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Columnists

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

Peter Gillett Jun 4, 2020 0
FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can…
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Columnists

Virtual Event Planning Tips During a Global Pandemic

Peter Gillett Apr 10, 2020 0
I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first…
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Columnists

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

Peter Gillett Mar 6, 2020 0
As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking…
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Columnists

2020 Marketing Predictions – Part 2

Lisa Sharapata Jan 29, 2020 0
They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense…
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Columnists

2020 Marketing Predictions – Part 1

Latane Conant Dec 20, 2019 0
What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step…
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Columnists

AI Takes Center Stage at Web Summit 2019

Peter Gillett Dec 13, 2019 0
Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show…
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Columnists

How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?

Mike Orr Oct 18, 2019 2
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship management forces in North America. What’s the…
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Guest Authors

Why GDPR Changes Everything…for the Better

Peter Gillett Oct 15, 2019 2
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time?  It was as if the world was going…
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Guest Authors

A-Z Glossary For Good TV Marketing – Part 3

Mark Hudson Oct 14, 2019 1
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – Programmatic TV Traditional ad slots were once bought and sold over the phone, but…
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Guest Authors

A-Z Glossary For Good TV Marketing – Part 2

Mark Hudson Oct 9, 2019 1
Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad formats failing to engage ­­– or worse, downright annoy –…
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Columnists

Is Your Content Marketing Strategy Driving Sales?

Mike Orr Oct 4, 2019 3
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of…
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Guest Authors

A-Z Glossary For Good TV Marketing – Part 1

Mark Hudson Oct 3, 2019 2
TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing linear, SVOD, OTT, and online video – to name a few – TV is now…
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Guest Authors

Taking the Sales Approach to Marketing – Part 2

Latane Conant Sep 30, 2019 0
During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically,…
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Columnists

2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events

Peter Gillett Sep 27, 2019
Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to…
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Guest Authors

Taking the Sales Approach to Marketing – Part 1

Latane Conant Sep 18, 2019 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in…
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Guest Authors

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Mike Orr Aug 23, 2019 4
Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage…
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Columnists

Is Facial Recognition the New Business Card?

Peter Gillett Aug 2, 2019 0
Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as…
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Sales Enablement

Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement

Mike Orr Jul 19, 2019 0
Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s according to Phil Lurie, VP Sales Technology at SAP. Phil supports over 15,000…
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Columnists

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Peter Gillett Jul 12, 2019 2
Why not indeed!  There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the…
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Columnists

Social Selling Is Risky Business: How to Mitigate the Dangers

Mike Orr May 23, 2019 0
Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social…
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