Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your…
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Philip Kushmaro, VP Marketing at Usercentrics delves deeper into data privacy trends and shares a few thoughts on the importance of balancing the overall user experience when…
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When reading the words “deep learning,” many people automatically think of IT departments. But deep learning is more pervasive than people realize—it’s the technology that enables smart…
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Should marketers keep pursuing a content-heavy approach or should they be more focused on building better targeted messaging models? Ken Dec, Chief Marketing Officer, Vivantio…
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For marketing teams to learn how to deliver more with less, the right insights-led marketing data is crucial to frame core marketing plans and policies; Jon Clarke, Founder &…
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It was refreshing that in the same week The Guardian marked the 200th anniversary of its creation, its digital commercial team went public with the publisher’s latest commitment to a…
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While inclusivity in advertising is undeniably important, if a demographic is poorly represented, it  can backfire and alienate an audience, rather than presenting a brand as…
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Data management is the practice of collecting, keeping, and using any data that a company or an organisation acquires securely, efficiently, and cost-effectively. It is important to…
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Tell us a little bit about yourself and your work at Actian In my role at Actian, I oversee our global marketing initiatives for products & solutions, partnerships, overall…
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How can marketers (and customers!) benefit more from experience marketing platforms? Travis Bickham, Vice President of Marketing at Birdeye shares some thoughts in this chat: ______…
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Scott Logie, Customer Engagement Director at REaD Group joins us to talk about the blurring lines between research and insights in today’s marketing world while sharing a few top of…
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The seismic shifts the world has grappled with in the past year: a global pandemic, social unrest, misinformation and increasingly louder calls for equality, have changed nearly every…
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We’re interrupted constantly. As consumers in the digital age, we run into interruptive marketing everywhere we go, and many of us have become professional ad avoiders. Our eyes know…
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News Summary: Socio Labs' modern event technology platform will advance Cisco's vision to deliver inclusive experiences during in-person, virtual and hybrid events. Socio…
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Find the right correlation between slow and fast moving marketing metrics to drive deeper decisions, suggests Rohini Sen, Head of Audience Science and Measurement & Managing…
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While marketers focus on diversying their marketing channels to drive more impact, it is also crucial to adopt channel-specific strategies to ensure optimum results! Merav Katz, Head…
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Throughout the early parts of the 21st century, consumer data became an important currency amongst advertisers looking to target high-value consumers. Billion dollar companies were…
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There is no question that affiliate marketing is here for the long haul. By next year, the industry is expected to hit $8.2 billion in spend, a 50% increase in four years. But as…
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How can marketers increase efficiencies with their data practices? Gary Walter, CEO of Infutor shares some insights: ______ Tell us a little about yourself Gary…we’d love to hear…
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There will now always be far too many martech tools for marketers to pick from. The onus lies on marketing leaders to applying a lean martech stack that helps drive core business and…
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