Adaptive Ad Systems, Inc., a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary …
Ace Metrix Launches Cultural Sensitivity Measure
Scores are inclusive of all cultures and can be assessed on every ad Ace Metrix, the leader in measuring video …
Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences
54 percent of ‘Lapsed’ OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the …
Ben Abbatiello Departs SpotX, Joins Video Ad Tech Beachfront
Abbatiello Leads Group of Senior Ad Tech Executives Joining Beachfront, the Only Independent Enterprise Tech Capable of Bringing Programmatic Sales …
Telaria Expands EMEA Leadership Team With Appointment of Industry Veterans
Bill Swanson and Carole Dubourg to Help Grow Telaria’s Global Premium Video and CTV Opportunities Telaria, Inc. , the …
Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio
Operative, the ad management platform of choice for the world’s largest media brands, announced it has promoted Brenda Salce-Garcia to …
Intertrust and Vewd Partner to Introduce Next Generation Content Protection for HbbTV
First HbbTV Integration of XCA Disruptive Card-less Conditional Access System, Demonstrated at the 16° European Digital Forum Event, Lucca, Italy …
DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon
Guidelines Take Effect November 1st; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of …
Genero Enters US Advertising Market To Solve Advertising’s Video Problem
Global Expansion Brings US Access to Diverse Creatives Producing Quality Video at Scale Genero, a global creative platform, announced that …
Emerging Audio Display Ad Company Adsonica Appoints Industry Leader Steven A. Sjoblad to Head Advisory Board
Proven Innovator to Provide Strategic Direction as Disruptive Creative Advertising Technology Company Prepares for Growth Marketing strategist and industry expert …
Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures
Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks …
US Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53% over Prior Year, According to IAB & PwC Research
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021 In 2018, marketers spent $479 million to advertise on podcasts …
CloudSense and Ad-Juster Work Together to Maximize End-to-End Ad Campaign Efficiency and Profitability
By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a …
Extreme Reach Launches AdBridge for Sellers, A New Ad Distribution Platform for Sell-Side Teams and Their Advertising Partners
Solution simplifies the complexity caused by today’s fragmented viewership; taps into AI capabilities within VAST tags Extreme Reach (ER) announced the …
SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide
Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve “Tag Platinum Status” by Earning All …
AdAction Announces 6th Anniversary with 320% Y-o-Y Growth and 95 Million Installs
AdAction is excited to announce that this Wednesday, May 29 marks the company’s sixth anniversary. AdAction is excited to announce …
Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows
Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management …
Kaizen Ad Named One of Eight Trusted Google Creative Partners to Drive Better App Campaign Results With Creative at Scale
Google names leading ad creative platform, Kaizen Ad, an App preferred creative partner. Kaizen Ad is one of only eight …
WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology
Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company …
Xandr Creates Community
Community is a Brand-Safe, Insight-Driven, Privacy-Protected, Video-Forward Marketplace for Advertisers, Publishers, and Consumers Xandr, AT&T’s advanced advertising and analytics company, …