Millions of VIZIO SmartCast® Television Viewers Now Have Access to Ad-Supported On-Demand CoComelon and iFood.tv Channels Future Today, the only full-stack streaming solution that packages branded channels and delivers the…
Read More...

As video investment soars in APAC, industry veteran Trent Silins launches Kopa, a full-service firm to help brands and agencies with contextual targeting activation, performance optimisations, and deep reporting and insights while…
Read More...

Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
Read More...

In addition to its one-stop-shop for video advertising technology, Aniview is now leveraging its wide range of experience in order to fully manage publishers’ ad monetization Aniview, a leading provider of holistic video…
Read More...

Hernandez, currently TikTok’s Head of North America Business Marketing, helped lay the foundation for Suzy’s exponential growth as an early executive Suzy, a leading market research software platform announced today the…
Read More...

Will lead company’s sales efforts through period of unprecedented growth IRIS.TV, the leading video data platform, has announced the appointment of Garrett MacDonald as chief commercial officer. In his new role, MacDonald will oversee all…
Read More...

The partnership connects Vimeo's powerful creation tools with TikTok Ads Manager; Vimeo is the first video software company to join the TikTok Marketing Partner Program Vimeo , the world's leading all-in-one video software solution, and…
Read More...

Rain the Growth Agency's SheScales initiative is representing the CBD wellness brand for a TV and OTT media investment this summer SheScales, the marketing initiative created by direct-to-consumer advertising agency, Rain the Growth…
Read More...

Further Expands Loop Media’s Reach to Additional International Consumers   Loop Media, Inc., a leading multichannel digital platform streaming service that provides curated music video and branded entertainment channels for businesses and…
Read More...

Significant enhancement to omni-channel personalized DCO platform for self-service customers makes it easy to extend 1:1 video ads to all video channels, including Connected TV Jivox, the personalized digital marketing…
Read More...

Permission.io Appoints Privacy Technology Law Specialist To Further Data Transparency Communication for Expanding Partnerships and Data Monetization Permission.io, the leading provider of permission-based advertising, announced the…
Read More...

The Video Advertising Bureau (VAB) today released Meeting Industry Challenges: Guidance and Inspiration to Embracing an Audience-First TV Buying Approach, an in-depth, 60-plus page report. VAB commissioned Advertiser Perceptions to…
Read More...

Dynamic Video Captions automatically adds human-verified captions to improve user experience and overall performance for video ads Sharethrough, one of the top global independent omnichannel ad exchanges, is introducing dynamic video…
Read More...

Data-driven solutions and in-depth research are now crucial to helping businesses navigate through new challenges and new changes in today’s B2B digital journey.  What helps meet consumer interest online while ensuring data security and…
Read More...

We’ve recently evaluated over $150,000,000 in spend and over 1m creatives and have found that 85-95% of Facebook Ads fail. This means you only have a 5-15% chance a new creative outperforms the best asset in your portfolio. And, if a new…
Read More...

Industry-first engine ensures zero latency, enabling multiple rewarded video ads to be viewed in succession, enhancing the game experience for players and increasing potential revenue for game developers ironSource, a…
Read More...

New Brand and Website Launched for End-to-End Managed SaaS Platform Which Enables Providers to Expand their Direct Consumer Offering with a Premium Streaming Service; Integration with Proprietary Advertising Tech Facilitates Incremental…
Read More...

“Leading independent ad monetization platform aims to scale its position on the CTV/Video market and to provide media buyers and publishers with enhanced cookie-free contextual targeting capabilities and a strong media services…
Read More...

Eyal Betzalel, Co. CEO at Primis and Co-Founder at Sellers.guide weighs in on the evolving publisher-ad provider relationship in today's B2B marketplace: ________ Welcome to this martech chat Eyal, tell us more about Primis and your…
Read More...

After launching a record number of projects in the last 12 months, Streann Media has become the world's most innovative and interactive platform, thanks to an incredible team of streaming technology engineers, data scientists, UI/UX…
Read More...