Working with a modest marketing budget requires marketing leaders to further optimize and prioritize their martech tools and choice of features to drive business ROI; Neil Cohen, Chief Marketing Officer at Kasada shares his expertise:…
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Gone are the days when B2B deals could be closed over a simple round of golf, or when a tradeshow booth was all you’d need to capture qualified leads. B2B buying habits have evolved, bringing about a whole new era of sales and marketing—one…
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New consumers have flocked to e-commerce channels since COVID-19 made traditional shopping impossible, and data suggests they’re likely to continue their new habits in the years to come. As the world navigates its post-COVID reemergence,…
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Circa, the world’s only online event marketing platform built exclusively for demand generation and field marketers, has launched a free tool to help B2B marketers develop their in-person, virtual and hybrid event strategy as the industry…
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IRI®, a fast-growing global leader in innovative solutions and services for consumer, retail and media companies, and its customer Massimo Zanetti Beverage USA (MZB-USA), one of the nation’s largest coffee roasters, with nationally…
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Wipro Limited, a leading global information technology, consulting and business process services company and Designit, a Wipro company, announced the findings from a new global Chief Marketing Officer (CMO) survey of more than 1,000…
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The tool-agnostic platform monitors automation and bots in a single solution to track effectiveness, cost savings and opportunities for improvement Intelligent Insights delivers cost-saving opportunities based on the optimization it offers…
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How can today’s marketing and advertising leaders create more impact with their online media plans and strategies? Dave Kelly, Founder & CEO at AnalyticsIQ has some tips: ________ Welcome to this MarTech Series chat Dave, tell…
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Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will…
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Sustainability may be the new black, but there’s much more to it than that. Until recently, Environmental, Social and Governance (ESG), also known as “sustainability” reporting, was primarily something most companies did to bolster their…
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Credit scores range between 350 and 850 in the US, with low points indicating the least creditworthiness, whereas a high credit score shows that a person is in an excellent position to service debts. Credit scores are compiled by factoring…
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While the term content curation is usually familiar for most marketers, not every marketer prioritizes content curation as an important part of their overall content marketing or content development strategy.  The truth is, content…
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As the world of event production emerges from the pandemic there is a lot of conversation around the definition of hybrid. The fact of the matter is that depending on who you speak with - meeting planners, event professionals, or…
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Special online program and Q&A session available FREE courtesy of OPEN MINDS' partnership with Welligent, Part of the ContinuumCloud. Registration now open! OPEN MINDS & Welligent, Part of the ContinuumCloud, announced a new…
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Justin Sharaf, Vice President, Marketing at Jahia Solutions talks about the growing importance of first-party data in today’s marketing environment while sharing a few martech adoption best practices in this chat: _________ Welcome to…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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Consumer-centric data technology company’s shortlisted for the Best Data Collection - Online category in the annual awards program for the insights industry Measure Protocol, the award-winning, ethical person-based data marketplace, was…
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With more than 20 years of meeting, event, and hospitality technology leadership and an established customer base, Cvent has momentum to win substantial market share in the nearly $30 billion market for in-person, virtual, and hybrid…
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What does it take for marketers to plan engaging multichannel campaigns for their key accounts throughout the buying cycle; besides ensuring better marketing-sales collaboration, there are several other factors that come into play: Nick…
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