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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

37% of Businesses Expect to Grow by Investing in Cybersecurity

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Privacy and Regulations
According to Atlas VPN investigation, 37% of business advisors believe that cybersecurity is a top priority investment for firms in 2020. In the 2020 RIA Sentiment Survey, over 300 advisors answered questions regarding their company’s investment choices. Participants received emails in which they were asked to share their views on the economy, their firm’s goals, and the overall outlook on the market they are in. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award Most…

C-Hear Names Gina Cavalier VP of Entertainment Strategy

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Technology
Bolstering its already impressive staff, innovative and fast-track tech company C-Hear announced the hiring of Hollywood media veteran and former Warner Bros. employee Gina Cavalier. After a career in Los Angeles that included working for and with successful notable companies such as Netflix, Disney, Fox, Universal and HBO, Cavalier brings her talents to C-Hear as Vice President, Entertainment Strategy. Marketing Technology News: SentryOne Partners with Theta to Deliver Services and Support to APAC Customers An…

OTT Platform to Stream Live Sports Faster Than Cable and Satellite

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Video
Zingo TV announced that it will partner with Streaming Global in order to increase scalability and reduce costs for its platform after acquiring the rights of For The Fans/Eleven Sports US. The Zingo TV platform will be delivering live streams at sub-second latency, a delay that is 30-60X faster than industry average. The For The Fans/Eleven Sports US content has approximately 1.8 million viewers, and is looking to expand its viewing audience. With the deal set to bring on many viewers to the Zingo TV platform, the…

UJET Announces Salesforce Sales Cloud Integration

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Customer Experience Management
Integration Extends UJET’s Ability to Support Both the Pre and Post Sale Customer Journey UJET Inc., a leading provider of customer support communications and solutions, today announced their integration into the Salesforce Sales Cloud. Beyond our deep Service Cloud integration, this new Salesforce connectivity provides a specialized integration and leverages UJET’s modern communications platform for the express purpose of supporting sales focused communication sessions. UJET’s Sales Cloud integration empowers sales teams…

Northern Light Offers Free Public Beta of Its AI-Based Tool for Twitter Analysis, Research, and Planning

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Technology
Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize Ad Spend, Target Social Media Posts, and Analyze Competitors’ Business Strategies Northern Light announced the immediate public availability of a free beta version of Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and…

Pega Helps Accelerate Digital Transformation With Launch of Pega Kickstart Services

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Customer Experience Management
New fixed-price offerings help enable businesses to deploy customer microjourneys, email bots, or workforce intelligence in just weeks Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the launch of Pega Kickstart – a new family of fixed-price services that help businesses quickly deploy Pega software to help address critical customer and employee experience problems. Through a combination of Pega tools, best practices, and a dedicated services team,…

Inference Solutions Unveils New Features for Rapidly Scaling Omni-Channel Self-Service

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Intelligent Assistants
Inference Solutions, a global provider of Intelligent Virtual Agents (IVAs), today announced the latest version of Inference Studio, which includes new features for rapidly scaling virtual agent applications across voice and digital touchpoints. With Studio 6.5, businesses can use a single code-free platform to develop and deploy IVA applications for voice, SMS, WhatsApp and, now, web-based chatbots, reducing the cost and complexity of launching omni-channel solutions. Using Studio to build and manage IVAs can help…

HubSpot Launches CMS Hub to Take the Pain out of Website Management

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CRM
CMS Hub includes Enterprise and Professional tiers and is designed to help growing businesses overcome the notoriously painful experience of managing websites at scale HubSpot, a leading growth platform, today launched CMS Hub — a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing software, enabling users…

More Than 200 GDPR Fines Issued Totaling €144 Million, New Study by Privacy Affairs Finds

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Staff Writers
Spanish and Romanian authorities issued over 70 fines, with the UK applying one Over 200 fines have been handed to organisations in Europe under strict data protection laws implemented in 2018, according to research from Privacy Affairs. Using data from official sources, the researchers created an online dashboard to track GDPR fines. A key finding is that different national data protection authorities interpret the rules differently. The largest fine in Romania, €80,000, was a similar offense that has seen other…

Martech Firms Come Together to Track COVID-19’s Impact on eCommerce

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Recommended
Created my martech firm Emarsys, a new Covid-19 Commerce Insight (ccinsight) project has been launched to show how Covid-19 is affecting consumer expenditure online. The tool, which helps assess the impact of Covid-19 on consumer confidence, draws on activity from more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of eCommerce activity and trends. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace…

BirdEye Accelerates Interactions Product Launch to Help Businesses Affected by COVID-19

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Customer Experience Management
New Messaging Platform Offered Free to Distressed Businesses Enables Easy Communication and Texting With Customers BirdEye, the leading customer experience platform for local businesses of all sizes, announced it has accelerated the release of its new product, Interactions, and will offer it for free to businesses affected by the COVID-19 pandemic. As business owners adjust to stay-at-home orders and navigate the uncharted waters of running a company during the social distancing period, communicating with customers is…

Trend Micro Secures Brac Bank Ltd Against Advanced Threats Across Networks and Endpoints

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Privacy and Regulations
Provides a 360-degree visibility into the threat landscape and protects from malware & ransomware attacks Trend Micro Incorporated, a global leader in cybersecurity solutions, is now providing a comprehensive suite of cybersecurity solutions to BRAC Bank Ltd, Bangladesh’s leading bank for small and medium-sized businesses. Consisting of Trend Micro Apex One, Trend Micro Deep Discovery Inspector and Trend Micro Deep Discovery Analyzer, the deployment provides BRAC Bank with automatic shielding from vulnerabilities,…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

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CRM
SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Trustpilot Warns Consumers About Potential Online Exploitation Following the Coronavirus Outbreak

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Customer Experience Management
Surge in COVID-19 and corona related domains leads to placement of consumer alerts Trustpilot is warning consumers about exploitation online following the corona outbreak. Since January Trustpilot has detected at least 90 new profile pages on the platform referencing COVID-19 or coronavirus in their domain name. Currently, around 3 new domains including these terms are added every day. While many of these companies are legitimate, Trustpilot is advising consumers to exercise caution when dealing with any company making…

Vendasta Named to Financial Times List of Fastest Growing Companies

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E-Commerce and Mobile Commerce
Vendasta is proud to be listed among the Financial Times inaugural list, ‘The Americas’ Fastest Growing Companies 2020’. The list, published Monday, is the result of a joint project by the Financial Times and research company Statista. The 500 companies listed achieved high compound annual growth rates (CAGR) in revenue between 2015 and 2018, with a minimum CAGR of 18 percent. Vendasta ranked 313th with a compound annual growth of 39.2 percent. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Sales & Marketing
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Comscore, XCentium, DoubleVerify, NYNJA, DataQ, Yext. Comscore Announces Launch of “QuickScore” for Local Television Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the launch of Comscore QuickScore, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient…

Stay Alert and Remain in Touch with Family and Friends When You Dial 911 with 911 Alert

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Recommended
When an emergency occurs, knowing that your loved ones are safe can be a huge relief. A new app has been launched that alerts ten emergency contacts of any individual who dials 911 to report an emergency. Most people dial emergency services before calling their loved ones. The 911 Alert app bridges that gap by alerting their family and friends of their distress. Created by the CEO of Fight...Win…Survive, Steven VanDyke, the app allows users to present up to ten contacts they want to notify if they ever have to dial 911.…

The COVID Pandemic Will Contribute Significantly to the $542 Billion Couriers and Messengers’ Market

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Technology
The Business Research Company offers “Couriers And Messengers Market By Type (Domestic Couriers Market, International Couriers Market) Type Of Coverage (Couriers And Express Delivery Services, Local Messengers And Local Delivery) End-User (B2B, B2C, Others), And Region | Global Forecast To 2023” from its research database. The unprecedented outbreak of corona virus is boosting the couriers and messengers’ market globally. The virus, which originated in the Wuhan Province of China, later spread across the world. With…

Business Community and Financial Institutions Advise Patience as the Paycheck Protection Program Launches

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Recommended
Financial Institutions offer customers additional help The Community Bankers of Michigan, Michigan Bankers Association, Michigan Credit Union League & Affiliates, and the Michigan Chamber issued the following statement today on the newly launched Paycheck Protection Program: The Paycheck Protection Program (PPP), passed under the Coronavirus Aid, Relief and Economic Security (CARES) Act, launches today, Friday, April 3. The PPP is a loan designed to provide a direct incentive for small businesses to keep their…