How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to…
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With the recent passing of Europe’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), tech companies will find it increasingly difficult to…
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Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies…
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"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day."…
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Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to…
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Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent…
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Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005,…
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Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did…
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"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey…
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2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the…
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In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands…
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Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and…
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Call centers are the backbone of any business. In these torrid times, every call center is under intense pressure due to the COVID-19 pandemic. AI Voice Responders have come to the…
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Hi Natalya, tell us about your role at LiveRamp and how you started in the industry. Most of my time within the industry has been dealing in data, however, data was used in very…
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"Having MarTech stack doesn’t necessarily mean that business have got everything they need in place to be data-driven, targeted, and effective.Targeting is key as the digital noise…
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How VPN Puts You on the Fast Track In today’s dynamic, content-rich digital world, asserting control of your cyberspace is key. Whether you’re concerned about privacy from censorship…
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In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow.…
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Why is metadata important for an organization building AI and ML models? AI and ML models generally need to train from large quantities of data, and the broad adoption of AI and…
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Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has…
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It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super…
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