Video Advertising & Video Advertising Strategies

AppNexus Grows Video Monetization For Microsoft; Improves Revenue 201% And eCPM Performance 29%

Microsoft Among the 150 Sellers That Utilizes AppNexus SSP for Video Monetization of Premium Inventory AppNexus, the world’s leading independent

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Ayank Chourasia1 day agoApril 20, 2018 0 31

Analytics, Audience Data, Marketing Automation, Video Advertising

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading

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MTS Staff Writer3 days agoApril 19, 2018 0 38

Native & Programmatic Advertising, Video Advertising, Video Platforms

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video

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PRNewswire3 days agoApril 18, 2018 0 81

Content Syndication, Video Advertising

Promo Integrates Shutterstock to Become the Video Creation Platform With the Largest Video Library

With Promo, Businesses Can Create Video Ads Quickly, Easily and Affordably, That Can Compete With the Big Brands Slidely the

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PRNewswire5 days agoApril 16, 2018 0 86

Native & Programmatic Advertising, Video Advertising

Big Brands Use SteelHouse Innovation Hub To Fight Marketer FOMO

SteelHouse Innovation Hub Beta Program Tests New Technology, Channels, and Formats SteelHouse, an advertising software company, marks the first anniversary

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PRNewswireApril 11, 2018, 7:45 pmApril 11, 2018 0 110

Mobile Advertising, Video Advertising

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video

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PRNewswireApril 10, 2018, 9:15 pmApril 10, 2018 0 69

Native & Programmatic Advertising, Video Advertising

SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

New Joint Case Study Reveals 54% Growth in OTT Video Ad Spend SpotX, a global video advertising and monetization platform,

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PRNewswireApril 10, 2018, 8:35 pmApril 10, 2018 0 108

Brand Safety, Video Advertising

SundaySky Releases Next-Generation Advertising System that Strengthens Brand Safety, Increases Viewability and Combats Ad Fraud

New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of

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MTS Staff WriterApril 9, 2018, 11:44 pmApril 9, 2018 0 86

Mexican Startup Raised US $6 Million to Democratize Social-TV Advertisement

Mobile Marketing, Social Media Advertising, Video Advertising

Mexican Startup Flyr Raised US $6 Million to Democratize Social-TV Advertisement

Flyr, a Mexican Startup in Silicon Beach, Democratizes Production of TV-Quality Advertisement for iPhone and IPad Users Worldwide Initially raising

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PRNewswireApril 9, 2018, 5:30 pmApril 9, 2018 0 166

Guest Authors, Video Advertising

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public

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Richard AnsonApril 6, 2018, 4:30 pmApril 6, 2018 0 277

Brand Safety, Video Advertising

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company

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PRNewswireApril 4, 2018, 3:20 pmApril 4, 2018 0 123

Native & Programmatic Advertising, Video Advertising, Video Platforms

SteelHouse’s Unique Targeting Technology Allows For Connected TV Audience Extension

Brands Can Now Serve Programmatic TV Ads to New Audiences Proven to Convert SteelHouse’s new Connected TV (CTV) offering allows

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PRNewswireApril 4, 2018, 3:00 pmApril 4, 2018 0 85

AI/ML, Analytics, Video Advertising, Video Platforms

Playwire Launches New Complete Monetization Platform to Seamlessly Connect Publishers and Advertisers

All-Inclusive Digital Media Platform Debuts Along with New Dedicated Website Playwire, the largest online representation firm for reaching gaming and

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prwebMarch 30, 2018, 6:03 pmMarch 30, 2018 0 93

Content Discovery, Video Advertising, Video Platforms

Outbrain Partners with Telaria to Bring New Video Advertising Offerings

Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization

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MTS Staff WriterMarch 30, 2018, 2:33 amMarch 30, 2018 0 94

Video Advertising

comScore Seals Long-term Agreement as Exclusive Sales Currency for Lockwood Broadcast Group Station KAKE in Wichita

Lockwood Broadcast Group Will Now Use comScore’s Massive and Passive Television Currency for More Stable, Accurate and Representative Audience Viewership

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PRNewswireMarch 28, 2018, 8:48 pmMarch 28, 2018 0 77

Video Advertising

Mark Connon Joins ViralGains Board of Directors

Mark Connon, Former AOL SVP, Will Join ViralGains to Help Change the Future of Advertising ViralGains, the industry’s only digital

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PRNewswireMarch 24, 2018, 7:00 pmMarch 27, 2018 0 41

Influencer Marketing, Native & Programmatic Advertising, Video Advertising

RhythmOne Names Luke Bussell as Managing Director ANZ

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing,

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PRNewswireMarch 24, 2018, 4:00 pmMarch 26, 2018 0 1

Video, Video Advertising

Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape

Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In

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PRNewswireMarch 23, 2018, 12:17 amMarch 23, 2018 0 100

Native & Programmatic Advertising, Video Advertising

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform,

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PRNewswireMarch 22, 2018, 11:44 pmMarch 22, 2018 0 121

Vungle Unveils Global Self-Serve Adtech Platform for InVungle Unveils Global Self-Serve Adtech Platform for In-App Videos-App Videos

Video Advertising

Vungle Self-Serve Platform Announced for In-App Videos

Campaign and Creative Automation Set to Drive Advertiser Growth Vungle, the leading performance marketing platform for in-app video ads, has

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Sudipto GhoshMarch 22, 2018, 3:14 pmMarch 22, 2018 0 149

Interview with Joshua Neckes, Co-Founder, Simon Data

Interview with Lou Jordano, CMO, Crimson Hexagon

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

Interview with Mark Frost, CEO, Sitecore

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

TechBytes with Eric Marotta, Director Product Marketing, CloudCraze

TechBytes with Laura Koulet, Vice President Legal, Tapad

TechBytes with Steve Borthwick, CTO, Artesian

TechBytes with Ari Saposh, VP, Data, oneAudience

Fireside Chat with Evan Liang

Fireside Chat with Anuj Kucheria

Fireside Chat with Scott Brinker

Fireside Chat with Shawn Schwegman

Fireside Chat with Jeff Pedowitz

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

Disruptive Innovation: SaaS Companies Are Migrating To Purchase Convenience

Drive-To-Store Campaign – Are You Measuring What Really Counts?

An Automated Supply-Side Platform Ecosystem: The Future of Local TV Advertising

What Martech Partnerships Really Say About the State of Digital Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

How to Nail Your Customer Loyalty Program

The Pedowitz Group is a Revvie Finalist for 2018 Partner of the Year Award

The Power of Event Automation for Better Connectivity in Business

Anura Empowers LeadThink Fight Ad Fraud with Deep Analytics Reporting

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