Apps have the potential to make powerful connections with their users. With consumers visiting entertainment, sports, news and gaming apps …
FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring
As marketers, you’re working with massive amounts of data to better understand real-time customer behavior, navigate purchase intent, and unify …
Hard Data Point And Shoot: Targeting Customers With AI Accuracy
Marketing has not escaped the shift to a digital, data-dependent economy. Most critically, marketers can no longer rely on gut …
TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar
Russ Reed VP, Analytics and Technology at MarketStar Sales as a Service® is much more than just hiring an off-site sales …
Interview with Mark Floisand, Chief Marketing Officer, Coveo
"Machine Learning and AI are becoming fundamental to marketing strategies because of their profound impact on the ability to personalize …
Black Friday Deals Are Not Just For Consumers
Consumers aren’t the only ones to benefit from holiday sales; small business owners can find plenty of Black Friday deals …
TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica
Steven Shapiro VP of Digital and Customer Journey at Informatica "Intent data" is any information that suggests a person (or …
AI Helps Marketers Get Personal
Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar …
The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing
In this globalized age, where internationally recognized brands’ marketing efforts spread far and wide, it can seem like the new …
Interview with Andy Ellenthal, Chief Executive Officer, STAQ
"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across …
Innovation 101: How to Instill Innovation in Your Tech Company
A simple statement to make, but where do you start? This is a common ideal embodied within many companies who …
TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp
Keith Sibson SVP, Product & Marketing at PostUp With email, audiences will tolerate a surprisingly large amount of advertising disruption …
Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter
Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences …
Interview with Kate Hammett, Head of Global Partnerships, Red Box
"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to …
How to Select the Right Chat Tool for Your Business
First things first, messaging apps are changing the way customers and businesses converse. Given that we are in a world of …
Is Your MarTech Stack Ready for the Visual Era?
Images > Text Visual is the universal language that moves people. That’s because most people prefer seeing something rather than …
Interview with Shafqat Islam, Co-Founder and CEO, NewsCred
"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue …
5 Keys to Building a Data-Driven Culture and Marketing Organization
Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success Data plays a vital role in marketing today — from …
TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp
Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this …
Predictions Series 2019: Penny Wilson Tells Us Why Social Is an Essential Component of the Customer Journey
In 2018, CMOs should have learned the biggest factor driving their content online. The hunger to drive and magnify Social …