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Marketing intelligence

WorkWave Launches a Powerful Sales and Marketing Platform That Enables Customers to Grow Their Business and Transform Their Sales Process

WorkWave’s new Sales Center software solution balances the need to drive growth through effective, efficient sales processes and a unique experience during new customer acquisition WorkWave, a leading provider of cloud-based software solutions that support every stage of a service business’s life cycle, announces the launch of WorkWave Marketing Sales Center, a powerful new sales and marketing platform that integrates directly into WorkWave PestPac, enabling users to grow their businesses and transform their sales…

Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices

Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’ time spent on social media, publisher websites, mobile gaming, and streaming platforms (remember Tiger King?) shot up, and advertisers reacted by increasing their digital spends. Through trial and error, advertisers learned what approaches work best in a pandemic – and what pitfalls to…

How to Make Connections in an Online World

“I know these unprecedented times are crazy, but we should hop on a call!” The global pandemic wiped out the pre-Covid world of a typical seller. Coffee dates, office drop-bys, after-work drinks, national conferences – every typical face to face interaction with prospective clients vanished, leaving many sellers wondering how to do their jobs. On the surface, Zoom meetings and e-gift cards seem to do the trick, but establishing and maintaining connections exclusively via online channels has proven very difficult. So…

XCentium Announces New Vice President of Marketing and Sales, Accelerating Growth Plans

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

How 2020 Became the Year of Reckoning for AdTech

At this time last year, we were looking anxiously to the year to come--not in fear, but in anticipation. Predictions for digital advertising promised exponential growth and expanded use of technology like AI to capture consumer attention. With the COVID-19 upending expectations across industries this year, we instead find ourselves in a very different state as we prepare to enter 2021. Not all of the shifts this year were due to the pandemic, although digital saturation due to lockdowns and fraud schemes preying on…

Widex US Names Retail Branding Veteran Kerrie Coughlin Vice President of Marketing

Widex US Inc. announced the appointment of Kerrie Coughlin as Vice President of Marketing, tapped to bolster the Widex brand to its core audiologist and consumer audiences while further driving the success of Widex hearing solutions in the US market. A veteran of prominent retail brands, Coughlin reports to Sheena Oliver, Chief Marketing Officer of parent company WSA. In addition to overseeing the company's entire marketing and communications portfolio in the United States, Coughlin will support the rollout of several new…

Latest in Content Advertising: No more Facebook News for Australian Users

In times of COVID-19, Facebook emerged as a dominant source of news and information related to the pandemic. It is one of the few free-to-publish news platforms that adhere to the third-party fact-checking program with Agence France-Presse and Australian Associated Press. However, things changed this week with the company’s decision to block users and publishers from accessing its news feed online. Australia-based Facebook users would no longer receive Facebook News or notifications from news publishers as the global social…

Focus on Marketing Efficiency in 2021 – and Act Proactively

2020 had a huge impact on the way people shop ­– from the items customers added to shopping baskets, to how they chose to buy them. It is an undisputed fact that online is the only channel to have grown in effectiveness during COVID-19, with eCommerce seeing almost 30% growth and an increasing reliance on social media to stay connected. Indeed, in 2021 digital marketing is likely to be the first choice for marketers seeking to operate successfully. It’s therefore crucial for marketers to pay close attention to their digital…

Netflix’s Biggest Competitor is Disney+ in SVOD Business

The Subscription Video on Demand (SVOD) industry is considered one of the most mature markets in the world and yet the industry is still showing impressive growth. Netflix is at the top of the food chain already but the SVOD giants have shown little signs of slowing down. According to data presented by Trading Platforms, Netflix is projected to have 182.2M viewers in the US alone by 2024. Netflix - a Pioneer in the SVOD Industry Still Going Strong Netflix is one of the pioneers of the SVOD industry and has been in business…

The Evolution of B2B Consumer Preferences

2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three-months. So what are the implications of this shift to digital channels? Business leaders must reimagine the buying experience and look at how to…

A Quick Route to Added Revenue for Sports Marketers’ Playbooks

The sports industry represents the 11th largest industry in the United States with an estimated net worth of $750 billion, according to Forbes. There is no question that this industry has taken one of the hardest hits to revenue as a result of the pandemic. Forbes reports that the three major U.S. sports leagues may see sales fall by about $13 billion as teams continue to face monetary threats from empty stadiums, lack of tourism, sponsorship revenue as well as lower capacity operations. The National Football League (NFL)…

The Era of Brandtech: What you Should Expect in 2021

Marketing and advertising executives have a fondness of jargon and acronyms. Anything to make our methods of leveraging data or targeting sound more appealing to the average user or end consumer. While as an industry, we’re typically quick to replace old tech or pivot to new innovations, we still bucket most of these under the broad umbrellas of adtech and martech, not fully showcasing how specified these technologies have become or their true result. With high profile IPOs and funding rounds are leading our industry to…

Matterkind Expands Global Reach with Two Strategic Hires

Matt Ware and Jorge Chávez will lead efforts to create addressable activation opportunities in key global regions Matterkind, the activation intelligence company that connects people to what matters, announced two leadership hires to support its continued global growth strategy and increase addressable activation opportunities internationally. Matt Ware has been hired to lead the Asia-Pacific (APAC) operations and will step into the newly created role as the head of Matterkind APAC. In addition, Jorge Chávez has been…

Who Do You Think You Are: Jewelry Edition

Experts reveal the multicultural heritage of your gold jewelry In the lead up to 14th February, internet searches for ‘gold jewelry’ increases by 95% (Google Trends Data). But how much do you really know about the gold you’re gifting to loved ones (or yourself) this Valentines Day? CRU Group, experts and leaders in the global metals industry, have tracked down the countries who produce the largest amount of gold each year finding that Asia was the largest producer, with China alone producing 370 tonnes of gold in 2020.…

Affiliate Frenemy Amazon Tests the Loyalty of Its Faithful Partners

It’s been a love-hate sort of year in the world’s relationship with Amazon. Love: because seamless and dependable e-commerce has been a godsend during lockdown. Amazon’s search engine is the world’s third most popular after Google and YouTube, so yes, we clearly find it useful. And hate: for all sorts of reasons, from Jeff Bezos making $13bn in a day at the height of a global crisis, to Amazon’s punishing effect on legions of bricks-and-mortar retailers. Affiliate publishers are as torn as any of us. On the one hand,…

ZoomInfo Launches ‘Targeted Audiences’ to Optimize Advertising Campaign Precision and Performance

Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets ZoomInfo, a global leader in go-to-market intelligence solutions, announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into the marketing and advertising space, ZoomInfo’s industry-leading B2B data allows advertisers to leverage professional contact and company information to create…

HG Insights Strengthens Leadership Team with New CRO Appointment

HG Insights, the global leader in market intelligence for technology vendors, announced the appointment of SaaS veteran leader Mark Richards as Chief Revenue Officer. Richards has led winning sales and operations teams for over 25 years, growing large, high-growth SaaS sales organizations. “I’m excited to welcome Mark to the HG family as we enter this critical phase for the business following the launch of our ground-breaking Market Intelligence solution,” said Elizabeth Cholawsky, CEO of HG Insights. “Mark is a…

5 Tips for Building a Marketing Strategy that Works in 2021

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021. Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…

Economic Influence: When Brand’s Budgets Have Been Rationalised, What Should They Invest In?

The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalize and re-think their budgets. Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current economic influence of the world we are finding ourselves living in. Economic influence in 2021  As we enter lockdown 3.0, brands and businesses will once again be forced to…

Adthena Announces Acquisition of Kantar’s Paid Search Intelligence Business

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…