Visitor management may seem like a boring and unglamorous aspect of corporate life. But the fact is that it is …
Key Challenges Every Solopreneur Faces, and How to Overcome Them
Research shows that around 7.5% of working people fall into the solopreneur category in the United States: that’s nearly 16 million …
TechBytes with Jude McColgan, CEO at Localytics
What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law …
MarTech Interview with Rick Erwin, CEO at ALC
"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us …
The Missed Opportunities in Today’s B2B Marketing Funnel
A lot of brands say that they put the customer at the center of their organizations, but most marketers know …
How to Deliver the Experiences the CMO Craves Through the Robust Systems the CIO Needs
In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative …
TechBytes with Lizzy Glazer, General Manager at CodeAudio, SocialCode
Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio. As General Manager of CodeAudio, I …
MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org
"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data …
CCPA Insights Series Part 1: Understand the Value of First-Party Data
The California Consumer Privacy Act (CCPA), enacted in 2018, came into effect from 1 January 2020. It is hailed as …
Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022
Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is …
Why SEO Shouldn’t Be an Afterthought
When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they …
8 Cybersecurity Risks in Android’s VoIP Components
A team of Chinese researchers has recently revealed the findings of a ground-breaking investigation into Android’s voice-over-internet-protocol (VoIP) components. The …
TechBytes with Keith Pieper, VP of Product Operations at Sovrn
Tell us about your role and journey into Advertising technology My first role in Ad technology was with AdNet who …
MarTech Interview with Austin Rolling, CEO at Outfield
"Businesses that have Outside Sales and Marketing teams will need to become smarter about how to get the most ROI …
Neurocreativity Gives Brands an Emotional, Competitive Edge
Sensational imagery has the power to move people and inspire brand devotion – especially when it has an emotional hook. …
How Will Brands Engage Users in a World Without Likes
This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including …
How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth
This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added …
TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG
Tell us about your role/team at GBG? I am responsible for the Fraud and Compliance business across EMEAA at GBG, …
With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with …
MarTech Interview with Ross Kramer, CEO at Listrak
"Big Data platforms have allowed us to drive increased real-time reactions to customer behavior and personalization which has helped us …