Wipro Limited , a leading global information technology, consulting and business process services company, organized the 16th annual ‘Spirit of Wipro’ (SOW) Run, drawing thousands of participants from over 35 countries to run together in…
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“Focusing on the customer makes a company more resilient.” – Jeff Bezos Customer experience is a topic on every brand marketer's mind. 2020 was a year of technology-inspired experiences, and we observed a dramatic adoption in this context.…
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Ajay Khanna, Chief Marketing Officer at Explorium highlights more on how B2B marketing will continue to be more data-driven, requiring marketers to focus on multiple data signals and data points to drive better marketing success:…
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Most brands are focusing on influencer marketing these days — and for good reason. The industry is worth roughly $14 billion and continues to grow each year. The best digital ad campaigns focus on authentic engagement, and influencers or…
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Informa Connect, a live events and digital content specialist connecting professionals with knowledge, ideas and opportunities, is introducing a new premium app for attendees of its physical events worldwide. Marketing Technology News:…
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Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind: ______ Welcome to this MarTech Series chat Gavin, tell us…
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Marketing Attribution is the process of determining techniques that will contribute to the lead generation and sales of any business. It is a type of analytical science used by marketing and sales teams. With the help of marketing…
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The ongoing wave of privacy-focused ad industry initiatives, driven by legislators and tech giants alike, has sparked a slew of commentary heralding the “return to contextual targeting.” And indeed, interest and investment in contextual…
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Trusted partners come together to help hotels gain efficiencies, deeper event insights, and prepare for the return of group business Knowland, the leader in AI-powered meetings and events data for hotels, convention and visitor bureaus,…
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Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives: ______…
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Phil Gray, Chief Innovation Officer at Interactions LLC talks about the increasing use and impact of conversational AI in B2B marketing and sales in this chat with MarTech Series: ________ Welcome to this MarTech Series chat, Phil!…
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True, seamless omnichannel advertising has long been a tantalizing goal of the industry. Various technology upstarts have long promised the ability to reach the right person through multiple channels over time, with varying degrees of…
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Sara Spivey, CMO at Braze chats about a few ways for B2B marketers to drive customer retention initiatives in this quick conversation with MarTech Series: ______ Welcome to this MarTech Series chat. Sara, we’d love to hear more on…
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Content marketing is a natural part of every marketing activity. In an online marketing environment or even a ‘’phygital’’ or hybrid one, what can differentiate a brand and drive further impact is content that converts, engages and stays in…
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There are only upsides to using diverse voices in your audio advertising The events of the past several years have placed a newfound emphasis on diversity and inclusion for brands. Several high-profile police killings of black citizens,…
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The Covid-19 pandemic accelerated the use of programmatic messages being shared by pharmaceutical and healthcare organizations. With digital advertising spending in the healthcare and pharmaceutical industry rising to 9.53 billion dollars…
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MedCompli Adds HCP Event Management Module to Make Compliance a Competitive Advantage MedCompli, a technology company providing life science commercial compliance SaaS solutions, recently launched their new healthcare…
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Tango Tournaments are Poised to Become the Newest Trend for the Popular Live Streaming App In the past few weeks, a Tango broadcaster set a new record on the popular livestreaming application by earning $75,000 after winning the company's…
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Content is undoubtedly king in today’s marketing world and video has emerged as a leg in every content marketing strategy. As popular as video was as a marketing channel before the pandemic, idle time at home during quarantines greatly…
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To build authentic buying experiences, it is now time for marketers to capitalize on user generated reviews and user generated content to drive deeper customer journeys, Damien Mahoney, Co-founder and CEO at Stackla comments on some of…
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