Did you know that 90% of B2B buyers begin the buying journey by visiting a search engine first. Plus, an impressive 68% notice ads from the provider they eventually select, with 37% positively influenced. As such, it’s easy to be swayed by…
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Content Matrix = a visual aid that helps in organizing your content. Undoubtedly, content matrices are powerful tools to help develop a high-level marketing strategy and assess its execution. So, what does a content matrix look like?…
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The free ad-supported internet is in the throes of an existential crisis. Cookies, identifiers and mobile IDs are aging out. Trust in Big Tech is in free fall. Content and advertisements are proliferating at a pace that outstrips the amount…
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NISA and Factoreal are thrilled to start streamlining and elevating fan engagement with Factoreal’s omnichannel marketing solution. Known for their industry-leading work streamlining fan engagement for sports franchises, Factoreal is…
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LayerFive, a CDP Solution for Shopify, announced it has released extensive enhancements for marketing analytics & attribution to its Customer 360° Platform. LayerFive, a Customer Data Platform for Shopify announced industry leading …
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Tamr Adds a Set of Enrichment Services Built Natively Into the Data Mastering Process, Accelerating Time to Insight Tamr, the leading cloud-native data mastering solution, announced the introduction of Tamr Enrich, a set of enrichment…
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With businesses and schools up and running, and mask mandates slowly being phased out, it’s easy to think the pandemic is behind us. But whether COVID-19 is on its last legs or not, one thing remains: its impact is lasting. From the rise…
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Kirsten Allegri Williams, CMO at Optimizely shares a few best practices and observations on B2B marketing and the evolving need for better personalization tactics: _______ Welcome to this MarTech Series chat, Kirsten! We’d love to…
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It is straightforward to define B2B in simple words, where B2B stands for Business-to-Business. B2B Marketing is a form of marketing strategy where you market or sell a particular product or service to business organizations or other…
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Looking for a few proven re-branding best practices? Rachel Meranus, CMO at Transfix has you covered: ______ Welcome to this MarTech Series chat Rachel, tell us more about your marketing journey and what’s it been like being a 4X…
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As more people lend their ears to audio content across a variety of platforms, consumer brands are increasingly focusing on sound, making audio logos a mainstay of their marketing strategies. Audio is fertile ground for connecting with…
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Television was and continues to be one of the biggest and most impactful advertising channels of the last 70 years, but it also wasn’t an open ecosystem for advertisers. High friction sales processes, complex media planning processes, and…
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New offering combines streaming data capture capabilities with AI-powered decisioning for deeper customer behavior insights that help drive better interactions Pegasystems Inc, the software company that crushes business complexity,…
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Poorvi Shrivastav, GM and VP of Service Hub at HubSpot chats about a few trending customer service and customer experiences best practices in this catch-up: ________ Welcome to this MarTech Series chat Poorvi – tell us about your…
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Brands today are operating in a world of incredibly short attention spans. Both consumers and brand marketers are overstimulated and overwhelmed by a surplus of data and information. For brands, determining what data to pay attention to and…
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In a multi-channel digital-first marketing environment, it is all the more important for marketers to meet customers where they are using relevant messaging to break through the noise.  Mobile marketing allows marketers to do this. A…
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-Tableau Cloud will empower customers to make faster and more confident decisions for better, data-driven outcomes -Tableau's new, AI-powered Data Stories automates insights from data in a modern, easy-to-understand narrative format…
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From Zendesk's new conversational CRM platform to ZoomInfo's new integration with Chorus, this week's martech highlights brings you a lot of exciting updates: ______ MarTech Quote-of-the-Week! I look at marketing as air and ground. Air…
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Joseph Lospalluto, Country Manager, US, ShowHeroes Group shares his thoughts on the evolution of digital ad practices and the importance of CTV: ________ Welcome to this MarTech Series chat Joseph, tell us about yourself and your role…
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Running a successful company comes with its share of risks. Nowadays, businesses need to contend with cybersecurity threats, the proliferation of new technology, challenges related to work-from-home arrangements, and so much more. While the…
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