The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social…
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Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY Viamedia, the television industry’s largest independent local ad management company,…
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Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets 2020 has been one of the most challenging years for the advertising sector since…
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The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have…
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Partnership enables enhanced audience-based media buying from the supply-side through curated and actionable data, across all screens and streaming platforms SpotX, the leading…
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Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development Viamedia, the television industry’s largest independent local ad management company, named Jim…
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Advertisers Can Efficiently Access Nexstar’s Digital Audience of 106 Million Monthly Uniques and the Broadcast Industry’s Widest Reach to 63% of US TV Households Agreement with…
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Built on Multi-Source Viewership Dataset of 21 Million U.S. Households, Offers Audience Insights Across the Entire Marketing Funnel Designed to Drive Television Industry Towards…
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Programmatic Digital Out-of-Home advertising technology company invests in key market in anticipation of imminent industry comeback Hivestack, a global ad tech leader in programmatic…
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Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the…
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The USDA Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertising (PSA) campaign to help Americans recreate safely…
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SpotX leads among SSPs, collaborating with 11 measurement companies including Comscore, Kantar, and Nielsen SpotX, the leading global video advertising platform, announced the…
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Video ad tech company Unruly, part of Tremor International,  announces the appointment of former Verizon director, Toby Williams, to the position of Vice President of Business…
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Further expands the rapid growth and reach of Cinedigm’s ad-supported, linear streaming business Cinedigm announced today that IMDb TV is now offering Cinedigm’s free ad-supported…
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First channel to stream in 4K UHD on Samsung TV Plus Bloomberg Media today launched Bloomberg TV+, a premium video experience and first 4K UHD channel that combines the power of…
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Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an…
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Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only…
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Extends Screenvision's Audience Reach and Engagement Across 2,200 Digital Boards Screenvision Media announced a partnership with Volta, which provides 1,300 ad-supported electric…
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Q1 2020 Video Benchmarks show anomalies in previous steady trends, though new data for April and May to-date reveal a rapid rise in CTV share of impressions back to the dominant levels…
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Yang Jane. Since the advent of the internet, the competition for the same audience base in generating leads, driving sales, and increasing customer attention has escalated. Digital…
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