Marketing departments are no longer measured by the leads they generate, but by providing proof of ROI for every campaign …
The Evolution of the Chatbot Experience
We’ve all had experiences with chatbots and automated phone systems. From product and support issues to scheduling and ordering information, …
6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work …
How to Create a Winning Marketing Operations Playbook in 3 Steps
I bet many of you reading this article are stumped by the question, “What does your marketing operations training program …
How Brands Can Leverage Influencers With Instagram Polls
Since Launching in Early October, Instagram Polls Have Been Intensely Popular for Users — Particularly Among Brands and Influencers It may have …
How to Select the Right Chat Tool for Your Business
First things first, messaging apps are changing the way customers and businesses converse. Given that we are in a world of …
Breaking Tradition: Re-defining the Modern Sales Team
I recently spoke with a marketing leader who was lamenting the static nature of sales leadership in her company. The …
Should Marketing Ops Be Centralized, Field-Based or Distributed?
There is a bit of a tug-o-war going on in terms of where the MO function should sit in large …
Is Your Marketing Operations Team Leading the Customer Journey?
Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric …
How to Stop Your MO Group from Regressing
Two kinds of MO groups exist today – those who are innovating and growing and those who are regressing. Since …
Rise of the Revenue Analyst in Marketing Operations
Sometimes I feel like Colombo. For the Gen Xers, Millennials and Gen Zs reading this article, Columbo was a frumpy, …
The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage
I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than …
The Wrong Way to Buy MarTech
I remember the very first time I met with a director of a marketing operations (MO) group. It was in …
Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function
While I am not an organizational change expert, I do have a front row view into how companies organize various …
W.I.I.M – Uniting Women In Influencer Marketing
Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down …
The Data & Measurement Behind Successful Influencer Marketing
‘Analytics and measurement’ are typically treated as a blanket statement in Influencer Marketing. Most marketers hear analytics and measurement and …
How Marketing Ops Runs Marketing Like a Business
Two basic principles of running an effective business include efficiency (doing things right) and effectiveness (doing the right things). This …
How Marketing Operations Affects Marketing Accountability
Describing the role of marketing today is complex. Just think about it. What do you call yourself? What do you …
The Influencer Economy is Booming
We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …
The Right Time for the Millennial Marketer
A few years ago I was invited to speak to a global B2B marketing team on the topic of Revenue …