Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive …
Triblio Launches “Ask an ABM Expert” Video Series
Triblio, the industry leader in account-based marketing (ABM), is pleased to introduce “Ask an ABM Expert,” a series of short, …
Metadata.io is the Number One Account-Based Execution Software for ROI According to G2 Winter 2020 Report
Customer Feedback Shows Metadata’s ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only …
PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset
PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by …
Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report
Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market …
MRP Welcomes Senior Vice President of Global ABM
Garry Dawson to lead MRP’s Global ABM Delivery Team MRP Prelytix, the only enterprise class predictive ABM platform, has appointed …
Acacia Waller Joins Triblio as VP of Customer Success
Triblio, the industry leader in account-based marketing (ABM), is pleased to announce the appointment of Acacia Waller as Vice President …
Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round
Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth 6sense, the leading Account Based …
What MarTech Leaders Think about ABM in the Age of AI
ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter …
Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms
Evergage’s Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts – Powering and Improving …
Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform
Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer …
MRP Prelytix Recognized as Leading Enterprise Class Marketing Platform
Best in Biz Awards’ MRP Prelytix Enterprise Product of the Year – Marketing Software Category Silver Award Winner MRP Prelytix, …
Triblio Launches Smart Pages to Scale 1:1 Buying Experiences
Triblio announced the release of Triblio Smart Pages, the latest product line in the company’s award-winning account-based marketing (ABM) platform. …
New Study Shows Spending on Account-Based Marketing Continues to Surge
21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology ITSMA, the B2B marketing leadership …
Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing
Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the …
Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution
Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief …
Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences
Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from …
Demandbase Promotes Chief Revenue Officer Gabe Rogol to CEO
7-year Demandbase veteran to expand ABM category leadership and drive the company’s next stage of growth Demandbase, the leader in …
IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers Unlock the Full Value of Third-Party Intent Data for Specific Use Cases and Across Departments
The maturity model provides a detailed roadmap for progressive success across revenue functions and the enterprise IntentData.io, Inc., a marketing …
IntentData.io Announces AI Powered Intent Data Algorithm Engine
The approach delivers benefits of a bespoke algorithm with fast launch for marketers IntentData.io, Inc., a marketing technology firm that …