Further Expands Criteo’s Invalid Traffic Detection Solution Across All Its Products Criteo, the advertising platform for the open Internet, announced …
Tru Optik to Launch Free Privacy.TV Solution to Solve for Lack of Consumer Privacy Coordination Across Connected TV Advertising
Privacy.TV to Usher in New Era of Accountability, Transparency and Privacy Compliance Across Advanced TV Advertising Tru Optik, the most …
The Trade Desk Helps Marketers Streamline Their TV and Digital Media Strategies with Smart TV Viewing Data from VIZIO’s Inscape
Linear and OTT Insights Enable Omnichannel Campaign Planning for the World’s Leading Advertisers Advertising technology leader, The Trade Desk has …
Launch Of The New OpenAP Market Brings Simplicity And Scale To Audience-Based Campaigns In TV Advertising
Building on its existing standards-based audience definitions, the OpenAP Market now helps advertisers power audience-based campaigns across linear TV and …
Basis by Centro is No. 1 for DSP and Video Advertising on Global User Review Site G2
Basis Has Been the Top DSP for the Past Three Years Centro, a global provider of advertising technology, announced that …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
Wurl Launches AdPool, World’s Largest Cross-Platform Advertising Service for Connected TV
New Service Gives Advertisers Access to Billions of Ad Avails on Leading Connected TV Platforms Wurl, the leading provider of …
At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach
With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands …
5G Speed: Pisofttech Releases 360 Cloud Solution to Further Boost Panoramic Live Streaming
Shenzhen Pisoftware Technology officially announced the release of a new “360 Cloud Solution” for 8K panoramic live streaming. As the …
Advertising on TV? Why It’s Time to Go ‘Over the Top’
Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate …
Vox Media and New York Media Merge to Create the Leading Independent Modern Media Company
The Newly Expanded Vox Media Will Be Positioned in a Category of Its Own — Home to the Industry’s Most …
New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns
Audience Targeted AD Views Grew 82%, Fueled by an Industry Trend and Movement Toward Interoperability, Which, in Turn, Are Driving …
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames
This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via …
Hearst Television Moves to Impressions-Based Selling of Local Television Advertising Inventory
Move Reflects the Modernization of TV Advertising Practices Hearst Television, a local television leader serving media markets across 39 states, …
NCC Media Rebrands as Ampersand, With Announcement of New Audience-Based Ad Offerings and Programmer Enablement Solutions at Kickoff of Advertising Week New York
New Name Reflects Company’s Mission of Connecting the TV Advertising Ecosystem Across All Screens, Inventory and Audiences NCC Media, the …
Teads for Publishers (TFP) Sets New Benchmarks with AI-Powered Video and Display Experiences
Teads For Publishers (TFP) maximizes direct and programmatic revenue and delivers guaranteed outcomes with engaging ad experiences; beats encroachment from …
FranceTV Publicité Launches New In-Video Advertising Solution in Partnership with Mirriad
Continuing to Drive Innovation, FranceTV Publicité Offers Brands the Next Generation of Product Placement with Mirriad’s In-Video Advertising Solution Computer …
TV is Leading the Category for Automotive Attribution
Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV TVSquared, the global leader in linear and digital TV attribution, …
For the First Time 3.4 Billion Social Media Users Globally Can Now Earn Income from Their Videos, Photos and Comments with TippyTV
The TippyTV app allows content creators and social media users to make money on their terms. Social media sites make big …
Live Sports Get Personalized with Harmonic, Google and 3SS
Breakthrough Picture-in-Picture, Sports Multiview and Personalized Mosaic Capabilities on Android TV™ Demonstrated at IBC2019 Harmonic, in collaboration with Google and …