Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video …
Tubi to Launch in Mexico With Strategic Partner TV Azteca
World’s Largest Free AD-Supported Video on Demand (AVOD) Service Enters Deal to Launch a Localized Spanish-Language App This Year With …
VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer
Ad tech enabling company for TV, OTT and digital video companies, VideoAmp, Inc appointed Andrew Gaudin, as Chief Legal & …
Roku Arrives in Brazil
Roku TV Launches in Brazil in Partnership With AOC; Globoplay Channel Debuts on the Roku Platform Roku, Inc., the No. …
Comscore Television Viewing Data Helps Predict Advertising Audience Decline
New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance …
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds
New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable …
Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital Branding Offering
Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a …
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, Formerly VP of Advertising Engineering, Hulu, Joins Cadent to Lead Engineering Group Cadent, the advanced TV platform company, …
YuppTV Bags the Digital Broadcast Rights for BCCI Home Season
YuppTV users in Continental Europe, Central Asia, SAARC Countries & MENA Regions Can Catch All the Action Live YuppTV, the …
Bold Screen powered ‘BestSelf TV’ OTT App Launches, Cornering the Women’s Lifestyle Market
BestSelf TV, a new women’s lifestyle OTT app, has officially launched and is now available on the ROKU platform. The …
Ace Metrix Releases Round-Up of 2019’s Exceptional Video Ads
Nike, Mercedes-Benz, Pandora and Sherwin-Williams among those recognized Ace Metrix, the leader in measuring the impact of video advertising, today …
TiVo Unveils TiVo Stream 4K
New Product, Built to Bring Entertainment Together, Features Strategic Relationship With Sling TV TiVo, the company that brings entertainment together, …
Tremor International Acquires News Corp’s Unruly
Deal Benefits Tremor International, News Corp; Allows for Global Scale Tremor International Ltd, a global leader in video advertising technologies, …
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal, WarnerMedia and other media publishers double down on addressable TV initiatives ahead …
New Survey Points to Streaming Subscription Fatigue Among US Consumers
More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of …
Roku TV Momentum Grows with New Licensee Brands
15 Global Brands to Make Roku TV Models in North America and Europe in 2020 Roku, Inc. announced that 15 …
Roku Announces “Roku TV Ready” Program; Denon and TCL North America to Launch First Products
New Home Entertainment Program Enables Third-Party Consumer Electronics Products to Work Seamlessly with Roku TV models Giving Consumers Incredible Ease …
Vidoomy Includes Evaluations and Reviews as Part of its Algorithm
Vidoomy, the leading Spanish startup in video advertising in Spain and LatAm, creates a new turn to its algorithm: Vidoomy …
How VDO.AI is Building the Future of Internet Advertising
Advertising technologies are undergoing a transformation. VDO.AI is the technology innovator in digital video. The company which derives its name, …
Ubisoft’s Women’s Film and Television Fellowship Announces New Script Deal With Participant
Submissions For 2020 Will Be Accepted Through January 31 Ubisoft Film & Television announced that Heather Quinn, this year’s participant …