July 28 webinar features new survey data from Demand Metric and MRP By now, account-based marketing (ABM) is a proven revenue driver for B2B marketers -- but some companies realize more benefits than others. With enterprise…
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ChatFunnels to host free virtual Account-Based Engagement Summit, the first-ever summit of its kind for demand gen leaders. ChatFunnels, the leading conversational marketing platform, announced that they will be hosting the…
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In the world of account-based marketing (ABM), “orchestration” is often used as shorthand for coordinated campaign execution. Too often, though, these efforts are really solo endeavors – generated by individual teams or promoting a one-note…
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Madison Logic Recognized for Investment in Innovation and Culture to Accelerate Growth Madison Logic, a leading global Account Based Marketing (ABM) platform, announced that it has received a 2021 Great Place to Work Certification™. …
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6sense continues to lead the RevTech Revolution by providing customers with expanded access to account-based data and insights 6sense, a leading artificial intelligence (AI) based account engagement platform, announced that it has expanded…
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B2B marketing agencies can now leverage Jabmo’s technology platform, IP company database, and proven expertise for highly targeted B2B ad campaigns. Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the…
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The Company ranked #1 in customer satisfaction of all vendors profiled and achieved top ranks for innovation and breadth of solution TechTarget, Inc., the global leader in B2B technology purchase intent data and services,…
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Total Expert Launches Platform Capabilities to Drive Authentic Customer Relationships Total Expert, the CRM and customer engagement platform purpose-built for the financial services industry, today launched new capabilities to help…
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Should marketers keep pursuing a content-heavy approach or should they be more focused on building better targeted messaging models? Ken Dec, Chief Marketing Officer, Vivantio shares the importance of the latter in this quick chat:…
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Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to…
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Industry veteran to spearhead global corporate strategy and development, leveraging over two decades of experience growing public and private companies in advertising technology, connected TV (CTV) and over-the-top (OTT) video DoubleVerify…
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Transformational leader with more than 35 years of experience in operations, client engagement, and innovative technology solutions The IMAGINE Group, a leading provider of visual communications, today announced that Chris Cavanaugh will…
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Deal Extends Crownpeak's Global Reach - While Empowering Companies Everywhere with a Comprehensive Solution for Delivering High-Quality, Revenue-Boosting Digital Experiences Crownpeak, the leading digital experience platform, today…
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Mark Zuckerberg, Facebook founder and CEO, today announced that Facebook, Inc. plans to help people get vaccinated against the COVID-19 virus. Today we're launching a global campaign to help bring 50 million people a step closer to getting…
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Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with SAIC-GM-Wuling to collaborate in driving digital marketing transformation across the…
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COPC Inc., a global consulting, certification, research and training firm that has set the standard for customer experience (CX) operations for 25 years, is pleased to announce the launch of a new CX leadership program designed to bring…
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Following a record year, investment will accelerate establishing the Go-to-Market Cloud of the future Terminus, the leading account-based marketing platform, announced it raised a $90 million Series C from Boston-based Great Hill Partners…
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New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups  Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences…
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Account-based marketing pioneers offer new competitive viewpoints service, and appoint two specialist executives to lead the offering. Momentum, the growth consultancy and leader in account-based marketing, has launched a new Competitive…
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Pioneers of account-based marketing appoint Robert Bell as Group Chief Financial Officer and Will Nicholls as UK Managing Director Momentum, the growth consultancy and leader in account-based marketing, has announced two major executive…
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