Marketing Intelligence

The AI-powered platform has two-way integration with Salesforce, email applications and social media platforms that will allow Hightower advisors to improve collaboration and measurement and deliver meaningful growth outcomes Hightower,…
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Cognitiv Performance CTV uses custom deep learning algorithms to optimize & measure advertising performance Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance…
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Lasso to provide weekly Rx reporting for all campaigns at no additional charge. Lasso, the world's first and only omnichannel platform for healthcare marketing and analytics, announced they are now offering weekly refreshed Rx reporting,…
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Brands today are operating in a world of incredibly short attention spans. Both consumers and brand marketers are overstimulated and overwhelmed by a surplus of data and information. For brands, determining what data to pay attention to and…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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My DMpostcards.com, Dataman Group’s new direct mail online print and mail solution, provides users with results-based lead-generation technology. Dataman Group Direct is pleased to announce the expansion of its lead generation options,…
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Domo leads pack of 14 vendors in the 11th annual market assessment Domo  announced that it has topped the list of vendors in the Dresner Advisory Services’ 2022 Self-Service Business Intelligence Market Study. In its eleventh edition,…
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From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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DPAA, the global trade marketing association, announced that it intends to partner with Comscore, Inc., a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH)…
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Founded by Rajiv Dingra Ex CEO of WATConsult (Dentsu Inc. Acquired Agency) who brings 15 years of digital marketing experience. ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the…
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Two international digital acceleration agencies combine to help companies thrive in the cookieless future. Making Science, an international digital acceleration agency, and the world-class data and digital solutions company Silverbullet…
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Leading Research and Review Platform, TrustRadius, Announces 2022 Top Rated Awards Wrike, the most powerful work management platform, now part of Citrix, announced that it has been awarded the TrustRadius 2022 Top Rated Awards…
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Nearly 2,500 have already registered for this year’s virtual conference, which brings together buyers and suppliers across the global travel industry for a day of education and networking Cvent, a market-leading meetings,…
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An industry first: Mira Console is the only platform to deliver measurement reports for traditional, digital, place-based, programmatic, and moving OOH campaigns Reveal Mobile, the location intelligence and geofencing…
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The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult.…
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Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers. Some inclusive advertising tries to shatter preconceptions, while…
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Eventex award wins are the latest for RainFocus, adding to other recent industry-leading recognitions RainFocus™, provider of the next-generation enterprise event marketing platform, today announced it was awarded eight 2022 Eventex…
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Litterick to Speak about the Current State of Industry at the MediaGrowth Summit 2022 in June EnsembleIQ, North America's leading source of insightful information and actionable connections in retail, healthcare and hospitality, today…
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As the third UK-based agency acquired by the Dutch platform in the past six months, Candid Group is delivering on its global ambition. International marketing and communications platform, Candid has acquired…
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