"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and…
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Have you ever seen a business-intelligence number that you just could not explain? Or no matter how hard you looked for an explanation, there just wasn’t one? As a marketing and…
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Account-based marketing - now known as ABM -  is not a new concept.  It was first coined by the Information Technology Services Marketing Association (ITSMA) back in 2003.  But it is a…
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https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained…
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Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any…
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Hearsay Systems Deepens Salesforce CRM Integrations to Improve Financial Services-Focused Customer Experiences; Announces Investment from Salesforce Ventures Salesforce CRM…
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"I believe the concept of a flexible work scheduling and arrangements is permanent. Companies will need to institute new norms to cope with people working from home." Tell us a bit…
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The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus…
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When a crisis hits with the scale and voracity as COVID-19 struck the travel and hospitality industry, a natural adjustment to the advertising budget occurs. The degree to which a brand…
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Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully…
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"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron,…
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Disregarding brand safety in digital advertising can be a costly mistake for advertisers, with over two-fifths of U.S. consumers saying they would stop buying a product they regularly…
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The MarTech Interview Series with Linda Chen, CMO at Cyara is a tech-focused Q&A style chat. Linda shares her experience working as CMO handling CX testing, cloud contact centers,…
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Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the…
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With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer…
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Five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and consumer experiences…
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"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000…
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Corporate boards know how important digital technology is to their companies. But they’re struggling to start conversations around digitally transforming their boards. A recent…
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When total spending on Amazon Ads hit $10 billion in 2019, it wasn’t just a testament to the massive size of America’s largest online marketplace. Amazon Advertising - formerly known as…
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Hi, please tell us about your role and the team/technology at Zendesk. As the VP of Engineering, I lead product development for the Zendesk Support Suite, which brings together our…
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