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Marketing Intelligence
Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform
The AI-powered platform has two-way integration with Salesforce, email applications and social media platforms that will allow Hightower advisors to improve collaboration and measurement and deliver meaningful growth outcomes
Hightower,…
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Cognitiv’s New Performance CTV Product Uses Deep Learning To Deliver Better Results with…
Cognitiv Performance CTV uses custom deep learning algorithms to optimize & measure advertising performance
Cognitiv, the leading provider of deep learning AI for marketers, announced the launch of Cognitiv Performance…
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Lasso Democratizes Campaign Measurement with Lasso Vision™
Lasso to provide weekly Rx reporting for all campaigns at no additional charge.
Lasso, the world's first and only omnichannel platform for healthcare marketing and analytics, announced they are now offering weekly refreshed Rx reporting,…
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How AI is Solving Marketing’s Biggest Problem
Brands today are operating in a world of incredibly short attention spans. Both consumers and brand marketers are overstimulated and overwhelmed by a surplus of data and information. For brands, determining what data to pay attention to and…
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Should Mobile Marketing be a Priority for Marketers in 2022?
In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.
Mobile marketing allows marketers to do this. A…
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MyDMpostcards.com – New Online Postcard Marketing Portal for Lead Generation – launched…
My DMpostcards.com, Dataman Group’s new direct mail online print and mail solution, provides users with results-based lead-generation technology.
Dataman Group Direct is pleased to announce the expansion of its lead generation options,…
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Domo Ranked #1 Vendor in Dresner Advisory Services’ 2022 Self-Service Business Intelligence…
Domo leads pack of 14 vendors in the 11th annual market assessment
Domo announced that it has topped the list of vendors in the Dresner Advisory Services’ 2022 Self-Service Business Intelligence Market Study.
In its eleventh edition,…
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Marketing Technology Highlights of The Week: Featuring ZoomInfo, Pixalate, Zendesk, Shutterstock and…
From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates:
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MarTech Quote-of-the-Week!
I look at marketing as air and ground. Air…
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MarTech Interview with Joseph Lospalluto, Country Manager, US, ShowHeroes Group
Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV:
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Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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Advertisers Can Tap the Power of a Measured Unified DOOH Network of Leading Media Owners
DPAA, the global trade marketing association, announced that it intends to partner with Comscore, Inc., a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH)…
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RDandX Network launches ReBid World’s 1st Unified Marketing and Advertising AI Automation Platform…
Founded by Rajiv Dingra Ex CEO of WATConsult (Dentsu Inc. Acquired Agency) who brings 15 years of digital marketing experience.
ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the…
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Offering Privacy-Centric Data and Marketing Solutions, Making Science and Silverbullet Group…
Two international digital acceleration agencies combine to help companies thrive in the cookieless future.
Making Science, an international digital acceleration agency, and the world-class data and digital solutions company Silverbullet…
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Wrike Wins Top Project Management Awards From TrustRadius
Leading Research and Review Platform, TrustRadius, Announces 2022 Top Rated Awards
Wrike, the most powerful work management platform, now part of Citrix, announced that it has been awarded the TrustRadius 2022 Top Rated Awards…
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Cvent Charts the Future of Business Travel with Its 2022 Annual Travel Summit
Nearly 2,500 have already registered for this year’s virtual conference, which brings together buyers and suppliers across the global travel industry for a day of education and networking
Cvent, a market-leading meetings,…
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Reveal Mobile Launches New Self-Service Software Platform for Out of Home Measurement
An industry first: Mira Console is the only platform to deliver measurement reports for traditional, digital, place-based, programmatic, and moving OOH campaigns
Reveal Mobile, the location intelligence and geofencing…
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Almost Half (42%) of CMOs Claim Data Hinders Creativity, According to New Report From Adverity
The CMO survey of small to midsized businesses (SMBs) also finds 49% agree manual reporting is putting people off wanting to work in marketing with over a third (36%) stating that staff retention is becoming increasingly difficult.…
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Leading Brands that Boast of Great Inclusive Marketing Campaigns
Inclusive marketing refers to campaigns that embrace diversity by incorporating individuals from various backgrounds or telling tales that appeal to a wider range of viewers. Some inclusive advertising tries to shatter preconceptions, while…
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RainFocus Recognized As the Most Awarded Technology Platform by Eventex Awards
Eventex award wins are the latest for RainFocus, adding to other recent industry-leading recognitions
RainFocus™, provider of the next-generation enterprise event marketing platform, today announced it was awarded eight 2022 Eventex…
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Jennifer Litterick, CEO, EnsembleIQ Honored as a Change-Maker in the Information Services Industry
Litterick to Speak about the Current State of Industry at the MediaGrowth Summit 2022 in June
EnsembleIQ, North America's leading source of insightful information and actionable connections in retail, healthcare and hospitality, today…
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Candid Platform Acquires Creature London, Adding to its Growing Global Platform
As the third UK-based agency acquired by the Dutch platform in the past six months, Candid Group is delivering on its global ambition.
International marketing and communications platform, Candid has acquired…
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