Chief Human Resources Officer Jennifer Wambold honored with Female Executive of the Year and Product Director Sharon Pidgeon as Employee …
Vidoomy Launches Its Self-Service Platform Allowing Websites to Integrate Video Advertising Within Minutes
Vidoomy, the media monetization platform with video advertising, has gone a step further by streamlining the process of integrating video …
If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey
Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect …
Comscore Announces AMC Networks as New Campaign Ratings Beta Partner
Partnership Will Allow AMC Networks an Unduplicated View of Video Campaigns Across Linear TV, OTT, Desktop and Mobile Comscore, a …
8×8 Acquires Jitsi Video Communications Technology From Atlassian
Acquisition of Open-Source Video Communications Technology and Engineering Team Reinforces 8×8’s Technology Stack and Unique Ability to Deliver Best-In-Class Meetings …
Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence
New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., …
Video Occupies a Quarter of US Digital Advertisement Budgets
Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in …
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Leading Video Advertising and Monetization Platform Promotes Former Senior Product Director to Drive Integrated Global Marketing Strategy SpotX, the leading …
Wistia Launches One, Ten, One Hundred
Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and …
Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale
Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white …
SpotX and JW Player Team Up at IBC 2018
Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation …
Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients
Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions …
Google Unveils Smart Campaigns, a New Advertising Tool in the UK
Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business Today, Google is rolling …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
Extreme Reach Wins Bronze in Two Categories of 2018 Stevie International Business Awards
Best New Software Product/Service: Asset Management Solution Extreme Reach announced two award wins in the 15th Annual International Business Awards. …
Video Ads on Instagram Drove Business Results for These Animoto Customers
These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that …
KARE 11 Announces Changes to News Leadership
KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …