The 12th annual awards honored excellence in digital marketing, including Jabmo’s omnichannel account-based marketing solution Jabmo, a leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences…
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As the holiday season fast approaches and marketing and sales leaders look to closing the last quarter of the year with maximum ROI, it is also time to refocus efforts, plans and strategies for 2022. In the B2B marketplace, marketing…
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Even as more B2B companies prioritize account-based marketing (ABM) initiatives, the learning curve is steep. Newcomers haven’t matched the significant revenue gains that mature ABM practitioners achieve. This revelation, from results of…
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Recently, the globe went back to the social media dark ages. Facebook, Instagram and WhatsApp’s servers crashed, resulting in a social media blackout for a few hours. This fragility of Facebook's servers has shown that centralised media may…
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ServiceNow, the leading digital workflow company that makes work, work better for people, today announced that finance veteran Kevin McBride will join ServiceNow as senior vice president, corporate controller and chief accounting officer.…
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Folloze Live Events Reimagines High-Touch, In-Person Events with Zoom Integration for Live Events and Simu-Live and On-Demand Streaming from Leading Platforms Folloze launched Folloze Live Events, a new solution for frontline marketing…
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Report by independent research firms cites Terminus as the only late stage vendor in both embedded and standalone CDP functionality segments Terminus, the only account-based engagement platform built to deliver more pipeline and revenue…
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Divestiture will increase focus and accelerate development of owned and operated revenue products Twitter, Inc. announced that it has entered into a definitive agreement to sell MoPub to AppLovin Corporation, a leading marketing software…
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Journey Stages and Journey Events combine to help go-to-market teams track accounts in their buying journey to turn activities into actionable insights RollWorks, a division of NextRoll, today announced the availability of Journey Events,…
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Combined solution enables more relevant, personalized, and timely account-based campaigns and outreach while furthering 6sense's RevTech Revolution promise 6sense, the market leading account engagement platform, today announced the…
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G2, the largest software marketplace used by more than 60M software buyers annually, today announced four new account based marketing (ABM) partner integrations with Demandbase, 6sense, RollWorks and Triblio. By adding these new…
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True Influence Marketing Cloud™ awarded 2021 Stratus Award from Business Intelligence Group The Business Intelligence Group today announced that it has awarded True Influence®, the technology leader of data-driven sales and marketing…
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UviaUs commits to mitigating its environmental impact to aid in conserving and restoring US national forests UviaUs, a B2B marketing agency specializing in account-based marketing for Growth and Enterprise brands, has partnered with the…
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Terminus CDP is purpose-built for B2B marketing, providing accurate and trusted buying committee data so customers can connect directly with key decision makers at target accounts Terminus, the only account-based engagement platform built…
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IntelliChief kicks off its rebranding initiative with a new, streamlined website designed to deliver information faster and more efficiently. The new IntelliChief website features updated visuals, new educational content, a renewed focus on…
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New Beyond Identity Secure Customers Provides First Zero-Friction Passwordless MFA for Native and Web Applications, Delivering a Fast, Fundamentally Secure Customer Authentication Experience Passwordless multi-factor authentication (MFA)…
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New Enhancements Give Users Deeper Precision, Analytics, Flexibility & Improved Results Uberflip, the leading cloud-based content experience platform (CEP), today announces new capabilities that provide deeper insights into the buyers…
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Influ2 platform's precise targeting helps One Door reach key buying groups, boosting its marketing performance and influence on revenue pipeline by 70% Influ2, a Person-Based Advertising platform, announced that it helped the leading…
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Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today released its first-ever ‘State of ABM in Europe’ report. The 2021 study uncovered…
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Co-authors Sangram Vajre and Bryan Brown launch Terminus’ third book, MOVE, a comprehensive blueprint for companies looking to transform go-to-market Terminus, the only account-based engagement platform built to deliver more pipeline and…
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