New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for…
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Tremor Video study uncovers advertisers’ attitudes and perceptions about CTV’s expanding role in brand marketing strategies Tremor Video, a leading programmatic video platform, and…
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IRIS.TV, the leading video data platform, today announced the completion of a $18 million Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with…
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 A Quick Synopsis: Connected TV’s growth has been a boon for streaming advertising, yet the work is far from over when it comes to optimizing campaigns within that ecosystem. And…
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Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship product PreView was named a winner in The Business Intelligence Group’s Artificial…
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Conversion from Banner to Native Ads Yields Improvements on ±7,800 Publisher Sites Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its native…
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Exclusive data-driven offering will empower advertisers to reach and engage consumers at scale via Connected TV and across devices Tremor Video, the leading programmatic video…
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Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following…
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AdPlayer.Pro enhances the functional core of its video ad serving and management platform, expanding outstream video advertising opportunities for brands and agencies.…
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With the certification, Extreme Reach remains committed to creating safe environments for advertisers and their creative assets Extreme Reach (ER), the complete asset management…
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Partnership Continues to Ensure GroupM Has a Transparent and Efficient Path to Supply Across Multiple Ad Formats and Channels PubMatic, Inc., a sell-side platform that delivers…
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Catalina to provide coupon promotions to Toshiba Tec's "Tec Coupon Deli" Catalina Marketing Japan K.K. has formed a business alliance with Tokyo-based Toshiba Tec Corporation to…
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Automotive video tool, SnapCell, has teamed up with elead to offer suite integration to its mutual customers. This integration with elead means that SnapCell can now be integrated with …
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-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today…
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It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a…
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Former leader of Facebook’s North American Scaled Accounts to spearhead VidMob’s mid-market and growth client business VidMob, the leading platform for Intelligent Creative, today…
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Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry Transformation Accelerates Amobee,…
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VERB Technology Company, Inc. , a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content…
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Fully managed service reduces operational costs and time-to-market for Cloud DVR and time-shifted video applications Velocix, the market’s leading provider of carrier-grade video…
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Marking Kubient's First Programmatic OTT Desktop Partnership Kubient, the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their…
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