Browsing Category

Marketing intelligence

Amdocs Partners with Tomorrow Street, Vodafone and Technoport’s Joint Innovation Center in Luxembourg

Amdocs to play pivotal role in assisting Tomorrow Street to identify new innovative technology solutions for Vodafone and support their late-stage startup partners bring their technology to scale; Tomorrow Street is a joint venture between Vodafone and Technoport, Luxembourg’s technology incubator Amdocs, a leading provider of software and services to communications and media companies, today announced a strategic partnership with Tomorrow Street, a joint venture between Vodafone and Technoport, Luxembourg’s technology…

Marketing 360® Releases Case Study on Driving Results with Multi-Channel Marketing

Every small business knows they need to be doing marketing, but not every SMB has the time, tools, or know how to get it right. This is especially true in our current climate where connecting with leads and potential customers can be done on an abundance of marketing channels, and this can make it hard to know where to start or what type of budget needs to be allocated where. Marketing Technology News: KX Partners With Microsoft To Take Streaming Analytics To The Cloud Multi-channel marketing is a strategy to reach…

What Is Readability and Why Is It Important? • Yoast

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and likes to create content that helps people master SEO. When it comes to writing, it can be difficult to look at your work objectively. Of course, most of us are able to write a few paragraphs or articles on a particular topic. But making sure your text is entertaining and easy to read makes it more challenging. Too many difficult words, use long sentences and not tie everything into one flowing story.…

ActualConversion Launches new ‘Custom Activities’ Feature to Make ‘360 Marketing View’ Possible For SMB’s

Through the new Custom Activities feature SMBs can now log, track and score the performance on any activity, including PR, Trade Shows & In-Store promotions. Earlier this week, ActualConversion Inc. announced the launch of their 'Custom Activities' module. This completely new element makes it possible for any business to log, score, track and plan the future of any activity outside of the directly managed digital activities. Marketing Technology News: MarTech Series Interview with Sarath Sasikumar, Chief Operating…

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

Distributor and Dealer Partners Gain Flexibility, Cost Savings, and 90% Faster Ordering Process BrandMuscle, the industry leader in integrated local and channel marketing, announced today that it has partnered with ECHO Incorporated, a leader in outdoor power equipment with world-famous engines and manufacturing standards, to provide distributors and dealers with the tools needed to execute a modern marketing strategy. Marketing Technology News: All Eyes On OOH Advertising As People Emerge From Lockdown ECHO will leverage…

Corel Acquires Ad Remover, Expanding its Utility Software Portfolio

Ad Remover joins Corel’s collection of industry-leading utility software brands, including WinZip System Utilities, Parallels Toolbox, ReviverSoft and SimpleStar  Corel today announced that it has acquired the popular ad-blocking extension Ad Remover™. Financial details of the transaction were not disclosed. “Corel sees many synergies between Ad Remover and our overall utilities business as we leverage the strengths of our extensive digital direct platforms, partnerships and channels to take Ad Remover to new markets and…

Podcasting for Marketers: Essential Best Practices for 2021 (and Beyond!)

For marketers who are looking for new marketing plans to double their marketing ROI in 2021, podcasts can prove to be a great answer. It is not uncommon for technology companies and even other companies across industries today to run regular (and successful!) podcasts to garner new audiences. For marketing teams who already have podcasts running since a while as part of their core marketing plans, a few best practices might come in handy to focus on improving podcasting ROI in 2021! Marketing Technology News: MarTech…

Five9 Launches CX Maturity Model To Guide Enterprises Through The Next Era Of Digital Transformation In The Contact Center

Drawing on two decades of market leadership and input from industry experts, Five9 has developed a framework to help businesses reimagine CX and realize results in a fast-moving technology landscape. Five9, Inc, a leading provider of the intelligent cloud contact center, today announced the launch of the Five9 Customer Experience (CX) Maturity Model, a framework to help enterprises chart a path to digital customer experience maturity. Developed with input from leading contact center analysts, and experience from several…

Inpixon Acquires The CXApp, A Leading Smart Workplace App And Hybrid Events Solution Provider

Mobile App Development Platform Supports Digital Workplace Transformation, Events Management and Integrated Employee Experience to Meet Demands for the Future of Work Inpixon, the Indoor Intelligence™ company, today announced it has acquired the outstanding capital stock of Design Reactor, Inc. (a.k.a., "The CXApp"), a leading SaaS app platform. The CXApp enables corporate enterprise organizations to provide a custom-branded, location-aware employee app focused on enhancing the workplace experience and hosting virtual and…

MarTech Interview with Janicke Eckbo, CMO at Cavai

Martech Series interviews Janicke Eckbo, CMO at Cavai to discuss conversational advertising in a reshaped world, the evolving nature of the channel and top tips for marketers. ____ Explain what makes Cavai different from other advertising channels? Cavai is the world’s most advanced conversational advertising platform and we work closely with brands, publishers and agencies to deliver better ad experiences. We’re privacy-by-design, and enable conversational ads through our proprietary ad cloud technology to help…

Agile Marketing Software and How They Help Marketing and Sales Teams

Collectively identifying the high-value projects for the organization and strategically working on them as a team rests at the core of Agile Marketing.  Agile marketing teams use SPRINTS (short, finite periods of intensive work) to accomplish their projects in a cooperative way. After each Sprint, they measure the impact of the project, understand the areas of improvement and rigorously work to make things better in the future.  Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing…

Orion Innovation Secures U.S. Patent for Zodiac’s Unified Advertising Delivery to Consumer Devices

Latest Patent Award Adds to Growing IP Portfolio, Providing Clients with Innovative Technologies for Digital Transformations Orion Innovation ("Orion"), a leading digital transformation and product development services firm, today announced the issuance of a patent for its Zodiac division, a global leader in the cloud transformation of telecommunication operator video systems, for unified advertising delivery to managed consumer devices. Orion's revolutionary technology, developed by its Zodiac team, enables service…

Marketing Technology Highlights of The Week: 26th-April-2021: Featuring Moz, Movable Ink, ActiveCampaign, Infutor

Access to better and regular online behaviour data and metrics will be key to growing marketing and martech investments in 2021 and beyond. Catch more on what the experts predict and what best practices can be used to lift your marketing ROI in this weekly martech highlight: MarTech Quote-of-the-Week! As CRO, the end goal is to increase revenue streams from new and existing customers. But our paradigm of sales success has shifted to where it’s not necessarily specific to the individual, or about “who” sells the most…

ReelTime to Launch Roku Channel ReelTime TV to 51.2 Million Monthly Active Users, Expanding Content Distribution And Advertising Revenues…

ReelTime VR/ReelTime Media has confirmed that it is set to launch a ReelTime Media channel on the streaming platform Roku. Marketing Technology News: CloudCommerce’s Artificial Intelligence (AI) Solution Outperforms Client Expectations in Recent Test The channel “ReelTime TV” will contain a combination of ReelTime Media Original programming as well as serving up other additional cutting edge content. ReelTime Media and Roku will share in revenues generated from advertising, with ReelTime retaining approximately a 70 %…

Noosh Unveils Sustainability Scores to Give Marketers The Ability To Proactively Select Suppliers Who Are Reducing The Environmental Impact…

Integration with The Environmental Paper Network's Paper Calculator Provides Real-Time Visibility into the Environmental Impact of more Sustainable Marketing Procurement Decisions Noosh, the global leader in marketing production execution software solutions, today announced new Print Production Sustainability Scores™ to empower marketers to factor environmental impact into marketing materials procurement decisions in real time. The unique capabilities are part of Noosh's long term strategy to include environmental,…

Kyligence Raises $70 Million Series D Funding Round

Series D Financing Led by SPDB International Will Support Global Expansion and Accelerate Its Cloud-Native Analytics Platform Business Kyligence, originator of Apache Kylin and the leader in intelligent data analytics, today announced that the company has closed $70 million in Series D funding to continue powering its global expansion and rapid customer adoption. This funding round attracted global investment management organizations, including the round’s lead investor, SPDB International. New investors Alpha Square Group,…

Mirriad Upgrades to New York OTCQX® Best Market

Mirriad Advertising plc, the leading in-content advertising company, is pleased to announce it has qualified to trade on the OTCQX® Best Market in the United States, home to international brands such as Roche, adidas and Heineken. The market is operated by OTC Markets Group Inc ("OTC Market"). Marketing Technology News: DecisionLink Reimagines Value-Based Engagement with ValueCloud 5.0 Mirriad commences trading today on the OTCQX under the symbol "MMDDF.", having previously traded on the OTCQB® Venture Market. US…

Exadel Marketing Technology Practice Releases Exadel Toolbox for Adobe Experience Manager at Adobe Summit 2021

Exadel Toolbox is a comprehensive set of developer tools that compliment Adobe Experience Manager Exadel, a software engineering company that delivers digital platforms and products, announced that its Marketing Technology Practice released Exadel Toolbox for Adobe Experience Manager, a comprehensive set of developer tools that compliment Adobe Experience Manager. Exadel is an Engagement Sponsor of Adobe Summit 2021 where they will be giving away a free consultation on the Exadel Toolbox for Adobe Experience Manager.…

Cisco AppDynamics Expands Global Software-as-a-Service Offering With Five New Locations

Cisco AppDynamics, the industry leading Business Observability platform, today announced the expansion of its Software-as-a-Service (SaaS) offering through five strategic new locations, enabling fast, secure and reliable access to the AppDynamics Business Observability platform. Built on Amazon Web Services (AWS), new locations in Cape Town (South Africa), Hong Kong (China), London (England), São Paulo (Brazil) and Singapore will provide regional customers and partners with access to full-stack observability solutions that…

Cognizant Recognized For Intelligent Process Automation Solutions And Leadership By Everest Group

Cognizant announced it has been highlighted as a Leader in the new Everest Group PEAK Matrix® for Intelligent Process Automation (IPA) Solution Providers 2021. IPA is the collection of technologies – including robotic process automation (RPA), machine learning, digital process automation and artificial intelligence – that help clients reduce repetitive tasks and improve operational quality, speed, employee and customer experience. Cognizant is helping unlock the full potential of IPA by supplementing these technologies with…