Virtual private network services, or VPNs, allow the user to create a new path for their online activities to connect to the Internet. Instead of directly connecting to the web, the VPN…
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HubSpot, a leading growth platform, announced the launch of marketing contacts, a new pricing model that allows customers to only pay for the contacts they want to market to via email…
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https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We…
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Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop…
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New, first-of-its-kind integration aligns corporate and employer brand strategy across social media and employee review site VanillaSoft, a leading sales engagement technology company,…
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"Whatever function you run, 2020 has forced us all to become better, more aware and more empathetic leaders. Compared to 2015, the company leadership responsibilities of the CMO have…
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Hi Rob, Tell us about your current role and the team and the technology you are responsible for at Treasure Data. I lead Treasure Data’s product group. We have a great team of…
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"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers…
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Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact,…
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Community and competition: These are the two end-points of the new cultures to model influencer marketing strategies. Branded content marketing rulebooks are rewritten all over the…
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In it, the pre-COVID version of myself noted, “Our interactions are founded on conversations, eye contact, handshakes, and real-time connections, in addition to the latest technology.…
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One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where…
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Early on in the coronavirus epidemic, most people held the view that once the pandemic had passed, normalcy would return bursting with pent-up demand and the economy would quickly…
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Global media intelligence company, Meltwater, tracked and analyzed social media mentions around the second installment of 2020 #AppleEvent to uncover how good news does, indeed, travel…
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"Monitoring shifts in consumer behaviors and offering new purchasing options – such as in-app shopping on social platforms will be the key to success for brands in the coming months."…
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C-suite executives are leading the Digital Economy revolution, moving forward with some really remarkable marketing and advertising ideas that have permanently altered the way of doing…
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Hi Krista. Please tell us about your current role and the team/ technology you handle at SAP Litmos.  I am the COO of SAP Litmos and have been with the team for nearly 2 years. I…
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These new solutions provide unprecedented visibility into brands’ retail channel performance, offering actionable insights needed to stand out on an infinite digital shelf Bazaarvoice,…
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From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but…
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The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking…
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