New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time IRIS.TV, the leading video data platform, has announced a new partnership with Publica, the connected TV…
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Infillion's new ad product experience puts consumers in control: opt in to ad, select retailer and add directly to personal cart Infillion, an advertising platform built for the connected future and Web3, today announced the launch of…
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-Innovid's Global Benchmarks Report findings further solidifies CTV's dominance in reaching and engaging global audiences  -Report uncovers CTV's critical role in converged TV landscape and reveals deeper measurement and optimization…
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This new access through Adnimation to Google video ads for CTV offers publishers high-priced video ads to increase their ad revenue from their OTT channels and CTV apps. Adnimation is pleased to announce it has launched a…
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Michael Lift very well quoted, “The play button is the most compelling call to action on the web”. The quote is strengthening itself every day with  how on-demand video streaming has shadowed the whole world right from entertainment to…
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Three New Studies by Snap Inc. and VidMob Reveal The Creative Elements that Drive Performance for Financial Services, CPG and Entertainment Advertisements VidMob, the leading platform for Intelligent Creative, today announced three new…
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Bill Simmons, former VP of Product at Roku and Jessica Goon, Chief Growth Officer at Spring Foods to add deep Connected TV experience to the team Pixability, the only provider of software and insights for video advertising on YouTube and…
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Should CTV be on the radar of every digital advertiser? Laurel Rossi, CMO at Infillion weighs in: ________ Welcome to this MarTech Series chat Laurel, tell us about your marketing journey so far and what excites you today about…
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Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022, according to IAB's "2021 Video Ad Spend and 2022…
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Linear-like control enables media companies to sell premium inventory direct to advertisers ― raising eCPMs and fill rates ― and keep more ad revenue, while reducing total cost of ownership Imagine Communications today announced the…
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Study validates campaigns across African American, Hispanic and LBGTQIA+ audiences with exceptional and five-star rated results Undertone, a Perion Network Ltd. (Nasdaq: PERI) company and the leader in data-driven, Intelligent High Impact…
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The PlayerWON Model Allows Brands to Break Through with Elusive Audiences Via TV-Quality Video Ads in Hugely Popular Console and PC Games PlayerWON, a division of Simulmedia, presented its innovative in-game video advertising platform…
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AdPlayer.Pro to make new outstream video ad format variations available for its Supply partners’ use. AdPlayer.Pro, an international provider of outstream video advertising solutions will be adding new capabilities in the flagship video ad…
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Emerges As Market Leader in Brand Responsible Campaigns that Outperform Video Benchmarks Secures Premier Partnership With Google NOM, the contextual video advertising company, today announced a record-breaking year, with a 100% YoY…
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-Dynamic Ad Insertion & Replacement Now Available Across All LocalBTV Channel Streams -Programmatic-Powered Geo-Fenced Functionality Enables Precision Local Ad Targeting Didja, Inc., the pioneering video technology company dedicated…
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Digiday has chosen STN Video as the Winner of its Best Digital Video Monetization Platform as part of their TV and Video Awards. Marketing Technology News: MarTech Interview with Rob Sanchez, CEO at MeritB2B A panel of industry…
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PubMatic ranked as the leading independent SSP for publishers monetizing video ad inventory programmatically PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the…
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Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions PubMatic , an independent technology company maximising customer value by delivering…
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After its successful collaboration that eliminated Pareto’s sophisticated botnet, the renewed partnership places cybersecurity efforts on a much stronger footing Aniview, a global video technology company playing a central…
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StreamViral, a fast emerging disruptor in the OTT market for sports broadcasting, has partenered with Fofic as their reseller of choice for the Dutch market. StreamViral, an emerging OTT platform specializing in creating live broadcast…
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