Certified Service Providers to Help B2B Companies Create and Execute ABM Strategies Demandbase, the leader in Account-Based Marketing (ABM), announced …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
6sense Launches Account Based Retargeting
Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered …
Engagio Announces Orchestrate, the First B2B Engagement Marketing Solution to Enable Multi-Channel Plays Across People and Accounts
Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win …
LeadBridge Changes Company Name to PipelineIQ
PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the …
Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study
Madison Logic, the leading global account-based marketing (ABM) platform, announced the results of an independent commissioned Total Economic Impact (TEI) …
Demandbase Extends the Use of ABM Technology Beyond B2B to Support Philanthropic Initiatives
New Collaboration with Challenged Athletes Foundation to Drive Corporate Giving and Partnerships and Increase Holiday Campaign Donations Demandbase, the leader …
Certain Announces Certified Integration with Adobe to Help Businesses Connect Events to Results
Certain, the industry leader in enterprise event automation, announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. …
RollWorks Launches Account Scoring Powered by Machine Learning to Help Account-Based Teams Prioritize the Accounts that Matter Most
New capabilities in the RollWorks Identification Solution provide recommendations and enable precise prioritization of target account lists RollWorks, a division …
6sense and Uberflip Partner to Deliver ABM at Scale
Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, …
Madison Logic Announces Oracle Eloqua Integration
By Integrating with Top-Ranked Marketing Automation, Madison Logic Unifies World-Class Systems to Empower B2B Marketers to Convert Their Best Accounts …
Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough
Demandbase wins MarTech Breakthrough Awards for its innovations in the ABM category Demandbase, the leader in Account-Based Marketing (ABM), has …
MarTech’s 5 ABM Best-Practices from Industry Leaders
Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners …
Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech
AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it’s an era of smart demand …
Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers
Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, …
TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA
The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global …
Alyce Secures $11.5 Million in Series A Funding to Redefine Direct Mail, Swag and Gifts
Alyce Inc. (“Alyce”), the AI-powered platform that’s redefining direct mail and swag, announced that it has raised $11.5 million in …
DiscoverOrg Survey Indicates Competition to Grow Dramatically Among U.S. Companies
Large Companies Increasing Sales Budgets at Triple the Pace of Small Competitors DiscoverOrg announced the results of its inaugural Purchasing …
DemandGen Launches New Data Management and Implementation Services for RingLead Customers
Combined Offerings Provide Strategic and Operational Services for Marketing and Sales Operations Teams Needing to Overcome the Challenges of Maintaining …
Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019
Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM …