MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech
"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell …
The Simple Marketing Strategy No Business Can Afford to Overlook in 2019
Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …
What Is AI Marketing and How It Impacts SaaS Cloud Industry?
AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain …
4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World
It’s tempting to write off malvertisers as simply an annoyance or unsophisticated criminals, but nothing could be further from the …
AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019
Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced …
TechBytes with Ya-Bing Chu, VP of Product at Formation
Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re …
McKinsey Backs Element AI’s $151 Million Series B Funding
A three-year-old Canadian AI technology software maker has scooped $151 million (CAD 200 million) in Series B funding from investors …
MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs
"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role …
Using AI for Mobile App Development
The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business …
B2B Marketers: It’s Time to Start Leveraging OOH
B2B marketers have never been accused of being flashy or adventurous. Most of the time, they focus on driving measurable …
How to Make Sure Your Sales Proposal Process Isn’t Putting Your Company at Risk
With GDPR regulations now well underway, compliance has become the watchword for companies of all sizes and in all industries. …
TechBytes with Jenn Deering Davis, Head of Communications at Cision
Tell us about your role and journey into Technology. What inspired you to work at Cision? My first college internship …
MarTech Interview with Chris Johnston, Founder and CEO at Adoreboard
"The development of AI and NLP starting to understand more how people think and act is really exciting." Tell us …
DigiTrans Launches Universal Data Streaming Platform That Paves the Way for Intelligent Logistics Solutions
In the transport and logistics sector, dispatchers continuously need to make complex decisions based on a variety of real-time information. …
The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand
Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), …
Don’t Shoot the Messenger: How Chat Apps Became Political
During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app …
Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers
Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level …
Leveraging the Power of Linkedin for Marketing/Sales Professionals
Social Fatigue. It’s becoming very real. In the B2C and B2B world, both consumers and marketers are at a point …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …
TechBytes with David Zapletal, Chief Innovation & Media Officer at Digital Remedy
Tell us about your role and the team/technology you handle at Digital Remedy. As Chief Innovation & Media Officer, my …