MarTech Series Insights: Interviews and Blogs featuring leaders in martech

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Dave Swarthout Will Continue to Lead Monetate’s Legal Team in Addition to Driving GDPR Training and Global Compliance Measures Throughout

shares

Sudipto Ghosh7 hours agoMay 24, 2018 0 30

Guest Authors

Buy versus Build: What Should You Really Do with Tech Stack?

Should I build or buy? That is the common question we hear, at TangoCode, from clients and prospects alike in the

shares

Veronica Buitron9 hours agoMay 24, 2018 0 30

Guest Authors, Privacy and Regulations

GDPR Deadline Will Open the Door for Data Transparency

GDPR Noncompliance and Failure to Manage Data Transparency Poses a Real Threat to a Brand’s Credibility The topic of GDPR has

shares

Jonathan Lacoste10 hours agoMay 24, 2018 0 52

Analytics, Guest Authors

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some

shares

Robert Glazer11 hours agoMay 24, 2018 0 70

Tech Bytes

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri KelleySenior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The cutting-edge

shares

Sudipto Ghosh12 hours agoMay 24, 2018 0 84

Audience Data, B2B Data, Email Marketing, Interviews, Marketing Attribution

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand

shares

Sudipto Ghosh13 hours agoMay 24, 2018 0 97

Social Media Marketing, Staff Writers

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of

shares

MTS Staff Writer1 day agoMay 23, 2018 0 387

AI/ML, Guest Authors, Intelligent Assistants

The Future of Artificial Intelligence: Is Your Job Under Threat?

Since the dawn of machinery and the first flickerings of computer technology, humanity has been obsessed with the idea of

shares

Lucia Widdop1 day agoMay 23, 2018 0 149

Guest Authors, Intelligent Assistants

Chatbots are the new HR Managers

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other

shares

Beerud Sheth1 day agoMay 23, 2018 0 105

Behavioral Marketing, Email Marketing, Staff Writers

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

4Cite CEO Bob Gaito Explains How the Shopping Elsewhere Platform Utilizes Data to Notify Online Merchants When Their Customers Are

shares

Sudipto Ghosh1 day agoMay 24, 2018 0 98

Analytics, Interviews, Sales & Marketing

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

"Webinars (Casting) are not only a viable format to deliver relevant stories and content across the buyer's journey but also

shares

Sudipto Ghosh1 day agoMay 23, 2018 0 137

Content Marketing, Sales & Marketing, Tech Bytes

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg GiffordVice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some