A cognitively diverse workplace, where a variety of perspectives are heard and valued, is fundamental to success in an increasingly complex marketplace. As research from the Boston Consulting Group (and many others) has shown ->…
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FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to…
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I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first to be hit, and early casualties were Mobile World…
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As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added…
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They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first…
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What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just…
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Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by Forbes Magazine, Web Summit is an…
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We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the biggest challenge they all face? Enabling digital…
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More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going to come to an end if we hadn’t emailed all of our…
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Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – Programmatic TV Traditional ad slots were once bought and sold over the phone, but automated trading is increasingly the go-to.…
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Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy – customers, more and more digital platforms are trialing…
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The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place,…
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TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now a channel that can be accessed across devices, wherever…
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During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along…
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Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to one another. Smartphones use NFC to pass photos,…
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Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have…
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Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a…
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Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as the CIA and FBI as well as basic human rights to…
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Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s according to Phil Lurie, VP Sales Technology at SAP. Phil supports over 15,000 salespeople globally and, by extension, 30,000 sales…
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Why not indeed!  There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the prospective buyer exits your booth. Let’s pause for a…
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