New Content Creation, Sales Tools and Auditing Capabilities Help Marketers Increase Efficiency and Creativity Recently, to help marketers accelerate lead …
2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World
Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last …
Archer Malmo and Selligent Marketing Cloud Partner to Drive Consumer-First Marketing Strategies for Brands
Partnership Combines Brand Agency Experience and Creativity with Robust Technology Foundation to Deliver Unparalleled Customer Experiences Leading brand communications agency Archer …
Litmus Reveals New Integration with Salesforce Marketing Cloud
The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, …
Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America
Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company’s Expanded Focus on Front …
Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement
Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to …
Mautic Expands Executive Team with Addition of John Montgomery as Chief Customer Officer
Leader in Open Marketing Automation Welcomes Operations and Customer Success Leader as Global Demand Increases Mautic, the company that provides …
J.D. Power And Nielsen Transform Auto Advertising With The Launch Of The Nielsen Auto Cloud
Alliance Delivers Improved Auto Advertising Effectiveness and Measurement Nielsen launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and …
The Salesforce-Google Collaboration Continues Innovating for Their Customers
Google Promises Free Year-Long G-Suite Licenses Exclusively for Salesforce Customers. This Move Was Announced in ‘Google Cloud Next’18 Google crowned …
Mautic, Inc. Achieves Another Record-Breaking Quarter; Sees Spike in European Adoption
Rapid Adoption Drives Top-line Growth and Expanded Investment In EU Mautic, the company that provides the world’s only Open Marketing …
Episerver Named a Visionary in the 2018 Gartner Magic Quadrant for Personalization Engines
Company Positioned Furthest on the Completeness of Vision Axis Overall by the Leading Research and Advisory Firm Episerver, the company …
Google Marketing Platform Gets a New Enriching Destination for Content and Analytics
Google Marketing Platform Has Formally Announced Their New Home on the Website and Social Media Platforms Recently, DoubleClick ended its …
Google Cloud Next ’18: Key Announcements Every CMO Should Know from the Event
Google Cloud Next ’18 Led the Way in Turning More Heads that Ever for Business Leaders and CMOs with their …
Former CTO, IBM Watson Solutions, Sridhar Sudarsan, Joins SparkCognition
The Fastest Growing Company in Central Texas Adds Established Senior Executive as Chief Technology Officer Award-winning artificial intelligence (AI) company, SparkCognition, …
Bombora Brings Hyper-Personalized ABM to Marketo Powered by Intent Data
Bombora’s Intent Data Allows Marketo Customers to Find the Companies Actively Researching Their Products and Services, Then Drive Conversion Marketo and Bombora …
Vendasta Brings G Suite to Marketplace
Vendasta is helping more businesses seamlessly ‘go Google’ with its integration of G Suite. The partnership means Vendasta customers (partners) can …
Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces
Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences Pegasystems Inc. has launched the Pega Digital Experience API. …
21Vianet Group, Inc. Expands Its Cloud Business
21Vianet Group, Inc., a leading carrier- and cloud-neutral Internet data center services provider in China has announced, that on 16 …
Oracle Responsys Introduces the SMS Public Aggregator Network (SPAN) for Mobile-First Economy
Oracle Helps Businesses Launch Mobile Marketing Faster and Easier With Industry’s First SMS Public Aggregator Network To help marketers quickly and …
For a Reported $800 Million, Salesforce Acquires Datorama
Datorama, The Leading Cloud-Based, AI-Powered Marketing Intelligence and Analytics Platform, Will Boost Salesforce’s Marketing Cloud Salesforce, the global CRM leader, …