SAP Rated 4.7 Out of 5 in Gartner Inc.’s Peer Insights

SAP SE today announced that as of May 13, SAP Services and Support has been awarded a 4.7 rating out of five in Gartner Peer Insights in the application services market category for SAP S/4HANA. The rating, based on 22 reviews over the past 12 months, appeared on the Peer Insights platform of Gartner Inc. Peer Insights is an online IT software and service review platform where IT professionals and technology decision-makers anonymously rate technology products and services. Marketing Technology News: Xcel Brands Set to…

Gray Television Forms New Sports And Entertainment Revenue Group

Gray Television, Inc. (“Gray”) (NYSE: GTN) has formed a new sales and sponsorship entity called Gray Sports + Entertainment Sales to represent the company’s internal content production portfolio to brands and advertising agencies. The new group is responsible for revenue generation of Gray-owned media and sponsorship assets. In addition to owning the largest portfolio of top-rated local television stations and digital assets in the country, Gray owns Raycom Sports, Tupelo Honey, and RTM Studios. These three video production…

Versus Systems Powers In-Stadium Engagement For Los Angeles Football Club As Live Events Resume

June 15 Marks the Return of Live Events in California as Versus Drives Fan Engagement for LAFC Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) (FRANKFURT: BMVB) announced today that they will be powering live in-stadium and at-home experiences for fans of Major League Soccer’s Los Angeles Football Club (LAFC) as live events resume in California. Following their continued work in the NHL Playoffs, where Versus powers second screen engagement for the Tampa Bay Lightning and the Vegas Golden Knights as those…

Xandr Launches New Guide Exploring the Future of Identity

Xandr, AT&T’s advanced advertising company, released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award As the deprecation of third-party cookies nears, marketers need to adjust buying strategies to ensure their programmatic advertising investments remain effective and…

Placense’s Location Analytics Technology Gains a Strong Foothold in the German OOH Advertising Market

Placense and Ströer present sustainable solutions at the Greentech Festival Placense is a location analytics company which enables dynamic data driven decision making around physical locations, based on a robust anonymized GPS mobile panel and insights platform. Recognized for its exceptional technology and accuracy, an outstanding project was launched in partnership with Ströer, which initially sought to create a COVID-19 Index. With the pandemic effect, there was a need to continuously check the impact on mobility and…

Why Should You Consider Collaborating With Micro-Influencers?

Micro-influencers are no longer marketers' second choice. Nowadays, they rule influencer marketing. Find out why you need to consider working with them. Influencer marketing is “the it” in the marketing world right now! According to the latest survey by Influencer Marketing Hub, in which 5000 brands, agencies, and professional marketers were interviewed, 75% of them planned to invest in influencer marketing this year. That’s huge! Although many people still debate whether influencer marketing is an effective marketing…

Muvi Launches Konviare – The Notification Management Engine

Konviare, a notification management system, triggers and manages event-based notifications across multiple channels like SMS, Email, Whatsapp etc. Muvi, the leading provider of cloud-based audio and video streaming services, has just launched its new product - Konviare - a notification management engine, to cater to the growing demand for creating and managing multi-channel notifications. Marketing Technology News: MarTech Interview with Clay Walton-House, Managing Director of Integrated Customer Loyalty Solutions……

LoginRadius Launches Re-Authentication Feature for Enhanced Security

Leading CIAM solution provider introduces a re-authentication feature that reinforces the security and helps maintain client trust LoginRadius, a leading provider of consumer identity and access management (CIAM) solution announced that their platform now offers re-authentication capabilities that improve overall data security and privacy and helps build consumer trust. The latest feature in the CIAM solution helps ensure consumers need to re-authenticate in certain instances even after they have successfully performed…

OctoHub Launches New Automated Solution To Place Small Business In The Driver’s Seat On The World Wide Web

OctoHub is proud to announce its release of smart software to automate digital marketing for small businesses. Digital marketing and online advertising have been a place that large corporations have had all the resources to dominate in, placing their products and services ahead. Now, thanks to OctoHub, small business owners can equally play in this critical space to survive and thrive. “OctoHub changes the game for small business owners who once found grasping, managing, and outsourcing their digital marketing a…

JADBio announces Global Distribution Agreement with QIAGEN Digital Insights for advanced AI and ML analytics solution

Collaboration on sales and marketing -Support and distribution by QIAGEN -Agreement effective March 1, 2021 JADBio announced today having entered into a distribution agreement with QIAGEN, for the sale and distribution of the JADBio offering within the QIAGEN Digital Insights portfolio. JADBio is an AutoML platform with leading-edge AI tools and automation capabilities, built with the purpose of enabling life-science professionals to build and deploy accurate and interpretable predictive models - easily and timely,…

Truecaller Launches Smart SMS Feature in Africa

Truecaller, the world's most trusted and accurate Caller ID and telephone search engine, is rolling out a new feature to further augment the user experience. The new feature Smart SMS has been introduced based on user feedback and is designed to cater to the evolving needs of our consumers. It offers a host of new services to make day-to-day communication a lot more convenient. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Smart SMS is powered by state-of-the-art…

Loyalty360 Releases First-Ever Quarterly Analyst Update, 2021 Q2

Loyalty360, the association for customer loyalty, is proud to release its first-ever Quarterly Analyst Update. In this analyst report, Loyalty360 will detail the state of customer loyalty, inclusive of the latest market trends, and current opportunities within customer loyalty facing both brands and suppliers. This industry overview will be informed by extensive data points driven by Loyalty360's unique position within the industry, which includes hundreds of brands and suppliers within a diverse set of industries.…

Loop Media Executes Deal With Global Children’s Sensation The Wiggles For A New 24/7 Wiggles TV Channel

Loop Media, Inc. (“Loop Media”) (OTC: LPTV), a multichannel digital platform and a leading provider of video streaming services for businesses and consumers that feature its own branded music and entertainment channels and curated playlists, today announced their partnership with The Wiggles to create and distribute a new streaming and broadcast channel celebrating 30 years of programming from one of Australia’s most successful children’s musical groups! For three decades, The Wiggles have toured the world delighting…

How Are Leading Marketers Redefining The Content Marketing Experience?

Content has always been the king, and it holds true even today! More than 85% of today's brands use content marketing, but less than half of them do content marketing the right way. Content marketing unfolds a lot of hidden corners of the brand that even seasoned marketers are unaware of. Although content marketing is the need of the hour – your customer wants information, right information at the right time in the right place – and only the perfect content creation makes this possible. See, how a few stellar brands have…

iMedia Brands Appoints Monty Wageman As Chief Financial Officer

iMedia Brands, Inc. (“iMedia” or the “Company”) (Nasdaq: IMBI) today announced the appointment of Montgomery “Monty” Wageman as the Company’s Senior Vice President and Chief Financial Officer reporting directly to Tim Peterman, Chief Executive Officer. Wageman will be assuming this role from Peterman, who has held this position on an interim basis since February 2020. Wageman’s appointment is effective as of June 16, 2021. “I’m proud to announce Monty as our CFO,” said Peterman. “For over 20 years, Monty has delivered to…

Sports And Arts Promoters Companies Implement VR For Improved Spectator Experience

The Business Research Company’s Sports And Arts Promoters Global Market Report 2021: COVID-19 Impact And Recovery To 2030 Sports organizers are implementing virtual reality technology to improve the spectator experience in a sporting event. Virtual reality technology generates images, sounds and other sensations that simulates a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the fans by allowing them to…

Shareablee Announces New Cultural Intelligence Suite ‘Pulse’

“Pulse” integrates actionable trending metrics from TikTok, Twitch, Facebook, Instagram, Reddit, Twitter, Wikipedia, Google Trends, YouTube, and more  Shareablee Inc., the authoritative guide for what’s happening in culture, announced today the launch of Pulse - their dashboard-based solution that allows users to see the top trends happening anywhere online in over 40 markets globally. Shareablee’s Pulse is designed to help marketers and content creators understand what is happening in culture right now, across all the…

Upwave Invests to Expand Its Full Suite of Brand Analytics Solutions

Upwave's newest technology acquisition follows the sale of its legacy Instant Insights product and expands search analytics capabilities for brand measurement Upwave, the leading analytics platform for brand marketers, announced today that it is expanding its platform by adding new search analytics capabilities. The newly expanded capabilities are the result of the acquisition of Croft Analytics’ search analytics technology, which powers the website, ShareofSearch. The investment further enhances Upwave’s brand analytics…

NGDATA Joins Growing Ecosystem of Partners Supporting the IBM Cloud for Financial Services

NGDATA Uses IBM Cloud for Financial Services to Help Customers Accelerate Transactions with Financial Institutions in a Highly-Secured Environment  NGDATA, a customer data platform that drives one-to-one customer engagement, today announced it has joined IBM’s growing ecosystem of more than 100 Global Systems Integrators (GSIs), Independent Software Vendors (ISVs), SaaS providers, and FinTechs supporting the IBM Cloud for Financial Services. The IBM Cloud for Financial Services Framework is designed to address risk in the…

Silver Lining & GoDaddy Release An Educational Series About Digital Growth To Help Small Businesses Succeed Online

The series features 8 interactive sessions with real small businesses, 10 GoDaddy experts, and over 40 comprehensive training videos. The internet, combined with the wide use of mobile devices and, more recently, the effects of COVID on our day-to-day interactions, has changed the small business landscape forever. With 81% of today's consumers unfailingly researching before purchasing online or in-store, having an online presence has become more than a choice; it has become a necessity and an increasingly important factor…