MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports. We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy. We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Cheetah Digital Debuts Email Marketing Enhancement Products

New Cheetah Tokenization and Cheetah Message Archive Help Marketers Deliver Personalized Experiences While Protecting Consumer Data Privacy and Adhering to …

MTS Staff Writer3 days agoJune 14, 2019 0 260

Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront

Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales …

MTS Staff Writer3 days agoJune 14, 2019 0 226

Customer Data Platforms

Jebbit’s Newest Consumer Data Trust Index Indicates Declining Trust in World’s Leading Brands

Recent Survey Shows Broad Support for Data Privacy Legislation as Consumers Remain Leery of Brands Requesting Too Much Information Jebbit, …

MTS Staff Writer3 days agoJune 14, 2019 0 226

B2B Commerce

Beeswax Appoints Matt Clark as its First Vice President of Partnerships

Industry Veteran to Join the Bidder-as-a-Service Pioneer Beeswax, the industry’s first extensible programmatic buying platform, welcomes Matt Clark as its …

MTS Staff Writer3 days agoJune 14, 2019 0 186

Brand Safety

DoubleVerify Global Study: Brand Safety Incidents on Mobile Apps Increase Three-Fold, as Ad Budgets Shift to Mobile

Fraudulent CTV & Mobile Apps Grow 120%, as Advertisers Target Premium, Emerging Media DoubleVerify (“DV”) the leading independent provider of …

MTS Staff Writer3 days agoJune 14, 2019 0 158

Customer Data Platforms

Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer …

MTS Staff Writer3 days agoJune 14, 2019 0 336

Native & Programmatic Advertising

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign executed …

MTS Staff Writer3 days agoJune 14, 2019 0 292

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Mobile Marketing

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising …

MTS Staff Writer3 days agoJune 14, 2019 0 234

Native & Programmatic Advertising

Nativo Brings Breakthrough Attribution for Content to Travel Marketers

Next-Generation Native Ad Server Nativo Works With Adara to Measure Real-World Outcomes After Travel Audiences Are Exposed to Brand Content …

MTS Staff Writer3 days agoJune 14, 2019 0 171

B2B Commerce, Marketing Clouds

ADARA Announces ADARA Traveler Value Score on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Customers can now benefit from Traveler Value Score in Salesforce Service Cloud ADARA announced it has launched ADARA Traveler Value …

MTS Staff Writer3 days agoJune 14, 2019 0 174

Native & Programmatic Advertising

Fox Corporation and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard

Project OAR announced that Fox Corporation has joined the ranks of America’s top media companies as a member of the addressable …

MTS Staff Writer4 days agoJune 13, 2019 2 198

Customer Data Platforms

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other …

MTS Staff Writer4 days agoJune 13, 2019 1 186

B2B Commerce, Content Marketing

Contentsquare and Monetate Bridge Customer Experience Gap Between Brands and People

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams Contentsquare, a leading digital experience insights optimization platform …

MTS Staff Writer4 days agoJune 13, 2019 2 267

Audience Data, Native & Programmatic Advertising

MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT Planning, Activation and Attribution For Local TV Broadcasters and Advertisers

Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the …

MTS Staff Writer4 days agoJune 13, 2019 2 239

Mobile Advertising

Adform Makes Bid for Industry Consolidation With Launch of Trusted Partner Program

Global Independent Advertising Technology Platform Announces an “off the Shelf” Solution for New and Existing Clients Adform, one of the world’s …

MTS Staff Writer4 days agoJune 13, 2019 0 315

Technology

Data: Investment in Workplace Communications on the Rise

New Research Reveals Investment in Workforce Communications on the Rise a New SocialChorus Study Finds Organizations Are Spending More on …

MTS Staff Writer4 days agoJune 13, 2019 0 233

Native & Programmatic Advertising

MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of …

MTS Staff Writer4 days agoJune 13, 2019 0 262

CRM, Customer Experience Management

MarTech Product Alert: Zendesk Duet and the New-Age “Symphony” of Connected CX in Marketing and Sales

Zendesk Duet Offers Combination of Zendesk Sell and Support for Ultimate Flexibility and to Break Down Silos Across Customer-Facing Teams …

MTS Staff Writer5 days agoJune 12, 2019 0 289

B2B Commerce, Customer Experience Management

CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud

Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …

MTS Staff Writer5 days agoJune 12, 2019 0 201

CRM, Marketing Automation

Copper Partners with DocuSign to Enable Small Businesses to Accelerate Business Decisions

Recommended CRM for G Suite, Copper streamlines eSignatures for Better Collaboration Across Teams Copper, a Google Cloud-recommended CRM for G …

MTS Staff Writer5 days agoJune 12, 2019 0 196

MarTech Interview with Eric Wheeler, CEO, 33Across

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

MarTech Interview with Don White, CEO at Satisfi Labs

TechBytes with Sarah Assous, SVP Global Product Marketing at Zoovu

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

TechBytes with Neil Trevett, Vice President at NVIDIA

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

TechBytes with Lucas Persona, Chief Digital Evangelist at CI&T

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

Four Ways To Measure The Always-On Consumer

Goldilocks Principle of Marketing: The Need for a Consistent View of the Consumer Journey

The Sports Streaming Tipping Point: Four Lessons for Future Success

The Importance of a Clear Diversity Statement in Tech

How to Use Data To Achieve A Successful Life Sciences Product Launch?

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Mobile App Users Expect Better App Search and Recommendation Experience

Google Webmaster Update: Focus on Your Mobile Version of the Website

MTS Staff Writer