Author

Peter Gillett

Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across US corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. CRM, lead generation and follow-up are still the focus for Zuant and its network of NACCENT call centers around the globe.*

Columnists

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

Peter Gillett Jun 4, 2020 0

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to…
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Columnists

Virtual Event Planning Tips During a Global Pandemic

Peter Gillett Apr 10, 2020 0

I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first to be hit, and early casualties were Mobile World…
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Columnists

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

Peter Gillett Mar 6, 2020 0

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added…
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Columnists

AI Takes Center Stage at Web Summit 2019

Peter Gillett Dec 13, 2019 0

Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show in the world by Forbes Magazine, Web Summit is an…
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Guest Authors

Why GDPR Changes Everything…for the Better

Peter Gillett Oct 15, 2019 2

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time? It was as if the world was going to come to an end if we hadn’t emailed all of our…
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Columnists

2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events

Peter Gillett Sep 27, 2019

Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to one another. Smartphones use NFC to pass photos,…
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Columnists

Is Facial Recognition the New Business Card?

Peter Gillett Aug 2, 2019 0

Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as the CIA and FBI as well as basic human rights to…
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Columnists

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Peter Gillett Jul 12, 2019 2

Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the prospective buyer exits your booth. Let’s pause for a…
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Guest Authors

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

Peter Gillett Jun 7, 2018 0

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how…
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