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B2B Data

My 5 Predictions About the ABM Industry in 2021

Jon Miller Jan 12, 2021 0
It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would…
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Account Based Marketing

Demandbase Expands ABM Ecosystem with Multiple Strategic Product Integrations for Demandbase One

MTS Staff Writer Dec 16, 2020 0
LinkedIn Marketing Solutions, HubSpot, Outreach, PFL, SalesLoft, Sendoso and Reachdesk integrations now available in the Demandbase ABM Ecosystem Demandbase, the leader in …
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Account Based Marketing

ScaleX Acquires the FlowEngine AI for ABM Technology Suite

prweb Dec 15, 2020 0
ScaleX.ai Announced The Acquisition of the AI for Account-Based Marketing Technology (ABM) from FlowEngine.io. "Since launching ScaleX.ai 3 years ago, a lot has changed. Outbound…
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Account Based Marketing

Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and…

MTS Staff Writer Dec 11, 2020 0
The Leading Sending Platform Promotes Chief Sending and Operations Officer, Hires Two Industry Veterans to Logistics Team to Oversee Category-Leading Warehouse and Logistics…
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Account Based Marketing

Terminus Names Daniel Incandela as Chief Marketing Officer

MTS Staff Writer Dec 3, 2020 0
Terminus, the leading account-based marketing platform, announces the addition of enterprise software marketing veteran Daniel Incandela as its chief marketing officer (CMO). After a…
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Account Based Marketing

RollWorks and Sendoso Launch Partnership

MTS Staff Writer Nov 20, 2020 0
RollWorks, a division of NextRoll, announced a new partnership with Sendoso, a leading Sending Platform, to help B2B marketing and sales teams engage with their audiences in more…
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Account Based Marketing

Terminus Introduces Unified Platform Enhancements

MTS Staff Writer Nov 17, 2020 0
Terminus, the leading account-based marketing platform, releases new capabilities in the Terminus Engagement Hub that make sales and marketing more coordinated than ever. Recognizing…
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Account Based Marketing

5 Key ABM Tactics for Retail during the COVID-19 Pandemic

Sudipto Ghosh Nov 17, 2020 0
COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered…
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Account Based Marketing

Study: Confusion About ABM May Hinder Adoption

PRNewswire Nov 16, 2020 0
RollWorks, a division of NextRoll, announced the results of a brand new survey on topics including COVID-19's lingering effects on B2B marketers and sales professionals, as well as the…
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Account Based Marketing

6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

MTS Staff Writer Nov 11, 2020 0
Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform,…
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Account Based Marketing

Demandbase Unveils Demandbase One, The Next Generation Account-Based Marketing Platform

MTS Staff Writer Nov 11, 2020 0
Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM…
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Account Based Marketing

Terminus Acquires GrowFlare

MTS Staff Writer Nov 10, 2020 0
Terminus, the leading account-based marketing platform, announced its acquisition of GrowFlare, an innovative account profiling and predictive data company that leverages psychographic…
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Account Based Marketing

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

PRNewswire Nov 9, 2020 0
AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B…
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Account Based Marketing

SalesLoft Announces Partnership With 6sense

PRNewswire Nov 5, 2020 1
SalesLoft, the leading provider of the most complete Sales Engagement platform, announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense…
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Account Based Marketing

Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies

MTS Staff Writer Oct 28, 2020 1
5th Annual Terminus State of ABM Report uncovers significant budget resiliency amid widespread cuts during Covid-19 and a broadening of ABM programs to include customer retention and…
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Account Based Marketing

6sense Launches Enhanced Account-Based Reporting To Align Sales And Marketing On Qualified Accounts

MTS Staff Writer Oct 20, 2020 0
6sense, the leading Account Engagement Platform, announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified…
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Account Based Marketing

Folloze Announces New Features to Its B2B Personalized Marketing Platform

MTS Staff Writer Oct 15, 2020 4
Folloze announced powerful new capabilities to its leading B2B Personalized Marketing Platform. In a customer-centric and uncertain COVID-19 marketplace, B2B vendors are doubling down…
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Account Based Marketing

AdDaptive Intelligence Enhances Platform’s Capabilities To Support Objective-Based Advertising…

PRNewswire Oct 14, 2020 0
AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B…
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Account Based Marketing

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

prweb Oct 11, 2020 13
Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the…
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Account Based Marketing

Check Your Account Identification Bandwidth While Working From Home

Latane Conant Oct 9, 2020 1
If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings.…
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