Last week DMEXCO 2018 has gathered over 40,000 visitors and 1,000+ global ad tech industry leaders in Cologne so the …
Even Advertisers Avoid Their Own Ads—Here’s How to Make Them Better
When’s the last time you skipped an ad on YouTube or fast-forwarded past a commercial on your DVR? There’s no …
IGTV: A Window into the World of Instagram’s Mobile Users
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
TechBytes with Jateen Parekh, CTO and Co-Founder, Jelli
Jateen Parekh CTO and Co-Founder, Jelli How has programmatic changed the radio business? Jateen Parekh, CTO and Co-Founder, Jelli, chats about …
Interview with Eng Tan, CEO and Founder, Simplr
"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect …
Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition
Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for …
The Key to Good Marketing? Responsibility
This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Two Simple Steps to Keep Vendors GDPR Compliant at Events Like Dreamforce
I am so over GDPR GDPR came into force on May 25 and it is having a profound effect on the …
Partnership TechBytes with Brightline’s Rob Aksman and Cuebiq’s Lawrence Chan
(Left) Rob Aksman Chief Strategy Officer at BrightLine (Right) Lawrence Chan SVP of Innovation & Strategic Partnerships at Cuebiq Over …
Seven Examples of Outstanding B2B Marketing Campaigns
MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature …
Interview with Anthony Kennada, Chief Marketing Officer, Gainsight
"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
Branding to Store Benchmark Study: On Average It Costs Just $6 to Drive a Consumer to Store
Until now there has been almost no investment in testing the returns generated by mobile advertising. We, therefore, wanted to …
Interview with Arndt Groth, President, Smaato
"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes …
TechBytes with Mike Anderson, Co-Founder and CTO,Tealium
Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and …
Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns
Emerging Technologies Are Extending Video’s Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring …
The Dawn of the Platform Age: Digital Marketing Maturity at Last?
Industries function much like living things. They’re born, they grow rapidly, and—eventually—they hit maturity. In the ad tech and martech …
What Does Original Content Mean?
When I was launching the first Season of Survivor with the rest of the team at CBS in 1999, I …
TechBytes with Will Federman, Executive Editor, The Tylt
Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only …
Interview with Diane Perlman, CMO, Blis
"Having this ability to accurately reach and engage consumers with greater relevance and precision ultimately leads to increased revenue growth." …