This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media …
Viant Launches Next Generation TV Solution
Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising …
RichRelevance Launches Xen AI: The First Open AI for Experience Personalization
New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global …
Cloudinary Launches Digital Asset Management Solution
Cloudinary, a Trusted Image and Video Platform for Over 325,000 Web Developers, Enhanced for Creative and Marketing Professionals, Enabling Brands …
Are Americans More Likely to Listen to Podcasts Than European Listeners?
Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts Podcasts …
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic; Test Blockchain-Powered Digital Advertising
Brave and Townsquare Collaborate to Transform Ad-Blocking Traffic into a Revenue-Generating Venture and Test If Blockchain-Powered Digital Advertising Works Brave …
AgilOne Launches First-Ever Customer Data Platform Capabilities for Call Center and Customer Service Teams
Agilone’s New 360 Profile for Customer Service Provides Real-Time Comprehensive Customer-Level Insights to Customer-Facing Teams AgilOne, the leading customer data …
Adobe Completes Acquisition of Magento Commerce
The Addition of the Magento Commerce Cloud to the Adobe Experience Cloud Will Deliver a Single, End-To-End Digital Experience Platform …
Merkle Launches Loyalty Outlook 2018
Merkle Will Also Host a Complimentary Webinar – Reinvigorating Loyalty: A Comprehensive View of What Loyalty Looks like Today and …
Alibaba Group Opens Office in Malaysia
Alibaba Announces the Launch of Malaysia Week in July to Promote Sale of Quality Malaysian Products and Tourism to China …
Adorama INSPIRE Brings Together the Creative Industry’s Biggest Social Influencers, Artists and Filmmakers to Discuss What It Takes to Build Your Brand in the Digital Age
Chris Burkard, Prince Mcclinton, Christina Raia and Alex Lindsay Join All-Star Lineup of Noted Creatives and Instagram Stars to Provide …
Clarabridge Named a Leader in AI-Based Text Analytics
Report States That Clarabridge Offers A Highly Differentiated Emotion, Effort And Intent Analysis Clarabridge Inc., the leading provider of Customer …
ZoomInfo Launches Innovative New Tools At The Growth Acceleration Summit
Products Underscore Zoominfo’s Commitment to Extend into the Platforms and Systems in Which B2B Sales and Marketing Professionals Work At …
Oath Debuts Extended Reality (XR) Ad Experiences at Cannes Lions
Unveils New 3D Ad Format And First-In-Market Programmatic VR Ad Offering In Its Latest Efforts To Transform Brand Building Oath, …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Canvs Adds Marketing Measurement Pioneer Kristin Luck To Board of Advisors
Kristin Luck joins Canvs in Tandem with the Company’s Launch of its New Product Canvs Surveys Canvs, the leading emotion measurement …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
How Deep is the Permeation of Artificial Intelligence?
AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial …
4C Expands Board of Directors with Appointment of Former Verizon Executive Marni Walden
Marni Walden Has More Than Twenty Years of Experience in the Media and Wireless Industry 4C, a data science and marketing …
Cybersecurity Company CHEQ Raises $5 Million to Replace Ad-Verification Tech with Fully Autonomous Brand-Safety System
CHEQ is a Global Cybersecurity Company and a Pioneer of Autonomous Brand Safety, Protecting the Digital Ad Spend for the …