Research Shows More Companies Invested Significantly in Account Based in 2018 and Investments Will Continue to Rise in 2019 B2B …
ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences
According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it’s …
MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing
Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced …
Integrate Acquires Listenloop and Widens Its Demand Generation Offerings
The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads …
Intelligent Demand Hires ABM and Revenue Transformation Pro John Arnold to Lead Marketing, Sales and Business Development
Intelligent Demand, a leading B2B revenue growth agency, announced the appointment of John Arnold as VP of Marketing, Sales, and …
Metadata.io Recognized as Facebook Marketing Partner
Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead …
Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release
New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded …
Demandbase Announces 6th Annual ABM Innovation Summit
Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification Demandbase, the leader …
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers
New Lead Management, Three-Click Setup and Data Management Make ABM Campaigns More Automatic to Deliver Rapid ROI Metadata.io, the automatic …
New Report Shows ABM is Driving Greater Customer Success
Findings Show B2B Marketers Achieving Better Results as They Get More Sophisticated in their ABM Strategies ITSMA, the B2B marketing …
InsideSales.com Unveils New AI Account Management Solution
Businesses Can Now Engage, Upsell, and Retain Customers to Triple Sales Pipeline Using InsideSales.com’s Industry Leading Platform InsideSales.com, the AI …
Demandbase Included On Deloitte’s 2018 Technology Fast 500 Fastest Growing Company In North America
Attributes 225 Percent Revenue Growth to Rise of Investment in Account-Based Marketing Demandbase, a leader in Account-Based Marketing (ABM), announced …
Bombora Strengthens Triblio’s Account Based Marketing Platform with B2B Intent Data
Bombora, the leading provider of B2B intent data, and Triblio, a leading account based marketing platform, have announced a partnership integrating …
AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit
Robust B2B Identity Graph Addresses Industry-Wide Challenge Around Access to Quality Data to Connect Account Information, Lead Data, and Buying …
Metadata Named an ‘Account-Based Execution Software’ Leader in G2 Crowd’s Fall 2018 Grid Report
Metadata’s AI-Powered Platform for Demand Generation Recognized for High Customer Reviews Metadata.io, the Automatic Account-based Advertising platform for predictable B2B …
Importance of ABM Grows Among B2B Marketers, But Hurdles Remain
A report released from Dun & Bradstreet has shone a light on the increasing prevalence of Account-Based Marketing (ABM) among …
Adobe Completes Acquisition of Marketo
Adobe announced the completion of its acquisition of Marketo, the market leader for B2B marketing engagement. With Adobe’s acquisition of …
VLG Marketing Acquires Atlanta-Based Burner Rocket
VLG’s Investment in Technology Illustrates a Commitment to Providing Mobile, Digital, and Direct Mail Services That Address ABM Challenges VLG …
Oracle Launches New Data Cloud Solution for B2B Marketers
New Service Enables 1.5 Million Small and Mid-Size Businesses to Tailor B2B Marketing Across 48 Industry and Sub-Industry Segments Oracle …
Vidyard and Strategic IC Outline How Video and Technology Trends are Disrupting B2B Sales and Marketing
UK Platinum Hubspot Partner and Inbound to Account-Based Marketing (ABM) Agency, Strategic IC Host Successful Trends Disrupting Sales Event In …