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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sojern (Content Marketing), Contentsquare (Experience analytics), Calabrio (Customer Experience), Simplr (CRM), WhatsApp (Social Commerce). Sojern Adds Metasearch to Multichannel Digital Marketing Platform Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels,…

Contentsquare Acquires Dareboost

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Analytics
Contentsquare, the global leader in experience analytics trusted by brands like BMW, Sephora, and Walmart, announced it has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product. Solving Revenue-Killing Errors Web performance is a critical part of digital customer experience in 2020. In fact, research has shown that a 100-millisecond delay in web load time can make conversion rates drop by 7%, while a 2-second delay in page load time will more than double the bounce rate.…

Video Creation and Editing Platform InVideo Raises $15 Million

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Video
InVideo, a Mumbai-based startup that has built a video creation and editing platform, has raised $15 million as it looks to court more users and customers worldwide. The startup offers a freemium web-based editing tool that allows users to create videos that are fit to be published on popular social media platforms (such as Twitter, Facebook, YouTube). It has amassed over 800,000 users in a year since its launch who have created videos in over 75 languages. Marketing Technology News: MagicLamp Software Announces Armand…

Calabrio Unveils New Platform, Calabrio ONE

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Customer Experience Management
Calabrio, the customer experience intelligence company, unveils the new Calabrio ONE workforce engagement management (WEM) suite at its first-ever virtual Calabrio Customer Connect (C3) conference. The new Calabrio ONE is a cloud-based WEM platform designed to meet the performance, agility, and engagement demands of the modern contact center in the new era of work and customer experience. The pandemic has shifted the world of work and elevated the importance of agility in the contact center via employee empowerment…

Textel Launches Texting Platform on the Genesys AppFoundry

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Mobile Marketing
Textel has announced their cloud-based business texting platform is a Premium App now available on the Genesys AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of solutions that make it easier to interact with consumers, engage employees, and optimize their workforce. Textel makes it easy for Genesys customers to use their existing toll-free or long code numbers to…

Simplr Integrates with Zendesk, Helping Online Brands Maximize the Effectiveness of their CX Strategy and Technology

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Customer Experience Management
Happiest Baby and Paula's Choice Elevate Online CX Beyond Existing Contact Center Model Simplr, a human-first, machine-enabled customer experience platform, has integrated with Zendesk's CRM platform, helping brands to shed the constraints of the contact center model and maximize the effectiveness of the Zendesk Support Suite. According to Zendesk, 65% of consumers expect customer service to be faster now than it was five years ago. Innovative brands are finding new ways to meet the demands of the "Now Customer" who…

BigCommerce Streamlines Omnichannel Sales Experience

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E-Commerce and Mobile Commerce
BigCommerce, a leading open SaaS e-commerce platform for fast-growing and established brands announced the availability of Channel Manager, a modernized platform feature that makes it easier for merchants to manage their comprehensive omnichannel sales presence. With access to a unified hub of all native and third-party storefront integrations – including marketplaces and advertising platforms such as Amazon, Facebook, Instagram, Google and Wish, as well as headless storefront channels like DEITY – BigCommerce merchants…

Fortune50 Logistics Company Selects Tenfold to Improve Customer Experience

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Customer Experience Management
Tenfold, the world's leading provider of Advanced CTI solutions announced that a global Fortune50 Logistics Company has selected Tenfold's offering powered by their strategic partnership with Avaya to transform and improve their global service operations for 10,000 customer service reps. This collaboration will natively connect Tenfold's real-time cloud integration layer and intelligent integrated desktop agent with the market-leading Avaya Contact Center and Unified Communications suite for a fully integrated experience…

ASG Technologies Advances Mobius 11

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Content
ASG Technologies, a leading provider of solutions for the information-powered enterprise, unveiled the newest version of its content services platform, Mobius 11. This release advances ASG’s commitment to help enterprise and midsize firms manage and govern the explosive growth of their information and lower total costs of ownership in today’s volatile economy. Mobius 11 helps IT leaders and their teams improve business processes and knowledge worker productivity, govern information more effectively, and embrace…

Tarima TV Ups Its Tempo With Cloud Broadcast From Amagi

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Entertainment
Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, announced that Tarima TV, the first Latin concert channel has partnered with Amagi to bring a superior concert experience of Latino music on TV to music lovers and the larger Hispanic audience in the US. Available as a 24x7 linear TV channel, Tarima TV airs concerts in Spanish with exclusive content, covering the main genres of Latin music. Tarima TV has a schedule of concerts recorded in various parts of the world, behind the scene footage,…

Planterra Foods Selects Alida to Optimize the Customer Experience

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Customer Experience Management
Planterra Foods will use the Alida Sparq digital insights platform to make decisions with their customers, not for them Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, today announced that Planterra Foods, an innovative plant-based protein start-up, has chosen its Alida Sparq digital insights platform to uncover customer insights that unlock real-time feedback to build more innovative products and a better customer experience. Marketing Technology News: Now, One WhatsApp Business…

MediaMath Continues Momentum for Its SOURCE Ecosystem; Welcomes PubMatic to Its Expanding Accountable & Addressable Supply Chain

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Native & Programmatic Advertising
MediaMath Client Sees 35% Increase in Advertiser ROI Driven by DSP Optimization Data within PubMatic’s Platform MediaMath, acclaimed independent advertising technology company for leading brands and agencies, demonstrated the value of its SOURCE programmatic ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders.…

Computex Technology Solutions Partners with Datadobi for Major Data Migration Project

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Data Management Platforms
Successfully  Completed a Migration of 100TB+ Revenue-Generating Application for Large Multinational Firm Datadobi, the global leader in unstructured data management software, announced it has been selected by award-winning solutions provider, Computex Technology Solutions, to migrate the data of a business-critical application for one of the largest financial and professional services providers in the world. As a leading technology solutions provider, Computex, an American Virtual Cloud Technologies company, assesses,…

IMI Hydronic Engineering Selects Confirmit To Boost Customer-Centricity

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Customer Experience Management
Leading HVAC provider launches touchpoint-based CX programme to drive growth IMI Hydronic Engineering, the industry-leading provider of innovative and reliable HVAC solutions, has selected Confirmit Horizons as the platform to support its new customer experience (CX) programme. IMI Hydronic Engineering is working with Confirmit to build a series of surveys that will deliver a clear picture of the customer experience across key touchpoints throughout the customer journey. Surveys will be automatically triggered through…

Research: Automation Is the Future for Digital Asset Management, While Remote Access and Security Are Priorities for 2021

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Digital Asset Management
72% of respondents revealed that number of digital assets managed has grown 48% see automation as a top priority in management of assets for 2021 75% unsure of timescales to adopt AI FotoWare, a provider of Digital Asset Management (DAM) solutions, unveils the results of its research into the status and future of digital asset management to mark its 25-year anniversary. FotoWare is a digital asset management solution for companies and individuals to manage, store and share large amounts of digital assets, such as…

New DocStar ECM Essentials Bundle Empowers Businesses to Manage All Documents and Processes Remotely

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Content Management
Solution set provides enterprise content management automation that allows teams to work from anywhere, anytime Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced today that it has released a new DocStar Enterprise Content Management (ECM) Essentials bundle. DocStar ECM Essentials is an out-of-the-box solution bundle that can be deployed quickly for managing documents and processes – all within a browser. Customers can easily sync content from remote…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Sales & Marketing
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from DX Marketing (People-based Marketing), UserReplay (Customer experience), Zoom (Unified Communication), Semcasting (Identity Management), and  Melrose Labs (Mobile Marketing). Vision Completes Acquisition of DX Marketing H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with over $41 billion of equity capital under management, announced that its portfolio…

DoubleVerify Partners with TabMo To Power Media Quality for European Brand Advertisers

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Analytics
DoubleVerify integrates Fraud, Brand Safety, Contextual, and Viewability capabilities with TabMo’s Hawk DSP platform DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership with Hawk by TabMo, the mobile-first, cross-channel advertising platform, specialising in location-based advertising. The partnership will see TabMo customers gaining integrated access to DV’s pre-bid quality segments, including Fraud, Brand Safety, Contextual and Display Viewability.…

Socure Unveils Sigma Synthetic Fraud, a New Way to Identify and Combat Synthetic Identity Fraud

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Identity Management
Businesses using Socure’s Sigma Synthetic Fraud solution achieve auto-capture rates over 90% on synthetic identity fraud in the riskiest 3% of users, for both new and existing accounts Launch debuts on the first day of Money20/20’s MoneyFest Event Socure, the leader in Day Zero digital identity verification, announced the launch of Sigma Synthetic Fraud, its latest addition to the Socure ID+ platform to address the complex and rapidly growing problem of synthetic identity fraud. Synthetic ID fraud, which involves…

Linktree Raises US$10.7 Million Series a Led by Insight Partners and AirTree Ventures

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B2B Commerce
The first external funding from the bootstrapped startup will fund product features to empower billions of creators and brands Linktree, the trusted tech platform that connects audiences to a user’s entire online ecosystem, has raised US$10.7 million in Series A funding, led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva. The funding will accelerate Linktree’s expansion in international markets, including global team growth, and the evolution of Linktree’s product and…