A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers A/B testing means creating two…
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The data analytics market is slowly becoming one of the major players within the tech industry. By 2028, the market at large is expected to be worth $550 billion. This comes off the fact that millions of diverse businesses rely on systems…
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As viewership trends shifted towards consumers discovering their new favorite programming via free, ad-supported CTV apps, advertisers are quickly taking notice. This boom in small and medium content creators flocking to CTV apps allows…
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Sesame Software's Data Management Platform, Relational Junction, provides Hubspot users with the ability to connect and combine data with many other data sources to drive insights. Sesame Software, the innovative leader in Enterprise Data…
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People can grow bored gazing at screens, over time, many users have developed a sense of digital fatigue. This is why many brands still choose out-of-home advertising, owing to consumer dissatisfaction with digital media and improved…
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The present and future of TV advertising is no longer the same. As television continues to be disrupted by changing viewing preferences and outdated media measurement being unable to keep up, now is the time for marketers to reconsider and…
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The 2019-2020 election cycle saw over $8.5 billion spent on political advertising, which was 108% more than the previous record. This sets the stage for the 2022 midterm elections, as well as many other efforts leading up to it such as…
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Justin Tsang, Growth Product Manager at Clearbit chats about a few product marketing tips and tricks in this catch-up with MarTech Series; ________ Welcome to this MarTech Series chat, Justin, tell us about yourself and your role at…
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The new appointments include Frederica Tompkins as Director of Brand Marketing and Kim Murphy as Director of Events The pair join as OKX continues to responsibly onboard new users beyond Asia OKX, the world-leading…
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Maru Group  has announced the launch of the world’s first implicit response data collection platform for insights generation. This platform dramatically enhances the ability of marketers and researchers to predict and explain behavior,…
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Kalibrate, the recognized authority in location intelligence software and consulting, has launched Competitive Insights, software that enables retailers to see a real-time view of consumer’s footfall traffic patterns at a given…
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Four out of five consumers are less confident to spend in July due to inflation Dining out and gym memberships top list of inflation-driven spending cuts Sixty-two percent of consumers believe the U.S. is currently in a recession, with…
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Tal Jacobson, General Manager at CodeFuel chats about the evolution of search advertising in this quick catch-up with MarTech Series: _______ Welcome to this MarTech Series chat, Tal, tell us about yourself and your journey in the…
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Nowadays, the marketing landscape looks a little different; from bouncing QR code Superbowl ads to overnight sensation TikTok accounts and gamifying the customer experience, brands are going above and beyond to stand out to customers.…
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Even the brightest and most intelligent of my clients (marketing and communications leaders in financial and professional services) can be guilty of pursuing an idea that hasn’t been fully thought through. This isn’t a reflection of their…
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New AI Optimization Suite, alongside other products and capabilities, to be unveiled at Iterable’s signature conference, Activate Summit North America Iterable, the powerful communication platform that helps brands activate customers with…
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Oxylabs, a leading global provider of premium proxies and public web data scraping solutions, launched a global initiative, "Project 4β", dedicated to solving critical research questions and missions. Through "4β", Oxylabs will supply…
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Accenture has acquired YSC Consulting, a CEO advisory and leadership consultancy that helps organizations align leadership strategies with their business goals to achieve transformational change. The acquisition strengthens Accenture’s…
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Integration Supports Gathering Strategic Insights for All Engagement Channels and Achieving Total Quality and Compliance Across Interactions Verint, The Customer Engagement Company, launched a new native integration as part of the Verint…
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Robly was named as the #1 Email Marketing Platform by SoftwareReviews for 2022, the most in-depth source of buyer data and insights for the enterprise software market. Robly specializes in supporting charities, non profits, education…
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