Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office …
TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond
TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced …
Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies
Tapad’s integration with Knorex’s XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC …
Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative
Tappx to disrupt the global OTT/CTV advertising industry Tappx – a leading AdTech company that delivers global digital advertising …
Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data
New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced …
Bob Mankoff and Scribit Create World’s First Robotized Cartoons
Bob Mankoff, president of Cartoon Collections and former cartoon editor of The New Yorker, teams up with Scribit, the write&erase …
Shutterstock’s 2020 Color Trends Report Predicts Colors on the Rise
Bold, Saturated Hues Are Expected to Dominate Many 2020 Creative Campaigns, Based on Data That Matches Pixels with Image Downloads. …
Technology industry M&A Deals in Q3 2019 Total $36.08bn in US
Total technology industry M&A deals in Q3 2019 worth $36.08bn were announced in the US, according to GlobalData’s deals database. …
Oracle Launches CX Unity to Unify Advertising and Marketing Worlds
Powerful New Integrations Within CX Unity Help Brands Use Data to Create and Deliver Tailored Experiences to Known and Unknown …
New Study Shows Spending on Account-Based Marketing Continues to Surge
21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
Oracle Takes Data-First Approach to New Customer Experience Innovations
Updates Across Oracle CX Cloud Help Brands Unify Customer Data, Personalize Interactions and Win More Business To help brands ensure …
Understanding Customer Data Platforms
Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) …
CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label
Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their …
Confirmit Announces AI-Driven Digital Experience Solutions
Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience …
Personalization Drives 5x Conversion Rates During Black Friday and Cyber Monday
Monetate Research Shows Increase in Personalization and Better Performance over Last Year Monetate, a Kibo Company and a worldwide leader …
APAC Business Process Outsourcing Market Set to Grow at Cagr of 10% Between 2018 and 2023, Says GlobalData
Asia-Pacific (APAC) continues to be a vibrant market for business process outsourcing (BPO) space, owing to the increasing number of …
How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends
Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, …
Image Protect Attracts First Four Websites for Conversion to Fotofy Model
Image Protect Inc., a global leader in the end-to-end copyright infringement sector, is excited to announce that the Company has …
Top Earning US Mobile Game Players from Tournaments
The highest earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments – five times what the …
Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine
Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that …