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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

AdTech Roundup: Top Things in Advertising Technology

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Native & Programmatic Advertising
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Fiksu, Viamedia, AudioMob, Adwerx, and Baidu. Fiksu DSP Launches BidMind, a CTV Advertising Platform Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping…

QLess Digital Line Management Promotes Social Distancing for Retailers

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Customer Experience Management
AI-driven mobile tool ensures public health and safety with virtual queue technology As stores reopen and consider strategies to minimize the risk of COVID-19 infections, the QLess line-management and customer experience platform has become an essential tool in upholding social distancing measures by eliminating the need for physical line-ups. QLess enables virtual check-ins through a dedicated online portal with real-time SMS updates about wait times and placements in line. By enabling mobile or home waiting, retailers…

SundaySky Announces New Integration With Adobe Experience Platform

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Customer Experience Management
SundaySky is now integrated with Adobe Experience Platform to seamlessly deliver video-powered experiences across ever-changing customer journeys SundaySky, the leading platform for video-powered experiences, announced a new integration with Adobe Experience Platform to address the growing demand for the new dynamics of digital experiences transforming consumer engagement at key moments along customer journeys. “SundaySky customers have seen breakthrough outcomes with video-powered experiences that engage consumers and…

Aternity Names Fernando Castanheira CIO

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B2B Commerce
Former JPMorgan Chase Managing Director and CTO Joins Company to Drive Continued Growth of Aternity’s Digital Experience Management Business Aternity®, the enterprise-class Digital Experience Management Company™, today announced that Fernando Castanheira has been appointed CIO to drive digital innovation and grow the company’s business as Aternity further establishes itself as a leader in the Digital Experience Management (DEM) market. "As enterprises think about the future of work, we are in a unique position to…

New Research Shows 88% Of Online Brand Mentions Are Visual And Brands May Be Blind To Them

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Customer Acquisition
Brands could access >1000% more brand monitoring intelligence by choosing a platform or agency that supports visual brand monitoring  VISUA provides its Visual-AI technology to renowned companies including Brandwatch, eBay, NAGRA Kudelski, MVP, and TVEyes New research from Visual-AI company, VISUA has revealed that brands who choose a platform or agency that only monitor text-based mentions of their brand name are missing 88% of valuable brand insights. For the study, VISUA analysed 1 million global tweets only…

TheViewPoint Reinforces Its Suite of Products With a New SDK for CTV Publishers

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Native & Programmatic Advertising
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. TheViewPoint Connected TV/OTT SDK represents a hassle-free inventory management tool that allows publishers to control each ad pod on Roku. The SDK works as a layer on top of the Roku Advertising Framework so all ads are rendered in compliance with the Roku policy. The company considered the most common…

Medallia Partners with Adobe to Deliver Complete View of End-to-End Customer Experience Journey

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Customer Experience Management
Real-Time Customer Journey Profiles Empower Brands to Take Actions that Drive Loyalty & Increase Purchase Frequency Medallia, Inc., the global leader in experience management, announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalized real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral…

Brian Stempeck to Step Down as Chief Strategy Officer of The Trade Desk

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Native & Programmatic Advertising
Global advertising technology leader, The Trade Desk, announced that Brian Stempeck will step down as Chief Strategy Officer on September 1, 2020 and continue in an advisory role through January 31, 2021. As employee #8, Mr. Stempeck has been with The Trade Desk for more than ten years, and has held leadership roles in business development, strategy, sales, client services and marketing. He founded and managed The Trade Desk’s New York office, which has grown rapidly to become the company’s largest, before moving to Los…

Amperity and Snowflake Data Marketplace Partner To Power Smooth Connections

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Customer Data Platforms
Two cloud-based data powerhouses strengthen partnership to accelerate brands' analytics, app development, and reporting on customer data Amperity, the leading customer data and identity platform, announced a partnership with Snowflake, the cloud data platform. The partnership will bolster the versatility of Amperity's Customer 360 by leveraging Snowflake's single, integrated platform to easily transform and analyze all of their data. Through the partnership, Amperity becomes the latest company to join the Snowflake Data …

As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less

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Native & Programmatic Advertising
GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic auction performance. Rivr aided GumGum in responding to recent global events that have led to a surge in supply and steadily declining demand by adjusting ad operations to increase efficiency and performance. The Coronavirus continues to threaten economic stability. As a result, spending on advertising has been slashed, while time spent online has skyrocketed,…

Kount Named #1 in Quadrant Evaluation of eCommerce Fraud Prevention Vendors

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Identity Management
In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall…

Docket Meeting App Secures $1.25 Million in Funding After Zoom Competition

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Unified Communications
Docket raises additional funding from Zoom investors to grow meeting productivity platform Docket, a software-as-a-service (SaaS) productivity platform for managing effective meetings, has secured $1.25M in funding from new investors Sequoia Capital, Emergence Capital, Horizons Ventures and Maven Ventures with participation from existing investor High Alpha Capital. The funding follows Docket’s first-place finish in Zoom’s Marketplace App competition in May. "We're very excited to support Docket to become one of the many…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Zendesk (CRM), EBO.ai (Conversational AI), ID.me (Identity Management), OpenText (Content Management), and Qualtrics (Customer experience). Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their…

ReadSpeaker Merges Licensing and Cloud Businesses

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Speech Recognition
Union delivers more comprehensive suite of voice-enablement solutions as demand for digital voice soars ReadSpeaker, the most trusted, independent digital voice partner for global businesses, announced the merger of its licensing business, ReadSpeaker USA Inc., with its cloud-based business, ReadSpeaker LLC. By bringing these two businesses together, ReadSpeaker now offers organizations the most comprehensive, flexible voice-enablement platform. Through this suite of services, developers and voice user interface (VUI)…

ZeroEyes Partners with RapidSOS to Immediately Inform 911 When Weapons Are Detected

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AI/ML
Through this partnership ZeroEyes’ AI threat-detection software will be certified as RapidSOS Ready, allowing critical data and active threats to be sent directly to 911  ZeroEyes, an artificial intelligence weapon detection platform, announced a partnership with RapidSOS to send threat detection and surveillance data directly to 911. Built in partnership with public safety, RapidSOS’s emergency response data platform securely and automatically links life-saving data from connected devices directly to over 4,700 emergency…

Freshworks Completes Key Acquisition With Flint to Strengthen Intelligent Automation for IT Teams

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Customer Experience Management
Acquisition brings advanced automation and cloud management capabilities for IT teams navigating the remote work era Freshworks Inc., the customer engagement software company, announced that it completed a key acquisition with Flint, a leading IT orchestration and cloud management platform, to bolster Freshservice’s IT service management (ITSM) and IT operations management (ITOM) capabilities. This acquisition provides greater visibility for IT teams to better manage hybrid infrastructure, optimize spend and automate…

Baidu’s MediaGo Ad Platform Now Offering Native Placements on MSN

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Native & Programmatic Advertising
Collaboration Enables Advertisers Around the World to Reach New Customers Baidu, Inc. announced that it is providing advertisers direct access to Microsoft’s MSN native desktop inventory via Baidu’s MediaGo ad platform. The agreement enables advertisers around the world to reach consumers in the United States through premium placements on multiple MSN properties. Rather than requiring advertisers to purchase bulk inventory, as is standard practice for many digital ad companies, this collaboration allows advertisers to…

Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets

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Technology
Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform. “With the tremendous growth in the use of…

Onfido Sees Record Adoption of Its Identity Verification Technology Announcing 264% Year-Over-Year Us Growth

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Identity Management
Fuelled by key business wins, new $100M funding and key executive hires Onfido, the global identity verification and authentication provider, announced another strong quarter-over-quarter growth in sales ending June 30th, 2020, representing a 40% increase in global sales over the same quarter last year. The significant growth was fuelled by increased demand in the United States--where Onfido grew its year-over-year sales by 264%--as organizations accelerate their digital transformation plans. In the first half of…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

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Video
Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…