You, all of you, marketing professionals who’ve had enough curiosity and energy to make a new market: Online Video. This …
Extreme Reach’s Source Creative Acquires shots, a Global Platform for Curated Advertising Creative and Industry News
Deal Adds Significant Value to Source Creative’s Archival Video Ad Resource, Bringing 10,000+ Commercials, an Extensive Database of Advertising’s Top …
SpotX Launches Live CTV Educational Series for Advertisers
‘Spotx Explains It All’ Training Session to Highlight Current State of Ctv, Targeting Strategies, How to Reach Audiences at Scale, …
Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action
inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads Straight from Cannes Lions …
IAB Tech Lab Releases VAST 4.1 for Public Comment
Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, …
AppNexus Expands Inventory Quality Initiative Through Partnership with White Ops
AppNexus will Adopt White Ops’ Technology Layer to Power Pre-Bid Fraud Prevention Across The AppNexus Marketplace AppNexus, the world’s leading independent …
The Changing State of Mobile Video Advertising
Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile …
SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights
SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data SRAX recently announced that its …
SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply
In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough’s Quality Publisher Base …
Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider
Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more …
Marin Software Unveils Next Generation Cross-Channel Advertising Platform
New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels …
B2B Video Content to Double Within 12 Months Says Vidyard Report
New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within b2b Marketing …
VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns
VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool …
AdColony Joins Coalition for Better Ads
Mobile Partners to Provide Data-Based Best Practices for In-App Ad Experiences AdColony, the leading ad quality video marketplace, has joined …
TechBytes with Tim Harris, Chief Technology Officer, Mirriad
Tim Harris Chief Technology Officer, Mirriad Recently, Mirriad launched a ten-second in-video ad unit supported by their Visual Impact Score (VIS) …
Verve Acquires Leading In-App Mobile Video Platform Receptiv
Verve Will Also Add Receptiv’s High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in …
Clinch Partners with Tapad to Enable Video Personalization at Scale
Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a …
Interview with Oz Etzioni, CEO and Co-founder, Clinch
"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and …
TVadSync Unveils Smart Tune-In Attribution; Provides Entertainment Marketers With Effective Cross-platform Media
TVadSync Leverages Smart TV ACR Technology in Millions of Opted-in TVs To Accurately Measure Exposure To TV Spots, Retarget Viewers Across Mobile and …
Ad2Life Launches Crowdfunding Campaign on Indiegogo
Ad2Life Is Launching a Crowdfunding Campaign on Indiegogo to Help Fund the Release of Their Innovative Advertisement System That Pays the …