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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AWS (Customer Experience), Kibo (E-Commerce), Kount (Identity Management), Vonage (Unified Communications), and EveryAction (CRM). AWS and Zoom Extend Strategic Relationship Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding…

Verint Introduces Digital Behavior Analytics to Understand How Customers Navigate Digital Properties and to Enhance the Quality of Customer…

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Customer Experience Management
Organizations Gain Newfound Visibility into Customer Journeys to Speed Issue Resolution and Improve Business Outcomes Verint Systems Inc., The Customer Engagement Company, announced the addition of Digital Behavior Analytics to its Experience Cloud solution, creating a deep, insightful, and comprehensive view of digital customer interactions. The new solution captures and tracks millions of clicks, gestures, taps, and other actions so organizations can see and analyze how customers navigate digital properties, automate how…

Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

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Video
The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free Video creation, hosting, and sharing platform for business provider, Vidyard, announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. With this integration,…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

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Native & Programmatic Advertising
LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

AzerionOne Reinforces Its Commitment to Trustworthy and Safe Advertising Solutions by Expanding Partnership with White Ops

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Native & Programmatic Advertising
AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership…

ActiveCampaign Expands Industry-Leading Customer Success Commitment Across Value, Service and Trust Pillars

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Customer Experience Management
Company attributes tremendous 2020 growth to its commitment to customers, shows gratitude by recommitting investments to further customer success Despite the challenges caused by the 2020 pandemic, ActiveCampaign, the leader in customer experience automation (CXA), grew its customer base by over 30,000 since January based on the organization's extraordinary commitment to customers, reaching 120,000 customers in October. Because of the popularity of the industry's only Customer Success Commitment (CSC), ActiveCampaign is…

Unbabel Launches COMET, Blazing New Trail for Ultra-Accurate Machine Translation

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AI/ML
COMET, a Framework and Metric for Automated Machine Translation Evaluation, Set to Create New Industry Standard Unbabel, the AI-powered, human-refined translation platform that enables multilingual customer service at scale, announced the release of COMET (Crosslingual Optimized Metric for Evaluation of Translation), an open-source neural framework and metric for Machine Translation (MT) evaluation that has been validated as a top performing metric by the 2020 Fifth Conference on Machine Translation (WMT20). COMET reduces…

Seismic Acquires Grapevine6 to Enable Digital Sales Engagement Across Multiple Customer-Facing Social Media and Digital Platforms

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Sales Enablement
Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, announced the acquisition of Grapevine6, a patented social and digital sales engagement platform. With this acquisition, Seismic strengthens its ability to provide sales professionals with relevant content sourced…

Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions

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Customer Experience Management
Partnership will provide new optimization capabilities that leverage customer data and AI technology to inform accurate decision-making and improve business outcomes Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced a new partnership and optimization solutions with diwo™, providers of a unique cognitive decision-making platform. Acxiom Optimization Solutions, powered by diwo, will combine customer level data with artificial…

Salesforce Data Reveals All-Time High $60 Billion in U.S. Cyber Week Digital Sales

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CRM
Digital sales spiked across all major U.S. shopping days, including increases of 20 percent on Thanksgiving Day, 23 percent on Black Friday and 10 percent in the U.S. on Cyber Monday compared to 2019 Retailers with curbside, drive-through, and in-store pickup saw 32% higher online sales growth compared to retailers without those options during Cyber Week Salesforce customers grew global digital orders by 62 percent and marketing emails by 9 percent year-over-year during Cyber Week Salesforce, the global leader in CRM,…

Medallia and Five9 Partner to Provide Call Center and Customer Experience Leaders With Rich Insights

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Customer Experience Management
Seamless integration provides real-time and post-call customer feedback and actions that lead to exceptional customer engagement and experience Medallia (MDLA), the leader in experience management announced a partnership with Five9, a leading cloud contact center provider. The two companies will deliver a seamless integration between the Five9 Intelligent Cloud Contact Center and Medallia Experience Cloud - providing real-time feedback and analytics on call center interactions and customer engagement. “Customers want to…

Rockers Technology Partners up With Sumsub to Safeguard Crowdfunding Platforms With Instant KYC Checks

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Identity Management
Sumsub, an identity verification platform that covers KYC/KYB/AML needs, today announces their partnership with Rockers Technology, a web & mobile development company, offering a full suite of technical services. Sumsub has taken up the task of installing powerful KYC processes for one of Rockers Technology’s projects— software for custom crowdfunding platforms.  Rockers Technology offers a wide range of technologically driven custom solutions, taking on the whole process of product development, from UX/UI design to…

Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

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Native & Programmatic Advertising
New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization channel, with 46.3% of mobile game developers citing it as a key opportunity for 2021. In a global mobile developer survey by InGamePlay brand advertising platform, AdInMo, confirms that In-App Purchases (65.8%) and in-game advertising (53.8%) are still the most popular forms of monetization, but…

Kount Partners With Snowflake

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Identity Management
Kount, the leader in identity trust and digital fraud protection, today announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability…

ServiceNow to Acquire Element AI to Establish AI Innovation Hub in Canada

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AI/ML
California-based ServiceNow has announced that it has signed an agreement to acquire Montreal-based Element AI. With the acquisition, ServiceNow will enhance its commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and faster, streamline business decisions, and unlock new levels of productivity. ServiceNow will create an AI Innovation Hub in Canada to accelerate customer-based AI innovation in the Now Platform. The acquisition has also proved the company’s commitment to…

Inpulsus Launches a Global Strategic Consultancy to Bring Influence Marketing in-House and Close the “Strategic Gap”

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Influencer Marketing
Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

Vonage and Yameo Announce Strategic Partnership

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Unified Communications
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced a strategic partnership with Yameo, a software company based in the Netherlands. With over 15 years of experience in IT development, support, and maintenance for clients around the world, Yameo creates extended IT systems tailored to a business’s individual needs from back- and front-end solutions to mobile applications. With this partnership, Yameo will offer customers reliable and customizable video…

Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams

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B2B Data
Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Rovva and SDL Partner to Offer Secure Online Translation to the Business Community

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Content
Rovva Adds SDL SLATE – Smart Language Translation for the Enterprise – as a New Service SDL, the intelligent language and content company, announces a partnership with Rovva, the world’s largest business support platform, to promote Smart Language Translation, built on SDL SLATE™, as a new service for its business community. Rovva’s flexible subscription plans provide businesses with access to private offices, meeting rooms, and co-working spaces across 3,000 global locations. Also available is a digital concierge…

Confirmit Named A Leader in the Omdia Market Radar Report on Experience Management Platforms

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Customer Experience Management
Confirmit achieves a top rating for supporting CX teams with insights across the customer journey Confirmit has been named a Leader in the Omdia Market Radar Report on AI-enabled Experience Management Platforms. The market radar report provides a comparative analysis of nine leading enterprise experience management platforms (EXMs), their evolution from enterprise feedback management systems into EXMs through advanced AI, and how to use them to improve the customer experience. Marketing Technology News: Intuiface-Sightcorp…