Video Is Becoming Increasingly Pivotal in Sales & Marketing Campaigns, Globally. This Is Turning out to Be Especially True in …
SpotX Names Kevin Hunt Senior Vice President, Global Marketing
Leading Video Advertising and Monetization Platform Promotes Former Senior Product Director to Drive Integrated Global Marketing Strategy SpotX, the leading …
Wistia Launches One, Ten, One Hundred
Spending $111,000 to Help Business Understand the Balance of Budget vs Creativity Wistia, a video software provider for small- and …
Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale
Akamai, SpotX and Yospace have set out the key principles of monetizing major live events over OTT in a white …
SpotX and JW Player Team Up at IBC 2018
Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation …
Advantage Solutions Acquires Jun Group to Help Accelerate Performance Outcomes for Both Brand and Retail Clients
Acquisition Bolsters Advantage’s Momentaware Geo-Location Data Product, Which Helps Define and Predict When and Where People Shop, and Drive Conversions …
Google Unveils Smart Campaigns, a New Advertising Tool in the UK
Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business Today, Google is rolling …
Now Playing on an Uber Near You: Digital Video
Consumers have some basic expectations for their advertising. They expect TV ads to run 30 seconds or so, print ads …
Extreme Reach Wins Bronze in Two Categories of 2018 Stevie International Business Awards
Best New Software Product/Service: Asset Management Solution Extreme Reach announced two award wins in the 15th Annual International Business Awards. …
Video Ads on Instagram Drove Business Results for These Animoto Customers
These Small Businesses Ran Local Advertising That Drove Foot Traffic, Sales, and Attention from Major Publications Animoto, the company that …
KARE 11 Announces Changes to News Leadership
KARE 11 Announces News Leadership Restructure “We are launching a unique News leadership structure at KARE 11,” said John Remes, …
Interview with Gil Becker, President and CEO, AnyClip
"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual …
SpotX Releases New ‘Global TV and Video Trends’ White Paper
Report Acknowledges Internet Advancements as Biggest Driving Factor of Changes In Consumer Viewing Habits and Growth in Digital TV SpotX, …
TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX
Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this …
Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video
Telaria Inc. , the complete software platform to manage video advertising for premium publishers, announced it has integrated Nielsen’s Digital …
How Rewarded Video Ads Can Drive In-Game Purchases
The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad …
Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its Partners
Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …
It’s All In The Stories: How To Attract Millennials And Gen Z
Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how …
Sightly Appoints Nielsen Veteran Nichola Karp as Chief Product Officer
Former Director and Group Lead for Nielsen Marketing Cloud’s DMP to Lead Sightly’s Product, Engineering and Data Teams as Demand …