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Staff Writers

The Importance And Impact Of IT Monitoring Solutions

Paroma Sen Mar 5, 2021 0
Dave Link, Founder and CEO at ScienceLogic shares a few thoughts on the need for better monitoring solutions for HR, Sales and Marketing teams as remote work trends and processes get…
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Guest Authors

How Transferable Skills Can Help Future-Proof Your Marketing, Sales and Overall L&D Programs

Jonathan Finkelstein Mar 5, 2021 0
It’s been over a year since the first cases of COVID-19 were first reported around the world, and in that time the world of work has changed in ways we couldn’t have previously…
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Guest Authors

The Revolutionary War Provides Inspiration for Enlisting Today’s Frontline COVID-19 Fighters

Arun Srinivasan Mar 5, 2021 0
Seeking to inoculate their citizens against COVID-19, President Joe Biden and other world leaders have embarked on one of the most ambitious public health campaigns in history. The…
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Interviews

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Paroma Sen Mar 4, 2021 0
Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA:…
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Staff Writers

Exploring Evolving Customer Experience Trends In Financial Services

Paroma Sen Mar 4, 2021 0
Ken Arakelian, SVP and Chief Product Officer at ENACOMM shares a few thoughts on the key customer experience measures and trends that financial institutions need to highlight and focus…
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Sales & Marketing

Three Ways Marketers Can Discern the Signal from the Noise in Today’s Era of Customer Behavior…

Adriana Miner Mar 4, 2021 0
So often I hear from marketing leaders who say that they have more leads than ever before, and yet they continue to struggle with actually converting those leads into pipeline and…
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Events Promotion

Banzai Raises $15 Million in Venture Debt Financing to Grow its SaaS Event Marketing Platform

Business Wire Mar 3, 2021 0
Venture Debt round led by Columbia Pacific Business Finance with additional investment from Gaingels “This funding allows Banzai to accelerate growth and provide solutions…
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Interviews

MarTech Interview with Jake Weatherly, CEO at SheerID

Paroma Sen Mar 3, 2021 0
Personalization has become a key driver for marketing leaders, across industries today, even more so in today’s largely remote selling and digital marketing environment; Jake…
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Guest Authors

Where Businesses Should Invest in a Year of Cutbacks

Jennifer Pope Mar 3, 2021 0
The COVID-19 pandemic presented unprecedented challenges to businesses across every industry last year. The impact required many organizations to re-evaluate their investments, and…
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Guest Authors

The Importance of a Network for Business Growth

Erin Person Mar 3, 2021 0
According to the SBA, over 20% of businesses close within the first year in 2019. Less than half are expected to last past 5 years. In 2020 it was reported that about 60% of closures…
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Staff Writers

Using Cloud Applications to Help Support Agile Business Processes During a Pandemic

Paroma Sen Mar 2, 2021 0
Todd Riesterer, Chief People Officer at LogicMonitor shared a few thoughts on the key technologies that helps boost LogicMonitor’s agile business operations while diving into a few…
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Guest Authors

The Importance of Humor and Personalized Comedy in Team Meetings and Events

Kevin Hubschmann Mar 2, 2021 0
Are personalized comedy shows great for virtual experiences? It’s been almost a year since companies across the country have been working from home, having a huge impact on the entire…
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Advertising Trends

How to Start Creating the Change Advertising Needs

Lars-Alexander Mayer Mar 2, 2021 0
As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to…
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Events Promotion

Confluent Appoints Stephanie Buscemi Chief Marketing Officer

Business Wire Mar 2, 2021 0
Former Salesforce CMO to lead and scale Confluent’s marketing organization to drive company through next phase of growth Confluent, Inc., the event streaming pioneer,…
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Guest Authors

Exploring the Next Generation of Cryptography to Enable Innovation

Adam Cason Mar 1, 2021 0
Payment processing. Encryption. Cloud migration. Hardware security modules. Point-to-Point Encryption. Cryptography. It’s not just vocabularies that have expanded in the fintech sector…
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Customer Experience Management

MarTech Interview with Eden Dhaliwal, Global Managing Director at Conflux Network

Paroma Sen Mar 1, 2021 0
The ongoing pandemic has highlighted the need for accurate data and identity management systems, Eden Dhaliwal, Global Managing Director at Conflux Network dives deeper in this chat:…
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Interviews

MarTech Interview with Eric Theobald, SVP of Products and Engineering at CareerBuilder

Paroma Sen Mar 1, 2021 0
One of the greatest learnings from the ongoing Covid-19 pandemic is that now is the time for teams across industries to capitalize on better internal processes while driving…
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Social Media Marketing

How to Rethink Your Social Media Strategy

Amanda Sternquist Mar 1, 2021 0
The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one…
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Email Marketing

6 Email Marketing Lessons From Fortune 500 Companies

Efrat Vulfsons Feb 27, 2021 0
As technology continues to advance, so does a customer’s expectations. As most of them are accustomed to overflowing inboxes filled with offers from their favorite brands, they expect…
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Customer Experience Management

Customizing the Customer Experience in the Recovery Era

Lakshmi Srinivasan Feb 26, 2021 0
Even as we continue to endure the tragic effects of the global pandemic, businesses are looking forward to a future recovery and how to address changing customer needs. Certainly, more…
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