Lattice’s Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer’s Journey Lattice Engines, …
Uberflip Boosts Engagement for ABM with New Suite of Functionality
Uberflip Now Delivers Ability to Drive Traffic to Marketing Streams by Allowing Sales Reps to Create a One-To-One Content Experience …
DiscoverOrg Redefines the Way You Measure Event Marketing Performance
DiscoverOrg Adds New Expanded Data-Matching Capabilities Enable Sales and Marketing Teams to Build, Enrich and Cleanse Target Prospect Lists – Starting …
DealSignal Releases A New Total Audience Measurement Module
New Total Audience Measurement (TAM) Module Helps Marketing and Sales Teams Improve Account-Based Marketing (ABM) Conversion Rates by Increasing Coverage …
Interview with Etai Beck, CEO and Co-founder, Folloze
"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – …
Orchestrate and Execute ABM with Predictive Analytics
When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to …
MRP Named A Leader Among Account-based Marketing Providers
Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition …
Two Worlds Converge: Predictive and AI Capabilities of 6sense + ZenIQ’s ABM and Sales Orchestration Smartplays
6sense Has Combined Its Core Strengths with the Last Critical Piece of the ABM Equation – Orchestration The Forrester New …
Demandbase Named a Leader in Account-Based Marketing Platforms
Report States Demandbase Leads the Pack with Robust Complementary Capabilities Demandbase, the pioneer in Account-Based Marketing (ABM), announced that independent …
Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win
Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are …
Metadata Joins the Oracle Scaleup Ecosystem Program
Oracle Scaleup Ecosystem Is the Nonresidential, Virtual-Style Program Designed for Mature Startups and Venture Capital and Private Equity Portfolio Companies …
Marketo-Madison Logic Partnership: The Game-Changer in the ABM Ecosystem
According to CEO of Madison Logic, “Marketo Is Just the Right Size, and Its Leadership Lends Itself Well to Forward-Looking …
The FIVE Key Building Blocks for a Solid ABM Foundation
Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers …
Nudge.ai Expands Horizon in Relationship Intelligence with New Tool for Sales
To Further Grow Expertise in Relationship Intelligence, Nudge.ai Responds to Google’s Launch of ‘Nudges’ Nudge.ai, the leading relationship intelligence platform, …
Madison Logic Partners with Marketo to Help B2B Marketers Quickly Convert Target Accounts
Madison Logic to Help B2B Marketers Quickly Convert Target Accounts with a Comprehensive Global Account-Based Marketing Self-Serve Platform, ActivateABM™ Direct Madison …
ABM Company Azalead is Now Jabmo
Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding …
LeanData Adds Muscle to Marketo Accelerate Ecosystem as a Strategic Partner
The Strategic Alliance Between Marketo and LeanData Empowers High-Growth Companies to Streamline the Buying Experience and Accelerate Time to Revenue …
Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs
Through This Partnership, Customers Receive Enriched Insights And Targeted Segments From Lattice’s Atlas Platform Lattice Engines, the leading provider of …
MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit
Two Case Studies Highlight Mrp’s Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor …
TechTarget Revolutionizes ABM and Sales Productivity with Latest Release of Priority Engine Purchase Intent Platform
Leading Platform Enhancements from TechTarget Align Sales and Marketing Around Active Demand and Expand Access to Full Enterprise Technology Account …