According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
Prediction Series 2019: Increased Focus on Data Expected
In today’s digital world, the volume of data an organization generates creates its own challenges when they try to derive …
How To Drive Traffic To Your Amazon Listing
In 2018, global e-commerce revenues reached over $2.8 trillion dollars. To put this in perspective, if e-commerce was a country, …
Why We Should Introduce a Watchdog to Regulate Big Tech
Earlier last month, the UK government released a report calling for an investigation into the online advertising market, after fears …
TechBytes with Marcus Schmitt, Founder and CEO, Copytrack
What technology does Copytrack use to track photos? We use our powerful cloud-based image crawler with linear scalability. It is …
MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media
"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather …
Training at Scale: Meeting the Needs of Global Teams
As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of …
What Is Channel Marketing?
Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers …
The Present Demand and Future Need for Transcription
Most of us don’t think about transcription. Those that have known about it think of it as someone dictating to …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
TechBytes with Dr. Stefan Birrer, CEO, Phenix
What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” …
The Power of Product Recommendation Engines
According to a Forbes Survey from last year, 70 percent of buying decisions are influenced by how clients feel they …
How Your App Can Escape the Doom of Becoming a Fad
Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
MarTech Interview with Rich Kahn, CEO, Anura.io
"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation …
Account-Based Marketing (ABM) is Your Growth Opportunity in 2019
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
Looking Ahead: Predictions for Programmatic Advanced TV Advertising
The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with …
The Significance of Data Cleansing in Big Data
Data cleansing has played a significant role in the history of data management as well as data analytics and it …
MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys
"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." …
TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch
Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …