The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its Partners
Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …
Facebook Upgrades Metrics for the Video
Facebook Has Announced Certain Changes to Video Metrics with the Aim of Maximizing Video Advertising Expenses so as to Balance …
Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)
Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands — DoubleClick and …
Eros Now Announces Partnership With InMobi
Eros International PLC , a leading global company in the Indian film entertainment industry, announced that Eros Now, it’s cutting-edge …
Facebook Gets Moat On-board for Video Ad Metrics
Advertisers will be Able to Use Moat’s Measurement Platform for Facebook’s New Video Ad Play Metric Facebook announced that it …
Video Ads on Connected TV and Premium Publisher Properties Have Best Performance, Reveals Extreme Reach Q2 Report
Quarterly Analysis of Digital Advertising Benchmarks Reveals Trends Driven by Increased Cord-Cutting, Demands for Trust and Brand Safety Video advertising …
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
Sizmek DSP Brings in Contemporary AI/Machine Learning Technology for Better Programmatic Control and Efficiency
AI-Enabled Sizmek DSP Provides Agencies and Brands with Improved Insights and Total Transparency to Optimize Campaigns in Real-Time Today, Sizmek has …
comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge
comscore’s New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living …
Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, …
Broadcasting and Ad Tech Veteran Bunker Sessions Joins Extreme Reach to Spearhead Sell-Side Business Expansion
Recognized Innovator in Broadcast, Cable and Telecom Brings New Vision to Strengthen Company’s Comprehensive Video Ad Workflow Solutions Extreme Reach, …
Which Is the Best AdTech Stack for a Performance Marketer?
Performance Marketers Often Struggle to Decide on the Most Suitable Ad Format for Their Online Marketing Strategies. Key Information on …
Five Steps to Make Video Production Easier!
The year 2018 has bought about a revolution in the video production process for marketers. It’s no secret really; video …
The Future Of Video Marketing: Education And Artificial Intelligence At The Heart Of Change
With predictions that video will account for 80% of all internet traffic by 2019, it is not surprising that marketers …
Amobee Acquires Videology Assets in a Court-Supervised Auction
The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …