Author

Peter Gillett

Peter Gillett is CEO of Zuant where he’s responsible for driving product development and client roll-outs of the company’s award-winning Mobile Lead Capture app across US corporations. An entrepreneur and innovator, Peter created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. CRM, lead generation and follow-up are still the focus for Zuant and its network of NACCENT call centers around the globe.*

Columnists

How MarTech Leaders Unlock CRM Success in 2020 and Beyond

Peter Gillett Jun 4, 2020 0

FACT: Internal organizational psychology related to tech implementations differ dramatically! MarTech leaders responsible for their organization's sales and marketing tech stack can…
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Columnists

Virtual Event Planning Tips During a Global Pandemic

Peter Gillett Apr 10, 2020 0

I don’t think any of us have seen such a rapid change in the world as we’re seeing right now with the current global pandemic upon us. Obviously, the Events industry is one of the first…
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Columnists

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

Peter Gillett Mar 6, 2020 0

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking…
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Columnists

AI Takes Center Stage at Web Summit 2019

Peter Gillett Dec 13, 2019 0

Having just walked a zillion miles during Web Summit 2019, I am finally catching my breath and able to reflect upon the events of the last three days. Heralded as the largest tech show…
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Guest Authors

Why GDPR Changes Everything…for the Better

Peter Gillett Oct 15, 2019 2

More than 18 months ago, GDPR was released into the EU statute books as a set of enforceable laws. Do you remember the ridiculous frenzy at the time? It was as if the world was going…
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Columnists

2020 Mobile Tech Prediction: NFC Replaces Barcode Scanners at Events

Peter Gillett Sep 27, 2019

Even if you have never heard of NFC, Near-field Communication, I guarantee you’ve experienced it. NFC is a technology that allows devices to exchange information by placing them next to…
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Columnists

Is Facial Recognition the New Business Card?

Peter Gillett Aug 2, 2019 0

Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as…
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Columnists

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Peter Gillett Jul 12, 2019 2

Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the…
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Guest Authors

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

Peter Gillett Jun 7, 2018 0

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has…
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