Account Based Marketing & ABM Tactics

Account Based Marketing, AI/ML, Analytics, CRM, Sales Enablement

Nudge.ai Launches Zero Setup Account-Based Sales Solution

Nudge.ai Launched an Account-Based Sales Solution That Uses Artificial Intelligence to Identify Target Accounts, Existing Relationships, and Key Actions to

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prweb1 day agoApril 20, 2018 0 26

Account Based Marketing, Video Marketing

TwentyThree Unveils New ABM Tool, Allowing Seamless Video Integration Into Campaigns

New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns TwentyThree, the

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MTS Staff Writer3 days agoApril 19, 2018 0 65

Account Based Marketing, AI/ML, Predictive Marketing

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM),

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MTS Staff WriterApril 12, 2018, 5:50 pmApril 12, 2018 0 325

Account Based Marketing

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based

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MTS Staff WriterApril 12, 2018, 5:35 pmApril 12, 2018 0 46

Account Based Marketing

6sense Acquires ZenIQ

Creates Industry’s Most Comprehensive Platform for Account Based Marketing 6sense, a Demand Orchestration Platform, announced that it has completed the acquisition

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PRNewswireApril 11, 2018, 8:22 pmApril 16, 2018 0 87

Account Based Marketing

LeanData Routing Platform Adds New Territory Management Capability

The Territory Management Capability Adds Depth and Breadth to the LeanData Routing Platform, Empowering Sales and Marketing Ops Teams to

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Sudipto GhoshApril 3, 2018, 6:31 pmApril 3, 2018 0 142

Account Based Marketing, AI/ML, Predictive & AI

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry’s leading predictive intelligence provider, announced the

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PRNewswireMarch 21, 2018, 9:15 pmMarch 21, 2018 0 236

Account Based Marketing, AI/ML, B2B Commerce

Metadata Delivers AI Capabilities for Ad Campaigns on LinkedIn

Metadata Also Joins LinkedIn Marketing Partners Program Metadata Inc., the pioneering AI-operated demand generation platform for B2B companies, recently announced

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MTS Staff WriterMarch 21, 2018, 7:02 pmMarch 21, 2018 0 135

Account Based Marketing, Guest Authors, Sales Intelligence

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to

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Yaagneshwaran GaneshMarch 20, 2018, 1:00 pmMarch 19, 2018 1 241

Account Based Marketing, Privacy and Regulations

Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers

March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for

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MTS Staff WriterMarch 19, 2018, 8:45 pmMarch 19, 2018 0 153

Account Based Marketing, B2B Data, Sales Intelligence

True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data True Influence, the leading provider of lead solutions, announced the newest

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prwebMarch 14, 2018, 10:07 pmMarch 14, 2018 0 245

Account Based Marketing, B2B Commerce, Sales Enablement

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic’s Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio

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MTS Staff WriterMarch 14, 2018, 7:57 pmMarch 14, 2018 0 174

Account Based Marketing

Demandbase Appoints Trish Sparks as Chief Customer Officer

Seasoned Customer Success Executive, Trish Sparks to Drive Strategy, Scale and Long-Term Customer Growth Demandbase, the leader in Account-Based Marketing

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MTS Staff WriterMarch 14, 2018, 5:51 pmMarch 12, 2018 0 181

Account Based Marketing, Staff Writers

Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist

As CMO, Peter Herbert Would Be Responsible for Leading the Company’s Goal to Grow ABM into an Agile B2B Marketing

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Sudipto GhoshMarch 13, 2018, 10:15 pmMarch 14, 2018 0 617

LeanData Routing Platform Adds News Capabilities for Faster Revenue ConversionLeanData Routing Platform Adds News Capabilities for Faster Revenue Conversion

Account Based Marketing, Sales Intelligence

LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies LeanData, a