Triblio announced the release of Triblio Smart Pages, the latest product line in the company’s award-winning account-based marketing (ABM) platform. …
New Study Shows Spending on Account-Based Marketing Continues to Surge
21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the …
Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution
Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief …
Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences
Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from …
Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO
7-year Demandbase veteran to expand ABM category leadership and drive the company’s next stage of growth Demandbase, the leader in …
IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers Unlock the Full Value of Third-Party Intent Data for Specific Use Cases and Across Departments
The maturity model provides a detailed roadmap for progressive success across revenue functions and the enterprise IntentData.io, Inc., a marketing …
IntentData.io Announces AI Powered Intent Data Algorithm Engine
The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that …
Demandbase Launches ABM Stack Evaluator to Help Marketers Match the Right ABM Technologies to Their ABM Strategy
New survey shows that despite broad adoption of ABM, marketers believe their tech stacks are still “immature” Demandbase, the leader …
xiQ partners with Salesforce to Ignite B2B Strategic Selling
xiQ for Salesforce Increases Salesforce Usage by 47% xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) …
Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement
New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing …
Demandbase Expands ABM Ecosystem to Include Service Providers
Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
6sense Launches Account Based Retargeting
Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered …
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win …
LeadBridge Changes Company Name to PipelineIQ
PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the …
Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study
Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) …
Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives
New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader …
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. …
RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most
New capabilities in the RollWorks Identification Solution provide recommendations and enable precise prioritization of target account lists RollWorks, a division …