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    • MarTech Interview Series
      • MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
        MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
      • MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
        MarTech Interview with David Turner, CMO at Sidetrade
      • MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
      • MarTech Interview with Parker Morse, Founder and CEO at H Code
        MarTech Interview with Parker Morse, Founder and CEO at H Code
      • MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
    • Tech Bytes
      • Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
      • TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
      • Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
      • TechBytes with Robert McGovern, CEO at PreciseTarget
        TechBytes with Robert McGovern, CEO at PreciseTarget
      • TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
        TechBytes with Daniel Winterstein, Co-Founder at Good-Loop
    • Fireside Chats
      • Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
        Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI
      • Fireside Chat with Mike Davie, CEO at Quadrant
        Fireside Chat with Mike Davie, CEO at Quadrant
      • Fireside Chat with Mitch Ratcliffe Marketing Expert at Metaforce
        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
      • Fireside Chat with James Ontra, Co-Founder, Shulffrr
        Fireside Chat with James Ontra, Co-Founder at Shufflrr
      • Fireside Chat with Cameron Church
        Fireside Chat with Cameron Church
  • Insights
    • Columnists
      • Social Selling Is Risky Business: How to Mitigate the Dangers
        Social Selling Is Risky Business: How to Mitigate the Dangers
      • How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
        How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
      • Why GDPR Changes Everything … for the Better
        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
      • A-Z Glossary For Good TV Marketing - Part 2
        A-Z Glossary For Good TV Marketing – Part 2
    • Guest Authors
      • Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
      • Should You Trust SSAI in CTV Advertising?
        Should You Trust SSAI in CTV Advertising?
      • Predictions Series: Top 10 Trends in Digital Advertising in 2020
        Predictions Series: Top 10 Trends in Digital Advertising in 2020
      • 10 Terrible Ways to Start a Presentation
        10 Terrible Ways to Start a Presentation
      • Top 5 Best SEO Service Agencies in Dubai
        Top 5 Best SEO Service Agencies in Dubai
    • Staff Writers
      • 75 Inspiring Martech Leaders Who Are Prepared for 2020
        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
  • MarTech Radar
    • MarTech RADAR
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    • Personalization
  • Resources
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Insights

MarTech Series presents expert insights, guest author blogs, thought leadership articles about marketing technology penned by leaders and visionaries.

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
Tech Bytes

Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare

Could you tell us what comes to mind when you look back at the decade, which technologies made the most …
Sudipto Ghosh25 mins agoDecember 10, 2019 0 8
MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ
Interviews

MarTech Interview with Guy Tytunovich, Founder and CEO at CHEQ

"Ad-driven e-commerce should be adopting cybersecurity technologies like behavioral analysis and bot-fingerprinting to allow third-party vendors to look directly at …
Sudipto Ghosh2 hours agoDecember 10, 2019 0 18
Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
Guest Authors

Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers

As consumers spend more time online to perform everyday tasks from banking to shopping to streaming entertainment, an increasing amount …

Rob Friedman2 hours agoDecember 9, 2019 0 22
Should You Trust SSAI in CTV Advertising?
Guest Authors

Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …

Anna Kuzmenko5 hours agoDecember 9, 2019 0 46
Predictions Series: Top 10 Trends in Digital Advertising in 2020
Guest Authors

Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store …

Wesley MacLaggan18 hours agoDecember 6, 2019 0 103
10 Terrible Ways to Start a Presentation
Guest Authors

10 Terrible Ways to Start a Presentation

We‘ve all seen presentations to large groups where the presenter takes the stage nervous, sweating, with a dry mouth and …

Danielle Daly Sabaris23 hours agoDecember 9, 2019 0 137
TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
Tech Bytes

TechBytes with Brice Chambraud, Managing Director at Blackbird.AI

Could you tell us about your role and team you handle at Blackbird.ai? I am Managing Director of Blackbird.ai, APAC. …
Sudipto Ghosh24 hours agoDecember 9, 2019 0 130
MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
Interviews

MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits …
Sudipto Ghosh1 day agoDecember 9, 2019 0 169
Top 5 Best SEO Service Agencies in Dubai
Guest Authors

Top 5 Best SEO Service Agencies in Dubai

In today’s internet age it is imperative to hire a good SEO (Search Engine Optimization) service agency to boost your …

Vinod Reddy1 day agoDecember 6, 2019 1 172
Social Selling Is Risky Business: How to Mitigate the Dangers
Columnists, Guest Authors

Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark …

Mike Orr4 days agoDecember 6, 2019 0 272
Ad Fraud: The New Way to Launder Money
Guest Authors

Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of …

Asaf Greiner4 days agoDecember 3, 2019 0 351
Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
Tech Bytes

Prediction Series 2019: Interview with Scott Webb, CEO at Avionos

Could you tell us how eCommerce technologies have changed in the last 12-18 months? Over the past 12-18 months, eCommerce …
Sudipto Ghosh4 days agoDecember 6, 2019 0 241
MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
Interviews

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could …
Sudipto Ghosh4 days agoDecember 6, 2019 0 335
What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare
Guest Authors

What’s Up, Doc?: How Digital Technologies and AI Are Changing Healthcare

In the near future, having an appointment with your doctor online will become as normal as making a payment on …

Chris Beer4 days agoDecember 3, 2019 0 344
Where Are NFPs Going Wrong with Their Advertising?
Guest Authors

Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in …

Will Goodhand4 days agoDecember 3, 2019 0 268
We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned
Guest Authors

We Sent a Photographer to Profile the Lives of Translators Around the World, Here’s What We Learned

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take …

Adrian Cohn5 days agoDecember 2, 2019 0 269
The Reinvention of Retail: Oblivion or Opportunity?
Guest Authors

The Reinvention of Retail: Oblivion or Opportunity?

Numerous articles say we’re set for a “Retail Apocalypse” to progress throughout 2020, as e-commerce continues to penetrate consumer lives …

Katie Gilsenan5 days agoDecember 2, 2019 0 221
TechBytes with Robert McGovern, CEO at PreciseTarget
Tech Bytes

TechBytes with Robert McGovern, CEO at PreciseTarget

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? …
Sudipto Ghosh5 days agoDecember 4, 2019 0 289
MarTech Interview with Parker Morse, Founder and CEO at H Code
Interviews

MarTech Interview with Parker Morse, Founder and CEO at H Code

"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you …
Sudipto Ghosh5 days agoDecember 4, 2019 0 339
Shaping the Future of Work One Brick at Time
Guest Authors

Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come …

Suresh Sambandam5 days agoDecember 2, 2019 0 276

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MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

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