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Video Advertising

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and…

Business Wire Apr 15, 2021 0
New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for…
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Video

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively…

Globe Newswire Apr 14, 2021 0
Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and…
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Video Platforms

IRIS.TV Announces $18 Million Series B Funding Round Led By Intel Capital

Globe Newswire Apr 7, 2021 0
IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with…
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Interviews

MarTech Video Interview with Chris Maccaro, CEO at Beachfront Media

Sudipto Ghosh Apr 1, 2021 0
 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And…
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Video Advertising

Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its Attention…

Globe Newswire Apr 1, 2021 0
Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship product PreView was named a winner in The Business Intelligence Group’s Artificial…
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Native & Programmatic Advertising

Mediavine Launch Of Native Ads Generates More Than Four Times The User Engagement

PRNewswire Mar 23, 2021 0
Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native…
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Video

Tremor Video Set to Launch TV Intelligence Solution

Globe Newswire Mar 23, 2021 0
Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices Tremor Video, the leading programmatic video…
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Brand Safety

Brand Metrics Expands In UK, Hires Sumran Kaul And Dhruv Roy

MTS Staff Writer Mar 23, 2021 0
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following…
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Video

AdPlayer.Pro Video Ad Tech Provider Introduces New YouTube Demand Features

prweb Mar 17, 2021 0
AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies.…
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Digital Asset Management

Extreme Reach Recognized With TAG Certified Against Fraud Seal By Trustworthy Accountability Group

PRNewswire Mar 15, 2021 0
With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management…
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Video Advertising

PubMatic is Selected by GroupM as a Global Preferred SSP Partner

Globe Newswire Mar 10, 2021 0
Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers…
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Native & Programmatic Advertising

Catalina Forms Innovative Business Alliance With Toshiba Tec In Japan

PRNewswire Mar 8, 2021 0
Catalina to provide coupon promotions to Toshiba Tec's "Tec Coupon Deli" Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to…
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Video

SnapCell Collaborates With eLead On Dealer Suite Integration

PRNewswire Mar 8, 2021 0
Automotive video tool, SnapCell, has teamed up with elead to offer suite integration to its mutual customers. This integration with elead means that SnapCell can now be integrated with …
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Video Advertising

Detroit-Based Video Creation Platform Brings on New COO

PRNewswire Mar 8, 2021 0
-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today…
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TV Advertising

Advertising On Hulu: 5 Reasons Your Brand Needs This – Peter Belbita

MTS Staff Writer Mar 8, 2021 0
It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a…
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Video Advertising

Facebook Executive Matty de Castro Joins VidMob as VP of Growth and Operations

Globe Newswire Mar 5, 2021 0
Former leader of Facebook’s North American Scaled Accounts to spearhead VidMob’s mid-market and growth client business VidMob, the leading platform for Intelligent Creative, today…
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Sales & Marketing

Amobee Bolsters Executive Team With Duo Of Industry Titans: Adds Tim Spengler As General Manager Of…

Business Wire Mar 5, 2021 0
Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry Transformation Accelerates Amobee,…
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Video

VERB Readies Release Of Much Anticipated Interactive Video Integration With Microsoft Outlook;…

Globe Newswire Mar 4, 2021 0
VERB Technology Company, Inc. , a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content…
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Video Advertising

Velocix Expands SaaS portfolio With Cloud-Native Video Recording Manager

Globe Newswire Mar 4, 2021 0
Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video…
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Video

TronTV Selects Kubient as Premiere Transparent Programmatic Partner for Ad Fraud Prevention Through…

PRNewswire Mar 3, 2021 0
Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their…
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