Video conferencing capabilities are a powerful business tool in any industry, but they can have especially striking benefits in the …
Amobee Launches Comprehensive Data Marketplace for Connected TV and Cross-Screen Advertising
Oracle Data Cloud, LiveRamp and Tru Optik Among 60+ Data Partners Providing 60,000+ Audience Targeting Segments for Connected TV and …
SpotX Selected to Join Prebid.org Board
Chief Technology Officer J. Allen Dove Will Join Prebid.org’s Leadership Team SpotX, the leading global video advertising and monetization platform, …
RevJet Announces Updated Ad Creative Builder for Social and Native Advertising Platforms
RevJet Simplifies Building, Updating and Managing Digital Ads for Use Across Facebook, Twitter, Taboola, Outbrain, Verizon Media and More RevJet, the …
National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+
olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital …
Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology
New Partnerships with Tourism and Travel Brands Expand Clicktivated’s Reach and Increase User Engagement Clicktivated, an interactive video platform that seamlessly …
iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial Monetization Model
iQIYI, an innovative market-leading online entertainment service in China, recently launched China’s first “interactive native video advertising” (the “Commercial”) in …
New Report Reveals Surprise Leaders in Streaming: Dallas, Atlanta and Phoenix Best Tech Hubs Boston, New York and San Francisco Among US Markets
Overall Streaming Surges 130% despite AD Delivery Challenges; Roku Again Dominates Connected TV Viewing with 43% Share; Live Outdoes Video …
Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election
66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software …
Giant Media & Freckle Partner to Provide Actionable Offline Measurement to Video Ad Campaigns
Attribution of Content-Targeted YouTube Campaigns to In-Store Visits Showcases Down-Funnel Metrics of Video Advertising Giant Media, the leading provider of …
Narrative Adds Smart TV Data Through Partnership with Inscape
Simplifying How Data Is Bought and Distributed for Marketers and Data Scientists Narrative, a data commercialization platform and marketplace making …
Teads Offers 100% Viewability On VCPM And CPCV Buys In Collaboration With Oracle Moat
Teads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad …
Videocites AdTrack Revealing the True Reach of Promotional Videos and the Power of Their Organic Boosts on Social Media
Videocites Organic Boosts refer to re-uploads of a video Ad that are published proactively by the audience and boost its …
New Study Reveals Watershed Moment as 79% of UK Marketers Acknowledge Cross-Channel Video Advertising Wave
A commissioned study conducted by Forrester Consulting on behalf of 4C Insights, among over 200 marketers in the UK, finds …
EasyMovie, the Video Content Creation Platform Dedicated to Empowering Employee Knowledge Sharing, Announces € 5 Million Funding Round with Ring Capital
Planned Expansion of US Operations and Investment in Development to Further Support Momentum There are many benefits to employee generated …
WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel
Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software …
Filmzie: A Place to Meet Exceptional Movies and Their Fans
Filmzie, a social movie platform, has launched its new movie streaming service with a vision to build a bustling community …
iQIYI Delivers Integrated Online and Offline Entertainment Experience Through the 2019 iQIYI VIP Fan Carnival
Recently, iQIYI, Inc., an innovative market-leading online entertainment service in China, hosted its 2019 VIP Fan Carnival (the “Event”) in …
YouTube Analytics Tool NoxInfluencer Helping Small YouTubers Get Paid Sponsorships
Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, …
Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers
Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly …