With the overall U.S. ad spend expected to reach $246 billion by the end of this year, brands must determine how and where to allocate their marketing resources more than ever before,…
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Deploying Always-On, Location-Based Mobile Measurement Enables Geo-Verified Response from Over 95M Consumers in U.S.; Feeds Cinema Data Into Nielsen Media Impact Platform Epicenter…
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Leading global video advertising platform fully integrates open source identity solution, joining development with The Trade Desk and others SpotX, the leading global video advertising…
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Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform Verve Group, a global brand performance ad platform, announced the acquisition of Nexstar…
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Due to his extensive experience in the commercial field and the digital marketing sector, Pedro Muñoz will lead Vidoomy's commercial strategy and European sales teams from its …
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 Vidy, the world's first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. Vidy's Founder and CEO, Patrick Colangelo said, "At…
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Adelphic, a Viant people-based DSP for omnichannel advertising, announced that it has inked a new integration with Clinch, the Personalization Everywhere company that provides…
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Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are…
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AdPlayer.Pro, a global provider of outstream video advertising solutions reports the company’s ad-enabled video player tech is fully compliant with Google’s policy regarding the…
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Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform,…
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For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as…
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Clinch, the Personalization Everywhere company that provides cross-channel dynamic creative optimization (DCO) technology to the world’s leading advertisers, announced the launch of…
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New television commercial showcases how special moments create powerful family memories Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, is…
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Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's…
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Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a managed service partnership with WeWork that brings 300 locations into its network.…
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Cadent, the advanced TV platform company,  announced an expansion of its strategic partnership with Catalina, the leader in shopper intelligence and personalized digital media for CPG…
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In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading…
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Video advertising platform Unruly announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its…
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Computer vision and AI-powered in-video advertising company Mirriad announced the launch of the Mirriad Music Alliance, a coalition dedicated to bringing the worlds of marketing and…
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Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and…
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