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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Terminus Secures $90 Million Series C Led By Great Hill Partners

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Account Based Marketing
Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners with participation from existing investors Atlanta Ventures, Edison Partners, and Hallett Capital to accelerate data products innovation, hiring and market expansion. With the investment, Great Hill Partners’ Derek Schoettle and Chris Gaffney will join Terminus’ Board of Directors.…

NBCUniversal Expands U.S. Addressable Footprint to 45 Million Households With New Charter Communications Partnership

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Entertainment
NBCUniversal announced a new advanced advertising agreement with Charter Communications, Inc. that will expand NBCUniversal’s U.S. household addressable footprint by nearly 40 percent to 45 million households, making it one of the largest offered in the market by a TV publisher. The agreement allows access to NBCUniversal to sell addressable campaigns on their own inventory across Charter’s Spectrum platforms.  Together, the companies are empowering advertising and agency partners to leverage dynamically inserted ads, using…

Seismic Appoints Donna DeBerry as Vice President, Inclusion

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Sales Enablement
Diversity and inclusion leader brings experience from Indeed and Nike to Seismic Seismic, the industry-leading and award-winning sales enablement platform provider, announced Donna DeBerry has joined as Vice President, Inclusion. At Seismic, Donna will lead efforts to build an even more diverse, equitable, and inclusive workforce and company culture. She will partner with multiple business leaders across talent acquisition, people operations, marketing, customer success and others to establish sustainable and measurable…

LogMeIn Study Shows Cyber Threats, Productivity Concerns, and Pressure on IT Support Drives Consolidation of Remote Access & Support…

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Unified Communications
LogMeIn, Inc. a leader in empowering the work-from-anywhere era with solutions such as GoTo, LastPass, and Rescue, today announced results of a global study executed by IDG that reveals the new reality of long-term remote and flexible work. The research shows IT leaders are increasingly concerned about security and scalability of the remote work tools adopted early in the pandemic to address the sudden shift to remote work. As a result, 65 percent of those surveyed are actively consolidating remote work tools, citing the…

ActiveCampaign Kicks off ‘This Just Works’ Educational Series Providing Businesses of All Sizes Actionable Tips for Business…

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Customer Experience Management
Following debut event with Jonah Berger, ActiveCampaign unveils a star lineup of keynotes 'This Just Works,' a marketing lunch break series for entrepreneurs hosted by ActiveCampaign, the leader in Customer Experience Automation (CXA), kicked off today with Jonah Berger and unveiled the full lineup of speakers for the rest of the event series. Featured keynotes for the full spring series include Tara-Nicholle Kirke, Laura Gassner Otting and Maria Pergolino 'This Just Works' is expected to attract over 20,000…

Druva Recognized for Excellence in Customer Success as Most Awarded Cloud Vendor at 2021 Stevie® Awards

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Customer Experience Management
Company secures 11 honors, including being named a Grand Stevie Winner at annual event, underscoring Druva’s best-in-class customer experience Druva Inc., the leader in Cloud Data Protection and Management,  announced it has received 11 awards as part of the 2021 Stevie® Awards for Sales & Customer Service. Among six Gold, four Silver Awards, and one Grand Stevie Award, Druva has been recognized for its impactful support of customers during the COVID-19 pandemic, its customer satisfaction strategy, and its…

NICE inContact CXone Recognized by Frost & Sullivan for Contact Center Innovation in Europe, Australia

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Customer Experience Management
CXone customer experience platform acknowledged for growth excellence and strategy innovation NICE announced that NICE inContact has been given the Best Practices Award for the 2020 Australia Cloud Contact Center Growth Excellence Frost Radar Awards, as well as the 2020 European Contact Center as Service Competitive Strategy Innovation and Leadership Award by analyst firm Frost & Sullivan. These recognitions in the European and Australian markets underscore the agility and flexibility of NICE inContact CXone, a…

Paysafe Uses Snowflake to Power Cloud-based Approach to Data and Analytics

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Customer Experience Management
Payments company leverages Snowflake’s platform to develop new data science models for enhanced customer experiences Leading integrated payments platform, Paysafe, is leveraging technology from Snowflake, the Data Cloud company, to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence (AI) and Machine Learning (ML) data models. The announcement supports Paysafe’s transition to a fully cloud-based approach for its payment services including its…

New Study Explores Consumer Perception of Gender Roles in Media, Expanding Brands’ Understanding Beyond Binary Labels

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Native & Programmatic Advertising
Bigeye, a leading advertising agency, sheds lights on consumer sentiment toward traditional gender roles in advertising and their ability to influence products and brand perceptions  Orlando-based advertising agency, Bigeye, released its 2021 Gender Study, gathering insights into American sentiment toward gender beyond the binary of male and female. As topics of gender equality continue to challenge societal norms and influence public opinion, the agency sought to understand consumers’ perception of gendered products and…

ITN Content Now Available on SendtoNews Video Platform

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Video Platforms
Leading U.K. Media Company to Supply Global News, Royal Family News, Entertainment Content SendtoNews Video (STN), North America’s largest independent online video platform, is pleased to announce that digital video content from ITN, a leading U.K. -based television production company, is now available to STN’s 1,800 publishers within North America. For 65 years, ITN has been internationally recognised for its quality, integrity and creativity covering global news, entertainment videos and royal family news. ITN will be…

RingCentral Opens Innovation Centers in India

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Unified Communications
Amazon and OYO veteran Anil Goel joins as Vice President of Engineering and India General Manager RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, video meetings, and contact center solutions, announced plans to open two new innovation centers in India. The centers, which will be located in Bangalore and Gurgaon, will undertake research and development for RingCentral’s suite of products. This is the latest stage of the company’s global expansion and it expects to hire top…

Lifesize Appoints Former 8×8 President, Cisco and Polycom Senior Executive Kim Niederman as New CEO

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Unified Communications
Announcement is next strategic phase in combining innovative cloud contact center and video meeting solutions for the new hybrid work paradigm CEO move follows recent hires of Ashish Seth as general manager of contact center solutions from NICE inContact and other sales and marketing executives from Talkdesk and Vonage Lifesize, Inc., a leader and global provider of cloud contact center and video meeting solutions in over 100 countries with 1700 channel partners, announced that its board of directors has appointed 30-year…

Entravision Announces Launch of the Newly Revamped Noticiasya.com News Destination

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Content Marketing
Entravision Communications Corporation, a leading global media and marketing technology company, announced the launch of its newly revamped premier online news destination, Noticiasya.com. The website, powered by Emmy award-winning Entravision television content creators, features a fresh design, upgraded navigation, and additional entertainment & sports content, as well as leverages SEO and other innovative tools to increase user engagement, providing site visitors and advertisers with an enhanced overall experience.…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

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Native & Programmatic Advertising
Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

CTT Portugal Post, Portugal’s Postal Operator, Selects Sprinklr to Accelerate its Digital Customer Experience Strategy

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Customer Experience Management
The national postal service and leading logistics operator of Portugal is partnering with Sprinklr to modernize its digital customer service capabilities while automating manual processes with AI Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that CTT Portugal Post – a Portuguese company which operates as both the national postal service of Portugal and a commercial group with subsidiaries operating in banking, e-commerce, logistics and other services – is using Sprinklr’s AI…

Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants

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Marketing Automation
Drift, the leader in Conversational Marketing, Conversational Sales and Revenue Acceleration, announced the launch of Virtual Selling Assistants. This new offering enables sales teams across the globe to increase quality pipeline and closed won revenue, without adding additional sales representatives. “According to McKinsey, over 80% of B2B seller interactions have moved to digital, and 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model,” said Leo Tenenblat, Chief Product Officer at…

Meredith Corporation to Launch Good Impressions, A Pro Bono Media and Marketing Consultation Program Designed to Support BIPOC and…

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Marketing intelligence
Application Process and Program to Commence in Second-Quarter 2021 Meredith Corporation, the leading brand-led multi-platform media company – engaging nearly 95 percent of all U.S. women and more than 190 million unduplicated American consumers every month – announced the launch of Good Impressions, a pro bono media and marketing consultation program created to help BIPOC and LGBTQIA-majority owned small businesses succeed by driving awareness, supporting sales efforts and providing mentorship. Awarded to a select group…

Hubilo Raises $23.5 Million to Redefine the Future of Events

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Customer Experience Management
Hubilo’s platform is growing exponentially, with 50%-month over-month growth this past year Over 40% of Hubilo Clients are US Enterprises; the Global customer list includes the United Nations, Roche, Informa Markets, Tech in Asia, Fortune, AWS, Siemens Hubilo to invest in building out its US-and Europe-based go-to-market teams Hubilo, the global virtual and hybrid events platform, has announced a $23.5 Million Series A investment led by Lightspeed Venture Partners and Balderton Capital, alongside several industry experts…

Bazaarvoice Report: Consumer Shopping Continues to Go Digital, With UGC, New Private Labels, and Access to Product Sampling Driving Rapid…

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E-Commerce and Mobile Commerce
Bazaarvoice highlights how meeting consumer expectations and demands via multiple retail channels is critical to success during and after the pandemic Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, released its annual Shopper Experience Index. The global report explores how, largely due to the effects of COVID-19, consumer shopping preferences and behavior are rapidly evolving and how businesses should adapt to these trends. Marketing Technology News: ironSource…

Asia Pacific Communications Leaders Optimistic for 2021 Despite Pandemic and Concerns Around Burnout and Mental Health

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Unified Communications
Brand Building, Strategy and Media Relations Key Focus Areas for Communications Teams Nearly nine-in-10 senior communications leaders are optimistic about the year ahead despite the challenges of navigating the global pandemic according to the results of a wide-ranging Telum Media survey released today. Unsurprisingly Covid and the global economy were cited as the biggest challenges for 2021. 450 senior in-house and agency communications professionals contributed to the Telum Asia Pacific Communications Survey from across…