When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, …
MarTech Interview with Glenn Shoosmith, CEO and Founder, JRNI
"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues …
How AI and Interactive Technology Can Improve the Efficiency of Your Sales Team
Do you want your sales team to improve their close rate? Of course you do! Dumb question. But are you …
TechBytes with Pete Hoelscher, COO at IEEE GlobalSpec
Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As COO, I …
What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?
While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
TechBytes with Brian Atkiss, Director of Analytics at Anexinet
Tell us about your role and the team/technology you handle at Anexinet. I am the Director of Advanced Analytics at …
MarTech Interview with Uzair Dada, CEO, atEvent
"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track …
What to Expect When You’re Launching a Customer Data Platform in 2019
In this article, I tell about three great tips for a smooth Customer Data Platform rollout in 2019 Customer Data …
3 Simple Steps to Meet Current GDPR Compliance
The EU General Data Protection Regulation, or GDPR as it’s widely known, fundamentally changed the handling, sourcing, and distribution of …
Fully Connected: How to Get Developing Countries Online
Did you know it’s World Telecommunication & Information Society day (WTISD) today? Probably not. And as it might sound boring, …
SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless
SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days …
MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo
"When a client can connect their data to movement or location data, they can expand their understanding of their customers …
TechBytes with James Wilson, CTO at Rokt
Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m …
MarTech Interview with Charli Rogers, VP of International Client Services, Yext
"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business …
The Three Promises Every Marketer Must Make
We’re moving into a golden era for marketing. Post-GDPR, organizations have finally shifted away from the use of third-party data …
Customer Experience 2020: Personalization is Key
If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved …
TechBytes with Scott Gifis, President at AdRoll
From the time you started at AdRoll – how much has the market of online advertising evolved?’ In some ways, …
MarTech Interview with Christian Sauer, Founder, Webtrekk
"In order to prepare for and master the Data Science Economy, it is crucial that companies collect data about anything …
Why Tone is Everything in Marketing!
Do you ever find yourself drawn to people who emit confidence – people who are self-aware and have a very …