MTS Staff Writer

First-party data, key martech funding highlights, new martech partnerships and enhanced features to boost go-to market capabilities; there’s lots to explore from this week’s martech series’s martech highlight! BONUS: Leading marketing and media measurement platform DoubleVerify announced their IPO on April-12th! MarTech Quote-of-the-Week! I think marketers should be focusing on first-party data and the best avenues to grow ROI. All marketers aim to optimize their campaigns and not only show, but increase, ROI. However,…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

Eco York is a reputable digital marketing agency offering affordable search engine optimization (SEO), pay-per-click (PPC) management, and web marketing services that propel businesses forward. Armed with more than 10 years of industry experience, we ensure all our partner agencies get only high-quality PPC and digital marketing solutions tailored to their needs and demands. Throughout the years, we’ve helped hundreds of clients implement growth-driven online marketing campaigns and achieve profitable results --and…

SocialSEO partners with Canada's leading provider of interactive video, Universus bringing powerful marketing tools to SocialSEO's existing clientele. Colorado Springs-based marketing firm SocialSEO has partnered with Universus, the leading provider of interactive video in Canada. Universus is headquartered in Toronto and offers industry-leading video marketing and design services. Universus has a powerful video production team that captures the attention of their audience through interactive video, along with a full…

Independent audit affirms Brightleaf’s internal controls and processes Brightleaf Solutions, Inc., a leading provider of contract data extraction and analytics solutions, today announced that it has completed its SOC 2 Type II audit. This attestation shows Brightleaf’s strong commitment to the security of its client’s sensitive information while delivering high-quality services to extract meta-data and other information from their contracts. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy…

The California-based artificial intelligence and custom software application development company, Stebr Inc., has officially launched Traderlo! A hybrid-free marketplace that allows its users to buy and sell premium digital products including domains, websites, templates, plugins, turnkey softwares, hosting solutions, digital products and digital services Marketing Technology News: SnackMagic Secures $15 Million to Scale Personalized Snack Box Company In the first release of its e-commerce platform, Traderlo.com…

Media Publishares, publishers of Vogue, Esquire, Robb Report and Buro in Singapore, announces a partnership with VIDY to launch and develop an NFT platform catering to the fashion, arts and music industry. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint VIDY, founded by Singaporean techpreneur Matthew Lim and Harvard University alumni Patrick Colangelo, is a blockchain-powered digital advertising tool that rewards viewers with native cryptocurrency,…

 Join the largest Umbraco conference in North America for development, technology and marketing tips around content management systems (CMS)   Web developers, marketers, and owners of agencies tasked with getting content in front of customers quickly and cost-effectively can learn the latest strategies in content management systems (CMS) at the virtual Umbraco US Festival on April 15. Organized this year by three leading US agencies—Marcel Digital, Marathon Consulting and Garrigan Lyman Group (GLG), the Umbraco US Festival…

SAP SE today announced new service components of the SAP HANA Cloud database — adaptive server enterprise (ASE), ASE replication and data lake support for SAP IQ software workloads — that allow customers to handle ever-growing amounts of transactional and analytical data in data-intensive, highly regulated industries such as financial services and telecommunications. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint The new services in SAP HANA Cloud are a…

SAP SE (NYSE: SAP) today launched its business-to-business accelerator program at SAP.iO Foundry Tokyo with focus on the Intelligent Enterprise. Five early-stage startups working in the areas of digital supply chain and customer experience have been selected to join the program. Marketing Technology News: Nielsen Annual Marketing Report Underscores The Need for Brands To Evolve Strategies In Wake Of… “At SAP, we enable our customers to become intelligent enterprises by integrating data and processes, building flexible…

PodcastOne Distributed Shows to be Available for the First Time on Select Samsung Galaxy Devices PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media, announced today that it has entered into an agreement with Samsung for all PodcastOne distributed content to be available for the first time ever via the Listen tab within Samsung Free. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy PodcastOne's slate of programming includes some of the most listened to…

SnackMagic, the first build-your-own gift box platform, announced it raised $15 million in Series A funding, led by Craft Ventures, with participation from Luxor Capital. The new funding will help SnackMagic build warehouse capacity and logistics support for its growing line of products: Over the next 9 months, the company plans to diversify its “build your own box” concept into new product categories like meal kits, alcoholic beverages, dessert treats, and non-edible gifts like swag and gift baskets. With Toyota,…

Ankush Gupta, Founder of B2B Events Review Platform – Eventible shares his thoughts on the evolving B2B events industry while talking about the key triggers that inspired him to create a first of its kind solution for the global B2B events industry: _______ Tell us about your professional journey, Ankush, how did it lead to the conception of an event reviews platform like Eventible? As long as I can remember I loved creating things and the whole make & hustle process – in college I sold mix-tapes and CD’s right…

ICARO™ AI Now Delivers Fastest-Breaking News and Actionable Insights in Real-Time From Verifiable Sources ICARO™ Media Group, Inc., (ICARO™), a global digital media technology company, today announced that it has acquired artificial intelligence company EVNTL AI in a cash and stock transaction valued at approximately $30M. EVNTL is an Artificial Intelligence technology leader specializing in machine learning, advanced algorithms, and predictive insights for security, investment, and breaking news events. Marketing…

How to Deliver Personalized B2B Buyer Journeys at Scale will feature a panel of experts discussing how marketeers can move buyers from one stage of the journey to the next, effectively and at scale. The panel webinar, hosted by author and journalistic storyteller, Christoph Trappe, includes speakers from world-leading brands including award-winning personalization software solution, Webeo, precision demand marketing leader, Integrate, pioneer in remote working technology, LogMeIn, and innovative website visitor automation…

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) Brand marketer interest in “iOS app marketing” has grown considerably in recent weeks. As with most things, the pandemic has had an impact on our consumption habits – and that includes the amount of time spent on mobile devices. Much attention has been paid as of late to the upcoming App Tracking Transparency framework, which will compel developers to get express permission to access the Identifier…

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Tru Optik, a TransUnion company, announced today a partnership with MediaMath, an acclaimed independent DSP for the world’s leading brands and agencies, that enables audience-targeting for connected TV campaigns. As an identity resolution leader across OTT, connected TV (CTV) and streaming audio, Tru Optik Data Marketplace will be integrated into MediaMath’s CTV advertising solution and available for MediaMath clients in the US to leverage. As legacy identifiers like cookies continue to deprecate and media consumption in the…

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Martech solutions under spotlight to improve operations orchestration BrandMaker, the leading innovator in Marketing Operations and Marketing Resource Management solutions, today announced the first in a series of findings of its independent research study on experiences and attitudes of top marketing executives around marketing operations. The research revealed marketing operations (marketing ops) has become the top priority for marketing leaders in 2021, ahead of key areas such as brand building and lead generation.…