We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship …
Why GDPR Changes Everything…for the Better
More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do …
A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
A-Z Glossary For Good TV Marketing – Part 2
Continuing my manual of TV Marketing metrics, let’s jump straight back in. I – Interactive Advertising With so many ad …
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the …
A-Z Glossary For Good TV Marketing – Part 1
TV no longer represents a humble living-room box; it’s an integral and connected part of a broad media mix. Encompassing …
Taking the Sales Approach to Marketing – Part 2
During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales …
2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events
Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that …
Taking the Sales Approach to Marketing – Part 1
Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me …
Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale
Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful …
Is Facial Recognition the New Business Card?
Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by …
Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement
Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s …
B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!
Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. …
Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream
Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign …
The Evolution of the Chatbot Experience
We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, …
6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work …
How to Create a Winning Marketing Operations Playbook in 3 Steps
I bet many of you reading this article are stumped by the question, “What does your marketing operations training program …
How Brands Can Leverage Influencers With Instagram Polls
Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have …
How to Select the Right Chat Tool for Your Business
First things first, messaging apps are changing the way customers and businesses converse. Given that we are in a world of …
Breaking Tradition: Re-defining the Modern Sales Team
I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The …