messages, stories, roles and IGTV. First, on DMs – in his second video Looking at platform features, the head of Instagram, Adam Mosseri, has given some tips on how to use the various DM tools available that you may not be aware of. Marketing Technology News: Critical Event Management (CEM) Leader Everbridge Completes…

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and likes to create content that helps people master SEO. When it comes to writing, it can be difficult to look at your work objectively. Of course, most of us are able to write a few paragraphs or articles on a particular topic. But making sure your text is entertaining and easy to read makes it more challenging. Too many difficult words, use long sentences and not tie everything into one flowing story.…

Have you considered Promoted Pins in your digital marketing plan? This may be worth a little extra consideration – the platform has seen a huge increase in usage over the past year as the adoption of e-commerce has accelerated throughout the pandemic. Now until 478 million monthly active users, who all come to the platform with an attitude about shopping and discovery, there is clearly an opportunity in Pins for the right brands. And today, Pinterest shared a new overview of how to use Promoted Pins to maximize your Pin…

ProCreator, the Creator and Influencer community announces the formation of TAPTIN– the Influencer Store. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award FOR CREATORS. WITH CREATORS. BY CREATORS” — ProCreator TAPTIN is an alliance between ProCreator, influencers, and one of Europe’s leading Creator merchandise, ecommerce and fulfilment companies. This unique offering provides Creators with the opportunity to create and sell their own products and merchandise, partner with brands to…

Twitter has long been an excellent tool for community building and reaching out to a wide variety of brands and marketers. But do you also use tweets to promote instant conversions? It requires dedicated effort and a more specific approach, but you can also generate sales from your tweets. Here’s how to do it: Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI 1. Use Twitter to better control your brand search Not many brands realize how important their brand…

Sprout Social het published his latest listing of the best times to move to each of the company’s major social media platforms 20,000+ customer base, using the platform to schedule and post online. By analyzing this data, Sprout determined the best times to post based on when content sees the highest engagement rates – which is slightly different from the information you get from insights on the platform, as the reports are usually based on when users are active in the app. Marketing Technology News: VIZIO and Verizon…

Facebook follows Twitter’s lead add new warning directions when users are going to share an article on Facebook if they have not even opened the link themselves. Marketing Technology News: MarTech Interview with Terry Duffy, SVP and GM of Digital First Software and Services at NCR As explained by Facebook: “As of today, we are testing a way to promote more informed sharing of news articles. If you’re going to share a news article link that you did not open, we’ll show you a quick encouragement to open and read it…

The integration arms B2B and B2C product and app developers with high-quality, comprehensive business and consumer data, ensuring efficiency and speed to market Data Axle, the leading provider of data and real-time intelligence solutions, today announced that they would bring industry-leading business and consumer data coverage to RapidAPI, the world’s largest API marketplace. The integration affords B2B and B2C product and app developers real-time access to high-quality, comprehensive business and consumer data, ensuring…

Former SAP CRO and Cisco Executive Joins Company to Lead Global Go-to-Market Organization Alteryx, Inc., the analytics automation company, today announced the appointment of Paula Hansen as chief revenue officer (CRO). Hansen will report directly to Mark Anderson, chief executive officer (CEO), and will lead the global go-to-market (GTM) organization, including worldwide sales, channels and all industry-specific GTM initiatives. She will play a critical role in driving the company's next phase of growth, responsible for…

Data Lineage XD  Provides Enterprises With the Most Complete, In-depth View of the Data Flow, Enabling Businesses to Drive Real Value from Data Octopai, the leader in metadata management automation, announced today that they are introducing Data Lineage XD, taking data lineage to the next level by providing the first advanced, multidimensional data lineage platform on the market. With Octopai’s Data Lineage XD, enterprises have a complete, in-depth view of data flow, enabling them to drive more value from their data assets.…