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MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Infobip Welcomes Trusted Partner Role in The GSMA’s Identity Revenue Acceleration Initiative

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Unified Communications
The GSMA has conferred global cloud communications specialist, Infobip with Trusted Partner status to help create opportunities and revenue growth for mobile network operators (MNOs) using digital identity technology. A recent Juniper Research report - Digital Identity: Technology Evolution, Regulatory Analysis & Forecasts 2019-2024 indicated unique mobile identifier services which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859…

Cinedigm Partners with Fantawild to Operate Animated Streaming Channel

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Entertainment
Deal with China’s #1 Theme Park and Children’s Media Company Brings Thousands of Hours of Top-Rated Programming to American Audiences Cinedigm announced a partnership with Fantawild, China’s Largest Theme Park Operator and the Top producer of Children’s Animation in Asia, to launch a new global streaming service featuring thousands of hours of the company’s widely acclaimed animated series. The Fantawild channel is planned for a launch in the second half of 2020 and will be available worldwide for linear and AVOD platforms…

Fuze Broadens Network Connectivity to Enhance Enterprise UCaaS Deployments

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Unified Communications
New options enable secure, reliable, and high-quality connectivity with the Fuze network Fuze, the leading cloud-based communications provider for the modern global enterprise, announced an expanded portfolio of network connectivity options. These new offerings provide more flexibility for customers connecting to Fuze’s global architecture by leveraging customizable solutions based on their organizational requirements and existing network infrastructure. This flexibility also extends to voice carrier connectivity with…

Partner4Work, Local Partners Join Forces With IBM to Provide Training & Employment Resources to Job Seekers, Small Businesses, and…

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B2B Commerce
Partner4Work (P4W) and partner organizations including global law firm Jones Day, joined IBM to make Pittsburgh the first city in the U.S. to launch IBM's "Service Corps Reignite," a career readiness platform to support businesses, job seekers, and non-profit organizations emerging from the economic disruption of COVID-19. IBM's effort includes accredited learning content from IBM with personalized, 1:1 career development coaching from IBM Service Corps volunteers, and other experts at no cost to the user. The program…

Searchspring Boosts Ecommerce Personalization Engine with 4-Tell Acquisition

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B2B Commerce
The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…

Chorus.ai Expands Executive Team to Build on the Company’s Enterprise Success

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B2B Commerce
Enterprise SaaS leader, Thiago Sá Freire, joins Chorus as Chief Revenue Officer to further the Conversation Intelligence leader’s rapid growth Chorus.ai, the No. 1 Conversation Intelligence Platform for high growth Revenue teams, announced Thiago Sá Freire has joined the company as Chief Revenue Officer. Sá Freire joins Chorus with experience from Hudl, where he served as Senior Vice President of Global Sales & Customer Success. He has committed his career to sales and relationship excellence and has proven expertise…

SAS Commits to Achieving Net-Zero Carbon Emissions by 2050 as It Further Prioritizes Sustainability and Social Innovation

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Analytics
From sustainable workplace practices to connecting analytics and advocacy, analytics leader SAS has prioritized corporate citizenship and social innovation to help steer business decisions. As further evidence of its commitment to sustainability and support for the Paris Agreement and NC Clean Energy Plan, SAS is updating its climate strategy and environmental goals by committing to achieving net-zero carbon emissions by 2050. The company is joining the global movement of leading companies who are aligning their business…

KERV Launches Connected TV Product

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Native & Programmatic Advertising
KERV Interactive, the multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has launched a Connected TV product that can dynamically insert QR codes seamlessly into video assets. The CTV product enables brands and content creators to showcase specific products, offer relevant information, and provide contextual shopping opportunities. Marketing Technology News: Drift Expands Beyond Conversational Marketing https://vimeo.com/360629740 The QR…

Online Event Platform, JUNO Officially Launches

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Technology
The official launch of JUNO is here! JUNO is a digital platform helping organizations turn their live events into a 365 day a year experience. JUNO is taking the in-person conference and turning it into a digital experience, giving organizations the ability to reach a larger audience. Josh Hotsenpiller, CEO of JUNO states, "With the new age of mobile technology, geographical barriers are no longer an obstacle for achieving community. For too long, live events have missed their full potential. We are delighted to connect and…

Astute Names Mark Zablan as Chief Executive Officer

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Customer Experience Management
Astute continues momentum, adding a proven customer experience leader to its executive team Astute, Inc. ("Astute"), a leading end-to-end customer engagement platform, announced the appointment of Mark Zablan as Chief Executive Officer. Zablan has more than 25 years of experience in executive roles with high-growth SaaS cloud companies in the areas of digital marketing, content management, customer experience (CX), and data platforms. He brings with him a proven track record of success at B2B technology…

Amidst 500% Growth in Demand for CTV Measurement, Survata Announces Enhanced Suite of CTV Measurement Capabilities

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TV Advertising
New “Targeting Verification” technology shows advertisers whether their ads reach the intended audience; expanded scale enables measurement of CTV campaigns of all sizes Survata, the leading intelligence platform for brand campaigns, announced the launch of an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network. These additions complement Survata’s industry-leading Brand Outcome cross-channel…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

MerchantE Backs Exceptional Customer Experience with Boomtown Alliance

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Customer Experience Management
Digital Commerce Platform Provider Joins Forces with Innovative Customer Support Expert MerchantE, a leading end-to-end digital commerce platform, announces a strategic partnership with product support platform expert, Boomtown, that will greatly enhance its overall customer support experience. Leveraging Boomtown’s machine learning models, MerchantE will expand capabilities and efficiencies for its customer support team by providing more personalized support services that aid in selling, activating and supporting…

Terminus Announces ABM Integration with Salesforce Pardot

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Account Based Marketing
Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…

Messagepoint Expands into Asia-Pacific Region to Meet Growing Demand for Modernization and Content

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Customer Experience Management
Messagepoint is expanding its global presence into the Asia-Pacific (APAC) region with the establishment of a partnership with Customer Centrics International, an Australian consultancy that helps organizations deliver simplified, personalized, digitized customer communications. The move to expand into APAC highlights the demand Messagepoint sees in this region for modern customer communications solutions, particularly by organizations in heavily regulated industries, including financial services, insurance and healthcare.…

Fuze Appoints New General Counsel and Independent Board Members

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Unified Communications
New additions to leadership team to drive enterprise growth strategy Fuze, the leading cloud-based communications provider for the modern global enterprise, announced the appointment of John Milton to general counsel and the additions of David Baum and Jay Markley as independent board members. As general counsel, Milton will oversee legal affairs for Fuze, focusing on the company’s domestic and international growth and managing intellectual property, data privacy, compliance, and transactions. Baum and Markley will sit as…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

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Customer Experience Management
New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

Amperity CDP and Infutor Partner to Provide Best-in-Class, End-to-End Consumer Identity Management

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Customer Data Platforms
Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Vonage Appoints Joy Corso as Chief Marketing Officer

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Unified Communications
Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation,  announced it has appointed Joy Corso as Chief Marketing Officer. Corso will report to Rory Read, Vonage Chief Executive Officer. Corso is responsible for leading all areas of Vonage's global marketing function. She will play an integral role in advancing the Company's leadership position in cloud communications, and will help drive Vonage's continued transformation and next level of growth. Marketing Technology…

Acuant Integrates iProov Patented Biometric Authentication Into Its Trusted Identity Platform

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Identity Management
iProov is the Global Leader in Replay Attack Detection (RAD) and Presentation Attack Detection (PAD) with Over 19 Patents for Facial Authentication iProov, the leading provider of biometric authentication technology for Genuine Presence Assurance,  announced that Acuant, a global leader in identity verification solutions, has integrated iProov into its platform to provide robust online face authentication services. Acuant, which provides identity verification services to all industries, selected iProov’s patented…