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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Accenture Completes Acquisition of B2B Sales Firm N3

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Sales Intelligence
N3 combines specialized sales talent with AI-powered insights to deepen B2B sales interactions Accenture has completed its acquisition of N3, an Atlanta-based business-to-business (B2B) sales firm that combines specialized talent with artificial intelligence (AI) and machine learning (ML) capabilities to enable smarter, more efficient sales interactions. “Bringing N3 into the Accenture family will better enable us to help companies influence purchasing decisions at critical stages” Now part of Accenture…

AdTech Roundup: Top Things in Advertising Technology

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Native & Programmatic Advertising
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

Teleperformance Named a Leader in Global Omnichannel Customer Services by Independent Research Firm Forrester

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Customer Service
Teleperformance recognized globally as "outsourcing titan" Teleperformance, a leading global group in digitally integrated business services, announced it has been recognized as a global leader in the latest Forrester report on global omnichannel customer services outsourcing which evaluates the top 10 most significant industry players. The Forrester Wave™: Global Omnichannel Customer Services Outsourcers comprehensively evaluated the strengths and weaknesses of each company against 29 separate criteria on a completely…

Atos Enters Into Exclusive Negotiations to Acquire Edifixio and to Reinforce Its Cloud and Salesforce Practice in the French Market

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Analytics
Atos, a global leader in digital transformation, announces it has entered into exclusive negotiations with the shareholders of Edifixio, a French cloud and Salesforce consulting and integration company, to acquire it. The acquisition would further strengthen Atos’ position as a leader in Salesforce and Public Cloud services in the French market by bringing experienced consultants to the Atos team. Consistent with its targeted acquisition strategy, the operation will expand Atos’ client portfolio and established expertise…

PreciseTarget Launches Customer Insights Profiles

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Customer Acquisition
New Data Models for Retailers Helps to Drive Long-Term Value and ROI PreciseTarget, the first data company exclusively focused on enhancing the marketing effectiveness of apparel retailers and brands to help them acquire their highest-value customers, announced the launch of Customer Insights Profiles. A new off-the-shelf data enrichment product, Customer Insights Profiles delivers a comprehensive view of shoppers’ likelihood to purchase a product or brand, helping sellers better personalize their offerings and serve their…

Protegrity Assembles New Leadership Team to Address the Next Frontier of Data Security

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Privacy and Regulations
With the Appointment of Eight New Executives, Protegrity’s Expanded Leadership Team Will Accelerate the Company’s Growth and Innovation as a Global Leader in Data Security Protegrity, a global leader in data security, announced it has assembled a new leadership team to drive innovation as the company delivers on its mission to protect the world’s most sensitive data, wherever it resides. In October 2019, Rick Farnell joined Protegrity as President and CEO to build upon the company’s proven track record of protecting…

iHeartMedia to Acquire Voxnest

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Native & Programmatic Advertising
Voxnest Provides Leadership Role for iHeartMedia as the Consolidated Marketplace of Podcasting iHeartMedia, the No. 1 audio company in America and the No. 1 commercial podcast publisher globally, announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide…

New Voice Gateway From Cognigy Advances Customer Service Experiences to New Levels

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Customer Service
Voice-Based Conversational AI Champions CX Challenges; Enables Greater Customer and Employee Satisfaction Through Automation, Improving Accuracy, Efficiency Cognigy, a global leader in Conversational AI, announced the release of Cognigy Voice Gateway (VG), an artificial intelligence voice solution, which deploys virtual agents (naturally-conversing voice bots) for automated inbound and outbound voice calls, whether via phone, web or mobile. Cognigy VG is designed to empower enterprises to automate high volume customer…

Textel Announces $4 Million Series a Funding Round Led by Cultivation Capital Partners

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Analytics
Texting Platform for Contact Centers Plans to Expand Sales Efforts, Marketing and Deepen Product Functionality Textel, the cloud-based texting platform for contact centers, announced it recently completed a $4M Series A funding round. Cultivation Capital led the round with additional investment from Stout Street Capital and Capital Midwest Fund III. This latest funding round brings Textel’s total funds raised to $5M and accelerates their plans to drive additional partner sales and marketing. Textel will also use the funds…

Wrike Announces Next-Generation Solutions To Accelerate Digital Transformation

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Marketing Automation
Collaborative Work Management Leader Introduces Game-Changing Intelligent Capabilities, Fresh User Experience, and New Vertical Solutions and Features Designed To Help Organizations Achieve Their Best Wrike, the most intelligent and versatile collaborative work management platform, announced at Wrike Collaborate 2020 an extensive assortment of platform updates and solutions intended to accelerate digital transformation and help teams do the best work of their lives. With the introduction of Work Intelligence, Wrike for…

Neustar Launches Second-Party Data Marketplace Powered by Fabrick to Improve Targeting and Measurement

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Identity Management
Solution Frees Marketers From Dependence on Third Party Consumer Data Threatened by Loss of Cookies and Mobile Advertising IDs Neustar, Inc., a global information services and technology company and leader in identity resolution, launched the Neustar Second-Party Data Marketplace powered by Fabrick to help brands improve marketing outcomes across addressable media channels without relying on third-party data threatened by quality and privacy concerns, including the planned loss of third-party cookies and mobile…

Zilliant Partners with SAP to Benefit Wholesale Distributors

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B2B Commerce
Partnership will help wholesale distributors deliver a better customer experience and improve margins amid unprecedented disruption Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, announced a key SAP partnership to benefit wholesale distributors in collaboration with the SAP Wholesale Distribution Industry Business Unit. The partnership will help distributors deliver a better customer experience and improve margins through pricing to maximize their SAP…

Jumio Announces Video Verification Solution to Reduce Onboarding Time, Deter Financial Crime and Streamline KYC Compliance

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Identity Management
AI and expert review drive the verification process, and each session is recorded to provide a defensible audit trail for regulators Jumio, the leading provider of AI-powered end-to-end identity verification and eKYC solutions, announced the launch of a new video-based verification solution for financial institutions and other regulated businesses. This solution is designed for banks, fintechs, cryptocurrency exchanges, digital wallets and other regulated businesses looking to pivot from branch-based onboarding to an…

Brightcove, the Global and Industry-Defining Leader in Video, Unveils Bold New Brand

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Video
The Trusted and Innovative Authority in Video for Leading Organizations Reinvigorates Brand Platform with Total Visual Redesign Brightcove Inc. the global leader in video for business, announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the…

AppsFlyer Launches Incrementality, Empowering Marketers to Understand the Real Value of Their Campaign Investments

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Mobile Marketing
AppsFlyer is the first attribution platform to introduce an incrementality product delivering marketers a top-down analysis of the effectiveness of their remarketing campaigns. AppsFlyer, the global attribution leader, announced the launch of Incrementality, its comprehensive cross-network solution that enables marketers to measure, analyze and optimize the incremental lift from their remarketing campaigns. With Incrementality, marketers can gain a better understanding of how their campaigns are impacting their bottom line,…

dentsu International Taps Keith Lippiatt as Global Chief Operating Officer for Its CXM Line of Business

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Customer Experience Management
dentsu International has appointed Keith Lippiatt as global chief operating officer for its customer experience management (CXM) line of business (LoB). Lippiatt’s role is essential to the execution of business processes across all of dentsu’s CXM functions, working with the leaders across the business to support the implementation of integrated business life cycle activities. Dual reporting to Neil Gissler, global chief operating officer, dentsu International, and Craig Dempster, global chief executive officer, dentsu…

Medallia Partners with Tableau to Help Companies Visualize Customer Experience Data and Get it Into the Hands of More Customer-Facing…

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Customer Experience Management
New partnership and integration gives Medallia customers API-based connector to integrate Medallia experience management feedback insights into Tableau Medallia, (MDLA) the global leader in experience management, announced it has partnered with Tableau, the leading analytics platform. This partnership brings together Medallia’s best-in-class experience insights with Tableau’s advanced analytics and data visualization capabilities enabling more people across the enterprise to uncover powerful insights and make data-driven…

Increasingly Wins BIG at the 2020 Retail Systems Award

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E-Commerce and Mobile Commerce
Increasingly and Denby take home the trophy for E-commerce Solution of the Year at the 2020 Retail Systems Award! The 15th Annual Retail Systems Awards celebrates excellence and innovation within the retail sector. This year, Increasingly fended off the competition with their client Denby and won E-commerce Solution of the Year, beating some of the industries most established players! Increasingly’s AI Bundling solutions was implemented on Denby’s website to grow their site revenue by improving average order values and…

Foxtel Selects TiVo’s Personalized Content Discovery, Conversation Service to Power Voice Search

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Entertainment
TiVo Powers Leading Australian Subscription TV Operator’s Services with Intelligent Voice Search Innovation TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation announced that Foxtel, Australia’s leading subscription-TV platform, has chosen TiVo to deliver its voice search innovation for subscribers in Australia. TiVo is providing Foxtel with a natural language, voice-based search solution, making it quicker and easier for Foxtel customers to find the content they…

Heartland Properties Joins Forces with Adwerx to Power Digital Advertising for Every Agent

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Native & Programmatic Advertising
Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV…